Think Mighty: Podcast for building your brand and accelerating growth

You have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic. In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand. ___________________ If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources: Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar. https://mightybranding.com/revenue Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts. https://mightybranding.com/messaging-framework

Have you ever considered opening a franchise? For many entrepreneurs, franchising is the easiest (and safest) way to get started. For Cliff Kennedy, he saw a much larger opportunity to buy the entire franchise and become the franchisor. In the episode, we follow the journey of Cliff Kennedy, CEO of Frios Gourmet Pops, as he goes from the oil and gas industry to gourmet popsicles. He shares how his company found a surprising opportunity by overcoming a challenge during the pandemic. By embracing the challenge and opportunity, Frios found a new direction for growth that has changed the trajectory of the company for the better. ___________________ If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources: Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar. https://mightybranding.com/revenue Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts. https://mightybranding.com/messaging-framework

We welcomed back our first guest in a long time. Jeff Jacobs leads business development for Wilkins Miller, a large regional accounting firm based in Mobile, Alabama. Jeff shares his experience in moving from a career in sales at an IT firm to a business development in accounting and the lessons he learned along the way. He reveals what works best for growing accounting firms and how you can build momentum for your own firm. To learn more about Jeff and Wilkins Miller, visit www.wilkinsmiller.com ___________________ If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources: Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar. ⁠https://mightybranding.com/revenue⁠ Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts. ⁠https://mightybranding.com/messaging-framework⁠

What if you could get more sales without spending more money on advertising? You can and here’s how. There’s a common saying in business that you have to spend money to make money. So a lot of times, people assume you have to spend more money to make more money. And while there is some truth to that, you CAN decouple the two and maximize the return of your marketing efforts. When it comes to getting more sales, spending more money on advertising is NOT required. I’m going to share with you a framework you can use to generate sales and customers organically starting today. The first thing to know is that attracting customers isn’t as complex as some marketers make it out to be. You don’t need to have a detailed understanding of Facebook’s algorithm, be a clever copywriter, or have the fanciest production studio, although those things couldn’t hurt. In fact, you really only need to know three things: Who is your ideal customer What do they want What pain are they experiencing Those are the prerequisites for launching a marketing campaign that works better than 99% of what everyone else is doing. Now that sounds simple enough, but what you will find is that you really need is a framework to help you map out exactly who your ideal customer is and help you create the messaging to break through to them. Messaging is the one thing that can make or break your marketing. With the wrong messaging, all of your efforts and investment could be wasted. Think about it. If you go around saying something that is not what your customers want, is not relevant to them, and they don’t identify with, they are going to completely overlook what you are saying. Messaging is everything. There are two messaging frameworks that we use to help our clients craft high-impact marketing messages that get results. I will tell you, the hardest part of using these messaging frameworks is not knowing how to come up with the topics or right messages. No, it is something much simpler but more challenging for you. The hardest part is going to be overcoming what you think you need to say. See most of the time, we tend to think people want to hear about our products and services. We think we need to talk about what we do, how we do it, why people need to buy from us, and so on. But this type of self-focused messaging is the exact opposite thing you should talk about. All of your messaging (all of it) should be focused on your ideal customer and address the two things mentioned above: What do they want What pain are they experiencing It’s that simple. If you stick to this model, you will create a magnetic brand that attracts new customers and sales while you sleep. If you can get on board with that approach, then you are ready for the two messaging frameworks. Get instant access to our two most powerful messaging frameworks here: https://mightybranding.com/messaging-framework/

Do you hear a lot of price objections when selling? Here is how you can overcome that and make the cost of your products or services a no-brainer. The first thing you have to understand is what motivates your customers. And if there is one thing we know, it's that fear and pain motivate people more than anything else. The best place to start to figure this out is in your brand strategy. Look at your personas and identify their daily fears and frustrations. Then look at what failure looks like for them. What is the pain this is creating in their lives? Once you know this, you want to magnify it for your customer. The bigger the pain, the more the solution is worth.

Almost every business owner I know makes this one single mistake that costs them dearly in the long run. I used to believe that getting a sale was always a good thing. Meaning, that even if I gave a discount to the customer to get their business, it was better than not getting the sale. I thought that because I was generating revenue and customers, even if my profit margin was reduced, it was ok because that sale and customer would lead to more profitable sales and customers. But here’s the hard truth I discovered by making this mistake.

Most people know that bamboo grows really fast, but what most don’t know about bamboo is that it takes a really long time before the growth starts. Bamboo requires consistent care despite showing no results in the beginning. But once the growth starts, bamboo grows and expands its presence very rapidly.

User experience (UX) is a term you likely hear tossed around quite frequently. It’s become somewhat of a buzzword in the marketing world. As a result, many business owners and marketers have started to pay more attention to UX, but there are still some who view it as an unimportant aspect of their business. The truth is, user experience should be one of your biggest priorities. Why? Because it can have a massive impact on your bottom line. In fact, improving your UX can result in a 32% increase in conversion rates. Not sure if you need to invest more time and resources into UX? Keep reading. Below, we’ve outline 5 critical reasons businesses need to care about UX.

Have you ever wished you could get better clients or customers? Do you want to attract customers who spend more and appreciate what you do? Here's a little secret that most people never figure out. It's all starts internally with your team. Elevating your brand and your customer base all comes down to who you have on your team and who they attract to your business. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Check out our results and reserve your call here: grow.mightyadvertising.com

Want to write a highly effective elevator pitch or positioning statement? This is the exact framework we use with our clients and I am revealing it for FREE. I walk you through the 9-step process to craft the perfect elevator pitch to get prospects' attention and increase conversions. No matter what you sell, you can use this framework to write the perfect pitch for your product or service. Use it for yourself or share it with your team so they can all be saying the same thing. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Check out our results and reserve your call here: grow.mightyadvertising.com

Most of us have had an idea for a product, brand, or venture at a young age. You may have even tried your hand at an entrepreneurial venture as a kid, but soon moved on to pursue a traditional path in education and, ultimately, career. For Daniel Kasidi, he too had an idea and his idea was for custom bracelets. Daniel even found considerable success at an early age as he sold his bracelet at school out of his backpack. And just like you and me, Daniel would go on to pursue a traditional educational and career path. But for Daniel, he always had a feeling that his bracelet company could be something bigger. We sat down to hear how Daniel Kasidi first came up with the idea that would eventually become Rastaclat, a global brand built on custom bracelets. Daniel shares how he was able to gain critical knowledge and skills to turn a high school hustle into a burgeoning business that has sold over 10 million bracelets worldwide. Daniel will share how his brand, and, more specifically, the values upon which he built his brand enabled him to amass a loyal following of fans, secure high profile collaborations, and ultimately build a company that now has 45 employees based out of California. Shop all Rastaclat bracelets at www.rastaclat.com Follow Rastaclat on Instagram at @rastaclat Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

This is probably a staple in your Google searches. Companies of all sizes often wonder if they are spending too much on marketing. There is no shortage of advice on the internet and elsewhere about what the magic number of percentage is that you need to spend, but I'm going to let you in on a little secret: There's no single, one answer. It depends solely on your business. BUT there's an easy way for you to calculate how much you should spend. I should warn you though, the question of "am I spending too much" is usually the wrong question you should be asking yourself. Once you understand how to set the appropriate budget, it can literally change the course of your business and growth trajectory. In this episode, we are going to share with you the calculation you need to set a budget and give you examples of how you can apply this method to your own company. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

Jeff Stillwell may not be a name you recognize, but you will almost certainly recognize some of the apparel brands his family has started or currently owns. Jeff learned from an early age how to cut it as an entrepreneur. His career began at Auburn University where he and his dad would sell collegiate merchandise on game days. Ultimately, they would go on to create the Game Day brand of apparel, a staple in the southern sportsman's wardrobe. Jeff's company now owns Salt Life, a hugely successful coastal lifestyle brand that has come to include products ranging from apparel to cold beer (lager to be specific). Jeff shares his experience from working through college, to exiting through a large sale, acquiring the brand back after the sale, and continuing growth with new brands. Shop all Salt Life apparel at www.saltlife.com Follow Salt Life on Instagram at @realsaltlife Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

We started the Think Mighty podcast in 2019 and learned a lot in the process. Starting your own podcast isn't that difficult, so this episode is going to give you the tools you need to launch a podcast, today. There are really only a few things you need to get started, but the most important thing to do is to get started. We wrote a helpful blog post to help get you pointed in the right direction: https://blog.mightyadvertising.com/blog/how-to-start-a-podcast-for-your-business Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

Welcome to season 2 of Think Mighty. After a break from podcasting, we are back with new topics and content. This season, we are going to change it up and cover topics relevant to you all on entrepreneurship, marketing, and sales. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue

OsteoStrong was founded in 2012 when serial entrepreneur, Kyle Zagrodzky, stumbled upon a unique technology in the health and wellness space. Experienced in the fitness space, Kyle decided that the opportunity to build a brand around the technology was too big to pass up. Little did he know he would soon be growing a global franchise in the biohacking space, one that is set to make a debut on the list of fastest growing franchises. In this episode, we speak with Kyle Zagrodzky, the founder and CEO of OsteoStrong, to hear how he started what would become crowned "The Ultimate Biohack" by the godfather of biohacking, Dave Asprey from Bulletproof. He shares his journey from the discovery of the concept to the achievement of his personal goal of bringing on Tony Robbins as a business partner. But a blue ocean opportunity has its own challenges. Kyle shares what aspects can be a challenge when you bring a novel idea to market, as well as what you need to be aware of if you have goals of expanding nationally and internationally. Learn more about OsteoStrong at osteostrong.me Follow OsteoStrong on Instagram at @osteostrong.me Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

If you live in the U.S., there's a good chance you've seen a Facebook ad for Blenders Eyewear. Their ads reached over 200 million users last year alone, and this focus on digital advertising has fueled their growth. But it hasn't always been that way. Blenders achieved traction in the early days through good ol' fashioned guerrilla marketing and face-to-face interactions. While Blenders is seemingly ubiquitous across Facebook today, it hasn't always been like that—It took years of hustle and grind to break through to the next level. We sit down with Chase Fisher, the founder and owner of Blenders Eyewear, to talk about his relentless focus on brand experience, user experience, and the future of retail brands. He shares how small wins over an eight-year period kept him going and allowed him to achieve the success he is seeing today. He shares insights from startup to scaling, and what brand should know going into each phase of their growth. You can find Blenders Eyewear at blenderseyewear.com Follow them on Instagram at @blenderseyewear Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

Fit Body Boot Camp is one of the fastest growing franchises in the boutique fitness category. They are #122 on Entrepreneur's Franchise 500 Rankings and have experience +100% growth in units in the last three years. We sit down with one of their top franchise owners to talk about how he and his team are outperforming even their own peer Fit Body Boot Camp franchise owners. Josh Foster is a long-time personal trainer who was presented the opportunity to join a Fit Body Boot Camp franchise as an integral team member and a key to strategic growth. Shortly after, he would become a co-owner of the second area location and would go on to help those two franchises sky rocket their membership numbers. He and his business partners recently had the most participants in a nationwide competition held among all of the Fit Body Boot Camp franchises. In this episode, we learn how Josh and his team have taken a focus on creating the best customer experience for their members in order to build a sense of community. In a world where people are getting everything delivered to them in their pajamas, Josh's members are driving upwards of an hour to arrive early and staying late. Josh share his experience as a solo-preneur and what advantages he has now as a member of the Fit Body Boot Camp company, and how this has allowed him to reach new heights in his career. You can follow both of Josh's Fit Body Boot Camps on Facebook at: https://www.facebook.com/HillcrestFitBodyBootCamp/https://www.facebook.com/springhillfitbodybootcamp/ If you are in the neighborhood, you can stop in to visit Josh and even get some free classes: http://hillcrestfitbody.com Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

FNDN is the latest company launched by serial entrepreneur Travis Lemanski. A veteran of the action sports industry, Travis cut his teeth as a product marketer in the paintball industry. As a professional athlete, he worked for one of the largest companies in the industry to build a brand behemoth. He went on to found a professional team that he would later convert from a brand into a business generating revenue through products and licensing deals. His latest startup is focused on solving problems in the active-lifestyle space, specifically around cold weather sports. In this episode, we speak with Travis Lemanski about how he got started in the wearable technology space and what the future holds for this brand and his product mix. We discuss how he has been able to launch so many successful brands and product lines. Travis shares his perspective on how brands can succeed and what it takes to establish a base of raving fans and brand advocates. You can find FNDN (pronounced 'Foundation') at fndn.com Follow them on Instagram at @fndndetroit Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com

Handup Gloves isn't exactly a household brand, but they have discovered a way to use that to their advantage. When a husband and wife team set out to develop their own line of cycling gloves, they learned very quickly that they would have to be agile and unique to beat the giants in the cycling industry. In this episode, we talk with Jamie Wallis and Troy Stewart of Handup Gloves to hear how they have been able to grow the Handup brand and amass a following of avid fans and customers. We learn how they have used storytelling to connect with their audience and how they have involved their customers in the strategic growth of the company. You can find Handup Gloves at handupgloves.com Follow them on Instagram at @handupgloves As promised, Frat Boy Troy: https://handupgloves.com/frat-boy-troy-video Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue Are you missing out on online traffic, leads and customers? Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. Also, if you decide you like us and you want to work with our creative group, we'll even give you $300 worth of free Facebook ads for signing up with us. Check out our results and reserve your call here: grow.mightyadvertising.com