The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

If 2014 was the year of beacon awareness and 2015 was the year of the rollout, will 2016 be the year of beacon revenue? If so, how will they earn and for which industries will they earn for? Chuck highlights a recent ABIresearch study that shows this but then offers his own thoughts on where the REAL revenue will come from. The post Where is all the revenue in beacons? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Tata Consultancy Services released a massive global trend study called "Internet of Things: The Complete Reimaginative Force" and it is crammed with incredible insight into this emerging world. In this episode we pull out the 5 success factors for media and entertainment companies. Here's the list. The post The 5 IoT success factors for media & entertainment companies appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Sony announced they are entering the drone business - not to sell them but to rent them out as a service to other companies. Are they becoming the Hertz of the drone industry? That's for another episode. Today we focus on how this announcement fits into the Internet of Everything ecosystem - which involves sensors and robots... The post Sony ushers in Drones as a Service (DaaS) appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

On this inaugural episode of the show we lay the groundwork for the size and scope of the coming era of the Internet of Everything. IC Insights provides some incredible numbers of "things" that will be connected to the Internet within the next few years. Chuck and I explore what this means now and where the opportunities are for businesses to participate. Humans, beware: We are slipping down the population food chain... The post Connected “things” to be 25 billion within 5 years appeared...

Chrysler ran into a PR nightmare this week with the controlled hack of a Jeep while it was cruising along the highway. They managed to mess around with the air conditioning and stereo and then shut down the engine - all while the helpless driver panicked. The significance cannot be overlooked as we enter a new world of connected everything AND as congress looks at controlling the messages (read: advertising) and data that can infiltrate and be collected while we drive our cars. This surely...

Perhaps it is true that we only use a fraction of our human brain because we haven't mastered how the rest work. The same could be said about the sensors inside our smartphones as well - until now. Former Thinknear founder Eli Portnoy has launched his latest startup, Sense360, and he wants to help developers tap into all the sensors that are already live inside of our smartphones. Chuck helps us understand why that's important and how it could be used for good. The post The OTHER 10...

If you are wondering where all the money is being invested into and earning from in mobile we have the answer: Mobile Commerce. It has taken in almost 50% of all investment money and is slated to dominate earnings for years to come. Just how big is it? Chuck answers that question based on a new Digi-Capital study. Hint: It's big and getting bigger. The post Is mass transit the key to mass mobile commerce adoption? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

We highlight the top 3 monstrous obstacles to mobile payment adoption in this episode based on the results of a study by the Mercator Advisory Group. However, there is a fourth obstacle and it is something Chuck says as the final word of this episode - it starts with the letter "v". Watch on to find out. The post The 3 obstacles to mobile payment adoption are… appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. The post 4 lessons learned from the front line during the year of beacons appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

There are gaps in the way retailers implement their mobile strategies. Take, for instance, the results from the Mobile Payments and Fraud 2015 report highlighted in this episode. Chuck identifies where the opportunities exist between how merchants are using mobile and how consumers are interested in using mobile with those merchants. The gaps are wide and the opportunities are bountiful - provided it becomes a priority. The post 43% of retailers have no idea how mobile impacts their...

NFC hoopla reached a fevered pitch right before Apple finally announced support for the tap-to-do-stuff technology. Since then it seems to have hit a silent stride in the market beyond the initial feeling it would be yet another mobile payment platform. Chuck stopped by the NFC Forum in Boston and was treated to a number of seriously cool examples of what NFC can and will be doing for us in the near future. The post Hey, NFC isn’t DOA! appeared first on UNTETHER.tv - Mobile, wearables and...

This isn't new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period. The post Why...

There's a number for you. Mobile now influences $1 trillion of in-store sales. This is according to the most recent survey results from Deloitte Digital. Navigating the New Digital Divide highlights the growing importance of tracking the entire mobile shopping journey and not just the transaction as many other studies do. Mobile influences much more than payments and this proves that in spades. Chuck highlights the results in this episode. The post Mobile now influences $1 trillion in...

The industry surrounding the Internet of Things will be worth $8 trillion according to a recent report by Cisco and DHL. While a good portion of that value will be in hardware and software, Chuck explains how all of those connected pieces will lead to massive gains in mobile commerce revenue as well. The post Where IoT meets mobile commerce appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Mobile is becoming more and more a part of the buying process. It now accounts for 27% of global online payments and is not slowing down. In fact, that number is up 5% from the previous quarter. All this is from the Adyen Mobile Payments Index for the first quarter of 2015. Chuck offers some of the key findings in this episode. The post Mobile payments now account for 27% of global online payments appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

I'm not sure there are any mobile influence deniers left out there but after the results from the Performance Index from MarketLive there should be very little doubt about it. The study - highlighted here by Chuck - shows the incredible growth in mobile visits and sales to retailers that have committed to mobile. The post Smartphone visits up 269% and mobile revenue up 123% for retailers appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination... The post Has MCX already lost the battle? appeared first on UNTETHER.tv - Mobile,...

A recent study by Edelman Berland on behalf of eBay Enterprise looks at where and what smaller retailers are doing and spending for mobile initiatives this year. Chuck has pulled 2 key stats from the report and discusses them in this episode. The post Where smaller retailers are spending on mobile this year appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

There have been an incredible number of mobile commerce studies that have been released over the last month but have no fear - you don't have to read them all. Chuck highlights 8 key data points from these studies that you should know and he does it in under 2 minutes. The post 8 mobile commerce stats that you should know now appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

That's a crazy stat. Even crazier is that this time last year that number was at 26%. Crazier still are the people that don't do it - right? This number comes from a recent survey done by Redshift Research on behalf of Oracle - entitled Retail Without Limits. The study also highlights the things most consumers want from a mobile experience when they are shopping - nicely summarized in a 3 minute package for you here. The post 67% of consumers now use smartphones while they shop appeared...