The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin-logo

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

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A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.
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Location:

United States

Description:

A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

Language:

English


Episodes

Where is all the revenue in beacons?

8/6/2015
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If 2014 was the year of beacon awareness and 2015 was the year of the rollout, will 2016 be the year of beacon revenue? If so, how will they earn and for which industries will they earn for? Chuck highlights a recent ABIresearch study that shows this but then offers his own thoughts on where the REAL revenue will come from. The post Where is all the revenue in beacons? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:03:58

The 5 IoT success factors for media & entertainment companies

8/4/2015
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Tata Consultancy Services released a massive global trend study called "Internet of Things: The Complete Reimaginative Force" and it is crammed with incredible insight into this emerging world. In this episode we pull out the 5 success factors for media and entertainment companies. Here's the list. The post The 5 IoT success factors for media & entertainment companies appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:41

Sony ushers in Drones as a Service (DaaS)

7/31/2015
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Sony announced they are entering the drone business - not to sell them but to rent them out as a service to other companies. Are they becoming the Hertz of the drone industry? That's for another episode. Today we focus on how this announcement fits into the Internet of Everything ecosystem - which involves sensors and robots... The post Sony ushers in Drones as a Service (DaaS) appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:26

Connected “things” to be 25 billion within 5 years

7/29/2015
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On this inaugural episode of the show we lay the groundwork for the size and scope of the coming era of the Internet of Everything. IC Insights provides some incredible numbers of "things" that will be connected to the Internet within the next few years. Chuck and I explore what this means now and where the opportunities are for businesses to participate. Humans, beware: We are slipping down the population food chain... The post Connected “things” to be 25 billion within 5 years appeared...

Duration:00:02:37

Chrysler has 1.4 million reasons to embrace the Internet of Things…quickly

7/24/2015
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Chrysler ran into a PR nightmare this week with the controlled hack of a Jeep while it was cruising along the highway. They managed to mess around with the air conditioning and stereo and then shut down the engine - all while the helpless driver panicked. The significance cannot be overlooked as we enter a new world of connected everything AND as congress looks at controlling the messages (read: advertising) and data that can infiltrate and be collected while we drive our cars. This surely...

Duration:00:03:44

Mobile commerce around the world – not a small number to be found

7/8/2015
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Mobile commerce is getting big. How big? Great question. Chuck takes us around the world to give us the answer. First to the UK, then Korea, Italy, China and the US. Lots of "billions" being tossed around in this episode... The post Mobile commerce around the world – not a small number to be found appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:03:09

The OTHER 10 smartphone sensors you aren’t using

7/1/2015
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Perhaps it is true that we only use a fraction of our human brain because we haven't mastered how the rest work. The same could be said about the sensors inside our smartphones as well - until now. Former Thinknear founder Eli Portnoy has launched his latest startup, Sense360, and he wants to help developers tap into all the sensors that are already live inside of our smartphones. Chuck helps us understand why that's important and how it could be used for good. The post The OTHER 10...

Duration:00:04:25

Wearables AREN’T about getting ads to the wrist

6/24/2015
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Wearables can be a confusing world. On one hand (punny) we wear them in hopes that they streamline our lives, make us healthier and bring our eyes away from the constant glow of the smartphone screen. On the other hand we are all trying to figure out how they can and should impact our business. There is a fine line between helpful and annoying - especially when it comes to something that we choose to wear on our bodies. Have no fear, Chuck sat down with Travis Bogard of Jawbone to get his...

Duration:00:04:11

Is mass transit the key to mass mobile commerce adoption?

6/9/2015
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If you are wondering where all the money is being invested into and earning from in mobile we have the answer: Mobile Commerce. It has taken in almost 50% of all investment money and is slated to dominate earnings for years to come. Just how big is it? Chuck answers that question based on a new Digi-Capital study. Hint: It's big and getting bigger. The post Is mass transit the key to mass mobile commerce adoption? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:53

The 3 obstacles to mobile payment adoption are…

6/4/2015
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We highlight the top 3 monstrous obstacles to mobile payment adoption in this episode based on the results of a study by the Mercator Advisory Group. However, there is a fourth obstacle and it is something Chuck says as the final word of this episode - it starts with the letter "v". Watch on to find out. The post The 3 obstacles to mobile payment adoption are… appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:57

What does Android Pay mean to the mobile payments industry?

6/2/2015
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Now there is no excuse. Mobile payments are upon us as every major smartphone operating system and platform will have the capability to make a payment by years end. The latest is Google's announcement of Android Pay at Google IO. We take this opportunity to lay out the main players - both in software and hardware - as it finally looks like the earth will be blanketed by the tech to enable mobile payments. The question is when do the consumers latch on... The post What does Android Pay mean...

Duration:00:03:50

4 lessons learned from the front line during the year of beacons

5/29/2015
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A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. The post 4 lessons learned from the front line during the year of beacons appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:50

43% of retailers have no idea how mobile impacts their business

5/28/2015
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There are gaps in the way retailers implement their mobile strategies. Take, for instance, the results from the Mobile Payments and Fraud 2015 report highlighted in this episode. Chuck identifies where the opportunities exist between how merchants are using mobile and how consumers are interested in using mobile with those merchants. The gaps are wide and the opportunities are bountiful - provided it becomes a priority. The post 43% of retailers have no idea how mobile impacts their...

Duration:00:02:54

Here are the 5 steps to true personalization

5/26/2015
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Fighting the tyranny of the average - that's how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result. The post Here are the 5 steps to true personalization appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:04:56

Hey, NFC isn’t DOA!

5/22/2015
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NFC hoopla reached a fevered pitch right before Apple finally announced support for the tap-to-do-stuff technology. Since then it seems to have hit a silent stride in the market beyond the initial feeling it would be yet another mobile payment platform. Chuck stopped by the NFC Forum in Boston and was treated to a number of seriously cool examples of what NFC can and will be doing for us in the near future. The post Hey, NFC isn’t DOA! appeared first on UNTETHER.tv - Mobile, wearables and...

Duration:00:05:05

Why context is a currency you can’t ignore

5/21/2015
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This isn't new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period. The post Why...

Duration:00:02:57

Mobile now influences $1 trillion in retail sales

5/19/2015
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There's a number for you. Mobile now influences $1 trillion of in-store sales. This is according to the most recent survey results from Deloitte Digital. Navigating the New Digital Divide highlights the growing importance of tracking the entire mobile shopping journey and not just the transaction as many other studies do. Mobile influences much more than payments and this proves that in spades. Chuck highlights the results in this episode. The post Mobile now influences $1 trillion in...

Duration:00:03:19

The mobile banking generation

5/15/2015
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Banking has always been among the first services that we all seem to adopt as technology evolves. First it was the web - can you imagine a world without Internet banking today? Now it is mobile. It seems that the utility of having access to our accounts on our mobile devices is something that most of us can't and won't live without. For your viewing pleasure, Chuck highlights the top mobile banking things we do from our smartphones. The post The mobile banking generation appeared first on...

Duration:00:02:30

Where IoT meets mobile commerce

5/14/2015
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The industry surrounding the Internet of Things will be worth $8 trillion according to a recent report by Cisco and DHL. While a good portion of that value will be in hardware and software, Chuck explains how all of those connected pieces will lead to massive gains in mobile commerce revenue as well. The post Where IoT meets mobile commerce appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:03:20

Mobile payments now account for 27% of global online payments

5/13/2015
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Mobile is becoming more and more a part of the buying process. It now accounts for 27% of global online payments and is not slowing down. In fact, that number is up 5% from the previous quarter. All this is from the Adyen Mobile Payments Index for the first quarter of 2015. Chuck offers some of the key findings in this episode. The post Mobile payments now account for 27% of global online payments appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Duration:00:02:27