The PurpleList by PSFK-logo

The PurpleList by PSFK

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he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList
More Information

Location:

United States

Description:

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

Twitter:

@PSFK

Language:

English

Contact:

6465204672


Episodes

Podcast: How Bonobos Embodies Its ‘Fit For Every Man’ Ethos

10/11/2018
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In this show, Bonobos' co-president explains how the brand's dedication to optimal fits for all sizes combined with its commitment to price parity distinguishes the retailer in the premium menswear space

Duration:00:13:57

Podcast: Retail Meets Modern Health & Wellness Demands

9/20/2018
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In this show, PSFK shares insights from its Retail Health & Wellness debrief webinar, examining the unmet needs of modern-day consumers in this space as well as how brands can meet them

Duration:00:37:48

Podcast: Synching Physical Retail With Digital

9/19/2018
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In this episode, founder and CEO of HERO Adam Levene speaks about how his company helps retailers synch their in-store associates with customers shopping online to provide virtual assistance, as well as assists retailers with integrating their physical and digital outposts

Duration:00:12:03

How Walmart’s Exclusive Digital Concierge Service Aims To Transform The Future Of Retail

9/4/2018
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In this episode, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Duration:00:10:43

Podcast: Driving Commerce With Content

8/16/2018
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In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path

Duration:00:32:52

How A Blockchain-Based Platform Helps Retailers And Shoppers Use Their Data

8/14/2018
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In this episode, founder and CEO of Shopin Eran Eyal discusses how his company aims to build a "decentralized Amazon" of sorts, creating universal shopper profiles to improve the e-commerce experience while allowing brands and their customers to own their personal data.

Duration:00:14:47

Using Occasions To Sustain Deeper Consumer Engagement

8/3/2018
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PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Duration:00:32:37

Nike’s Store of the Future

7/30/2018
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Heidi O'Neill explains how Nike is using localized data and personal services to cater to its consumers' lifestyles and tastes, as well as its mission to synthesize the best of digital and physical into one optimized store experience

Duration:00:17:02

Podcast: Driving DTC Loyalty Through Total Transparency

7/23/2018
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In this show, Igor Bekker of natural baby product brand MADE OF explains how his direct-to-consumer business drives brand value and builds customer confidence by focusing on sustainable, ethically-sourced, quality ingredients, as well as offering shoppers all of the data to back up its claims

Duration:00:21:31

Podcast: Home At The Top Of The Sales Funnel

7/5/2018
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Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show

Duration:00:26:12

Podcast: How Virtual Reality Brings People Closer

6/29/2018
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In this show, founder of High Fidelity Philip Rosedale explains the potential of virtual, blockchain-based platforms to revolutionize how people interact, ultimately providing the means to bring people around the globe together and foster new communities

Duration:00:16:07

Podcast: Outdoor Voices Takes AR Into The Wild

6/25/2018
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In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Duration:00:10:23

Podcast: The Power Of Scent In Elevating The Customer Experience

6/19/2018
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Fragrance experts explain how retailers are focusing on integrating elements of scent into their brand and product experiences to further engage customers

Duration:00:19:43

Podcast: Presenting A New Vision For Customer-Brand Journeys

6/14/2018
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In order to establish a loyal consumer base in today's customer experience landscape, brands need to dig deeper, becoming an integral part of their consumers’ lifestyles

Duration:00:38:50

Podcast: Augmenting The Reality Of Live Performance

6/7/2018
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Keith Lawler, co-founder and creative director of Firstage, explains how his AR mobile application serves not only to allow music fans on-demand access to their favorite musicians, but also helps support artists in the entertainment industry

Duration:00:13:18

Podcast: How NASA Invents The Future

6/5/2018
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In this interview, NASA advisor Ariel Waldman explains how she pioneers the future of space travel by concentrating on the latest discoveries and explorations here on Earth, uniting concepts from different disciplines to fuel innovative ideas and projects

Duration:00:10:02

Podcast: eBay’s Approach To DTC

5/27/2018
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Shopping-engine's VP of design talks about how he is using platforms like conversational commerce to create innovative experiences for his customers, bringing to life a new way to shop with eBay.

Duration:00:09:15

Podcast: A Cryptocoin To Stop Amazon

5/24/2018
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SHOP, a Blockchain-powered commerce platform, aims to level the playing field for brands

Duration:00:15:31

Better Customer Service With Bigger Data

5/23/2018
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In this interview, Co-Founder Rob May discusses how Talla is using big data and artificial intelligence to help businesses improve the user experience for their consumers

Duration:00:10:14

Podcast: Kind Snacks’ Approach To DTC

5/21/2018
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VP of ecommerce at Kind Snacks discusses the importance of having a direct relationship with the consumer and how doing so serves to differentiate the brand.

Duration:00:06:35