The PurpleList by PSFK-logo

The PurpleList by PSFK

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he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList
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Location:

United States

Description:

he team behind the business intelligence platform talk to pioneers in retail, advertising, design and beyond... These folks are at the top of our PurpleList

Twitter:

@PSFK

Language:

English

Contact:

6465204672


Episodes

Podcast: Making The Mall Experience Mobile In A Gen-Z World

5/26/2019
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In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Duration:00:12:09

Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

5/3/2019
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In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Duration:00:19:49

Podcast: Leveraging Shopper Data To Build Better Retail

4/28/2019
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In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Duration:00:39:23

Podcast: How Sustainable Retail Creates A Positive Feedback Loop

4/5/2019
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In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business

Duration:00:18:50

Podcast: Why Zola’s Online Wedding Planner Platform Was Dubbed The “Apple Store Of Weddings”

3/22/2019
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In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Duration:00:20:44

Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

3/18/2019
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In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Duration:00:17:52

Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

3/5/2019
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In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Duration:00:14:18

Podcast: Reimagining Brick And Mortar In The Digital Age

2/19/2019
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In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Duration:00:18:32

Podcast: How Social-Savvy Brands Win

2/13/2019
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In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Duration:00:47:10

Podcast: How Mastercard Caters To Retail’s Phygital New World

2/5/2019
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In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself

Duration:00:14:59

Podcast: How A Men’s Parenting Site Used An Experiential Popup To Drive Engagement

1/23/2019
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In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Duration:00:12:38

Podcast: YourStudio On The Post-Instagram Retail Experience

1/14/2019
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In this episode, founder of London-based design agency YourStudio explains how retail is moving into an era of valuing experiences over selling products, and why stores should prioritize the creation of authentic interaction that goes beyond social media 'share-ability' to offer immersive, dynamic moments

Duration:00:17:53

Podcast: China, The World’s Retail Lab

12/20/2018
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In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today

Duration:00:37:49

Podcast: How A Shopping Platform Drives Commerce With Personal Recs

12/10/2018
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In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

Duration:00:14:53

Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

11/21/2018
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The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Duration:00:08:38

Podcast: How Retailers Are Optimizing Last-Mile Delivery

11/19/2018
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In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.

Duration:00:34:14

Podcast: Why REI Is Opting Out Of Black Friday To Build Its Brand

11/8/2018
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In this episode, REI's EVP details how the brand is fostering engagement by putting purpose before profit, instead prioritizing customer wellness to drive value

Duration:00:16:40

Podcast: Why A Digitally Native Beverage Co Made The Leap Into Brick And Mortar

11/2/2018
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In this episode, Dirty Lemon founder and CEO Zak Normandin shares how his health-focused drink brand is opening a text-to-order, checkout-free store in New York city

Duration:00:16:23

Podcast: How To Own The Retail Life Cycle

10/26/2018
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In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts

Duration:00:50:48

Podcast: How Bonobos Embodies Its ‘Fit For Every Man’ Ethos

10/11/2018
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In this show, Bonobos' co-president explains how the brand's dedication to optimal fits for all sizes combined with its commitment to price parity distinguishes the retailer in the premium menswear space

Duration:00:13:57