The CEO Project Podcast

Ever feel like you want to embrace AI, but it is moving so fast? What you just learned is already outdated—and you're worried your competitors might be pulling ahead while you're still figuring it out? This episode is basically a reality check for you as a leader: AI isn't a "someday" thing anymore. It's here, it's democratized, and it's about to split industries into the "haves" who use it to accelerate growth and the "have-nots" who get left behind. If you're trying to grow a mid-to-large company, keep your team relevant, and avoid getting blindsided by tools your people are already experimenting with, this conversation meets you right where you are. You'll hear why AI-first thinking isn't hype—it's how you protect your business and unlock more creativity, speed, and capacity across every function. By listening, you'll walk away with: A clear, CEO-level way to think about AI as a multiplier, not just an efficiency tool—so you can free your team from the mundane and push more energy into innovation and growth. Practical guidance on adopting AI without freezing up, including how to handle the very real fear of job disruption by leveling up faster instead of resisting change. Concrete, cross-functional use cases you can copy immediately, from smarter customer and HR communications to rapid code generation, finance/M&A insight spotting, legal review, and hiring support—plus the "hybrid model" mindset to keep humans in the loop where it matters. Hit play now and steal these AI-first leadership moves so you can get ahead of the curve this quarter—not six months from now when the gap is harder to close. Check out: 04:30 — "AI will split the world into haves and have-nots" Jim tees up the urgency, and Eric immediately reinforces that this divide is coming in months, not years. 12:00 — "AI as the 5th tectonic tech shift + democratization" Eric walks through the internet → PC → web → iPhone → GenAI progression, and why democratized access changes everything for CEOs. 27:30 — "AI-first mindset + real business use cases (HR, finance, legal, hiring)" The conversation shifts into practical deployment: AI-first workflows, hybrid human+AI supervision, and concrete examples like HR response automation, M&A insight spotting, and interview-transcript evaluation. About Eric Vaughan Eric Vaughan is a globally sought-after speaker and pioneer of AI-driven digital clones, leading IgniteTech's AI-first transformation and reinventing products, services and the workforce while shaping the future of enterprise AI. He's known for launching two innovative AI products in just ten months and steering the high-profile acquisition of Khoros. Eric founded and led three successful software companies and managed over 50 major M&A deals. He's also a regular writer, tech educator and passionate runner who has completed 50 marathons and more than 50 ultramarathons.

Ever feel like your "new product" ideas stall out — not because they're bad, but because the team can't stay aligned long enough to bring them to life? If you're trying to grow in a world of constant AI disruption, you can't afford ideation that dies in committee or teams that melt down under pressure. This episode hits the real blocker most CEOs run into: brilliant people get promoted, but nobody ever taught them how to lead, think clearly under stress, or build a team that can take an idea from "interesting" to "in market." You'll hear how misdefined problems, ego-driven leadership habits, and check-the-box people programs quietly slow your growth — and what to do instead. A practical way to spot why ideas aren't turning into products (hint: it's usually a problem-definition gap, not a talent gap). A clearer read on your own leadership wiring — what's hardwired, what's learned, and how that mix impacts trust, communication, and execution. Simple, high-leverage moves to elevate your team's thinking so you can stop living in the tactical weeds and lead more strategically. Hit play now and steal Curtis Sprouses' tools for sharpening your team (and your own leadership) so your next big idea actually makes it to market — with fewer headaches and better results. Check out: 06:30 — The perfectionist founder example + why EQ can cap your growth Curtis walks through the real profile of a biotech CEO (high dominance, extreme perfectionism, low emotional intelligence) and shows how that combo derails fundraising, trust, and team performance — even when talent is off the charts. 18:45 — "Do you want to be remembered as the leader who grew people… or the one everyone avoided?" Curtis shares a sharp coaching story about a long-tenured exec who'd been rewarded for harsh habits for decades — and the one reframing that finally got him to shift how he led (with ripple effects at work and home). 28:00 — The #1 fatal flaw: CEOs define the problem wrong Curtis explains the "pressure vs. problem" distinction and gives a quick diagnostic (person vs. process vs. resources vs. priorities). This is the core "aha" for why teams spin and boards get frustrated. About Curtis Sprouse Curtis Sprouse is the founder of EurekaConnect and the Institute for Biomedical Entrepreneurship (IBE), where he helps leaders and teams outperform through strategic behavioral programs. With over 5,000 professionals coached and 200+ biomedical innovations advanced, Curtis specializes in turning science and technology into viable, impactful ventures. His programs have helped companies raise tens of millions in capital and bring real products to market. Curtis speaks on leadership, team building, personal development, and the future of business and society.

What if the real competitive edge in your company isn't another strategy shift—but your human sustainability as a leader? You're expected to perform like a high-level athlete: stay sharp, set direction, handle pressure, and keep your team moving—often while AI disruption speeds everything up. But here's the catch: if your internal system is running at red line, your decision-making, culture, and results eventually pay the price. In this episode, Jim Schleckser talks with Pearce Cucchissi, a former Army Ranger turned executive performance coach, about how leaders build the stamina, clarity, and resilience to thrive long-term—without burning out or becoming the bottleneck themselves. By listening, you'll gain: A fresh way to think about leadership as human sustainability—how to keep your mind and body durable enough for the pace you're running. Tools to identify "people bottlenecks" on your team, including what's really behind wrong-person/wrong-seat issues. A practical, data-informed approach (like psychometric assessments) to reduce stress deltas, improve fit, and increase longevity for you and your leaders—especially during growth or acquisitions. Press play to learn Pearce's battle-tested methods for building human sustainability into your leadership—so you can win the long game with more energy, focus, and staying power. Check out: 04:30 – "Business athlete" framing Jim and Pearce connect elite athletic performance to executive leadership—stamina, mental state, keeping score, and bringing the team along. 12:40 – Operator syndrome → CEO burnout bridge Pearce explains "operator syndrome" (stuck in fight-or-flight) and why the same pattern shows up in CEOs, athletes, and PE-backed exec teams. 24:10 – Psychometric delta + right person/right seat The Culture Index / psychometric "delta" idea: how to spot misalignment, stress, disengagement, and predict longevity—plus what to do with hotspots on a leadership team. About Pearce Cucchissi Pearce is a former military special operator who brings battlefield-tested strategic thinking and elite team dynamics to the boardroom. As the founder of Built to Evolve, he helps executives and teams unlock peak performance through a cutting-edge blend of neuroscience, psychology, and physiology. His mission is to create business athletes, leaders with the stamina, clarity, and resilience to thrive under pressure and deliver maximum positive impact. Pearce has worked with top-tier organizations including Citibank, The Las Vegas Raiders, and Charter Communications. Today, he advises executives within Private Equity-backed portfolio companies, where the stakes are high and the mental toll is real. His coaching style is direct, data-driven, and deeply human, balancing performance optimization with personal well-being to ensure leaders are built to evolve, not burn out.

Do you ever wonder why, no matter how much your business grows, your personal finances still feel out of control? If you've ever felt like your success at work doesn't translate to financial peace at home, this episode is your wake-up call. Jim Schleckser sits down with money expert and bestselling author Mike Michalowicz—creator of Profit First—to talk about why most people, even entrepreneurs, struggle with money and how simple behavior shifts can create real financial freedom. In this episode, you'll discover: How to "pay yourself first" in a way that guarantees profit instead of hoping for it. The behavioral money trap that keeps even smart business owners broke—and how to intercept it. A simple system to reduce financial stress for you and your employees, leading to happier, more productive teams. Hit play now to learn Mike's practical, life-changing approach to mastering your money habits—and start keeping more of what you earn today. Check out: [08:45] – The "Profit First" Mindset: Mike explains how reversing the traditional approach to profit—taking it off the top instead of waiting until the end—can transform how you run your business. [22:10] – The Behavioral Intercept: A powerful discussion on why most people fail with budgets and how simple systems at the bank level can automatically change your financial behavior for good. [39:25] – Redefining Retirement: Jim and Mike challenge the traditional idea of retirement and explore how to plan for a meaningful, flexible, and financially confident future. About Mike Michalowicz Mike Michalowicz is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, is a groundbreaking approach to personal finance. The television host of The 4 Minute Money Maker and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives.

Are you ready to face the AI facts about what it really takes to lead in the age of disruption? If you're a CEO or senior leader trying to navigate the chaos of AI transformation, this episode is your roadmap. Jim Schleckser sits down with Geoff Woods, bestselling author of The AI-Driven Leader, to reveal the hard truths and surprising opportunities behind AI adoption. You'll see how Geoff went from leading a global industrial powerhouse to helping executives turn AI into their ultimate competitive advantage. You'll discover how to: Use AI as a thought partner to sharpen strategy and decision-making. Separate hype from the AI facts that actually drive performance and growth. Lead your team through change with clarity, confidence, and purpose. Listen now to uncover the AI facts that can transform how you think, lead, and compete in the years ahead. Check out: [00:10:45] – The Skill That Changes Everything: Geoff shares the career-defining advice that led him to focus on mastering skills that stay valuable no matter how technology evolves—setting the stage for his journey into AI leadership. [00:38:20] – The "AI Boardroom" Breakthrough: Hear how Geoff helped a CEO save his executive team's jobs by using AI to simulate board members' personalities and predict meeting outcomes—a real-world example of AI as a strategic thought partner. [01:12:05] – The 100x Value Lesson: Geoff reveals how his assistant used AI to multiply her impact and redefine her role, illustrating what it means to become an AI-driven leader instead of just an AI user. About Geoff Woods Geoff Woods is the #1 international bestselling author of The AI-Driven Leader, host of the AI-Driven Leader podcast and the Founder of AI Leadership where he empowers leaders to harness AI, escape operational overwhelm, and think strategically to accelerate growth. As the former Chief Growth Officer of Jindal Steel & Power, his guidance helped their market cap grow from $750 million to over $12 billion in four years. He also co-founded the training and consulting company behind The ONE Thing, where he coached and advised companies with annual revenues from $10 million to $60 billion.

Ever feel like your gut tells you one thing, but the numbers tell you another—and you're not sure which to trust as a CEO? If you've ever felt overwhelmed by financial reports, hesitant to ask "basic" money questions, or unsure how your cash flow can look great on paper but tight in practice, this episode is for you. You'll hear how understanding your company's finances at a deeper level can help you make smarter, faster decisions—without needing to become an accountant. In this conversation with financial leader Pam Meissner, you'll learn how to: Simplify financial statements so you actually use them to lead, not fear them. Build cash flow confidence by spotting problems before they become crises. Turn financial data into clear, actionable strategies for growth. Listen now to discover how trusting your gut and mastering your numbers can transform the way you lead your business. Check out: [07:45] – Pam shares her bold early-career leap from Pricewaterhouse to privatization work in post–Cold War Poland, setting the tone for her "say yes to risk" philosophy. [26:20] – A powerful exchange on why CEOs shouldn't be afraid to admit they don't fully understand the balance sheet—and how asking the right questions can transform financial confidence. [48:10] – Jim and Pam break down practical, real-world cash flow forecasting tips, including how to spot "bad money" and avoid the traps that quietly sink growing businesses. About Pam Meissner Pam Meissner is a seasoned financial and operational leader with experience as CFO, COO, and CEO across multiple industries. She's helped scale companies to billion-dollar valuations by turning complex financial data into clear, actionable strategies for growth. With a global outlook shaped by extensive travel and cultural immersion, Pam champions adaptability, innovation, and diverse thinking in leadership. Her career is marked by resilience—recently widowed after 30 years of marriage, she continues to lead with purpose and strength. She's also a proud mother: her son, who has autism, recently graduated from college, and her daughter runs marathons to raise funds for autism research.

Are you ready for the AI disruption that’s changing not just how you market—but how you show up as a leader? AI disruption isn’t just shaking up industries—it’s redefining how executives connect with customers, present themselves, and make smarter business decisions. In this episode, you’ll learn how embracing AI-driven innovation can help you stand out, streamline your work, and future-proof your brand in a rapidly evolving digital world. You’ll discover: How to turn your company’s unique data into a lasting competitive edge in the era of AI disruption. The power of blending personal style with technology to project confidence and save time. Real-world examples of how AI is transforming marketing, customer feedback, and even product design. Tune in now to hear how forward-thinking CEOs are navigating AI disruption with confidence—and how you can use these insights to stay sharp, efficient, and ahead of the curve. Check out: [08:15] — The Real Source of Competitive Advantage in the AI Era Anya breaks down why unique data—not algorithms—is what gives companies an edge in the age of AI disruption. She shares examples from industries like dentistry and fashion to show how data becomes the real differentiator. [24:40] — Reinventing the Clothing Industry Through Circular, AI-Driven Design The discussion shifts to how Taelor’s rental model leverages AI and feedback loops to reduce waste, personalize experiences, and help brands rethink “ownership.” It’s a great example of circular economy principles meeting digital innovation. [45:10] — How to Win at AI Search and Content Strategy Anya reveals how her team beat GQ and other big names to the top of AI search rankings by combining human creativity with AI-generated content—a must-listen for marketers navigating the changing landscape of SEO and ChatGPT-driven discovery. About Anya Cheng Anya Cheng is the Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and AI. A Girls in Tech 40 Under 40 honoree, she previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's.

What if the winning strategies for your business weren’t locked in the boardroom—but hidden in the minds of your frontline team? If you’ve ever hesitated to share financials or key metrics with your employees, you’re not alone. But what if open-book management could turn your entire team into business thinkers who drive profit, accountability, and innovation? In this episode, Jim Schleckser talks with Kylie Jackson from The Great Game of Business about how transparency can transform the way your people play—and win—at work. By listening, you’ll discover how to: Turn financial literacy into a powerful driver of motivation and performance. Build a culture of ownership where every employee contributes to results. Use storytelling and transparency to strengthen trust and alignment company-wide. Hit play now to learn how open-book management can unlock your team’s winning strategies—and your company’s next level of success. Check out: [08:42] – Kylie explains the “game” in The Great Game of Business—how rules, scoreboards, and stakes create a culture of shared success. [23:15] – The conversation dives into the power of transparency and how open-book management turns accountability into empowerment. [41:30] – Kylie shares inspiring stories of employees who took financial literacy home—transforming not just their work, but their lives. About Kylie Jackson Kylie Jackson is the Learning and Development Manager and internal coach at The Great Game of Business, as well as a dynamic speaker known for her storytelling and practical insight. With a background in theatre and a career that began in talent representation, Kylie helps people grow through financial literacy, leadership development, and open-book management. Whether she’s delivering a keynote, leading a workshop, or facilitating a panel, Kylie sparks fresh thinking, builds trust, and inspires people to step into their potential.

What does it really take to turn a good product into a great brand—one that people can’t stop talking about (or eating)? If you’ve ever wondered how to revive a once-famous brand or stand out in a crowded market, this conversation is for you. Host Jim Schleckser talks with David Clarke, CEO of Chipwich, about how he brought a nostalgic favorite back to life and built a great brand story that connects with both retailers and consumers. In this episode, you’ll learn how to: Identify undervalued brands with untapped potential and bring them back to relevance. Turn operational setbacks into opportunities for growth and stronger customer trust. Build a great brand by focusing on consistent quality, retail partnerships, and real consumer connection. Treat yourself—press play now to hear how Chipwich became a great brand comeback story that every business leader can learn from. 🍦 Check out: [00:14:45] — The “Real Estate” Mindset Behind a Great Brand David Clarke shares why he sees grocery shelves as real estate—and how treating retailers as your real customers (not just end consumers) changes everything about how you build a great brand that lasts. [00:31:10] — Reviving the Chipwich: From Forgotten to Great Brand Hear the origin story of how David rediscovered the Chipwich name, realized its massive latent brand equity, and brought it back to life—proving that a great brand can be reborn with the right focus and persistence. [00:55:20] — The Listeria Crisis: Protecting a Great Brand Under Pressure When a contract manufacturer’s listeria issue threatened the company, David explains how decisive action, transparency, and leadership kept the great brand reputation intact—and even strengthened retailer trust. About David Clarke David Clarke has 25 years of food & beverage leadership experience. From 2004 – 2013, Clarke was CEO of DeMet’s Candy Company, where he revitalized the Flipz™ and Turtles™ brands after acquiring them from Nestle growing them from $9MM and $32MM in annual sales respectively to over $130MM combined. In 2014, Yildis (owner of Godiva) acquired DeMet’s and named Clarke CEO of the wholesale chocolate business. Prior to DeMet’s, Clarke led a similar brand comeback in the sweet popcorn business, growing a set of struggling brands from $21MM to $78MM. Clarke’s connection to the ice cream category is derived from his time working in distribution for Häagen-Dazs, and his family’s ownership of the Klondike brand from 1978-1989.

What if the secret to stronger client relationships isn’t about selling more — but about creating experiences people can’t stop talking about? If you’ve ever wondered how to make clients feel genuinely valued instead of just served, this episode is for you. Jim Schleckser chats with leadership strategist and author Neen James about how luxury brands like Ritz-Carlton and Rolex master the art of human connection — and how you can apply the same principles to elevate every client and team interaction. You’ll learn how to: Apply Neen’s “Experience Elevation Model” to strengthen both client and employee relationships. Design moments of surprise and delight that transform loyal clients into enthusiastic advocates. Combine personalization with technology to create meaningful, lasting connections that set your business apart. Hit play now to discover how to turn every client interaction into an exceptional experience that builds loyalty for life. Check out: [08:45] — Neen breaks down the Experience Elevation Model and explains how leaders can use it to design exceptional client and employee experiences. [21:30] — A powerful discussion on how surprise and delight builds emotional loyalty — with real examples from luxury brands like Ritz-Carlton and Delta. [36:10] — Neen and Jim dive into the balance between AI efficiency and human connection, revealing how technology can enhance — not replace — authentic client relationships. About Neen James Over the past two decades, Neen James has partnered with some of the most iconic brands in the world, including Comcast, Paramount Pictures, Four Seasons Hotels, and Virtuoso Travel, helping them challenge the status quo by focusing on one fundamental principle: exceptional experiences are built on intentional focus and connection. Her groundbreaking luxury mindset research—the only study of its kind—shows that luxury isn’t about things, it’s about a way of thinking and communicating that transforms how businesses connect with their audiences. As the author of Attention Pays and the forthcoming Exceptional Experiences, she brings a wealth of insights that have transformed how Fortune 500 CEOs, luxury brands, and global organizations lead and grow their market share.

Are you struggling to find the right people—and wondering if you’ve been fishing in the wrong talent pool all along? With birth rates down and skilled workers in short supply, the talent pool feels tighter than ever. But what if you could widen your reach by engaging an overlooked group of professionals eager to bring their experience, leadership, and skills back into the workforce—if only given the right flexibility? In this episode, you’ll learn: How to uncover a hidden talent pool of highly educated, seasoned professionals ready to make an impact. Why creative approaches like flexible schedules, part-time roles, and returnships can help you stand out in the war for talent. What cultural shifts leaders need to embrace to successfully integrate this overlooked workforce segment. Hit play now to discover how expanding your talent pool could give your company a powerful competitive edge. Check out: [06:45] The hidden talent pool — Why millions of highly educated, experienced women are sitting outside the workforce and how this represents a huge opportunity for CEOs. [21:30] Flexibility as the key to unlocking talent — A candid discussion about how part-time roles, fractional leadership, and returnships can help companies attract top performers. [39:15] Rethinking hiring practices — How CEOs can overcome biases about résumé gaps and skill gaps to successfully integrate this overlooked talent pool.

What if banana ball held the secret to building a business culture that fans can’t stop talking about? This episode takes you inside the world of the Savannah Bananas—a team that has turned baseball upside down by creating banana ball, a fast-paced, joy-filled experience that keeps fans lining up for more. And the lessons go way beyond sports. You’ll see how putting customers first, eliminating friction, and daring to innovate can transform your own organization just like it did for theirs. In this episode, you’ll discover: How banana ball grew from one small experiment into a nationwide phenomenon. Why “fans first” thinking is the mindset shift every leader needs. Practical ways to build culture, spark innovation, and scale without losing your edge. Press play now to learn how the bold moves behind banana ball can inspire you to reinvent your own playbook for success. Check out: 09:45 – The birth of banana ball on the road Tyler explains how a small test in one city turned into a touring phenomenon that now sells out stadiums across the country. 21:10 – Fans first in action Discover the creative ways the Savannah Bananas removed friction—like all-you-can-eat tickets and fan-caught foul balls counting as outs—that made banana ball unforgettable. 47:30 – Scaling culture while scaling teams Tyler shares how the Bananas are building a Championship League, expanding teams, and keeping “fans first” at the core as they grow nationwide. About Tyler Gillum Tyler Gillum is a coach, educator, and entrepreneur who’s dedicated his life to helping others believe in themselves and chase their biggest dreams. His mantra, “Bet on Yourself” isn’t just a phrase, it’s how he lives, leads, and speaks. From growing up on the rodeo circuit to leading the Savannah Bananas as Head Coach, his journey has been built on resilience, vision, and servant leadership. He has seen firsthand what happens when you bet on yourself, and more importantly, what happens when you help others do the same.

What if the secret to keeping up with rapid change isn’t just better strategy—but joining the right ceo peer advisory or networking groups? In a world where technology is evolving faster than organizations can adapt, you need more than just headlines to guide your decisions. This episode dives into how networking groups for CEOs and executives create the conversations, connections, and peer learning that help leaders stay ahead of disruption. Alan Murray—former CEO of Fortune Media and now leading the Wall Street Journal’s Leadership Institute—shares why these groups are becoming essential for tackling today’s toughest challenges. Here’s what you’ll take away: How networking groups provide real-time insights into AI, geopolitics, and workforce shifts that no report can match. Why connecting with peers outside your company helps you solve problems faster and see blind spots sooner. The specific ways top executives use networking groups to strengthen leadership and drive business transformation. Listen now and learn how the right networking group can give you the clarity, confidence, and edge to lead in uncertain times. Check out: [12:45] – Alan Murray explains why large organizations struggle to adapt as fast as technology and how networking groups help close that gap. [28:10] – A candid look at how CEOs are using networking groups to navigate AI adoption, geopolitics, and supply chain risks. [44:30] – The future of leadership: how peer exchange and networking groups shape smarter strategies for today’s unpredictable business environment. About Alan Murray Alan Murray is the former CEO of Fortune Media. He oversaw the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Until April 2024, Murray also wrote a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

What if you could spot employee turnover before it happens—and stop it in its tracks? Turnover is expensive, frustrating, and disruptive. In this episode, you’ll hear how AI is changing the game for leaders like you by predicting when employees are at risk of leaving and giving you real, actionable strategies to keep your best people engaged. Here’s what you’ll learn when you listen in: How companies are using AI to predict employee turnover and proactively boost loyalty. Why recognition, scheduling, and salary optimization can make or break retention. How a data-driven approach can save you millions by reducing hidden turnover costs. Don’t miss this conversation—press play now to learn how you can reduce employee turnover and strengthen your team’s long-term success. Check out: 07:42 – Why AI is better at spotting turnover risks than traditional surveys and reviews. 18:15 – The surprising low-cost tactic that outperforms pay raises in reducing employee turnover. 33:50 – How one company cut turnover by up to 35% using AI-driven insights.

What happens when your personal brand gets the spotlight—are you ready to make the most of it? You work hard to earn visibility for yourself and your business, but the truth is: securing the booking is only half the battle. The real impact comes from how you show up, connect, and tell your story in a way that builds trust and grows your influence. In this episode, you’ll discover how to: Sharpen your on-camera and on-mic presence so you come across with confidence and credibility. Use personal stories to make your brand relatable, magnetic, and memorable. Navigate tough questions and “off-track” moments so you can stay calm, in control, and persuasive. Press play now to learn how to turn every interview into a powerful opportunity to elevate your brand and expand your reach. Check out: [06:45] – Why Luana walked away from acting and how that turning point led her into PR. [21:10] – The real risks (and rewards) of making a CEO the face of a company’s personal brand. [38:25] – How to handle tough interview questions and pivot with confidence when things go off track. About Luana Ribeira Speaker, actress and founder of Dauntless PR Luana Ribeira gets personal brands booked for TV, radio, podcasts, magazines and the news. This helps experts to boost brand awareness, credibility and to become known as the leading voice on their topic. She has appeared on Forbes, OK Magazine, FOX TV, ITV, BBC, Channel 4, Teen Vogue, Insider and many others. You can find Luana at http://www.dauntlesspr.com/

What does it really mean to build a purpose driven business—and how can focusing on more than just profit transform your success? As an entrepreneur, you know the tension between chasing growth and staying true to your deeper mission. In this episode, Kyle Kamrooz, founder and CEO of Bonus Home, opens up about the lessons he’s learned in real estate, technology, and venture capital—and why putting purpose over profit is not only more fulfilling but also a smarter long-term strategy. By listening, you’ll learn: How to align your business decisions with a mission that sustains you beyond financial gains. The pitfalls of taking capital from partners who don’t share your values—and how to guard against it. Why building wealth through homeownership offers a powerful example of combining purpose with impact. Press play now to hear how prioritizing purpose over profit can reshape the way you grow, lead, and leave a legacy. Check out: [09:15] — Kyle shares what it was like building one of the largest direct-to-consumer mortgage lenders by age 25 and the hard lessons that came with rapid growth. [28:42] — A candid discussion on why taking money from the wrong strategic partners can derail your vision, and how Kyle learned the importance of protecting purpose over profit. [47:10] — The inspiration behind Bonus Home, rooted in Kyle’s father’s experience, and how rethinking homeownership can unlock generational wealth for everyday Americans. About Our Guest: Kyle Kamrooz is the founder and CEO of Bonus Homes, a groundbreaking platform redefining how Americans build generational wealth through homeownership. Prior to founding Bonus Homes, Kyle spent nearly two decades in the real estate ecosystem. By the age of 25, Kyle had already built one of the largest direct-to-consumer mortgage lending companies in California. By 27, he built a 50 state national lender that processed over $7 billion in loans annually and employed more than 800 people across all 50 states.

Ever wonder how a CEO goes from managing 2,000 apartments to building multiple seven-figure ventures backed by private equity? If you’ve ever struggled with scaling a service business, finding reliable vendors, or wondered how to make the leap from bootstrapping to private equity funding, this episode will feel like it’s speaking directly to you. Tyler Dunagin shares the real story of how he solved a problem most property managers know all too well and turned it into a rapidly growing portfolio of companies. Here’s what you’ll take away from this conversation: How to create a focused business model in a crowded industry that instantly speaks to your ideal clients. The step-by-step reality of moving from self-funding to securing private equity while keeping control of your business. What really works (and what doesn’t) when acquiring companies and integrating teams into your growing portfolio. Hit play now to learn Tyler’s hard-earned lessons—and discover strategies you can use to scale smarter and faster in your own business. About Tyler Dunagin At the crossroads of innovation and leadership, Tyler founded and scaled multiple seven-figure ventures, consistently driving industry transformation. Over the past decade, he started and expanded both service and product-based companies, notably Turnserv—a platform of self-started brands revolutionizing the housing sector by streamlining turnover processes. With operations extending to new locations every few weeks, Turnserv addresses critical operational challenges for property managers with unparalleled reliability and efficiency.

Have you ever wondered why the 80/20 rule works in almost every aspect of life, from business to personal connections, and how you can use it to optimize your success? The Pareto Principle, or 80/20 rule, has been around for decades, but do you really understand how deeply it impacts your business? In this episode, we explore not just the basics of 80/20, but how digging deeper into this principle can radically shift your approach to everything from customers to employees, and even your own personal life. Learn how applying 80/20 can uncover your business’s true power and profit centers. Discover how to maximize talent and resources by focusing on the most productive elements of your team and customers. Understand why focusing on fewer, better relationships can transform your personal and professional life. Tune in now to discover how embracing 80/20 could be the key to unlocking exponential growth and serenity in your business. Check out: 4:30 – Discover how the 80/20 rule impacts customer relationships and why focusing on your most profitable clients can save time and boost profits. 19:45 – Learn about the “80/20 inside the 80/20” concept and how breaking it down further can reveal hidden opportunities in your business. 35:10 – Gain insights into how the 80/20 rule applies to talent management and why doubling down on strengths, rather than weaknesses, leads to explosive growth. About Our Guest Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and Inc. Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder. He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award. He is co-founder of the AACR’s Cancer & Evolution Working Group. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle was published in Harvard Business Review.

What if behavioral science—not just branding—was the key to finally getting people to pay attention, change habits, and take action? Whether you're launching a product, driving cultural change, or working to influence public behavior, you're up against deeply ingrained habits. In this episode, you’ll hear how expert Tim Berney uses behavioral science to create campaigns that do more than inform—they shift mindsets and drive real-world results. This approach works just as powerfully for CEOs as it does for public health leaders. Here’s what you’ll walk away with: A framework for using behavior science to guide people through awareness, belief shifts, and sustainable change. Lessons from successful campaigns that moved entire communities—from recycling to water conservation to anti-smoking. Insight into how these same tools apply to internal culture change and leadership development. Listen now to discover how behavior-driven marketing can help you solve your toughest communication and culture challenges. Check out: [12:43] – How a $1,300/month media buying side hustle turned into a nationally recognized behavior change agency—and what it took to get there. [24:10] – The 4 stages of behavior change explained with real-world campaigns like recycling, seatbelts, and anti-smoking. [47:22] – A candid take on how AI is reshaping the marketing landscape—and why the winners will be those who lean in, not resist. About Our Guest Tim Berney is the CEO and Founder of VI Marketing & Branding, a multi-million-dollar, independent agency known for creating behavior-changing campaigns that drive measurable success. With decades of experience in marketing and branding, Tim has led VI to become a nationally recognized firm, helping businesses scale through strategic innovation. His expertise spans brand development, market growth and leadership in an evolving digital landscape.

Are you leading a high-performing team but still struggling to handle stress as it builds behind the scenes—despite doing all the “right” things? In this episode, you’ll hear from Kerry Ford—former creative director turned global leadership advisor for top-tier women leaders—who explains why success often comes with silent struggles no one talks about. Through her work in nervous system regulation and somatic strategies, Kerry helps founders and CEOs break patterns they didn’t know were sabotaging their leadership and well-being. If you’ve ever wondered why the same challenges keep resurfacing no matter how hard you work, this conversation will hit home. By tuning in, you'll discover: How unresolved trauma and nervous system dysregulation show up in leadership decisions, hiring patterns, and team dynamics. What “functional freeze” looks like—and why chronic stress might be hiding behind your drive to succeed. How building somatic fluency can expand your capacity to handle pressure, avoid burnout, and lead with more clarity, creativity, and control. If you're ready to lead with less stress and more impact, press play now and hear how Kerry Ford helps elite leaders rewrite their internal wiring for lasting success. Check out: [08:43] – From Creative Director to Somatic Leadership: Kerry shares the personal journey that led her from launching luxury brands to discovering the transformative power of somatic work through her son’s sensory challenges. [24:16] – How Trauma Patterns Show Up in Leadership: A powerful breakdown of how unresolved trauma manifests in hiring decisions, burnout cycles, and the chronic stress that top-tier leaders often normalize. [39:50] – Building a Bigger Window of Tolerance: Learn how expanding your nervous system’s capacity can help you handle stress more effectively—and why it could be the missing leadership skill no one taught you. About Keri Ford KERI FORD, former Creative Director and ex-corporate leader, now serves as the Holy High Council & Elite Advisor to the world’s most influential women in business. As CEO & Founder of Elevate with Keri, a global wellness coaching company, she empowers female founders and executives to achieve new heights through her cutting-edge methodologies in nervous system regulation, peak neuroscience performance, and an embodied approach in leadership.