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The Spectacular Marketing podcast

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Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow
More Information

Location:

United States

Description:

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Language:

English

Contact:

02074360616


Episodes

E-commerce tips with Robbie Deeks from VaynerMedia

7/17/2018
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ABOUT: ⠀ This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product. We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business. ⠀ ROBBIE DEEKS Robbie is a resourceful and adaptable Sales and Marketing Strategist with a passion...

Duration:00:58:03

Knowing your purpose with Mark Pitcher

7/10/2018
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ABOUT: ⠀ If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of. Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀ ⠀ MARK PITCHER After 21 successful years in the hospitality technology sector, a life changing event changed the...

Duration:01:05:35

Brand strategy and marketing challenges with James Hacon

7/3/2018
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ABOUT: ⠀ This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator. We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses - especially with operations & people. James also gives us a preview of the what’s in store for the 2019 Restaurant Marketer & Innovator conference after the successful inaugural...

Duration:01:29:18

Embracing TripAdvisor with Sanj Naha

6/26/2018
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ABOUT: ⠀ The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy. We discuss the algorithm, how to cope with bad reviews and how to engage guests...

Duration:01:08:38

Starting a marketing consultancy with Pooja Sharma-Jones

6/19/2018
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ABOUT: What do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV. We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out. POOJA SHARMA-JONES F&B AND RESTAURANTS MARKETING CONSULTANT A self proclaimed food beast and Prosecco fanatic, Pooja's love for food and drink further developed whilst working for Selfridges and Harrods...

Duration:01:12:53

How to attract, recruit and retain the best talent with Andy Young from bpesearch

6/12/2018
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ABOUT: Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates. Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd. ANDY YOUNG Andy Young is a Director at bpesearch. He specialises in the recruitment of senior & Executive level...

Duration:00:53:16

Making businesses better listeners with Alastair Herbert from Linguabrand

6/5/2018
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ABOUT: If you listen deeply enough - people are telling you exactly what you need to know to sell to them better. This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage. ALASTAIR HERBERT Alastair Herbert is the founder of Linguabrand, a language-driven research and...

Duration:01:19:42

Using video to bring your content to life with Ashley Pollak from Etio

5/29/2018
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ABOUT: This week we get to grips with video content and how to create something to capture the imaginative of your customers. We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new. ASHLEY POLLAK Ashley is the founder...

Duration:01:06:35

How to make your business physically fit with Simon Iredale

5/22/2018
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ABOUT: Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business SIMON IREDALE Simon has spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies. CEO at Motionlab, Orvelo and Motionlab...

Duration:00:58:58

Disruptive experiential marketing with James & Sarah from Woof

5/15/2018
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ABOUT: How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows. We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that...

Duration:00:55:38

Social media: right here, right now with Mark Weir

5/8/2018
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ABOUT: One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses. Some homework for you all: 1. Scroll through your feed and see what makes YOU stop. 2. Try a post which injects a bit of personality - it's not always about the sale. 3. Stop yourself next time you open a post with a question. MARK WEIR Mark’s been in the world of social media since 2010 BE (before emojis) and has been...

Duration:01:10:03

Is traditional media dead? With Adam Shoefield

5/1/2018
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ABOUT: If you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising. Have a think about all the ways you can reach those customers… newspaper, radio, television, billboards, leaflets, digital display, transport posters, mobile, even kiosks. Once you’ve decided which will work for you (and you’ve got a clear idea of who your customer is!) then Adam Shoefield at...

Duration:01:04:27

Getting found on Google with Ralph du Plessis

4/24/2018
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ABOUT: SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information. Get this right and you should see yourself sitting comfortable at the top of Google search. But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility...

Duration:01:21:31

Getting GDPR ready with John Mitchison

4/17/2018
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Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it! LINKS: GDPR from the DMA https://dma.org.uk/gdpr ICO on legitimate interest https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/ ICO on...

Duration:01:14:51

Industry insights with Peter Martin

4/10/2018
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ABOUT: This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation. LINKS: CGA blogs: http://www.cga.co.uk/blog/ CGA reports: http://www.cga.co.uk/all-reports/ CGA events: http://www.cga.co.uk/peach-events/ PETER MARTIN: Peter Martin has some 35...

Duration:00:59:35

Digital and social in the future with Vivion Cox

4/3/2018
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ABOUT: A bit of future gazing this week with digital and social strategist Vivion Cox. We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours. VIVION COX: Vivion is the Co-Founder & CEO of All Sport Whispers after developing Football Whispers: the world’s first and only football news, line-up and...

Duration:01:14:28

Branding from the inside out with Robert Bean - Part 2

3/27/2018
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Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs. We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product. ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications....

Duration:00:39:56

Branding from the inside out with Robert Bean - Part 1

3/20/2018
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Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’. Part 1 of 2 - catch the next instalment next week. ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of...

Duration:00:42:54

Brand Protection with Patent and Trade Mark Attorney Stuart W. Wallace

3/13/2018
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A valuable hour for anyone who thinks Trademark protections are too complicated or costly. Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out. The golden rule - if you think there’s a risk that there might be a problem in future, chances are there will be. LINKS: The Intellectual Property Office : https://trademarks.ipo.gov.uk/ipo-tmtext STUART WILLIAM WALLACE: Stuart W. Wallace is an...

Duration:01:08:45

Championing the plant forward movement with Chef Jay Morjaria

3/6/2018
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ABOUT: Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special. JAY MORJARIA: Jay Morjaria is a chef, author and food/restaurant consultant with his recipes predominately focusing on Vegetarian, Vegan and East Asian cuisine. He founded Sutra Kitchen, Central London’s first meat free cooking school in Carnaby St,...

Duration:00:58:37