Location:
United States
Description:
Your go-to source for new ideas and inspiration.
Twitter:
@PSFK
Language:
English
Contact:
6465204672
Website:
http://www.psfk.com/
Email:
piers@psfk.com
Episodes
Podcast: TOURISTS On Building A New Kind Of Hospitality Experience
9/12/2019
How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb
Duration:00:24:14
Podcast: Blume’s Revolutionary Take On Self-Care And Menstruation
8/19/2019
In this episode, PSFK speaks with the digital-first feminine care brand's CEO and co-founder, Taran Ghatrora, to discuss audience education and trust
Duration:00:12:49
Podcast: Strategies For Cracking The Gen Z Code
8/6/2019
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
Duration:00:30:56
Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America
8/2/2019
In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only
Duration:00:12:23
Podcast: How Convenience Drives Today’s Food Service Experience
7/10/2019
In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food
Duration:00:29:42
Podcast: Making The Mall Experience Mobile In A Gen-Z World
5/26/2019
In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital
Duration:00:12:09
Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche
5/3/2019
In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options
Duration:00:19:49
Podcast: Leveraging Shopper Data To Build Better Retail
4/28/2019
In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
Duration:00:39:23
Podcast: How Sustainable Retail Creates A Positive Feedback Loop
4/5/2019
In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business
Duration:00:18:50
Podcast: Why Zola’s Online Wedding Planner Platform Was Dubbed The “Apple Store Of Weddings”
3/22/2019
In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles
Duration:00:20:44
Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination
3/18/2019
In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences
Duration:00:17:52
Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer
3/5/2019
In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products
Duration:00:14:18
Podcast: Reimagining Brick And Mortar In The Digital Age
2/19/2019
In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).
Duration:00:18:32
Podcast: How Social-Savvy Brands Win
2/13/2019
In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy
Duration:00:47:10
Podcast: How Mastercard Caters To Retail’s Phygital New World
2/5/2019
In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself
Duration:00:14:59
Podcast: How A Men’s Parenting Site Used An Experiential Popup To Drive Engagement
1/23/2019
In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions
Duration:00:12:38
Podcast: YourStudio On The Post-Instagram Retail Experience
1/14/2019
In this episode, founder of London-based design agency YourStudio explains how retail is moving into an era of valuing experiences over selling products, and why stores should prioritize the creation of authentic interaction that goes beyond social media 'share-ability' to offer immersive, dynamic moments
Duration:00:17:53
Podcast: China, The World’s Retail Lab
12/20/2018
In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today
Duration:00:37:49
Podcast: How A Shopping Platform Drives Commerce With Personal Recs
12/10/2018
In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family
Duration:00:14:53
Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands
11/21/2018
The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry
Duration:00:08:38