The New Marketing Show

When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success. What do we mean by that? As we always refer back to here at Trinity Web Media, your social media strategy is everything. With that being said, what goals do you intend to achieve? Suppose you’re focusing on generating leads, but all your social media campaign does is collect an abundance of vanity metrics. In that case, you aren’t achieving your goals.

In the past, only Instagram users who were verified or had over 10,000 followers could add a link to their story directing follows to a page off the Instagram platform. Fortunately for all of the smaller accounts out there, the recent Instagram update is changing the game. No longer will you need to hit a particular follower mark to have this ability. Links are now available for anyone to add to their story. This may not sound like a huge deal. Still, for all the professional accounts out there, this opens open the door to new opportunities. Whether you plan on sending users to a landing page or the homepage of your site, followers will now be able to interact with your brand like never before. Are you not taking advantage of this new update? Or, are you not sure how you can incorporate stories into your strategy? Feel free to reach out to our team directly to learn how we can help you along the way to growing your social media presence.

More Instagram updates have arrived, but who's surprised? After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms. As we advance, Instagram is advising users to use only 3-5 hashtags which is a significant change for social media managers. How do you feel about these updates? We'll continue to keep you updated as we test out this new methodology. In the meantime, follow our Twitter or Instagram to stay in the loop!

Social media managers/experts can all agree that a lot goes into a daily dose of work. From creating content to developing strategies and scheduling out posts, it takes plenty of time and effort to remain consistent. Here at Trinity Web Media, we've been picking up a lot of social media clients lately. So it's only right we break down a few different ways to stay sane trying to manage a heavy workload. As a social media manager, three imperative tools are a scheduling service, a hashtag tool, and a reliable service to create content

Between recording and producing full-length podcasts for our clients and repurposing content into bonus episodes, our team here at Trinity Web Media knows a thing or two about podcasts. Although some may think podcasts are as simple as hitting a red button and then clicking export, we’re here to remind you that quality takes time. Our team utilizes two different DAWs to ensure that each show is as good as the last. If you’re in tune with the world of audio production, you’ve no doubt heard of both Logic Pro X and Adobe Audition. So which DAWs do we use and why? Listen in to find out!

Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value. The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works for your business, rather than just looking pretty.

If you're feeling overwhelmed with monitoring your social media progress, don't worry, you're not alone. With so much going on within social media, it isn't easy to pinpoint exactly what you should be paying attention to. Do you work for more likes? Should you just get your followers up? Today let's talk about the top 5 conversions to prioritize on social media. Of course, every social media strategy is different, but the end goals often remain similar. Whether it's a website visitor or a direct message of value, conversions through social media come in various ways.

Did you catch the recent news about the direction Instagram is heading? The head of the company came out and announced several upcoming changes that will be made to the platform. They emphasized the growth of other platforms such as Tik-Tok and YouTube as catalysts for the ongoing updates. No longer will only the people you follow be shown on your feed, but as well recommendations that Instagram makes for you. This is very reminiscent of Tik-Tok's FYP (for you page), which seems like the direction Instagram is heading. There will also be a push for creators to use immersive, full-screen video more within the Reels section. It will be interesting to see how these plans develop, but one thing is for sure, Instagram feels like they are falling behind.

For all the social media managers out there, you know just how easy it is to get overwhelmed. Trying to maintain different accounts across so many varied niches is a lot to handle. One of the best ways to try to eliminate some hassle is by scheduling out social media posts. Stay tuned for a later video where we discuss the best tools to use; today's Media Minute with Nate Baldwin is all about covering the basics. Join us to learn about three reasons behind scheduling out social media, and how this can not only benefit your sanity but your account's growth as well.

One of the most valuable things you can have in business is a solid network of people around you. Although it can be tricky to arrange the perfect group, once you are surrounded by like-minded individuals, both your business and your personal abilities will flourish. Here at Trinity Web Media, we often generate leads through people who do the exact same thing as us. As a specialized WordPress development and content marketing company, we often fill the role that other companies can't. When this happens, work is passed down through our network and onto our desks. Likewise, when work doesn't suit our teams' skills best, we will push work to other companies within our network. The power of your business is often limited to the power of the people around you. With a solid network in place, generating leads become a whole lot more straightforward.

The front lines of your company are represented by customer support. When it falls short, so does the perception of your entire team. We recently ran into a situation with subpar customer service (to say the least), which was a teaching moment for us all. Rather than being condescending, always treat people at a higher level. Always provide value and be helpful. As straightforward as it may sound, many brands are extremely lackluster when it comes to treating customers with respect. Don't be that brand; always embrace helping customers to the best of your ability.

One of the most crucial aspects of any website is security. WordPress users can experience hacks through vulnerabilities in updates or plugins, so it is best always to stay prepared. Keep in mind the power of your WordPress website security starts with you. What do we mean by that? Greg Taylor from Trinity Web Media is here to break things down.

When you work together as a team, you’ll be amazed by what the power of collaboration can amount to. Quarantine has taught us all an important lesson on the impact being dispersed can have on a company. Here at Trinity Web Media, we strongly encourage others to take on the mindset of “collaboration over competition.” With the power of your team in full force, internal processes will improve as well as your ability to please clients. Keep in mind the value of collaboration next time your in a bind. Bouncing ideas off one another is an incredible way to boost the productivity of both yourself and others.

In both the world of business and personal life, mistakes are going to happen. We’re all human, and no one is perfect. When something goes awry, don’t beat yourself up about it. At the end of the day, even the biggest and most well-run companies are going to make mistakes. The best thing you can do is learn from it and move on.

Living in an “influencer society,” it’s hard to filter out content that is of actual value. Social media has made many so focused on likes and followers that we forget what actually goes on behind the scenes. Years ago, what influencers do was just considered an endorsement. We all know that once money gets involved, the opinions of someone are likely to follow suit. So, the next time your online and you see someone with over a million followers claiming a product is the end-all-be-all, think again.

June marks Pride Month, and the team here at Trinity Web Media wants to remind everyone the importance of remaining allies with the LGBTQ+ community. Our company never stands for any discrimination, and we will stay that way. Whether based on race, religion, sexual orientation, creed, ethnicity, or anything like that, we are allies.

For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining. Creating videos or podcasts just for the sake of publishing something to hit a deadline isn’t going to cut it. Add value to a person’s life. Create content that you yourself would enjoy watching. Engaging content takes time to master, but the extra work is always worth it in the long run.

Can you believe WordPress is already turning 18 years old? As time goes on and technology advances, WordPress has grown from a blogging platform to a web development powerhouse. Trinity Web Media is a company that specializes in WordPress development, so we're proud to say we've been along for the ride. In today's Trinity Web Minute, Greg mentions just how incredible the community built around WordPress is, and how we can't wait to get back involved with WordCamps & other WordPress-related activities in 2021. With all that being said, happy 18th birthday to WordPress! Cheers to the tremendous growth experienced over the years.

If you're new to the world of WordPress, it can be easy to feel as if you can handle everything yourself. The WordPress community makes information very accessible and provides an excellent background of knowledge for those trying to get in tune with the platform. One problem we see with this is when clients start to feel as if they can begin to manage their entire website without help from professionals. Without the proper knowledge, taking down a site you worked so hard to build can happen with just one bad plugin. When it comes to building and maintaining the technical aspects of a WordPress site, leave it to the professionals. The extra costs you spend on working with industry experts will always pay off in the long run.

If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything. One interesting takeaway we've seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as easy, what's stopping the client from trying to do things themselves? Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest.