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The Spectacular Marketing podcast

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Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow
More Information

Location:

United States

Description:

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Language:

English

Contact:

02074360616


Episodes

Spotting a gap in the market, with Simon Wright from Hawkes Cider

2/26/2019
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It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright. We cover: Pivoting from ginger beerWhat to do when people start leaving apples on your doorstepTales from corporate workingSpotting a gap for craft cider in LondonWorking with BrewdogHow cider is like wineProtecting and investing in yourself with trademarksHaving patienceNot starting something with the sole intent to sell...

Duration:01:14:12

Being a pioneer for a new category, with Chris Fung

2/19/2019
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We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover: Being undercover bossWaiting for the market to come to youOverseeing 30+ launchesSticking to your principles and brand valuesServing royaltyFood tech sceneDelivery market challenges LINKS: An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/ A piece on the Crussh experience and...

Duration:01:22:06

Harness the power of guest Wi-Fi with Julian Ross, Wireless Social

2/12/2019
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We’ve got an information-packed hour this week with Julian Ross from Wireless Social. We cover: JULIAN ROSS A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s...

Duration:01:02:17

How food can inspire, with Carolyn Ball

2/5/2019
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This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it. We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees. LINKS: Recommended reads – a mix of science, spirit, sales and cultural inspiration. Gastrophysics: The...

Duration:01:08:43

Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue

1/29/2019
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Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation. LINKS: A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/ Corona wave of waste : ...

Duration:01:19:55

Living hospitality with Kieron Bailey, The Boy Bailey Speaks

1/22/2019
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We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed. We cover tipping, attracting talent, attracting customer and making memories. KIERON BAILEY “If talking about & building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!” Kieron is an operations specialist who has worked with some of...

Duration:01:09:52

Hot trends in social media for 2019 with Alison Battisby, Avocado Social

1/15/2019
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We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/ ALISON BATTISBY Alison Battisby is a digital marketing instructor and social media...

Duration:01:41:33

Going alcohol-free, with Luke Boase from Lucky Saint

1/8/2019
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‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously. We cover: The process of creating a low-alcohol beerWhat you drink if you’re not ‘drinking’?Going sober for a yearPeople coming into the category for a positive reasonServing those who are moderating, as well as the pro-sober...

Duration:00:58:47

The 2018 'Three Wise Marks' year in review - Part 2

1/1/2019
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We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: MARK STRETTON Mark is a former journalist and industry editor. He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It). He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor...

Duration:01:17:59

The 2018 'Three Wise Marks' year in review - Part 1

12/25/2018
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We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: Openings and closingsFuture proofingStaff recruitmentKFC chicken shortageAllergens MARK STRETTON Mark is a former journalist and industry editor. He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First...

Duration:01:24:59

Advocating for the hospitality industry with Kate Nicholls, UKHospitality

12/18/2018
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It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need. We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as: Working as a freelancerSaving the high...

Duration:01:12:09

Putting customers at the heart of everything that you do with Martin Newman

12/11/2018
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ABOUT: With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first. We cover: - The importance of having real world, practical experience - Defending yourself against the disruptors - Proximity marketing - Using technology to empower customers - Having all departments on the same track to improve customer experience - Checking your business from the customer perspective - Listening to what the customer wants - What happens...

Duration:01:00:54

Norman Cook on the food & drink landscape in Brighton

12/4/2018
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ABOUT: It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about! The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat. We cover: -...

Duration:00:53:13

Start taking your employer brand seriously, with Charlotte & Belinda from Fathom XP

11/27/2018
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“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way” ABOUT: We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you. We cover: -...

Duration:01:22:23

Moving from marketing focused to brand focused with Lizzy Barber

11/20/2018
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ABOUT: We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants. We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome LINKS: Hush golden era : https://hush.co.uk/experiences/hush-presents-the-golden-era/ Hush truffle hunting : ...

Duration:01:34:12

Reflections on the industry with hospitality entrepreneur Charlie McVeigh

11/13/2018
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Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog. We cover: CHARLIE MCVEIGH Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that...

Duration:01:47:53

Driving sales through digital with Tim Coulston from Nibble Corporation

11/6/2018
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Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer. We cover: - The important stuff to have on your website - Taking advantage of third-party listings - Facebook targeting - Communicating what people want to hear... not just that you sell burgers and beer - Testing different advert creative - Home delivery - How to resist discounting TIM...

Duration:01:16:07

Five star hospitality with Jonathan Raggett from Red Carnation Hotels

10/30/2018
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ABOUT: This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett. We cover: JONATHAN RAGGETT: Jonathan Raggett has worked in hotels since leaving Westminster College with a Higher National Diploma in Hotel Management. Jonathan joined RCH in 1998 as General Manager of The Rubens Hotel. In 2000 he was promoted to Managing Director, overseeing the rapid...

Duration:01:15:50

How to become a great public speaker with Maria Franzoni

10/23/2018
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ABOUT: We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop. We cover: - accents - storytelling and presentation structure - personal profiles & showreels - how to get more bookings as a speaker - why you should take a comedy course - Simon Cowell…? MARIA FRANZONI: Founder of Maria Franzoni Ltd – a speaker bureau doing things...

Duration:00:54:59

Gary Vaynerchuk on the food & drink landscape in the UK

10/16/2018
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HOLY $#*! Gary Vaynerchuk is on the podcast. We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK. We cover: - why digital marketing is oxygen - using Alexa to book restaurants - 'fair business' - home delivery putting restaurants out of business - why you have to like losing - being a practitioner Play it. Listen. Play it again. FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE...

Duration:00:32:13