The PurpleList by PSFK-logo

The PurpleList by PSFK

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he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList
More Information

Location:

United States

Description:

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

Twitter:

@PSFK

Language:

English

Contact:

6465204672


Episodes

Podcast: How A Shopping Platform Drives Commerce With Personal Recs

12/10/2018
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In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

Duration:00:14:53

Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

11/21/2018
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The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Duration:00:08:38

Podcast: How Retailers Are Optimizing Last-Mile Delivery

11/19/2018
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In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.

Duration:00:34:14

Podcast: Why REI Is Opting Out Of Black Friday To Build Its Brand

11/8/2018
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In this episode, REI's EVP details how the brand is fostering engagement by putting purpose before profit, instead prioritizing customer wellness to drive value

Duration:00:16:40

Podcast: Why A Digitally Native Beverage Co Made The Leap Into Brick And Mortar

11/2/2018
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In this episode, Dirty Lemon founder and CEO Zak Normandin shares how his health-focused drink brand is opening a text-to-order, checkout-free store in New York city

Duration:00:16:23

Podcast: How To Own The Retail Life Cycle

10/26/2018
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In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts

Duration:00:50:48

Podcast: How Bonobos Embodies Its ‘Fit For Every Man’ Ethos

10/11/2018
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In this show, Bonobos' co-president explains how the brand's dedication to optimal fits for all sizes combined with its commitment to price parity distinguishes the retailer in the premium menswear space

Duration:00:13:57

Podcast: Retail Meets Modern Health & Wellness Demands

9/20/2018
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In this show, PSFK shares insights from its Retail Health & Wellness debrief webinar, examining the unmet needs of modern-day consumers in this space as well as how brands can meet them

Duration:00:37:48

Podcast: Synching Physical Retail With Digital

9/19/2018
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In this episode, founder and CEO of HERO Adam Levene speaks about how his company helps retailers synch their in-store associates with customers shopping online to provide virtual assistance, as well as assists retailers with integrating their physical and digital outposts

Duration:00:12:03

How Walmart’s Exclusive Digital Concierge Service Aims To Transform The Future Of Retail

9/4/2018
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In this episode, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Duration:00:10:43

Podcast: Driving Commerce With Content

8/16/2018
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In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path

Duration:00:32:52

How A Blockchain-Based Platform Helps Retailers And Shoppers Use Their Data

8/14/2018
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In this episode, founder and CEO of Shopin Eran Eyal discusses how his company aims to build a "decentralized Amazon" of sorts, creating universal shopper profiles to improve the e-commerce experience while allowing brands and their customers to own their personal data.

Duration:00:14:47

Using Occasions To Sustain Deeper Consumer Engagement

8/3/2018
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PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Duration:00:32:37

Nike’s Store of the Future

7/30/2018
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Heidi O'Neill explains how Nike is using localized data and personal services to cater to its consumers' lifestyles and tastes, as well as its mission to synthesize the best of digital and physical into one optimized store experience

Duration:00:17:02

Podcast: Driving DTC Loyalty Through Total Transparency

7/23/2018
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In this show, Igor Bekker of natural baby product brand MADE OF explains how his direct-to-consumer business drives brand value and builds customer confidence by focusing on sustainable, ethically-sourced, quality ingredients, as well as offering shoppers all of the data to back up its claims

Duration:00:21:31

Podcast: Home At The Top Of The Sales Funnel

7/5/2018
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Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show

Duration:00:26:12

Podcast: How Virtual Reality Brings People Closer

6/29/2018
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In this show, founder of High Fidelity Philip Rosedale explains the potential of virtual, blockchain-based platforms to revolutionize how people interact, ultimately providing the means to bring people around the globe together and foster new communities

Duration:00:16:07

Podcast: Outdoor Voices Takes AR Into The Wild

6/25/2018
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In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Duration:00:10:23

Podcast: The Power Of Scent In Elevating The Customer Experience

6/19/2018
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Fragrance experts explain how retailers are focusing on integrating elements of scent into their brand and product experiences to further engage customers

Duration:00:19:43

Podcast: Presenting A New Vision For Customer-Brand Journeys

6/14/2018
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In order to establish a loyal consumer base in today's customer experience landscape, brands need to dig deeper, becoming an integral part of their consumers’ lifestyles

Duration:00:38:50