The MindShift Podcast with Darrell Evans

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway. I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck. More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM. If your ad spend keeps rising but growth feels stuck, this episode will help you see what’s really happening and where the next level actually comes from. Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this final episode of the series, I tackle the most expensive problem successful founders face - and it's not what you think. After 14 years working with businesses doing $1M to $20M+ in revenue, I've watched brilliant founders become prisoners of their own expertise. Your team's sharp, your processes are solid, but clients still only want to talk to you. I break down why this isn't a delegation problem or a hiring problem - it's an infrastructure problem. I reveal the three specific conditions that allow trust to scale systematically beyond you, including the one layer most founders completely miss (it's the most complicated, and I still struggle with it myself). If you've ever thought "I'm trapped by my own reputation," or your team keeps running decisions back to you that they should make themselves, this episode shows you exactly why that's happening and what actually fixes it. No guru tactics - just the proven system that transfers judgment, not just tasks. Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders. After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns. The real constraint isn't activity, it's clarity. I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day. I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint. If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you. Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms. But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem. In this episode, you'll discover: Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe You've built something significant, millions in revenue, solid team, strong reputation. But here's what I've consistently seen over 34 years as an entrepreneur: clients still ask for you specifically. Your team defers strategic decisions back to you. Partners expect you at every important meeting. Feels like a compliment, right? It's actually a structural constraint killing your growth. And no, hiring better people, building more processes, or doing more marketing won't fix it. The problem isn't what most founders think. In this episode, I reveal why your presence has become the bottleneck, and introduce a framework that transforms your voice from an activity into a scalable asset. Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. These aren't buzzwords or the latest tactics everyone's chasing. They're timeless principles that don't change when algorithms shift or platforms die. You probably already know these words. The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it. I walk through each one with real examples from hundreds of campaigns. If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now. After helping companies generate well over $300M, here's what I've learned: the toughest part of what we fix isn't the tactics or the technology, it's the belief systems of founders, CEOs, and heads of marketing. I break down why "I need more leads" is usually the wrong diagnosis, why you can't just outsource your growth and disappear, and why waiting to figure out AI is a massive mistake in 2025. With everything changing at breakneck speed, ChatGPT's new browser, AI overviews transforming search, social media becoming interest media, you can't afford to let these false beliefs keep you stuck. This isn't motivational fluff; these are the exact mindset shifts that separate companies that scale from those that stagnate. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest? Continuing to ignore this core marketing issue means you’ll keep wasting resources on campaigns that fail to connect, your competitors will quietly pull ahead, and that breakthrough growth you’re chasing will remain just out of reach, prolonging the stress and uncertainty for you and your business. In this episode, you will: Listen now and learn the framework that can instantly transform the way you communicate with your audience and drive real results for your business. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most CEOs panic when their ad spend exceeds their monthly revenue. But what if that “loss” was actually the start of your biggest growth year yet? In this video, I break down how one of our clients turned a $21K marketing loss into $200K in profit, and how you can apply the same mindset shift to your business. You’ll learn: Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most businesses are stuck in a cycle of inconsistent growth, chasing tactic after tactic without real results. I've spent 15 years solving this exact problem for companies across every industry. In this episode, you'll discover: These aren't theories. They're battle-tested insights backed by $300M+ in proven results. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Getting leads but no sales? The problem isn't your marketing. In this episode, I reveal the psychological threshold that every prospect must cross before becoming a buyer and how modern technology is making this process even longer. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Google just changed the game forever, and most business owners have no idea what's coming. In this episode, I discuss Google's new AI Mode rollout and why it represents the biggest threat to small business customer acquisition in decades. I'll show you exactly what's happening behind the scenes and how to protect your business. If your business depends on website traffic, search rankings, or online visibility, you need to watch this before it's too late. The companies that adapt now will thrive. The ones that don't... won't survive. This isn't fear-mongering – this is data from our agency clients who are already feeling the impact. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Ever wondered why some people seem to bounce back from setbacks while others stay stuck, especially when it comes to growing a business? If you’ve found yourself frustrated by slow progress, comparing yourself to others’ highlight reels, or hitting roadblocks with your marketing and business goals, this episode explores the critical (yet often overlooked) role mindset plays in breaking through those barriers and consistently moving toward your desired outcomes. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Have you ever wondered why your ChatGPT results just don’t hit the mark, no matter how many prompt hacks you try? If you’ve been using ChatGPT for quick answers or to crank out routine emails but feel like you’re missing out on its real power, or if you’re frustrated by outputs that don’t truly sound like you, this episode is speaking directly to your pain point. Whether you’re a business leader, marketer, or creative, learning a new approach could mean the difference between generic content and powerful, tailored results. In this episode, you will: - Discover why simply copying and pasting prompts won’t get you impressive results—and what to do instead. - Learn how to turn one-off interactions with ChatGPT into meaningful, ongoing collaborations that produce unique and valuable output. - Gain practical understanding of how ChatGPT actually works, so you can communicate with it more effectively and finally get outcomes that align with your goals. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you missing out on sales simply because your prospects slip through the cracks after their first interaction with your business? Let’s face it, most entrepreneurs and business owners leave money on the table by not fully understanding the importance of strategic follow-up and nurturing in their sales process. If you’ve ever wondered why leads seem to disappear or why past clients never return, this episode dives deep into practical, proven ways to transform your follow-up sequences and maximize every opportunity. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Did you know Facebook and Instagram lead generation just got a game-changing upgrade and it could transform how you attract new clients overnight? If you’ve ever struggled with complicated landing pages, expensive ad costs, or getting quality leads from Meta’s platforms, this episode of The MindShift Podcast is your shortcut to simpler, smarter lead generation. Darrell Evans dives into the latest updates to Meta’s lead form ads, why they're finally worth your time again, and how they address the headaches most businesses face trying to convert strangers into customers online. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most service-based businesses are wasting money on Facebook and Instagram ads, and they don’t even realize it. After 15 years of running paid campaigns for companies in fitness, B2B services, and digital products, I’ve seen the same mistakes made over and over again: unclear offers, poor targeting, and strategies that simply don’t work for smaller budgets. This episode breaks down the exact framework we use inside the agency to generate high-quality leads, starting with as little as $10 a day. You’ll learn what actually works, what to avoid, and hear case studies that might challenge everything you’ve been told about Meta ads. If your Facebook or Instagram ads aren’t converting, or you’re just unsure what a winning campaign looks like, this conversation will give you the clarity and strategy you’ve been missing. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you struggling to stand out as a real estate agent on social media while everyone else posts the same generic content? If you’re tired of blending into the noisy real estate market and want a clear, effective way to attract quality leads, especially in niche areas like probate, this episode is packed with actionable strategies tailored to today’s shifting social and digital landscape. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 leads in 6 months. Sound familiar? After 15 years running an agency that’s generated over $300M for clients, I’ve seen firsthand why the old lead gen playbook isn’t just outdated—it’s working against you. In this episode, I break down: realIf your pipeline feels stuck and your sales team is starving for leads, this episode will show you exactly how to turn things around. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down exactly what happened when one of our Inner Circle members came to me feeling completely frustrated after spending $74,000 on marketing with little to show for it. Sound familiar? After 15 years of helping companies generate over $300M in revenue through our agency, I've seen this pattern way too many times - business owners doing ALL the right tactics but missing the fundamental strategy that makes it work. I walk you through the exact coaching session I had with her, revealing our $300 Million Framework that helped her cut through the noise and focus on what actually moves the needle. We threw out the blogging, ditched the scattered social posts, and got laser-focused on three simple steps that transformed her entire approach. If you're feeling like you're investing in marketing but not seeing the return, this episode will show you how to simplify your way to success. No fluff, just the proven framework we use with every client. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.