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The Red Thread Podcast

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The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.
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Location:

United States

Description:

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

Twitter:

@tamadear

Language:

English

Contact:

617-752-1841


Episodes

How to Message Your Milestone - EP:100

1/16/2019
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When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us internally isn’t necessarily meaningful externally. You still need to show your audience, clients, or customers that you’re helping them get a goal that they want: achieve something, solve a problem, or meet an unmet need. Find the Red Thread at TamsenWebster.com. Resources Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome”...

Duration:00:05:35

Why You Can't Make Change Happen - EP:099

1/9/2019
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There are two kinds of change, technical and adaptive, and you need to solve for the right one. Tamsen is working on a book about the Red Thread, and it’s been hard to get that change to happen. Michael Bungay Stanier’s advice was that she was probably solving for the wrong kind of change. Find the Red Thread at TamsenWebster.com. Resources Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization by Lisa Laskow Lahey and Michael KeganBox of...

Duration:00:09:52

How to Write Descriptions for Your Talks and Presentations - EP:098

1/2/2019
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Now that you have a great title, how do you write descriptions for your talk or presentation? Again, it’s about framing the ideas for the organizer to say yes, which means using the Red Thread. If we write descriptions so the organizer gets all their questions answered, it’ll answer their attendees’ questions, too. Find the Red Thread at TamsenWester.com. Resources How to Write a Conference Speaking or Session Proposal That Gets Chosen Every TimeTamsen’s Talks Can Your Message Survive...

Duration:00:11:49

How to Title a TEDx Talk - EP:097

12/19/2018
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When we’re trying to title a TEDx talk, we need to make sure it fits a format the organizer expects. If you look at the top 20 titles of TED talks, you’ll notice that none of them use the “Name: Subtitle” format. Instead, they’re always phrases like, “Do schools kill creativity?” or, “Your body language may shape who you are.” Find the Red Thread at TamsenWebster.com. Resources The most popular TED talks of all time How to Title Your Keynote or Presentation – EP:096

Duration:00:06:06

How to Title Your Keynote or Presentation - EP:096

12/12/2018
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In order to title your keynote or presentation, start by asking what the audience needs to hear. This isn’t necessarily what you yourself think is most interesting or compelling. Instead, it’s about what your audience needs to say yes to before they can engage with those ideas. Find the Red Thread at TamsenWebster.com. Resources Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome” – EP053 The Irresistible Idea Formula – EP069Tamsen’s Titles

Duration:00:06:11

How to Create the Best Messages for Long Sales Cycles - EP:095

12/5/2018
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Long sales cycles make it hard to structure your message and address the right questions. The key is to instead structure a series of messages that answer the right question at the right time. A message format that your organization probably uses is focused on how. In fact, it’s common for ALL of your messaging to be focused on how: the features and benefits of your product or service. The problem is that How is only useful to address once the audience when your audience gets to What...

Duration:00:07:43

The Simplest Storytelling Structure - EP:094

11/28/2018
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The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story. But there’s one more thing we can do to make our stories even more powerful. Because in the second act of a good story, there’s a Moment of Truth that causes the third act to happen. Find the Red Thread at TamsenWebster.com. Resources Randy Olson - "The And, But,...

Duration:00:04:28

3 Books That Will Make You a Better Communicator - EP:093

11/21/2018
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This week we look at 3 books that will make you a better communicator by making the useful usable. Made to Stick, by Chip and Dan Heath, Peter C. Brown’s Make It Stick, and Magic Words by Tim David. Find the Red Thread at TamsenWebster.com. Resources The Two Learning Styles You REALLY Need to Master – EP022 The Irresistible Idea Formula – EP069Made to Stick by Chip and Dan HeathMake It Stick by Peter C. BrownMagic Words by Tim David

Duration:00:05:12

The Red Thread of the Waffle House Index - EP:092

11/14/2018
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Waffle House stays open no matter what, and the Waffle House Index represents their Red Thread. Even though this chain of southern restaurants is committed to keeping their doors open, there are times when a disaster or national emergency makes that impossible. But this is where the Waffle House Index comes into play. Find the Red Thread at TamsenWebster.com. Resources What Is The Waffle House Index? - NPRThe Red Thread of United Parcel Service (UPS) – EP 006

Duration:00:05:10

Presenting Without Slides or Notes - EP:091

11/7/2018
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Presenting without slides or notes can happen by accident or on purpose, but how do you do it? It’s not about memorization, but internalization. With memorization, you’re thinking about which word comes next. Internalization, however, is about remembering which concept comes after which concept. Find the Red Thread at TamsenWebster.com. Resources Building Blocks for Better Talks How to Create a Great Opening for Your Presentation or Pitch – EP029 “Internalize, Don’t Memorize” – EP032...

Duration:00:08:22

Why Stories Work How to Use Them for Storytelling in Business EP:090

10/31/2018
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We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place. Find the Red Thread at TamsenWebster.com. Resources How to Use Storytelling to Talk About Yourself – EP:084The Persuasion Formula – EP:087How to create a “moment of truth”Phil M....

Duration:00:08:22

How to Make Persuasion Easier - EP:089

10/24/2018
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How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the “no hole,” the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything. Resources Crossing the “No Hole” – EP020The 6 Principles of Persuasion by Dr. Robert Cialdini Find the Red Thread at TamsenWebster.com.

Duration:00:05:59

How Much Do I Need to Prepare for my Presentation? EP:088

10/17/2018
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In order to best prepare for your presentation, you need to decide how important it is to you. There’s a big difference between low-stakes and a high-stakes situation, and how much you prepare should reflect that. But more importantly, realize that you are the one who decides how important a particular presentation is to you. Find the Red Thread at TamsenWebster.com. Resources The 3 Types of Messages – EP030 Why Your Messages Break When You Say Them Out Loud (And How to Fix Them) –...

Duration:00:06:36

The Persuasion Formula - EP087

10/10/2018
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Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes. There are three predictable things you’ll need to address in order to persuade an audience: goals, perspectives, and truths. When we change someone’s mind, we’re changing one of those three things. It’s not easy, however, to change what someone wants or what someone believes. Find the Red Thread at TamsenWebster.com. Resources The Counterintuitive Secret to Creating Change – EP045 The...

Duration:00:08:53

Are Branding and Marketing the Same? - EP:086

10/3/2018
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What’s the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you’re trying to distill and communicate. Marketing is how you communicate that message, which comes down to the four Ps: product, price, place, and promotion (Tamsen adds a fifth P for the people you serve). Find the Red Thread at TamsenWebster.com. Resources The 4 Message Mindsets – EP033 An Easy Way to Find Pieces of Your...

Duration:00:04:11

What Are Speaking Points? - EP:085

9/26/2018
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Speaking points are the ideas you want the audience to leave your presentation understanding. Thinking about them ahead of time has two benefits. First of all, you can make sure your speaking points are sharp. Secondly, you can look at what your audience says after your presentation and see if they show up. Find the Red Thread at TamsenWebster.com. Resources How to start a presentation your audience wants to keep listening to How to Create a Great Opening for Your Presentation or Pitch –...

Duration:00:08:25

How to Use Storytelling to Talk About Yourself - EP084

9/19/2018
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Someone asking you to talk about yourself can be intimidating, but storytelling can help you out. Realize that what people are really asking for when they ask you to talk about yourself are the patterns of who you are. Finding those patterns comes down to a simple phrase: what’s true for you is what you do. Find the Red Thread at TamsenWebster.com. Resources Focus on the TRUTH: The Difference Between “Understandable” and “Inevitable” – EP055Story vs. Narrative – EP063 Why a Truth Lies at...

Duration:00:07:54

The Key to Giving and Receiving Better Feedback - EP083

9/12/2018
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The challenge of giving and receiving feedback is to get people to move past the negative. The problem is that our brains can’t just stop doing something without replacing it with something else. Telling someone (or yourself) that something is wrong doesn’t tell them what to do instead. The trick for feedback is to pair the positives with positive actions they (or you) can take. A system called +EBI can help, which stands for “Positive (+), Even Better If.” Resources How to handle negative...

Duration:00:05:07

How to Overcome Shyness and Stage Fright - EP082

9/5/2018
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Shyness and stage fright are part of our flight or fight response, but how can we overcome them? The first step is to know that it’s normal. The other thing to realize is that delivery is the least important part of getting your message across. Your audience will give you the benefit of doubt if they care about what you’re talking about. We look at the three questions an audience asks itself. Resources Linda Ugelow - Great coach for overcoming shyness or stage fright Be Ah-Mazing: 5 Ways...

Duration:00:10:06

The Idea Lifecycle - EP081

8/29/2018
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Ideas need to grow up to meet their potential, to do that you need to understand the idea lifecycle. Knowing where you are in the idea lifecycle helps you get your idea where you need to go next. Find the Red Thread at TamsenWebster.com. Resources Who are you for? – EP011 How to Match Message to Mindset – EP013The 4 Message Mindsets – EP033 How to Match Your Topic to Your Goals: “Idea Ikigai” – EP079

Duration:00:06:09