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The Personal Branding Project

Business & Economics Podcasts

What is personal branding? Who needs a personal brand? How do I build a personal brand? What if I’m multi-passionate or not even sure what I want to do yet? From writing your brand story to choosing a hero platform, getting over imposter syndrome and turning strangers into superfans… Welcome to The Personal Branding Project where you’re going to learn about why building a brand requires more than a perfect Instagram feed or a pretty website. Hosted by Kat Elizabeth, brand strategist, actor, freelance copywriter, YouTuber and personal branding coach, Kat is living proof that you can create a life and career around doing #allthethings you love. And now that she's figured out how to make it work for herself, she's here to give you the framework, resources, advice and occasional dose of tough love you need to make your own dream life a reality.

What is personal branding? Who needs a personal brand? How do I build a personal brand? What if I’m multi-passionate or not even sure what I want to do yet? From writing your brand story to choosing a hero platform, getting over imposter syndrome and turning strangers into superfans… Welcome to The Personal Branding Project where you’re going to learn about why building a brand requires more than a perfect Instagram feed or a pretty website. Hosted by Kat Elizabeth, brand strategist, actor, freelance copywriter, YouTuber and personal branding coach, Kat is living proof that you can create a life and career around doing #allthethings you love. And now that she's figured out how to make it work for herself, she's here to give you the framework, resources, advice and occasional dose of tough love you need to make your own dream life a reality.

Location:

Canada

Description:

What is personal branding? Who needs a personal brand? How do I build a personal brand? What if I’m multi-passionate or not even sure what I want to do yet? From writing your brand story to choosing a hero platform, getting over imposter syndrome and turning strangers into superfans… Welcome to The Personal Branding Project where you’re going to learn about why building a brand requires more than a perfect Instagram feed or a pretty website. Hosted by Kat Elizabeth, brand strategist, actor, freelance copywriter, YouTuber and personal branding coach, Kat is living proof that you can create a life and career around doing #allthethings you love. And now that she's figured out how to make it work for herself, she's here to give you the framework, resources, advice and occasional dose of tough love you need to make your own dream life a reality.

Language:

English


Episodes

⚡️Lightning round: answering your questions about personal branding

12/15/2020
Time for something a little bit different! A few questions have been coming up again and again, so I decided to pull together an episode to tackle them all at once. Those questions aaare... 👉🏼 Should I start working on my brand or my product first? 👉🏼 How do you create time to work on your business and branding when you carry a full time job and have a family? 👉🏼 What's the biggest challenge a personal branding coach faces when working with a new client? 👉🏼 What does a personal...

Duration:00:32:41

Your personal brand & business timeline: what to focus on when

12/7/2020
There is a LOT to building a successful brand and business... and it feels like it all needs to happen at once. So in that confusion and overwhelm, entrepreneurs tend to get a lot of shiny object syndrome, pouring tons of time and energy into activities that seem important -- while *actually* important activities (you know - the ones that generate revenue?) get overlooked. In today's episode we're going to tackle this all head on. Starting with the 8 biggest mistakes I see early stage...

Duration:00:40:03

Metrics that matter: how to track and optimize your brand's success

12/2/2020
Find yourself putting out content and wondering whether you're actually doing it right? So many entrepreneurs and content creators get caught in the trap of doing the things they committed to - for a long period of time - without ever properly stopping to learn from their results. Whether it's social media and website analytics, sales metrics or even the success of your clients or students, there is SO much to be learnt from the data. But because it sounds intense (or boring) it gets...

Duration:00:33:51

BONUS EPISODE: Entrepreneurship is hard... but are you making it worse for yourself?

11/26/2020
As promised: your bonus Black Friday episode! Warning: this episode is unedited, unscripted and very real. We need to talk about why self-employment and entrepreneurship are so damn hard... the stuff that's totally not your fault... and the stuff that you may actually be doing to YOURSELF to make it even worse. LISTEN TO THE END to find out about my brand new program, Seen, Heard, Paid (and the crazy Black Friday launch deal) as well as the podcast giveaway where you'll be rewarded with...

Duration:00:34:00

Beyond Strategy: the Keys to Being Seen, Heard and Paid

11/23/2020
There's no questioning that personal branding strategy, content strategy, social media strategy, BUSINESS strategy... all are crucial. But what happens when you have a strategy and it's not giving you the results you expected? This year has been a fascinating one for me, observing both my own journey and those of my clients to see what it really takes to build a profitable personal brand. And while strategy was a given, it turned out there was something just as important, but often...

Duration:00:45:43

My personal branding journey: what worked, what didn't & what's next

11/16/2020
"Hey, Kat... how did YOU build your personal brand?" While following my own personal branding framework the other day, I was hopping on market research calls and one of my interviewees asked me this. A brilliant question and one I can't believe I haven't actually answered yet! So today, I'm going to break down my own personal branding journey for you. A little on the timeline (because it certainly didn't all happen at once), a little on the different things I did to build an audience and...

Duration:00:32:35

The fastest way to build your personal brand

9/18/2020
I know you're in a hurry to get where you're going. You have big dreams. Big plans. Lives to impact, worlds to change. Me too, friend. And I want all of us to get there as quickly as possible. But remember that saying "more haste, less speed?" - we need to talk about what that can mean for your personal brand and business. I've fallen victim to wanting to do all the things at once for fear of slow growth, missing out on opportunities or falling behind. And it cost me. A lot. In today's...

Duration:00:29:26

If building your personal brand feels comfortable, you're not doing it right!

9/10/2020
You read that right. We're about to talk about why discomfort is a sign you're doing things RIGHT when it comes to building your personal brand. And more specifically, the 3 different kinds of discomfort you're guaranteed to experience along your way (and why they're so crucial to your mission and helping you grow!) If you've been listening for a while, you've already heard about some of the ways I've had to get uncomfortable while establishing myself, pivoting my business and starting to...

Duration:00:33:49

Creating a Content Strategy to Work Smarter, Not Harder

5/19/2020
If you've ever felt like you spend way too much time creating content that seems to lead to zero results for your personal brand or business, you're not alone. I've been there and have made ALL the mistakes. In today's episode, I'm going to try and provide some clarity around content strategy - including the why, the what and the how - so you can start to map out a plan for yourself that doesn't take over your life and actually helps you to build a profitable (and not just popular)...

Duration:00:26:13

7 Reasons Social Media Isn't Working For You (And How To Fix It!)

5/14/2020
If you've ever found yourself twisted up in a love-hate relationship with Instagram, torn your hair out because you don't know what to post on Facebook, or spent any amount of time wondering if social media is even worth the effort... the episode is for you. I've found that social media can be the root of all evil or the cause of so much joy (and connections, sales and more) but it's all about how you approach it. So in today's episode, I'm going to walk you through 7 crucial social media...

Duration:00:32:52

How to Adjust Your Messaging During a Crisis

4/1/2020
You already know that the world has gone topsy turvy, so I'm not here to talk about that. But I am here to give you some encouragement and guidance when it comes to knowing how to "show up" for your audience right now. So many of my students and clients have spoken to me about how they're freaking out about what to do next, what to say, whether they should go silent... the list goes on. And I get it. It took me more than a week to finally record this episode because I had the same voices in...

Duration:00:35:59

The Truth About "Overnight Success" & What it Really Took to Build a Profitable Brand from Scratch feat. Anita Siek

3/17/2020
If you're getting sick of supposed overnight success stories and entrepreneurs saying, "One day everything just clicked and got so much easier!" then this is the episode for you. Anita Siek is the real deal. Lawyer turned copywriter with 3 brands of her own (Wordfetti, Brandfetti and her personal brand), she has built a profitable business from scratch and made a name for herself in a competitive niche in a relatively short period of time. But she's also the first to admit that it's not...

Duration:00:44:20

Why You Need to Start Sooner + Dress for the Life You Want to Create feat. Trish Taylor

3/10/2020
If you've ever felt like maybe you've been playing small, hiding from the world, or waiting too long to do the thing you're destined for, this episode is for you. Trish Taylor is a talented stylist but her talent goes beyond helping women dress well. Trish's mission is to give entrepreneurial women the confidence to show up and stand in their future CEO selves so they start to do and attract the things that'll take their lives and businesses to the next level. Some episode highlights...

Duration:00:39:22

Why Kate Toon is the Britney Spears of SEO (and How She Can Tell if You've "Got it"... or Not!) feat. Kate Toon

3/3/2020
As well as being a successful entrepreneur, online educator, speaker, coach, author AND podcaster, Kate Toon is someone who tells it like it is. Today's interview is no different. From the realities of building a brand from scratch to dealing with negative comments and why she believes everyone should become the Britney Spears of their niche (and what her "Toxic" is) -- this ep is full of priceless wisdom, inspiration and a few laughs. Whether you're a freelancer, side-hustler, experienced...

Duration:00:39:54

How LinkedIn, journalling + imperfect action took Ruby from side hustle to six figures feat. Ruby Lee

2/25/2020
When you think of LinkedIn there's a good chance you think of stuffy CEOs, serious headshots and the corporate life so many of us have worked so hard to escape. And yet my guest today - who has built a profitable personal brand thanks to LinkedIn - is nothing of the sort. Bubbly, colourful, outside the box and obsessed with all things journalling and law of attraction, Ruby Lee has proven that it pays to show up as YOU on LinkedIn and stay true to your own values, despite what everyone else...

Duration:00:47:59

Why failure, connection and community are all crucial parts of being an entrepreneur feat. Mandy Balak

2/18/2020
Mandy Balak is the founder of Ace, RISE Conference and Date Night YYC. She's a successful entrepreneur, a connector and a leader -- but as you'll hear from our chat, it's been anything but a smooth journey to get here. Like so many entrepreneurs, Mandy has had to experience all sorts of failures, setbacks and disappointments along the way, but has used them to fuel her mission to bring women together and lift each other up. In today's episode we talk about: ✨ FREE MASTERCLASS: How to...

Duration:00:37:40

Backstories, Brand Stories + One-Liners... Oh my!

2/6/2020
If you've ever struggled to write your own content, explain what you do or introduce yourself with confidence... you might be missing one of 3 brand fundamentals that I'm talking about today. Your backstory, your brand story (whether for a personal brand or a "business" brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they're a bit dry or too much work. Today I'm going to share... Grab a notepad and pen because...

Duration:00:34:43

Why You Need to Be a Beyonce and Not a Batman

1/30/2020
Whether you're side-hustling, transitioning from one career to another or a multi-passionate entrepreneur or creative, you probably struggle with a common problem: Trying to tell your backstory (your who, what and why) feels impossible. After all, how could you possibly explain all of the things you do without looking flaky or unfocused? I have a solution for you. And yes, it involves Queen Bey herself (plus we'll talk about why living like Batman is NOT helpful in this situation). In...

Duration:00:22:20

The real secret to beating the algorithm in 2020

1/23/2020
If you've been feeling like social media gets tougher every year, that the effort you're pouring into your personal brand or business seems to barely make a difference, and that it looks almost impossible to stand out and get noticed in today's noisy, crowded world... you need to listen to this. We're going to cover a LOT. In particular... And 5 really simple but crucial strategies you need to follow if you want your work to make a difference in your life and business this year -- and...

Duration:00:31:06

Why You Need to Book a Personal Branding Photoshoot This Year (and How to Plan It)

1/16/2020
If you've ever wondered why you can't seem to get your website looking the way you visualised it or why your Instagram feed looks a bit "meh", you need to listen to this episode. Personal branding photoshoots have been a game-changer for my business. They helped take my website to the next level, posting to social media is a breeze, and my entire online presence immediately looked more professional and on-brand. In this episode I'm going to talk about the difference between personal brand...

Duration:00:27:26