The Content Box

Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times. With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success. Key Takeaways Marketing is essential for business growth, even (and especially) during economic downturns. Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run. Tough economic times present unique opportunities for those willing to invest in marketing. Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape. Key takeaways: Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms. Focus your efforts: Concentrate on creating high-quality content for the top three platforms: Google, YouTube, and TikTok. Work smarter, not harder: A streamlined content strategy can help you efficiently create content for all three platforms, saving time and resources. Think local: Don't underestimate the power of local SEO and in-person networking to attract customers in your area. Follow this link for your free checklist. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals. Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing. Takeaways Narcissism is prevalent in the marketing industry. Always have a clear contract with your marketing agency. Accountability and regular check-ins are essential. Trust and transparency are key in agency relationships. Follow this link for the essential marketing guide checklist. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection. Takeaways The slow build in sales pays off more than quick sales. Giving value without expecting anything builds trust. The modern marketing funnel requires authentic content. Patience is key; nurturing leads can take time. No doesn't mean no forever; it may mean not now. Follow this link for The No Pitch Sales Pitch Template. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results. Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy. Takeaways Focus on one primary social media channel for your business Prioritize website traffic and leverage Google and YouTube for organic search Engage with your audience by responding to comments and messages Analyze performance and make data-driven decisions for improvement Follow this link for The One Channel Marketing Sprint Planner. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach. Download your FREE PDF worksheet HERE and create your company's customer avatar! Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success. Takeaways Identifying your ideal customer is crucial for the success of your business. Being specific and niche down helps you reach a wider audience. Building trust with your ideal customer is key to long-term success. Use the ideal customer worksheet to create an avatar and get specific about your target audience. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Thirty days of content in 30 minutes challenge: Download our free brainstorming worksheet with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Content isn’t King—it’s the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook. Connect with Tracy Winkler on LinkedIn and Facebook. This podcast is produced by Two Brothers Creative 2024.

Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this episode is packed with actionable tips to help you leverage micro-influencers and elevate your marketing game. Connect with Tim by following these links - LinkedIn - Instagram. Or visit timrexius.com. Look good and feel good at Rexius Nutrition! Click here to book a free marketing strategy call with Two Brothers Creative! We'll provide a website audit and a full content brief for you to review - both free and part of the strategy call. We'll assess your business to identify opportunities for growth. Even if you don't hire us for marketing, we'll offer value to help you progress with growing your business. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2024.

The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies. From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how to create a marketing plan, avoid common pitfalls, and build a brand that resonates with your target audience. Whether you're looking to attract new clients, increase your listings, or simply build a sustainable business, this episode is packed with valuable insights and actionable tips. Connect with Jay by following these links - LinkedIn - Instagram - Facebook Click here for Jay’s book Let's Go!: One Phrase That Could Change Your Life Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2024.

How do you market to men? It’s not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health marketing, and the women who really make the decisions, this episode reveals the true secret of marketing to men. Discover the barriers men face in making health decisions and how understanding these insights can revolutionize your marketing approach. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers invaluable insights and tactics to captivate your male audience effectively. Find out more about Jess and Limitless Male Medical here! Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2024.

Are you lost in the maze of marketing options? With so many social media platforms, website SEO, video content, and more, it becomes overwhelming where to best invest your time and resources. In this episode of Midwest Mindset, Matt is Joined by Dr. Tonya from Pain West, a pioneering clinic in Omaha, Nebraska. Dr. Tonya shares her personal struggle with this issue and reveals the practical steps she has taken to simplify and effectively manage her marketing efforts. With a special focus on creating a clinic of the future, Dr. Tonya is not just about overcoming marketing dilemmas but also about innovating in the medical field to provide comprehensive care under one roof. Matt, sharing his marketing expertise, collaborates with Dr. Tonya to guide her and the audience through the many marketing strategies available to businesses today. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Find out more about Dr. Tonya and Pain West here! Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2023.

Every business is trying to figure out how they can use AI to get the advantage over the competition, but in our attempt to embrace this new trend, are we actually making some critical mistakes that could put our business even further behind? On this episode of Midwest Mindset, we’re joined by Shawn Quintero - ERS COO and CAIO, who is an expert in all things artificial intelligence. Shawn shares with Matt the history of AI and how this new tool can give your business the competitive advantage it needs, while also exploring the essential do's and don'ts when implementing AI. For more on Shawn Quintero, his podcast, and his work with AI, click here. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2023

Does your business need a podcast? Yes! On today's episode of Midwest Mindset, we're joined by podcast expert Kevin Chemidlin from Grow the Show, and he explains why having your own podcast is the number one most effective marketing tool your business could be employing right now. From using the podcast to generate leads, to helping with recruiting, and establishing yourself as the authority in your area, podcasting is an excellent yet underutilized tool to help grow your business. Find out more on Kevin Chemidlin's Grow the Show here! Interested in making your marketing EASY? Try the Easy Box! You give us 30 minutes, we give you 30 days of content! Find your Easy Box here! #contentmarketing #omahacontent #podcasts

Are you harnessing the power of video for your business? On this episode of Midwest Mindset, Host Matt Tompkins and the crew discuss the essential elements that can transform an ordinary marketing video into a powerful tool for business growth. Don't miss out on the potential of using every social media channel as a video platform in today's digital age. Learn the critical aspects of creating attention-grabbing marketing videos that propel your business forward. Whether you're a seasoned marketing professional or just starting, this episode provides actionable insights to elevate your video marketing game. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing

What does it take to build a successful business against all odds? In this episode of the Midwest Mindset, host Matt Tompkins is joined by guest Shane Harrington, the owner of Club Omaha. They discuss the remarkable success story of Shane's business, which generates over $2 million annually through grassroots marketing tactics. However, because he operates in the sex industry, Shane's achievements are often overlooked. Matt and Shane discuss the strategies that propelled his business from scratch to great heights. Join them as they shed light on the challenges and accomplishments faced by entrepreneurs in a landscape where only a small percentage of companies reach significant revenue milestones. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing

Welcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medication. They suggest that if you simply take this pill, all of your medical woes will magically vanish. But do these commercials really sell the point they're trying to make? And why do customers believe them when it seems like such an obvious exaggeration? Join us as we unravel the fascinating world of drug commercials and explore the pathos behind their effectiveness. We'll dive deep into the psychological tactics used by pharmaceutical companies to sway consumers and tap into their emotions. These commercials are carefully crafted to evoke a range of emotions - hope, relief, and even fear - all in the span of a few seconds. But what is it about these adverts that strikes a chord with viewers? To understand this phenomenon, we'll examine the power of storytelling and visuals in drug commercials. By creating relatable narratives and vivid imagery, these ads transport us into a world where our health issues can be easily resolved. They paint a picture of a brighter future, where all our worries can be alleviated with just one simple solution. It's this sense of hope and possibility that draws us in, despite our rational minds knowing that it's an oversimplification. But there's more to it than meets the eye. We'll also explore the influence of social proof and testimonials in these advertisements. By featuring real people who claim to have benefited from the medication, these commercials tap into our innate desire for social validation. When we see someone just like us, sharing their success story, it becomes easier to believe that the product could work for us too. Furthermore, we'll discuss the legal and ethical implications surrounding these commercials. Are pharmaceutical companies crossing the line by oversimplifying complex medical conditions and promising quick fixes? Should there be stricter regulations in place to ensure that these advertisements provide accurate and balanced information? We'll explore these thought-provoking questions and consider the impact of these commercials on our healthcare decisions. So join us on this captivating episode as we unpack the fascinating world of drug commercials. Discover the power of emotions, storytelling, and social influence in shaping our beliefs and decisions. Whether you've fallen for the allure of these commercials or have remained skeptical, this episode promises to provide valuable insights into the effectiveness and implications of these persuasive marketing tactics. Tune in to the Midwest Mindset podcast and let's embark on this enlightening journey together. Remember, knowledge is power! Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing

Nebraska. Honestly, it’s not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska’s recent tourism campaigns haven’t exactly pulled in the numbers they may have hoped for, even though more people drive through this state than most others. Whether it’s being too clever for the room, or something as simple as not identifying your target audience, why has Nebraska tourism failed to bring more people to the state even though For more on Chad Dodd and the services at Klar, Inc. visit: https://klarinc.com/ Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing

Would you rather have a legacy or more likes? On this episode of the Midwest Mindset, we have the privilege of sitting down with youth speaker, author, and entrepreneur Mike Smith, who discusses how his book Legacy vs. Likes is reaching more than just an adolescent audience, which was its initial audience; however, now it’s actually beginning to resonate just as much with businesses and entrepreneurs as marketing strategies struggle to build a legacy versus just getting more likes. Click here to find out more about Mike Smith and his work. This podcast is produced by Two Brothers Creative 2023.

What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing