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The Optimized Store Owner Show

Business & Economics Podcasts

The Optimized Store Owner Show is an Ecommerce podcast where successful Shopify and CommentSold industry leaders share real life strategies, growth hacks, proven marketing advice, and their inspirational stories. Each week, our hosts Aaron and Christian invite the experts to share their experience and practical advice for growing an online store while eliminating frustration and becoming the optimized store owner. Guests on the show come from a wide range of backgrounds and share insight into topics such as Facebook and Instagram ads, Email Marketing, Social Selling, Store Conversion, optimizing your social media marketing, content creation for SEO, and tons more. Make sure to Subscribe now to stay up to date with what’s new and what’s next in Ecommerce.

Location:

United States

Description:

The Optimized Store Owner Show is an Ecommerce podcast where successful Shopify and CommentSold industry leaders share real life strategies, growth hacks, proven marketing advice, and their inspirational stories. Each week, our hosts Aaron and Christian invite the experts to share their experience and practical advice for growing an online store while eliminating frustration and becoming the optimized store owner. Guests on the show come from a wide range of backgrounds and share insight into topics such as Facebook and Instagram ads, Email Marketing, Social Selling, Store Conversion, optimizing your social media marketing, content creation for SEO, and tons more. Make sure to Subscribe now to stay up to date with what’s new and what’s next in Ecommerce.

Twitter:

@bitbranding

Language:

English

Contact:

(214) 238-9837


Episodes
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The Future of Retail: Live Selling, Video Commerce, and AI Integration with Jason Stoker (CommentSold)

1/15/2024
In today's episode we dive deep into the world of video commerce and one new tool called VIDEEO by CommentSold. We're going to get into the weeds on how you can leverage these new features to grow your brand online with Jason Stoker, VP of Customer Growth over at CommentSold. You're going to learn these three things and more. ❇️ How to create a deeper emotional connection with your customers ❇️ How to increase the returning customer rate and increase profitability ❇️ And a new tool that bolts CommentSold's powerful video commerce on top of Shopify Learn more about CommentSold and all of their social commerce features here If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:39:01

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Maximizing Referral Revenue For Your Ecommerce Store with Raul from Referral Candy

12/11/2023
The only area of your business that compounds exponentially is referrals. The more referrals you have the larger and faster your business will grow. On today's episode we have Raul from Referral Candy on to tell us exactly how to get more referrals and grow your ecommerce store. You'll learn these three things and more: ❇️ How to generate consistent referrals ❇️ What's appropriate compensation for referrals to share your business ❇️ And insights into how to grow your business while other people do the heavy lifting for your marketing. Learn more about Referral Candy Here If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:38:10

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Mastering Google Ads: Advice and Best Practices from Sharon Park of Sage Digi

11/6/2023
Sharon is an expert in search, display, and video advertising. In this episode you'll learn these three things and more. ❇️ Ideal size of a company to start using Google Ads ❇️ Customization options, and the power of YouTube ads. ❇️ And insights on revenue tracking, budget allocation, and setting goals for return on ad spend (ROAS). So, whether you're a small business or an established brand, get ready to discover how to shape the future of your advertising and make the right investments. Let's dive in! Connect with Sharon and her team SageDigi Website SageDigi on LinkedIn If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:33:42

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Mastering Amazon Sales: How to Optimize Your Ecommerce Success with Strategic Investments with Will Basta

9/19/2023
Will Basta is a co-founder of a logistics company, a product wholesale distributor, and an Amazon management services company. This episode is a breath of fresh air if you're looking to invest in Amazon, but don't like the internet guru dropshipping hype. You're going to learn these three things and more. ❇️ How to find winning products on Amazon at a steep discount to beat the competition ❇️ How to scale your Amazon business quickly and profitably ❇️ And how to truly outsource and turn your Amazon business into passive income Connect with Will and the team at Ascend Ascend website Ascend on Instagram If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:32:00

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Boosting Ecommerce Conversions: Unleashing the Power of AI, Marketing Tactics, and Free Gifts with Anatoliy Labinskiy

9/4/2023
On this episode you are in for an absolute treat! We had the pleasure of diving deep into the world of AI and advertising strategies with our guest, Anatoliy Labinskiy, a true master of the trade. You'll learn these three things and more: ❇️ How AI is a game-changer for conversion rates and can increase sales. ❇️ How using free gifts boost order value and when to do it. ❇️ And how to use TikTok's different approach to grow your business. Anatoliy's website Anatoliy's Instagram If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:39:08

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Running Towards Success: Making the Leap from Side Hustle to Full-Time Entrepreneurship with Brad Miles

8/28/2023
In today's episode we are joined by Brad Miles owner of Lever Movement. Brad shares his inspirational journey of starting a business right before the onset of the COVID-19 pandemic and the challenges he faced along the way. He provides valuable insights on navigating the fitness industry and offers tactical advice for business owners who are determined to pursue their dreams despite adversity. Our conversation delves into Brad's work with Olympians, his global impact, and the amazing possibilities for his company's future. You're going to love this episode, go listen now. ❇️The power of delegation and hiring for your weaknesses. ❇️ The value of market research and identifying a unique niche. ❇️ The significance of adapting to your situation and innovating. Lever Movement Lever's Instagram If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:36:37

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How Data-Driven Marketing Can Transform Your Business: A Conversation with Jacob Baadsgaard

8/21/2023
In today's episode, we have the privilege of chatting with Jacob Baadsgaard, a marketing and agency expert with over ten years of experience. Jacob has not only provided tremendous value to other businesses, but he also shares valuable insights and strategies on how to become a better entrepreneur. You'll learn these three things and more. ❇️ How to find your WHY ❇️ Why Jacob never sold his agency even after many personal and professional difficulties. ❇️ And the stages of growth in every business and how to bring your vision to the forefront. Jacob's Marketing Agency, Disruptive Connect with Jacob on LinkedIn If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:27:30

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Foreplay: The Game-Changing Tool That Revolutionizes Creative Workflows for Store Owners

8/7/2023
On today's episode we have Zach, founder of Foreplay. We dive into the story of Foreplay, a platform that bridges the gap between performance advertising and creative teams. This episode is value packed for anyone looking to level up their creative. You'll learn these three things and more. ❇️ Best practices for creative and how to use Foreplay to your advantage ❇️ The future of ad creative and use case scenarios ❇️ And why everyone can benefit from a shared ecosystem of ad creatives Learn more about Foreplay Connect with Zach If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Duration:00:26:49

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Human vs AI: Assessing Rankings in the Battle for Content Superiority

7/24/2023
On this episode we're discussing the integration of AI writing to content strategy. This topic is evolving over time and one that should be paid attention to. You're going to learn these three things and more. ❇️ How to use AI to help write content and the strategy behind it ❇️ Best practices for ad creatives on Facebook ❇️ And where to start out when advertising online Learn more about Brenton and Twibi here If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:31:40

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Building a Profitable Company: The Journey of Krete with Jake Rosenberg

7/17/2023
Jake is a resilient individual who embarked on an unexpected journey towards creating his own skincare brand. You're going to learn these three things and more. ❇️ Expansion to various advertising channels❇️Scaling by increasing advertising budgets❇️ An inside look at Efficient inventory fulfillment and shipment processesKrete's Website If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereSubscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:35:32

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Niche Audiences and Successful Product Sales: The New Truth in Influencer Marketing with Erin Chau

7/3/2023
On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing. You'll learn these three things and more: Connect with Erin Erin's Instagram Erin's Website If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:35:31

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The Importance of White Space: Building a Better Business through Reflection and Creativity

6/5/2023
On this episode we're giving y'all advice on implementing "white space" into your business. W'ere sharing personal struggles with finding the time for creative reflection and how implementing white space has positively impacted our business. You'll learn these three things and more: - The importance of making time to work on the business, not just in it - Implementing the "white space" concept for business growth - Consequences of neglecting the importance of "white space" If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:25:13

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Primal Storytelling: How to Connect with Your Audience Emotionally and Grow Your Business with Anthony Butler

5/22/2023
On this episode we dive into the world of storytelling with an expert who has discovered the power of primal emotions in marketing. You'll learn these three things and more: Get a free copy of Primal Storytelling Connect with Anthony BitBranding If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:36:00

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Direct Mail: The Old-School Approach to New Revenue with Dave Fink

4/25/2023
On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more: Learn more about Postie BitBranding If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:32:19

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The Power of Behaviorally Driven Automations: Boosting Conversions and Maximizing Revenue with Adam Robinson

4/3/2023
Adam Robinson is the founder and CEO of Retention.com. Prior to this, Adam was a credit default swap trader at Lehman Brothers. After being inspired by his roommates who founded Vimeo, Adam transitioned into the tech industry and built an email newsletter app. Despite being up against dominant competitors like Mailchimp and Klayvio, Adam developed an identity resolution platform which allowed him to de-anonymize anonymous users on a website and deliver a deliverable email address. Essentially allowing brands to use this data to drive huge amounts of revenue. You'll learn these three things and more: Find out more here at Retention.com BitBranding If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:36:49

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Cracking the Code: Boosting Shopify Conversion Rates

3/27/2023
In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget! Shopify Website VIP Day If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:17:55

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Zero-Cost Strategies for Skyrocketing Your Ecommerce Sales

3/20/2023
In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget! If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:16:19

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Entrepreneurial Insights from Allie and Bess: Building a Business and a Life of Your Dreams

3/13/2023
Today, we have the pleasure of speaking with Allie and Bess, the founders of AllieBess, a successful online jewelry brand.We'll dive into their entrepreneurial journey and how they started their business with just $50 each. But this isn't just a story about starting a business - Allie and Bess are also moms and wives, and we'll explore how they navigated the challenges of building a business while balancing their family responsibilities. Along the way, we'll touch on the Enneagram, the art of balancing life's priorities, and what it takes to be a successful entrepreneur. Join us for an inspiring conversation with Allie and Bess on how to build a business and create a life you love. Shop Allie + Bess Connect with Allie + Bess on Instagram BitBranding If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Join our free online community Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:42:43

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The Future of Ecommerce: Leveraging AI and Proven Strategies with Chase Chappell

3/6/2023
In this episode, we dive into the future of ecommerce and explore the innovative ways to leverage artificial intelligence (AI) and proven marketing strategies to grow your online store. Our guest, Chase Chappel, an ecommerce marketing expert, shares his insights on how AI is transforming ecommerce and how businesses can take advantage of this technology to gain a competitive edge. Send Chase a DM on Instagram with the word "PODCAST" Learn more about Chase's agency here or tracking software company here BitBranding If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Online Store owner? Join our free online community Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:30:23

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Elevate Your E-Commerce Game: Samir Balwani Shares AI and Cost-Reduction Secrets

2/27/2023
On today's episode we are joined by Samir, CEO of QRY, a digital marketing agency focused on scaling ecommerce brands predictably and profitably. We really dialed in on AI and our predictions for the industry, how to navigate the recession, and when to focus on scale or profitability. Schedule a free strategy call with the team at QRY Connect with Samir on LinkedIn https://www.weareqry.com/ If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Online Store owner? Join our free online community Ready to start selling on Shopify? Get an extended trial here: https://www.shopify.com/?ref=bitbranding Try CommentSold Subscribe to our YouTube channel where we put out new videos 2x per week here

Duration:00:35:52