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The Spectacular Marketing podcast

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Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow
More Information

Location:

United States

Description:

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow

Language:

English

Contact:

02074360616


Episodes

How to stay sane in this crazy world with Jayasiddhi

9/18/2018
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ABOUT: Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others. JAYASIDDHI Jayasiddhi has been a meditator and practising Buddhist for 21 years. He has been living and working full time in a variety of Buddhist contexts since 2001....

Duration:01:19:46

Solving challenges for hospitality operators with Michael Tingsager, Hospitality Mavericks

9/11/2018
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ABOUT: Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change. MICHAEL TINGSAGER Michael is a heart-centred operations pro, who believes and lives by building...

Duration:01:25:38

A spectacular journey with the City of Glasgow College

9/4/2018
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ABOUT: This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder. ⠀ FOLLOW US: ⠀ ⠀ Mark / WE ARE...

Duration:01:05:18

Person-to-person PR with Hugh Richard Wright

8/28/2018
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ABOUT: ⠀ We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch. HUGH RICHARD WRIGHT Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor...

Duration:01:20:07

Is your brand emotionally connected to your customers? With Sophie Thomas from BornGloryUs

8/21/2018
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ABOUT: ⠀ We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers. LINKS: TED Talk: https://www.borngloryus.com/ted-talk/ SOPHIE THOMAS Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to...

Duration:01:05:03

Diary of a one-person marketing department with James Mobbs from Ego Restaurants

8/14/2018
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ABOUT: ⠀ This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king. LINKS: Invisible Selling Machine Kindle Edition by Ryan Deiss: https://www.amazon.co.uk/Invisible-Selling-Machine-Ryan-Deiss-ebook/dp/B00VXC226E Online digital marketing...

Duration:01:15:35

Curating the perfect audio experience with Rob Wood from Music Concierge

8/7/2018
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ABOUT: ⠀ We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open! LINKS: An article about using music to support destination dining experiences: The Sound of Success...

Duration:01:07:24

Mindful marketing and digital detoxing with Maths Mathisen from Hold app

7/31/2018
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ABOUT: ⠀ Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox. LINKS: https://www.hold.app/ iOs download: https://itunes.apple.com/gb/app/hold-technology-tamed/id1021172924?mt=8 Google Play download: ...

Duration:00:52:03

But first, coffee with Anya Marco

7/24/2018
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ABOUT: ⠀ This week we’ve got coffee royalty in the studio as we speak to Anya Marco, one of the UK’s leading authorities on UK coffee trends. We talk recycling, milks alternatives and THAT McDonald’s...

Duration:01:22:42

E-commerce tips with Robbie Deeks from VaynerMedia

7/17/2018
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ABOUT: ⠀ This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product. We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business. ⠀ ROBBIE DEEKS Robbie is a resourceful and adaptable Sales and Marketing Strategist with a passion...

Duration:00:58:03

Knowing your purpose with Mark Pitcher

7/10/2018
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ABOUT: ⠀ If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of. Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀ ⠀ MARK PITCHER After 21 successful years in the hospitality technology sector, a life changing event changed the...

Duration:01:05:35

Brand strategy and marketing challenges with James Hacon

7/3/2018
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ABOUT: ⠀ This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator. We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses - especially with operations & people. James also gives us a preview of the what’s in store for the 2019 Restaurant Marketer & Innovator conference after the successful inaugural...

Duration:01:29:18

Embracing TripAdvisor with Sanj Naha

6/26/2018
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ABOUT: ⠀ The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy. We discuss the algorithm, how to cope with bad reviews and how to engage guests...

Duration:01:08:38

Starting a marketing consultancy with Pooja Sharma-Jones

6/19/2018
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ABOUT: What do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV. We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out. POOJA SHARMA-JONES F&B AND RESTAURANTS MARKETING CONSULTANT A self proclaimed food beast and Prosecco fanatic, Pooja's love for food and drink further developed whilst working for Selfridges and Harrods...

Duration:01:12:53

How to attract, recruit and retain the best talent with Andy Young from bpesearch

6/12/2018
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ABOUT: Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates. Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd. ANDY YOUNG Andy Young is a Director at bpesearch. He specialises in the recruitment of senior & Executive level...

Duration:00:53:16

Making businesses better listeners with Alastair Herbert from Linguabrand

6/5/2018
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ABOUT: If you listen deeply enough - people are telling you exactly what you need to know to sell to them better. This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage. ALASTAIR HERBERT Alastair Herbert is the founder of Linguabrand, a language-driven research and...

Duration:01:19:42

Using video to bring your content to life with Ashley Pollak from Etio

5/29/2018
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ABOUT: This week we get to grips with video content and how to create something to capture the imaginative of your customers. We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new. ASHLEY POLLAK Ashley is the founder...

Duration:01:06:35

How to make your business physically fit with Simon Iredale

5/22/2018
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ABOUT: Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business SIMON IREDALE Simon has spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies. CEO at Motionlab, Orvelo and Motionlab...

Duration:00:58:58

Disruptive experiential marketing with James & Sarah from Woof

5/15/2018
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ABOUT: How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows. We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that marketing...

Duration:00:55:38

Social media: right here, right now with Mark Weir

5/8/2018
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ABOUT: One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses. Some homework for you all: 1. Scroll through your feed and see what makes YOU stop. 2. Try a post which injects a bit of personality - it's not always about the sale. 3. Stop yourself next time you open a post with a question. MARK WEIR Mark’s been in the world of social media since 2010 BE (before emojis) and has been making...

Duration:01:10:03