The School of Influence Podcast with Amanda Russell
Business & Economics Podcasts
Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!
Location:
United States
Description:
Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!
Language:
English
Contact:
9493782360
Email:
nealschaffer@gmail.com
Episodes
41: Unlocking and Unleashing LinkedIn Influence for Yourself - and Your Company
11/3/2021
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a...
Duration:00:24:23
40: The Methodology behind Turning CEO's, Executives and Corporate Leaders into Global Thought Leaders
10/20/2021
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed...
Duration:00:34:18
39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence
10/13/2021
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transform their organizations digitally through both Social Selling and Smarketing, which are also the names of two books Timothy has written. Listen in as Timothy breaks down the steps you should take to ensure you digitally transform your business and tap...
Duration:00:27:47
38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?
10/6/2021
One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us really grasp how can they be used for brand marketing.Yet, it is undeniably the future and to compete the brands who are leveraging this are coming out ahead - just look at the likes of Dior and Louis Vuitton, not to mention small startups now sky...
Duration:00:23:28
37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces
9/29/2021
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B! For more information: •Onalytica:...
Duration:00:24:52
36: How to Build an Influential Network and Community to Grow Your Dream Career
9/22/2021
After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking events company for over 30,000 people (which she later sold), she learned the wrong way to do it, and then discovered that there was a better way. Darrah Brustein has both inspired and influenced millions to reach higher and dream bigger. Having worked with Shaq, Deepak Chopra, Seth Godin, Bobbi Brown, Jillian Michaels, Adam Grant, Robert Herjavec, Nastia...
Duration:00:21:13
35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing
9/15/2021
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all about, and today we have the world's leading expert on the subject, Dan Gingiss, who just wrote the definitive book on the subject, The Experience Maker. In our conversation we take customer experience marketing one step further to unpack the natural...
Duration:00:22:18
34: How to Achieve OFFLINE Influence and Thought Leadership
9/8/2021
A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their space, and that is very different from simply having a social media following. In fact, some of the most powerful examples hapen completely offline. Dr Curtis Crane's episode will give you goosebumps, not only has he literally saved lives and created new ones becoming one of the most influential people in the space of transgender surgery, BUT he has done so...
Duration:00:24:35
33: You Don't Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind
9/1/2021
Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject...
Duration:00:25:41
32: How to Leverage Influencers to Become an Award Winning Beauty Brand - and Lead an Industry Movement
8/25/2021
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)? How do you win investors with no beauty-brand experience? How do you get on the shelves of conglomerates like Target in one of the most hyper competitive industries? Nyakio Grieco not only founded and sold the award winning skincare brand, Nyakio Beauty, with all but no resources and experiences, but she hustled her way to the top...
Duration:00:19:35
31: The FUTURE of Influence is Here with Neuromarketing
8/18/2021
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he brings something so incredibly valuable (plus he's witty)! He's the founder/CEO of Neuro-Insight, a key player in building the neuromarketing industry, and he has changed how brands and customers communicate for the better. He has also been on every 'top of the top' list worth mentioning in our industry including Ad Age 40 Under 40, AMA 4 Under 40, Ad People of...
Duration:00:28:44
30: How to Build Influence through the Power of Human Connection
8/11/2021
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with high profile individuals, explains how she was able to get some of the most influential women in the world, including Rebecca Minkoff, Bobbi Brown, Natalie Morales and many more to stand behind her when she changed careers and quickly built what is now...
Duration:00:29:54
29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry
8/4/2021
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand, especially with no experience in the beauty space. That didn't stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most beloved all natural cosmetics brands in the world: Wander Beauty. She discusses how she broke through with stars like Heidi Klum, Emma Roberts, and Sarah Jessica Parker spreading the...
Duration:00:19:59
28: How to Build A YouTube Following for Your Business - at Any Age - in Any Industry!
7/30/2021
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately transform their life! We interview the most famous plumber, YES plumber, in the world, Roger Wakefield, and learn how this man started a YouTube channel to gain more clients and how he grew it to make 7 figures annually JUST from YouTube! Roger discusses how he came to be an influencer and why, what his experience has been collaborating with brands, and he...
Duration:00:27:49
27: The Relationship Between Innovation and Influence
7/8/2021
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode guaranteed to get you started innovating! For more information:...
Duration:00:27:42
26: How to Build Influence through Content
6/30/2021
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND Content Marketing World, Joe Pulizzi. For more information: •Joe Pulizzi: https://thetilt.com •Amanda Russell:...
Duration:00:38:21
25: How to Gain INFLUENCE by Playing BIG
6/23/2021
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to create and scale his influence into so many ventures. This podcast took an expected twist and provided priceless value that will leave you inspired! For more information: •Brandon Steiner: https://brandonsteiner.com/ •Amanda Russell: https://amandarussell.co...
Duration:00:32:26
24: Why and How Every Executive and Entrepreneur Can Increase Their Influence
6/18/2021
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal's advice for those of you that want to achieve more with your business or career through building influence inside and outside of social media. For more information: •Amanda...
Duration:00:23:40
23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media
6/10/2021
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment and nutrition brands - and they all work and support each other. Caroline had to take a major pivot with the rise of social media. How was she to stay relevant in world where...
Duration:00:35:03
22: Hollywood Entertainment Host and Reporter Jezlan Moyet on the Celebrity Influencer
6/3/2021
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional media. For more information: •Jezlan Moyet's Moyet Rose Wine: https://blendtique.com/moyetrose/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:26:26