The Marketing Podcast - Digital Marketing tips and insights-logo

The Marketing Podcast - Digital Marketing tips and insights

Business & Economics Podcasts

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.

Location:

United States

Description:

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.

Language:

English


Episodes

EP 191 : What makes up a good Lead Magnet ?

4/15/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:06:30

EP 190 : How many Marketing Emails should you send in a week ?

4/14/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:06:51

EP 189 : How CDNs affect your ranking on SERP

4/13/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:09:54

EP 188 : 4 Benefits of Writing Great Show Notes | Podcasting 101

4/9/2021
Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major role in the ranking factor of your Podcast on search engines. It might feel quite unnecessary to write show notes because the impact it has on the performance of the podcast might not be directly measurable, however, similar to SEO it takes a bit of time to reap the...

Duration:00:18:08

EP 187 : Ranking your Landing Page on Google Page One

4/8/2021
Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing page on Google Page 1 in a step by step process. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media...

Duration:00:13:09

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

4/7/2021
Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs running your Ad campaigns on the Facebook Ads manager. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social...

Duration:00:10:34

EP 185 : Clubhouse Payments & emerging social audio apps

4/6/2021
Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to receive money from their listeners and Clubhouse stated they will not take a percentage cut as of now, allowing creators to receive 100% of the money sent to them. Linkedin & Facebook also came out & confirmed that they are working separately on Clubhouse rival app,...

Duration:00:13:42

EP 184 : How I get 8,000 Monthly Organic Traffic | SEO

4/1/2021
Getting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in...

Duration:00:12:49

EP 183 : Content Marketing is not Content Advertising

3/31/2021
Content Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in...

Duration:00:14:02

EP 182 : Marketmuse vs GPT-3 | Natural Language Processing

3/30/2021
Artificial Intelligence is here ! Whether we like it or not, that's not the question. With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Marketers to iterate quickly as part of Darwin's theory of evolution. In this episode I explain the differences between GPT-3 and Marketmuse from a content creation perspective and everything else you need to know about Natural Language Processing. Connect with me...

Duration:00:11:38

EP 181 : How to optimize your website for Voice Search | SEO

3/29/2021
Voice Search is growing ! Search Engines like Google have incorporated voice search as part of their search algorithm in an attempt to improve user experience. A survey done in 2017, where 39 experts were interviewed sharing their SEO trends prediction, Voice search came up as 3rd following Optimisation for mobile and Quality Content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on...

Duration:00:14:29

EP 180 : How to improve listener retention | Podcasting 101

3/26/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:15:57

EP 179 : 5 tools that will increase your organic traffic

3/24/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:07:33

EP 178 : What are Canonical URLs and how to avoid duplicate content issues

3/23/2021
Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals. A simple solution could be the application of Noindex Tags to pages you don't want to be indexed, however, issues with duplicate content vary and should be handled differently. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on...

Duration:00:12:46

EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing

3/22/2021
Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing. Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites to...

Duration:00:11:47

EP 176 : Understanding the Flywheel Methodology | Inbound Marketing

3/19/2021
Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology. The flywheel methodology focuses more on providing a proper user experience, retaining customers and promoting based on word on mouth. In this episode, I explain the differences between the two methodologies and how to...

Duration:00:08:51

EP 175 : How Sitemaps affect your SEO

3/17/2021
Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ? ***Get your free Site Audit by sending me the domain of your website & Marketing Budget to augustine@siftgroup.net ( Free Site Audits and consultations...

Duration:00:07:58

EP 174 : Understanding Site Audits | SEO

3/16/2021
Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for. ***Get your free Site Audit by sending me the domain of your website & Marketing Budget to augustine@siftgroup.net ( Free Site Audits and consultations available only for the first 5 people...

Duration:00:11:14

EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO

3/15/2021
Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP. In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that...

Duration:00:09:55

EP 172 : How "Process Over Outcome" changed my perspective

3/12/2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...

Duration:00:25:29