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The Spectacular Marketing podcast

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Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow
More Information

Location:

United States

Description:

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Language:

English

Contact:

02074360616


Episodes

Getting found on Google with Ralph du Plessis

4/24/2018
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ABOUT: SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information. Get this right and you should see yourself sitting comfortable at the top of Google search. But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility...

Duration:01:21:31

Getting GDPR ready with John Mitchison

4/17/2018
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Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it! LINKS: GDPR from the DMA https://dma.org.uk/gdpr ICO on legitimate interest https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/ ICO on...

Duration:01:14:51

Industry insights with Peter Martin

4/10/2018
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ABOUT: This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation. LINKS: CGA blogs: http://www.cga.co.uk/blog/ CGA reports: http://www.cga.co.uk/all-reports/ CGA events: http://www.cga.co.uk/peach-events/ PETER MARTIN: Peter Martin has some 35...

Duration:00:59:35

Digital and social in the future with Vivion Cox

4/3/2018
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ABOUT: A bit of future gazing this week with digital and social strategist Vivion Cox. We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours. VIVION COX: Vivion is the Co-Founder & CEO of All Sport Whispers after developing Football Whispers: the world’s first and only football news, line-up and...

Duration:01:14:28

Branding from the inside out with Robert Bean - Part 2

3/27/2018
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Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs. We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product. ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications....

Duration:00:39:56

Branding from the inside out with Robert Bean - Part 1

3/20/2018
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Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’. Part 1 of 2 - catch the next instalment next week. ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of...

Duration:00:42:54

Brand Protection with Patent and Trade Mark Attorney Stuart W. Wallace

3/13/2018
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A valuable hour for anyone who thinks Trademark protections are too complicated or costly. Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out. The golden rule - if you think there’s a risk that there might be a problem in future, chances are there will be. LINKS: The Intellectual Property Office : https://trademarks.ipo.gov.uk/ipo-tmtext STUART WILLIAM WALLACE: Stuart W. Wallace is an...

Duration:01:08:45

Championing the plant forward movement with Chef Jay Morjaria

3/6/2018
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ABOUT: Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special. JAY MORJARIA: Jay Morjaria is a chef, author and food/restaurant consultant with his recipes predominately focusing on Vegetarian, Vegan and East Asian cuisine. He founded Sutra Kitchen, Central London’s first meat free cooking school in Carnaby St,...

Duration:00:58:37

[Live] What's coming down the track in 2018

2/27/2018
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Wondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start marketing like the year we're living in with thumb-stopping content, grammable moments and voice strategies. Find out more about the CGA 'Peach 2020' conference at www.cga.co.uk/category/peach-2020/ FOLLOW US: Mark / WE ARE...

Duration:00:17:42

Restaurant design and experience with Charlotte Corbett, Caulder Moore

2/20/2018
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How can experience accelerate brand love? Are we living in a 'sea of sameness'? How do you create 'instagrammable moments'? Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind. CHARLOTTE CORBETT: Charlotte has spent 12 years of her career at Caulder Moore creating distinctive retail experiences. She...

Duration:00:41:38

Social media - hot trends for 2018 with Alison Battisby, Avocado Social

2/14/2018
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Should your C-Suite be social media trained? Do you know how to hide hashtags on Insta Stories? Can a chatbot help with customer service? Mark chats to Alison Battisby to find out what’s new in social media and get some tips and tricks for staying ahead of the game. Find out where Alison get her info of changes in the industry, hear what she thinks is the best influencer strategy and how you should re-engage with your audience on Facebook LINKS: Alison's social media planning...

Duration:01:01:58

[Live] How To Raise Your Restaurant Sales by £5k per week

2/2/2018
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A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.

Duration:00:24:49

Welcome to THE SPECTACULAR MARKETING PODCAST

2/1/2018
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Welcome to The Spectacular Marketing Podcast. In this trailer, Mark McCulloch (Founder & CEO at WE ARE Spectacular) talks you through what the podcast is all about, who he is, why he is doing it and what he hopes you will get from it over the next few months. Enjoy!

Duration:00:01:25

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