Multiplier Mindset® with Dan Sullivan

Ken Robinson had a certain idea about how to be a more valuable financial planner than most. And when he couldn’t find anyone to hire him to do it, he created his own opportunity. In this episode, Ken shares the business lessons and entrepreneur ideas that led him to his success in holistic financial planning, and what’s allowed him to bring the greatest value he can to the right type of clients. Here’s some of what you’ll learn in this episode: Show Notes: The educational system was designed to make you well-rounded, which means you divide your efforts instead of focusing exclusively on what you like doing and what you’re great at. It’s possible to get somewhere even if you don’t know what the map looks like. Your next step requires you to do things you don't know how to do yet. There are always going to be ups and downs in the economy. When you get rid of the clients that are a bad fit, you have more energy for your other clients. An entrepreneur can outsource the assembly of their team. It’s okay for you to want to improve your experience as an entrepreneur. You don’t need an advanced degree to understand Strategic Coach thinking tools. It takes insight to say, “Let's not make this any more complicated than it needs to be.” Resources: Unique AbilityⓇ The Four C’s Formula by Dan Sullivan Article: The Four Freedoms That Motivate Successful Entrepreneurs The Gap and the Gain by Dan Sullivan and Ben Hardy

Almost 31 years ago, 18-year-old Max Emma immigrated with his family to the United States from the former Soviet Union. Now, Max is the CEO of BooXkeeping, a bookkeeping franchise organization operating in the U.S., with offices in Europe, and the Philippines, with plans for expansion into South America. In this episode of the Multiplier Mindset Podcast, in a story that stands testament to the power of entrepreneurial resilience and drive, Max shares how he went from bankruptcy to business triumph, and the many lessons and insights he learned along the way. Here's some of what you'll learn in this episode Show Notes: The ties between North America and South America are going to be a growth opportunity as we go forward over the next 25 years. Speaking English is an important entrepreneurial skill in the United States. What seems like a failure might actually be the beginning of the next step. When you don’t grow, you die. Entrepreneurs need to give up doing what isn’t their job. It’s important to keep investing in coaching because you don’t know what you don’t know. If your team members are successful, you’re successful. When someone gives you a tool, consider it sooner than later. The sooner you join an organization like Strategic Coach®, the sooner you can become successful and take your company to the next level. Links: Unique Ability® Your Business Is a Theatre Production: Your Back Stage Shouldn't Show on the Front Stage The Gap and the Gain by Dan Sullivan and Dr.Benjamin Hardy Time Management Strategies for Entrepreneurs (Effective Strategies Only)

In one of our favorite episodes, entrepreneur Leslie Fall shares how a team member who helped get her to a certain level of success was no longer helping the company grow. Leslie explains how, by employing the concept of “multiplication by subtraction,” she overcame the problem to great benefit, plus other gains she’s made since taking advantage of business coaching through Strategic Coach. Here’s some of what you’ll learn in this episode: Show Notes: Sometimes, you have to let go of what your job typically is in order to let team members grow. For reasons of fit or reasons of competence, a team member can hold you back. It can take a fresh perspective to notice inefficiencies in your process. It’s exciting to see where people will go once their time has been freed up. When people have the time and mental energy, they’ll be more alert, curious, responsive, and resourceful. Team members who are freed up have time to think about other opportunities for revenue. You're probably only relying on your team 50% of what you could be. The minute you think of a new idea, think about who can help you with it. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Unique Ability® Multiplication By Subtraction by Shannon Waller Free Days™ – The Entrepreneur’s Guide To Time Management

A few years ago, Chase Dansie found himself limited by Lyme disease. Now, he’s grateful for the experience. In this episode, Chase talks about how Strategic Coach® helped him through a very hard time and how he’s using his orthodontist practice to improve people’s lives. Here's some of what you'll learn in this episode: Show Notes: An entrepreneur going about things alone develops all sorts of bad habits. The biggest problem for entrepreneurs is being alone and having no one to talk to about both your challenges and your successes. None of us celebrate our progress enough. The Strategic Coach Program isn’t centred on the business. It’s focused on you as a person. When something comes up and you don’t know what to do, Strategic Coach has processes you can follow that will help you get solutions. You can interpret your past experiences however you want to. You feel more normal when you’re in a community of people with similar challenges and obstacles to yours. If you’re experiencing a health challenge, it’s comforting to know you’re not the only one. Strategic Coach clients have a kind of shared language. Surrounding yourself with people, and having connections with others, can help you pull through some very difficult times. When you’re aware of the challenges someone is having, it lets you have compassion for them like you never would have before. Resources: How To Measure Success In Business Effectively With A Proven System - The Gap And The Gain Wanting What You Want by Dan Sullivan Unique Ability

Peter Denbigh grew up in what he describes as “the middle of nowhere,” Virginia. He wanted more, and as soon as he was old enough, he used his entrepreneurial mindset to start earning money. In this episode, Peter shares the many business lessons he’s learned from growing his own companies. Here's some of what you'll learn in this episode: Show Notes: The Strategic Coach Program was designed for entrepreneurs who are active and “all over the place.” It’s a tremendous strength to realize that being an entrepreneur is a life sentence. Luck is involved in entrepreneurial success, but the entrepreneur needs the capability of taking advantage of luck. The more value they provide, and the faster they can provide it, the more an entrepreneur gets paid for their time. When you’re a little bored and you have your eyes open, interesting opportunities come your way. Kickstarter lets you test a product and validate it, and if it works, you get money. An idea is worthless without persistent and productive execution. You don’t need permission to say, “This is how I’m going to be in the world.” The ride is what teaches you to hang on. Some people are born with the permission to be themselves, but a lot of people aren’t. If it doesn’t excite you, it isn’t worth doing. Resources: The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy Who Not How by Dan Sullivan and Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy How to Expand Your Team's Unique Ability® The Impact Filter™ Kolbe CliftonStrengths®

Dan Sullivan and guest Darcy Luoma dive into an extraordinary and unbelievable journey of resilience, reinvention, and triumph in the face of an unprecedented personal challenge. Darcy’s unwavering spirit and strategic approach are a true inspiration for all entrepreneurs navigating their own obstacles. Here's some of what you'll learn in this episode: Show Notes: Running for elected office is a purely entrepreneurial activity. We’re not in control of what happens in the world, but we’re in control of our responses to what happens. Entrepreneurs transform situations from huge negatives to breakthrough positives. Strategic Coach is a thinking tool culture. If you have an anchor client, then you don’t have to fear that you need to say yes to everything. The entire business of an entrepreneur can be based on the entrepreneur’s reputation. Good people do bad things, and it doesn’t mean they’re bad people. If you want to handle your challenges thoughtfully, and you want to have strong relationships, you need to train and practice to be thoughtfully fit. Having an entrepreneurial business means you get to test things. Resources: The Strategy Circle® The R-Factor Question® 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy The Impact Filter™ Unique Ability®

Ben Laws is the CEO of multiple companies. What’s more, after eight years as a Strategic Coach® member, Ben has just become an associate coach and will lead his own workshop groups. In this episode, Ben shares key points from his entrepreneurial journey and the value of Strategic Coach thinking tools. Here's some of what you'll learn in this episode: Show Notes: The more thinking tools you learn, the more your freedoms multiply. Entrepreneurs see risk differently than non-entrepreneurs. You can develop a lack of fear through failing. Failures point out opportunities to hone your craft. Paying for coaching is an investment, not an expense. Show up every day looking for how you can be wildly helpful. It’s far more effective to pull people along than to push them along. Resources: Video: Why It’s Crucial For Entrepreneurs To Expand Their Four Freedoms The Strategic Coach Program Article: How To Foster A Longevity Mindset & Reap The Benefits

Years ago, Susan Latremoille thought to combine the benefits of working for a large organization with the freedom of doing her own thing. Now, she runs a wealth management advising company with her partner. In this episode, Susan shares how she became an entrepreneur, how she realized she was an entrepreneur, and what’s helped her find both business success and balance in her life. Here's some of what you'll learn in this episode: Show Notes: Retirement works better if you have a plan. A lot of things that are happening in the world of technology are automating the role of a financial advisor. Being a financial advisor is extremely entrepreneurial because you don’t get handed clients. Very few clients want to know the ins and outs of how markets work. Instead of competing, you can turn your competitors into your clients. The role of a good financial advisor is to understand the clients’ needs and bring them information in a way that’s meaningful and helpful to them. Financial advisors aren’t typically trained in the softer, more human elements of their roles. You have to understand the life of the client before you can do a meaningful financial plan for them. Financial products more or less sell themselves because they are driven by the financial plan. Resources: The RichLife: Managing Wealth and Purpose by Susan Latremoille 9 Steps to a RichLife Retirement by Susan Latremoille Deep D.O.S. Innovation by Dan Sullivan Unique Ability® Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Real estate attorney Matt Goodwin was fired after working at a law firm for six months. Within three hours of getting fired, he decided to start his own law firm. Now he runs a business focused on real estate transactions throughout the state of Florida, with multiple locations in the state. In this episode, he shares how his mindset and his entrepreneur motivation has led him to business success. Here's some of what you'll learn in this episode: Show Notes: There’s a certain amount you can learn by just reading, and cold calling people. If you don’t like to be told what to do or how to do it, don’t be an employee—you’ll probably get fired over and over again! When entrepreneurs start off, they need one client to give them the margin of time and cash flow they need to pay their bills. You can get more referrals by narrowing your focus. Hard times growing up can make a person who they are as an adult. Entrepreneurs often learn early that they don’t have an employee mindset. Successful entrepreneurs kill off all alternatives except doing what they have their mindset on. If you do everything yourself, you’ll learn a lot along the way. Success with even just one client can give you the confidence and experience you need to market yourself everywhere. Developing thick skin can help you have greater confidence.

Leaving El Salvador for the U.S. as a political refugee when he was three years old, José Barrios always felt like he was different from others. He didn’t realize for many years that this was because he’s an entrepreneur. Now, Jose owns a janitorial and maintenance company that operates in two states. In this episode, José tells all about his journey to business success. Here's some of what you'll learn in this episode: Show Notes: Being an entrepreneur is something you’re either born with or not. Entrepreneurs don’t fit in everywhere they go. It’s a double-edged sword having an entrepreneurial mindset without the tools and the framework for it. One thing all Strategic Coach thinking tools have in common is that you can start applying them immediately. Strategic Coach clients can always be collaborating with more and more people. When you feel like you belong, you have more purpose. People are attracted to individuals who have purpose and freedom. Resources: Leverage: Operational Efficiency Training & Consulting The Entrepreneur’s Guide To Time Management Shannon Waller’s Team Success Podcast

As a child, Stuart Green was obsessed with what went on under the water. The UK entrepreneur became educated in fisheries, including by immersing himself in various coastal communities. He came to realize that the whole system wasn’t working very well, so he’s spent the past 25 years seeking solutions to the problem. In this episode, Stuart explains the fishing problems the world has and the entrepreneur ideas and mindset he’s using to find solutions. Here's some of what you'll learn in this episode: Show Notes: Earth isn’t really a planet; it’s a planet ocean. Most people underestimate the GDP of the world’s oceans. The GDP of oceans is about $3.1 trillion per annum, which is about 3% of the world’s GDP. Almost half the people on the planet depend on the oceans for their livelihood. 15% of global protein comes from fish. Humans need to be incentivized to stop taking the oceans for granted. Several types of small-scale fishers are always overlooked and rarely given voice. If you have a grand vision but no metrics, you won’t know where you’re going. Initiatives created without consulting the community won’t fit. The real art in a solution is making it appropriate to local needs. You can take problems and turn them into solutions. Resources: Your Life As A Strategy Circle by Dan Sullivan Deep D.O.S. Innovation by Dan Sullivan

Andreas Wilhelmsson started his first company when he was 17. As a young entrepreneur, he approached the largest supermarket chain in Sweden, where he lives, and asked what it would take to become their main supplier of produce. Now, at the age of 33, he grows healthy greens in a way that lets him provide sustainable food year-round. In this episode, Andreas shares what it’s taken to find his business success—including his growth mindset and his evolving entrepreneur motivation—and lessons he’s learned along the way. Here's some of what you'll learn in this episode: Show Notes: Teenagers can’t even imagine a 25-year goal, but they can still dare to dream big. Do something small every day that will get you closer to your big goal. Don’t start with marketing. Start by going out and selling to the customer. If you’re too stuck in your own mindset, you won’t dare to ask for help. If you can’t figure out a solution, ask someone who’s done it before, and do what they did. To fill challenging roles, you need to find people who enjoy those challenges. If you challenge people, that can provide inspiration and energy. Sharing your challenges is the way you grow. The more time you take completely off work, the more you’re rejuvenated. In general, people underestimate how much you get done when you’re doing the work you’re meant to do. Resources: The Self-Managing Company by Dan Sullivan Unique Ability® The Entrepreneur’s Guide To Time Management Thinking About Your Thinking by Dan Sullivan

Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, http://Daily.ai , uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company’s early days. Here's some of what you'll learn in this episode: http://Daily.ai Show Notes: When it seems everything out there is negative, what grabs your attention is the stuff that’s positive. It’s a win-win to partner with people who already have a marketplace of your potential clients. An entrepreneur doesn’t have to be the one with the idea. If you focus only on customers that are a good fit for your company, they’ll refer you to other people. ChatGPT has given people a taste of the exponential power behind machine learning and AI. If you get your clients their desired outcomes, the outputs don’t really matter. During tough times, you have to manage your expectations. You know you always need to get better, even during good times. Ads almost always get less than 50% conversion. Anything in excess becomes its opposite. Resources: The Spark newsletter Who Not How by Dan Sullivan and Ben Hardy The Impact Filter™ tool

After 19 years as a competitive figure skater, Krista Clive-Smith suffered a career-ending injury. But this didn’t stop her career success. Krista’s had an innate passion for entrepreneurship since childhood, and her entrepreneur motivation has always been, “If there’s something I can see where there’s a gap, it’s my job to build it.” In this episode, Krista shares how she’s created a model for people to become their own personal brands in the most effective way for their business success and business growth. Here's some of what you'll learn in this episode: Show Notes: Every decision you make about what business you want to be in has a lifestyle implication. Every lifestyle decision you make has a business implication. A person’s ideal customer is a former version of themselves. Most entrepreneurs have experienced crucial jumps where they turned something bad into something positive through internal capability. Entrepreneurs strongly identify with their roles as business owners. Your personal brand doesn’t need to be public facing. Some people purely use their personal brand for influence within the company. Entrepreneurs who build a business the wrong way are creating their own prison. A highly developed skill of pattern recognition helps to chart a path. Resources: CliftonStrengths® The 4 C’s Formula by Dan Sullivan

Amanda Cassar never intended to be an entrepreneur. Growing up, she was told to “just do a 9 to 5.” Now, she’s a financial advisor with two businesses of her own. In this episode, Amanda shares how she discovered her entrepreneur motivation and found business success. Here's some of what you'll learn in this episode: Show Notes: Taking time off means you can be really on when you want to be. It’s a big deal to say yes to opportunities instead of making up excuses. Goal setting is important, but so is taking advantage of what’s currently available. Realizing that there’s nothing legitimately holding you back can result in a mindset shift. Entrepreneurs have to stop and take stock sometimes. Be present with whoever you’re with at the time. People are an entrepreneur’s secret sauce. Sometimes, the people who got you to where you are now aren’t the people who will take you where you want to be next. Asking your team what’s important to them is the first way you can give value back to them. If you’re the smartest person in the room, you’re in the wrong room. Resources: The Time Breakthrough by Dan Sullivan

What is it really like to be an entrepreneur? What are the highs and lows? What does it take for great business success? How do you know if the lifestyle is right for you? In this episode, business coach Dan Sullivan and Peter Diamandis explain why some fail and some succeed on the entrepreneurial path. Here's some of what you'll learn in this episode: Show Notes: In 1804, an entrepreneur was defined as someone who takes resources from a lower level of productivity to a higher level of productivity. Being an entrepreneur requires high risk tolerance because you could lose everything. It’s easier to get a job and do what you’re told than it is to become an entrepreneur. To be an entrepreneur requires passion for a subject, if not an obsession. Entrepreneurs need self-confidence in bringing their expertise to the table. Entrepreneurs don’t want a buffer; they want a direct relationship with the marketplace. A great entrepreneur with a mediocre business will reinvent it into a great business, while a great business with a mediocre entrepreneur will fail. Entrepreneurism isn’t a career choice; it’s a lifetime choice. The only person who can tell you if your idea is good is someone who’d write a check for it. The instinct for entrepreneurship often shows up very early. Some people are forced into entrepreneurship because of the failure of large employers. Most “overnight successes” happen after years of hard work. All an entrepreneur’s money is in the aspirational future of their best clients. All entrepreneurs have passion for freedom. Resources: Abundance: The Future Is Better Than You Think by Peter Diamandis Exponential Wisdom podcast Unique Ability® Who Not How by Dan Sullivan and Ben Hardy

The year Mary Miller turned 30, she experienced bankruptcy, unemployment, and divorce. Today, the janitorial services company Mary founded with her husband, Tony, has 85% of the market share in Cincinnati. Both Mary and Tony have been Strategic Coach® members for over 30 years, and Mary has been an associate coach for 20 years. In this episode, Mary shares how The Strategic Coach® Program has strengthened both her marriage and her business. Here's some of what you'll learn in this episode: Show Notes: Pausing to reflect on the previous 90 days and plan the next 90 days can cause shifts in your thinking. If you want to make more money, you need to take more time off. Listening to other entrepreneurs talk can prompt you to have different conversations about the future. When you’re among like-minded people, no one will tell you you’re crazy. Being an entrepreneur means you can do business with the people you want to do business with. Entrepreneurs can make their lives as big or as small as they choose. You can have fun no matter how difficult life is. Ideas can come through conversations. Conversations change lives. To be able to do things that really make a difference, you have to filter through ideas. Resources: Learn more about Mary Miller and Dream Engineer.  The Entrepreneur’s Guide To Time Management The Strategy Circle®: Why Obstacles Are Actually A Good Thing The Dream Manager by Matthew Kelly

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x. In this episode of the Multiplier Mindset Podcast, business coach Dan Sullivan reveals the secrets to achieving 10x business growth as an entrepreneur. Learn how to simplify your approach, eliminate unprofitable activities, and attract big clients by setting conscious goals and focusing on your Unique Ability. You too can increase your income, enjoy more personal freedom, and achieve greater business growth. Here's some of what you'll learn in this episode: Show Notes: Resources: The 80% Approach Unique Ability

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x. When Mike Wandler was 14 years old, he talked his dad into letting him work at his company, L&H Industrial Inc., which manufactures and repairs the biggest machines on earth. By the time Mike was 18, he became the machine shop supervisor, and later on, he become vice president of the company. In 1998, Mike and his brothers bought the company from their father, becoming second-generation owners. Listen in as Mike shares the wisdom that’s led him to running a now global, million-dollar company.

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x. Sunny Kaila's childhood was spent on a farm in India. He found the courage to move to the US as a teenager, determined to be successful. Now he’s a tech entrepreneur with a company based out of New Jersey that operates globally. In this episode, you'll hear Sunny's inspirational story and how he persevered when many others would have quit.