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The PR Podcast

Business & Economics Podcasts

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a...

Location:

United States

Description:

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Language:

English


Episodes
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250. Jennifer Acree, JSA+Partners, on startups, measurement and using PR for good

4/20/2026
Jennifer Acree is the founder and CEO of JSA+Partners, a strategic communications agency she has led for more than 17 years, working with major consumer tech brands including Yahoo, Sphere, Electronic Arts, Exploding Kittens and Character.AI. She’s known for blending strong storytelling with data-driven strategy, most recently through launching Fogline, a proprietary measurement platform focused on meaningful insights over outdated metrics. In 2025, after losing her childhood home in the Palisades fire, Jennifer mobilized her network to launch the L.A. Strong Comms Coalition, delivering more than $150,000 in pro bono PR support to small businesses and securing national and local media coverage to aid recovery efforts—demonstrating the real-world impact of public relations.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jennifer AcreeLinkedIn: https://www.linkedin.com/in/jenniferstephensacree/JSA PartnersWebsite: https://jsapartners.coSubstack: https://talkingpointsbyjsa.substack.comLinkedIn: https://www.linkedin.com/company/jsa-partners/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:28:27

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249. Mark Mallchok, Brella Productions, on Elevating Events with Storytelling

4/13/2026
Mark Mallchok, Chief Event Strategist and co-founder of Brella Productions, joins the show to break down what it really takes to create corporate events that deliver results—not just applause. With a background in theater and film, Mark brings a storytelling-first approach to designing experiences that engage audiences across in-person, virtual, and hybrid environments. He shares how companies can eliminate inefficiencies, control costs, and still produce high-impact events that support real business and learning goals. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Mark Mallchok LinkedIn: https://www.linkedin.com/in/brellamm/Brella Productionswebsite: https://brella.comLinkedIn: https://www.linkedin.com/company/brella-productions/Facebook: https://www.facebook.com/BrellaProductionsInstagram: https://www.instagram.com/brellaprod/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:27:46

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248. Alison Siebert, The James Collective, on Lifestyle PR and Supporting Female Entrepreneurs

3/30/2026
Alison Seibert is the founder and principal of The James Collective, a boutique PR and integrated communications agency that captures the power of attention for leading lifestyle brands. TJC partners with high caliber CPG food and beverage, wine & spirts and travel companies who are dedicated to creating a more delicious and connected world. Founded in 2015, The James Collective has grown to a bicoastal business with a portfolio of luxury, DTC and legacy brands that have included Jacobsen Salt Company, the 1 Hotel, Food52, Joseph Phelps Vineyards (owned by LVMH), Kermit Lynch, Hungryroot, Flowers Winery, Maille Mustard (a Unilever brand), Oishii, and more. Alison holds an MBA in International Business and both invests in and advises growing businesses in the CPG food, beverage, and travel industries, and is especially passionate about ventures led by the next generation of women entrepreneurs. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The James Collective Website: https://thejamescollective.co Instagram: https://www.instagram.com/thejamescollective/ LinkedIn: https://www.linkedin.com/company/the-james-collective/ Alison Seibert Instagram: https://www.instagram.com/alisonseibert/ LinkedIn: https://www.linkedin.com/in/alisonseibert/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:28:06

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247. Caroline Sánchez-Avakian, Ballot Initiative Strategy Center, on Elections and Storytelling

3/23/2026
What happens when you combine storytelling, strategy, and high-stakes advocacy? You get a communicator who understands not just how to craft a message—but how to make it matter. This week on The PR Podcast, we sit down with Caroline Sánchez-Avakian, Strategic Communications Director at the Ballot Initiative Strategy Center, to talk about the intersection of policy, narrative, and real-world impact. From leading national advocacy campaigns to her work as a playwright and Emmy-nominated host, Caroline brings a unique perspective on how stories shape public opinion and influence outcomes. We get into what PR professionals can learn from advocacy communications, how to sharpen messaging in high-pressure environments, and why the most effective communicators understand both the facts and the human story behind them.If you want to think differently about influence, messaging, and the role of PR in shaping the world around us—this episode is for you. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Ballot Initiative Strategy Center Website: www.ballot.org Socials: @ballotstrategy Podcast page: https://ballot.org/podcast Caroline Sánchez-Avakian website: www.carolineavakian.com LinkedIn: www.linkedin.com/in/carolineavakian The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:29:55

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246. Sharon Toerek, Toerek Law, on Smart Legal Strategies for PR Firms

3/16/2026
Most agencies treat legal like a necessary expense—something to deal with when contracts need signing or problems arise. But what if legal strategy could actually become a driver of revenue, protection, and long-term growth?In this episode of The PR Podcast, we sit down with Sharon Toerek, a marketing and intellectual property attorney who works with independent PR, marketing, and creative agencies across the United States. Sharon is the founder of Toerek Law and the host of The Innovative Agency podcast, where she helps agency leaders navigate the complex legal landscape surrounding intellectual property, contracts, compliance, and growth.Sharon digs into the legal issues many agencies overlook—from protecting the value of their creative work to avoiding contract pitfalls that can quietly erode margins. They also explore the rapidly evolving risks surrounding AI, data privacy, and influencer marketing, and why agencies need to start thinking about governance and legal structure much earlier in their growth cycle.Sharon also explains how strong legal foundations can actually increase an agency’s valuation, especially when preparing for mergers, acquisitions, or future expansion. Instead of being a defensive expense, she argues that legal strategy can become a proactive advantage for agency owners who want to scale with confidence.If you run an agency—or work inside one—this conversation will change the way you think about contracts, intellectual property, and the role legal strategy plays in building a stronger business.In this episode, we discuss:- Why legal should be seen as a strategic asset—not just a cost- How agencies can protect and monetize their intellectual property- The contract mistakes that quietly hurt agency profitability- The growing legal risks around AI, influencer marketing, and data privacy- How legal preparation affects agency valuation during mergers or acquisitions- Why governance and compliance matter even for smaller agenciesThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Sharon Toerek Website: LegalAndCreative.com LinkedIn: linkedin.com/in/sharontoerek Podcast: The Innovative Agency The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:34:37

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Courtney Mazzella, Champion PR, on Leveling Up Your Restaurant PR

3/9/2026
Restaurant PR is one of the most competitive and fast-moving sectors in communications. Grand openings, influencer buzz, local community engagement, and crisis management all collide in an industry where every detail matters.In this episode of The PR Podcast, I speak with Courtney Mazzella, Vice President of Client Services at Champion, one of the largest restaurant PR agencies in the United States.Courtney joined Champion in 2011 as one of the agency’s earliest team members and has spent the past 15 years helping grow the firm into a national leader in restaurant communications. She works with brands across the country on grand openings, local store marketing, media relations, influencer engagement, and crisis communications.In our conversation we explore:• What makes a restaurant grand opening truly successful• Why local marketing and community engagement are critical for new locations• The evolving role of influencers and social media in restaurant PR• How restaurant brands navigate crises and reputation challenges• What it takes to build long-term client relationships in agency life• Why hospitality brands succeed when they become part of the communityWhether you work in public relations, marketing, hospitality, or simply love the restaurant industry, this episode offers a behind-the-scenes look at how restaurant brands grow and stay relevant.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Courtney Mazzella🔗 Instagram: https://www.instagram.com/courtneymazzella/?hl=en🔗 LinkedIn: https://www.linkedin.com/in/courtneymazzellaChampion🔗 website: https://championmgt.com🔗 Instagram: https://www.instagram.com/championmgt🔗 LinkedIn: https://www.linkedin.com/company/champion-managementThe PR Podcast 🔗 Facebook: https://www.facebook.com/ThePRPodcast/🔗 Twitter: https://x.com/ThePRPodcast1🔗 Instagram: https://www.instagram.com/theprpodcast_/🔗 TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:32:31

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244. Matisse Hamel-Nelis on Accessibility and PR

1/26/2026
Our guest is Matisse Hamel-Nelis, an award-winning communications strategist and accessibility advocate who is helping organizations rethink how they show up in the world. From websites and press releases to social media and broader communications strategy, Matisse specializes in making content not just compliant—but genuinely usable, inclusive, and impactful for everyone. She brings a rare blend of real-world PR experience, formal accessibility training, and academic insight, showing why accessibility isn’t an add-on—it’s smart, effective communication. This conversation challenges how we write, publish, and share stories, and why accessible communications are quickly becoming a professional imperative, not a nice-to-have. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matisse Hamel-Nelis Website: https://matissenelis.com LinkedIn: https://www.linkedin.com/in/matissenelis/ Instagram: https://www.instagram.com/matissenelis/ Twitter: https://x.com/matissenelis YouTube (PR & Lattes): https://www.youtube.com/@PRandLattes The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:32:48

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243. Liz Burke, Reporter and PR Professor, on TV, TikTok and how to Tell a Story

1/19/2026
Liz Burke is an Adjunct Assistant Professor of Journalism, Media Studies, and Public Relations at Hofstra University and a working journalist at News 12 Long Island, teaching the next generation of PR professionals while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an informative master class in how to be a better reporter, tips and advice on storytelling, TV tech and more. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Liz Burke – Official Links & Social News 12 Long Island: https://longisland.news12.com/author/liz-burke Hofstra University: https://www.hofstra.edu/faculty-profile/?id=7729 TikTok: https://www.tiktok.com/@lizburketv Instagram: https://www.instagram.com/lizburketv/ LinkedIn: https://www.linkedin.com/in/lizburkemedia/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:32:59

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242. Jason Fishman, Digital Niche Agency, on Crowdfunding and Finance PR

1/12/2026
Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He’s helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Duración:00:27:38

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241. Mike Harris, UpRoar PR, on creativity and client work

1/5/2026
Mike Harris is President and Co-Founder of Uproar PR, one of the fastest-growing consumer and technology agencies in the country. Since launching in 2011, Mike has led Uproar’s expansion into major markets from New York to Tel Aviv, while shaping award-winning campaigns for brands like Planet Fitness, Rakuten, and Delsey Luggage Paris. We talk about how he blends creativity with data, how his team consistently lands top-tier national coverage—including a memorable product demonstration on CSI featuring a laser keyboard (watch here: https://www.youtube.com/watch?v=Jh6blxlnykM)—what it really takes to scale an agency, and the trends he believes will redefine PR in the years ahead. This episode drives into strategy, storytelling, and building a modern PR firm from the ground up. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Connect with Mike and Uproar PR:Mike Harris - https://www.linkedin.com/in/mikeharrispr/Website - https://uproarpr.com/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:32:10

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240. Jody Fisher, Reddit Q&A #14

12/15/2025
In this special solo episode of The PR Podcast, host Jody Fisher steps into the hot seat to respond to real, unfiltered questions from the public relations community — pulled straight from Reddit. From emotional career crossroads to practical visibility questions, this episode tackles what PR pros are really thinking but don’t always say out loud. Topics include burnout, confidence, internal vs. external communications, knowing when to go on a PR tour, where you belong in the industry, and how to recognize opportunity when it shows up. Some of these posts are raw. Some are tactical. All of them are deeply relatable for anyone navigating a career in public relations. If you’ve ever wondered: • Is this normal in PR? • Am I on the right path? • Where do I go next? This episode is for you. Reddit threads discussed in this episode: • Writing this with tears in my eyes • Career advice: corp comm to internal comm • Should I go on a PR tour? • I love my career but don’t know where to settle • My local news says they want to feature me — now what? Questions or topic ideas? Send them our way. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:24:17

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239. Bridget Sicsko & Lydia Bagarozza, Visibility on Purpose, on Getting Started with DIY PR

12/8/2025
Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork.Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while Bridget brings the storytelling expertise of a former book publisher and speaker, helping founders craft narratives that consistently land in USA Today, Time Magazine, Yahoo, Fortune, mindbodygreen, and leading podcasts.We dive into:• The gap between DIY PR and traditional agencies• What founders truly need to secure meaningful media• How to build story angles that attract journalists• What Visibility on Purpose teaches that most PR pros don’t• Real examples of brand features and how they happenedThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.🎥 Watch more from Visibility on Purpose on YouTube:👉 https://www.youtube.com/@visibilityonpurpose🔗 Connect with Visibility on Purpose:Website: https://www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurposeLydia: https://www.instagram.com/lydiabagarozzaBridget: https://www.instagram.com/bridgetsicskoThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:32:46

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238. Matthew Pierce, Ambient NY, on creativity and tourism PR

12/1/2025
This week on The PR Podcast, we sit down with Matthew Pierce — a strategic communicator, storyteller, and multidisciplinary creator who blends PR expertise with music, video, and live performance to make messages unforgettable. After a decade managing major campaigns on Madison Avenue, Matthew now helps brands, leaders, and event organizers bring their stories to life through documentary-style video, custom songs, creative content, and high-impact stage performances. We dig into how he chooses the right medium for a story, how business strategy informs creativity, and why audiences connect more deeply with moments that feel real, intentional, and crafted for them. From corporate events to custom rap performances to storytelling through his “Ambient New York” videos, Matthew’s work shows what happens when strategy and creativity collide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matthew Pierce: YouTube - https://www.youtube.com/@AmbientNewYorkLinkedIn - https://www.linkedin.com/in/matthewrussellpierce/Instagram - https://www.instagram.com/boypiercemusic/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:29:36

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237. Kristi Straw, Lighthouse Leadership Consultants, on Unicorn Leadership

11/24/2025
This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-suite, scaling teams, rebuilding culture, or redefining their leadership brand 🚀.Kristi is known for her no-nonsense, truth-telling approach 🎯 to coaching, helping leaders get clear, get confident, and take bold action that actually moves their careers forward. Today, she breaks down what real leadership looks like now—from building a personal brand that commands attention inside your organization 👀 to diagnosing the hidden issues that tank team performance ⚡.If you want to lead with more impact, communicate with authority, and future-proof your career, this is a conversation you don’t want to miss 🎙️.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Kristi Straw: LinkedIn - https://www.linkedin.com/in/kstrawmbaInstagram - https://www.instagram.com/lighthouseleadershipconsultant/Lighthouse Leadership Consultants™: Website - https://lighthouseleadershipconsultants.com/LinkedIn Company Page - https://www.linkedin.com/company/lighthouseleadershipconsultants UNICORN Leader™Amazon - https://www.amazon.com/UNICORN-Leader-Innovation-Influence-Workplace/dp/B0DGFJTSQ6The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?Christopher Appoldt Photography: website - https://www.christopherappoldt.com

Duración:00:24:14

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236. Christiaan Brown, RH Strategic, on Leading With Empathy

11/17/2025
Christiaan Brown, SVP at RH Strategic, joins The PR Podcast to talk about what smart communications leadership looks like in 2025 and beyond. A seasoned PR veteran, Christiaan has built and led programs for Fortune 500 brands, major healthcare systems, nonprofits, and early-stage innovators.In this episode, he breaks down why the next era of agency–client relationships hinges on two things: empathy and strategic clarity. Christiaan shares how PR teams can better understand what clients actually need, how to simplify the chaos of modern communications, and why clear, honest counsel matters more than ever.If you want practical, grounded advice on elevating your client partnerships — and becoming the kind of communicator people trust — this conversation is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Christiaan Brown: LinkedIn - https://www.linkedin.com/in/christiaanbrownRH Strategic: Website - https://rhstrategic.comTwitter - https://x.com/RHstrategicLinkedIn - https://www.linkedin.com/company/rh-strategicThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:20:47

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235. Tara Goodwin, Goodwin Consulting, on Crisis Prep

11/10/2025
When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence. This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 energy companies to Tom Brady, Bill Belichick, and Aerosmith’s Joey Kramer. She’s a sought-after international speaker and Vistage workshop leader, a trusted media voice featured in Business Insider, and the author of a forthcoming book on how to lead through the toughest moments of your career.In this conversation, Tara shares the secrets of staying calm when the world’s watching—why speed can be the enemy of accuracy, how to turn internal chaos into clear communication, and what every leader should do before the crisis hits. If you care about reputation, leadership, and the stories that define us—this episode is for you. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast Tara Goodwin: LinkedIn - https://www.linkedin.com/in/taragoodwin1 Goodwin Consulting: Website - https://goodwin-consulting.com Instagram - https://www.instagram.com/goodwinconsulting Facebook - https://www.facebook.com/GoodwinGroupPR

Duración:00:22:40

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234. G.C. Murray II, Esq. on Storytelling, Empathy and Controlling the Narrative

10/27/2025
On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on protecting reputation under pressure and leading through storytelling with precision, trust, and empathy. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. G.C. Murray: LinkedIn - https://www.linkedin.com/in/gc2esq Facebook - https://www.facebook.com/gc2esq Instagram - https://www.instagram.com/gc2esq/ Website - https://www.gc2esq.com https://www.association.law The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:29:15

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233. Kalie Moore, High Vibe PR, on Gaming, Women and AI

10/20/2025
This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI. From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that’s shaping the future of digital entertainment. Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. PRCoverage.ai tool - https://prcoverage.ai High Vibe PR: website - https://www.highvibepr.com/ LinkedIn - https://www.linkedin.com/company/high-vibe-pr/ Kalie Moore: Twitter - https://x.com/kaliemoore?lang=en LinkedIn - https://www.linkedin.com/in/kaliemoore/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast

Duración:00:30:30

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232. Karin Venegas, anat, on successful PR for non-profits

10/6/2025
Karin Venegas knows the power of art to move people — and how the right story can move entire communities. As Vice President of Arts & Culture at anat. PR in New York, she helps museums, theaters, and cultural institutions craft narratives that drive action and amplify impact. Hear how she’s redefining what it means to communicate with purpose in the world of arts and culture.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Karin Venegas: LinkedIn - https://www.linkedin.com/in/karin-venegas/anat: website - www.anatgerstein.comLinkedIn - https://www.linkedin.com/company/anat-gerstein-inc/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:31:30

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231. James Colistra, Wonderfish, on the Power of Podcast Guesting

9/22/2025
How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can’t? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you’re a brand leader, entrepreneur, or communications pro, you’ll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Duración:00:31:38