The Three Month Vacation Podcast: Online Small Business|Marketing Psychology and Strategy| Sean D'Souza | Psychotactics-logo

The Three Month Vacation Podcast: Online Small Business|Marketing Psychology and Strategy| Sean D'Souza | Psychotactics

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The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind. We look at the psychology and strategy of running a small business.

The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind. We look at the psychology and strategy of running a small business.
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Location:

United States

Description:

The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind. We look at the psychology and strategy of running a small business.

Language:

English


Episodes

How to Accelerate Client Learning (Using Spaced Repetition) Part 1

4/19/2019
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Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there's also a big reason to forget. Find out why forgetting is just as important as retaining facts. Find out exactly how to go about it in this episode on memory.

Duration:00:35:30

How to use contrast to create your uniqueness in seconds

4/12/2019
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If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get clients to pass on that uniqueness? Find out in this case study on our own podcast.

Duration:00:10:10

How to Stop "Perfectionist” Clients From Sabotaging Their Own Success

4/5/2019
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It's not unusual for clients to say they're perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they're often jeopardising their own success, because all the extra work isn't dramatically improving their work. How, then should you make them pay attention to what's important? How can you help them gain the confidence and the skill? If you want your clients to be really skilled, here are...

Duration:00:18:08

How do you incentivise clients to finish a course?

3/29/2019
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Most courses have huge dropout rates. And yet, that's not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there's a method to this madness. Find out how to create a scenario where clients never want to leave.

Duration:00:33:22

How to Validate Your Uniqueness with Testimonials

3/22/2019
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Let's say you come up with what you believe is a great uniqueness for your product or service. How would you know if it's great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area. Listen to find out and then do the same for your products and services as well.

Duration:00:08:18

Company of One: Why Staying Small Is Smart, Book Review, Part 2

3/15/2019
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Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get the right people in, rather than playing leader. And how that frees up a lot of your time and moves your company forward with a momentum that is quite unexpected. Click here to read the full transcript.

Duration:00:24:37

Why Staying Small is Probably A Smarter Move, Book Review, Part 1

3/8/2019
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Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very good life. How do we do that? Let's find out. Click here to read the full transcript.

Duration:00:35:34

How WhatsApp Helped Fill The Munich Workshop

3/1/2019
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People are often amazed at how quickly we fill our workshops and courses. It's almost like we have a separate channel to our clients. Well, as it appears, we do. And it's not quite a Facebook group. It's even cooler. Here's how we filled a big chunk of the Munich workshop.

Duration:00:07:21

Announcement: Frankfurt Meetup Details - May 2019

2/23/2019
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Quick announcement regarding the Frankfurt Meetup coming up in May.

Duration:00:02:01

Are You Tempted to Use Hype? How to Avoid Hype and Still Get Clients

2/22/2019
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Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients. Click here to read the full transcript.

Duration:00:32:22

#232: When Quitting Is the Smarter Option (Instead of Just Hanging On)

2/15/2019
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The advice we get is to hang in, no matter what happens. Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there's a time for quitting as well. How do you know if you should quit or soldier on?

Duration:00:07:06

When Quitting Is the Smarter Option (Instead of Just Hanging On)

2/15/2019
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The advice we get is to hang in, no matter what happens. Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there's a time for quitting as well. How do you know if you should quit or soldier on?

Duration:00:07:06

#231: The Philosophy of Psychotactics - Part 2

2/8/2019
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We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the series, let's find out how philosophy can come to our rescue and serve our business—even save us time!

Duration:00:24:38

The Philosophy of Psychotactics - Part Two

2/8/2019
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We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the series, let's find out how philosophy can come to our rescue and serve our business—even save us time! Click here to read the full transcript.

Duration:00:24:38

#230: The crazy philosophy of Psychotactics (and why it may help you in your business) - Part 1

2/1/2019
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When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business.

Duration:00:25:28

The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) - Part One

2/1/2019
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When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business. Click here to read the full transcript.

Duration:00:25:28

#229: How To Sell A Product When There's No Scarcity Factor

1/25/2019
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So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues.

Duration:00:30:50

How To Sell A Product When There's No Scarcity Factor

1/25/2019
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So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues. Click here to read the full transcript.

Duration:00:30:50

#228: Persistent Myths of Pricing (And How To Overcome Them): Part 1

1/18/2019
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When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths.

Duration:00:26:01

Persistent Myths of Pricing (And How To Overcome Them) - Part One

1/18/2019
More
When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. Click here to read the full transcript.

Duration:00:26:01