The Pioneering Practice by Amanda C. Watts
Business & Economics Podcasts
Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world'...
Location:
United Kingdom
Description:
Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND. There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering their way forward whilst their competitors are still running their business in a traditional way. These pioneers are creating opportunities for themselves, attracting a grade clients, benefiting from greater profits and enjoying more freedom. The Pioneering Practice is a masterclass in the 9 sales and marketing superpowers your accounting practice needs to implement over the next 12 months. By applying these techniques you can: >> De-comoditise your services and be seen as vital not functional >> Create a strong brand that builds trust >> Get recommended and referred A grade clients >> Apply the clubhouse rule so you only work with clients you love and pay you well >> Know how to market your practice with ease and confidence >> Have a marketing system that delivers predictable revenue Listen to The Pioneering Practice to transform your organisation's outdated mindset and learn the superpowers for accountants that will ensure you and your practice are VITAL (Valued, Impactful, Trusted, Agile, Lucrative).
Twitter:
@amandacwatts
Language:
English
Website:
https://www.oompf.global/
Email:
inof@oompf.global
Episodes
Introduction
3/13/2020
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:09:59
Foreward by Paul Bulpitt
3/13/2020
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:02:19
Foreward By Amanda C. Watts
3/13/2020
Now is the age of The Pioneering Practice. A strong divide is emerging in the industry between traditional accounting practices and those that are running their business in a more pioneering way.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:01:37
Part 1 - Engage
3/13/2020
Everything you do leaves an online footprint. Your job is to create a footprint that others want to follow, and to bring their friends with them.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:02:33
Strategy 1 - Positioning
3/13/2020
Positioning is not about being seen as different from your competition, it is about being seen as the only solution to your clients problems.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:16:07
Strategy 2 - Brand
3/13/2020
Your brand isn't your logo, your business card or your pop-up banner you take to networking events. Your brand is a combination of how you look, how you act, and how you make people feel. It's what people say about you when you aren't in the room.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:20:30
Strategy 3 - Platfrom
3/13/2020
Platform is another word for stage. In fact, it is a stage that elevates you above the crowd. Choose the right platforms and you'll soon stand head and shoulders above your competitors.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:22:16
Part 2 - Connect
3/13/2020
Relationships first, sales second™. Understanding how to connect with your audience, how to build relationships is very important. The way in which trust, respect and good communication are formed today is very different from 10 years ago.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:05:25
Strategy 4 - Educate
3/13/2020
Education based marketing is the sharing of knowledge with the purpose of building trust. It helps you establish credibility with your audience through educational messages. It is based on relationship building rather than selling.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:14:33
Strategy 5 - Authority
3/13/2020
To lead and be seen as an authority you may think that you need to be the best in the world. But this isn't the case. In reality, you just need to be the best in your world.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:13:55
Strategy 6 - Automation
3/13/2020
Marketing automation enables you to engage and nurture leads and prospects. It is about removing you from the process by using a machine, some software, another person or a combination of all three.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:10:48
Part 3 - Sales Conversions
3/13/2020
In order to persuade a prospect to buy from you, you have to create the right buying environment. Environment dictates the performance of you marketing and the success of your sales.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:01:33
Stratgey 7 - Events
3/13/2020
Imagine a platform that allows you to share your knowledge, build relationships, offer advice, answer questions and position yourself as an authority. That's the power of events.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:15:22
Strategy 8 - Campaigns
3/13/2020
This strategy brings together the previous 7, and shares with you the real power of running a pioneering campaign. Move from speaking with one prospect at a time and scale your sales.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:13:00
Strategy 9 - Experience
3/13/2020
Once you have signed a new client the experience they have in the first 100 days with you will determine how long they stay, how good a client they are, and if they will refer you more clients.
It is critical that you frame and then exceed their expectations of your firm.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:17:12
Time, The Great Equaliser
3/13/2020
Managing your time is critical if you are going to successfully grow your accounting firm. Why? Because your cashflow follows your calendar.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:05:11
Acknowledgements & Your Next Steps
3/13/2020
Here I thank the people that made this book possible (you know who you are) and outline the next steps that accountants, bookkeepers, CPA's and financial coaches can take in the marketing journey.
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help:
1. Watch The 15 Minute Case Study
5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now. http://bit.ly/OompfCaseStudy
2. Join The Community
Our best training happens inside our FREE Facebook group Marketing For Modern Accountants & Bookkeepers. http://bit.ly/SuperpowersForAccountants
3. Get The 60-minute Crash Course
On how to grow your accounting firm. In 60 minutes, I’ll share with you the sales and marketing superpowers that let you start and grow an accounting firm with speed. http://bit.ly/OompfWebinar
4. Have a Client Attraction Gameplan™ Session
And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more leads, more sales, and more time. http://bit.ly/GameplanWithOompf
Duration:00:04:36