This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

In this episode, Laura is joined by Megan Golightly, founder of Go Simplified, for a practical and eye-opening conversation about decluttering, organization, and the psychology behind why we hold onto things. Together, they explore the emotional weight of clutter, the stress it creates, and how letting go can free up time, energy, and mental space in both life and business. In this episode you will hear: 00:00 – Introduction to Megan Golightly and today’s conversation on decluttering, organizing, and the psychology of letting go 02:26 – Why Megan took her work online 04:26 – The psychology behind clutter and the stories attached to it 06:31 – The inner voice that keeps people stuck 06:50 – The UCLA study, cortisol, and visual clutter 07:55 – “I’ll get to it eventually” and the avoidance cycle 08:39 – Breaking the “elephant” into bite-sized chunks 11:19 – The most common psychological excuses for keeping things 13:07 – Megan’s shift from in-person organizing to online offers 15:57 – The deeper psychology behind clothes, sentimentality, and identity 18:15 – Why decluttering can actually work better online than in person 20:08 – ADHD, overthinking, and building systems that support your brain 22:52 – Megan’s platform growth, YouTube, and Pinterest 25:32 – Feeling fear and doing it anyway 26:59 – Starting later in life and success in a new season 29:03 – Balance, burnout, and learning when enough is enough 33:23 – How to work with Megan and learn more about Room Refresh 35:00 – Final thoughts and closing Megan's Links: Get your FREE Decluttering Guide: Stop Overthinking & Get a Quick Win This Week: https://www.go-simplified.com/how-to-start-video Instagram: https://www.instagram.com/gosimplified/ Instagram: https://www.instagram.com/simplifiedshop.ca/ Instagram: https://www.instagram.com/simplifiedshop.us/ Website: https://www.go-simplified.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura takes you behind the scenes of This Mother Means Business Live—from the early fears and decisions that almost stopped it from happening, to the growth, risk, and massive expansion that brought this year’s event to life. She shares the real story of what it takes to build something at this level, the personal work required to hold it, and the moments—both chaotic and magical—that defined the experience. This is an honest reflection on leadership, support, and what it really means to step into something bigger than you thought you could handle. In this episode you will hear: 01:00 – The post-event “what now” feeling 02:28 – Taking the leap in 2025 + first event experience 04:00 – Hiring support + bringing in an event team 04:49 – Financial realities + profitability lessons 05:30 – Understanding sponsorship + building a “sponsor entity” 06:30 – Early sponsorship conversations + community support 08:03 – Moving from safe planning to playing bigger 09:08 – The shift toward larger sponsorship + partnerships 10:45 – Learning to ask boldly + “shoot your shot” mindset 12:05 – Major sponsors + building the event ecosystem 13:30 – Creating an experience (not just an event) 16:00 – Gratitude for sponsors and partners 16:45 – Personal growth + emotional challenges leading up to the event 18:04 – Increasing support: therapy + trauma coaching 19:27 – Defining personal success for the event 19:30 – Laura’s unexpected personal goals for the day 20:30 – Handling failure + staying resilient throughout the process 22:36 – Behind-the-scenes logistics of event planning 23:20 – The chaos of setup day 24:34 – Meaningful moments with her team 25:30 – Getting styled for the event + confidence boost 26:30 – Last-minute challenges and problem-solving 29:11 – The emotional impact of bringing the vision to life 30:56 – VIP dinner experience + unexpected moments 32:30 – Late-night setup + exhaustion 33:30 – The night before the event + little sleep 34:30 – Morning-of chaos + relatable behind-the-scenes moments Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with content creator, maternal wellness advocate, and author Libby Ward to talk about what it really looks like to be honest about motherhood—both online and behind the scenes. They explore the pressure women feel to “get it right,” the impact of societal expectations, and why being radically honest with yourself is the starting point for everything—from parenting to business. This conversation is equal parts validating and empowering, especially for women navigating motherhood, ambition, and identity all at once. In this episode you will hear: 00:52 – Libby’s background and how she started sharing online 02:14 – Life as a first responder spouse + default parenting 04:03 – What life looked like in 2020 when she began creating content 06:25 – Why honesty in motherhood felt “not allowed” 09:51 – Growing a platform + the unexpected emotional weight 10:14 – The reality of sudden visibility and being known online 13:32 – Radical honesty: knowing your capacity and limits 14:42 – Why there is no “arrival” in motherhood or business 16:23 – The Rubik’s Cube metaphor for problem-solving 19:34 – How Libby resources and supports herself daily 21:53 – Returning to honesty as a daily practice 24:18 – Personal responsibility vs. systemic pressures 26:33 – Why self-blame is a waste of energy 28:30 – “Delegate, let go, move on” mindset 29:05 – Fear of showing up online as a business owner 31:49 – Why not showing up costs you more than you think 40:02 – Final advice: be yourself and stop overthinking Libby's Links: Instagram: https://www.instagram.com/libbyward/ Website: https://libbyward.com/ Facebook: www.facebook.com/libbywardofficial Get your copy of Honest Motherhood: https://libbyward.com/honest-motherhood-book Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura dives into what it really takes to grow your business beyond the six-figure mark. This isn’t about mindset fluff or surface-level strategy—it’s about the practical, often uncomfortable shifts required to step into your role as a CEO. Laura breaks down why so many women stay stuck doing everything themselves, the hidden reasons behind it, and what actually needs to change to scale sustainably. If you’ve been feeling stretched, maxed out, or ready for your next level—this conversation will hit home. In this episode you will hear: 01:00 – The transition from six figures to multi-six and seven figures 02:27 – Why doing everything stops working 03:33 – What’s actually on your plate? (time awareness) 04:45 – Why you’re holding onto tasks longer than you need to 05:34 – “I can do it, so I will” — the motherhood trap 07:00 – The ego piece no one talks about 08:39 – Why believing “you are the business” caps your growth 09:35 – What a CEO actually does (real responsibilities) 11:07 – Why the transition feels uncomfortable 12:30 – The reality of stepping out of execution 13:08 – Move 1: Audit your time 13:30 – Move 2: Build your “only me” list 14:13 – Move 3: Make the hire or delegation 16:30 – Move 4: Redefining what a “productive day” looks like 18:00 – Final thoughts: you didn’t build this to be the employee 18:45 – Letting go of what no longer serves your growth Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Erin Bury, co-founder and CEO of Willful, for a conversation about entrepreneurship, motherhood, boundaries, and building a business that supports the life you actually want. They talk about how Erin and her husband built Willful together, what changed when she became a mom, and why having kids sharpened her focus instead of limiting her ambition. Erin also shares her perspective on saying no, building a business around your strengths, and redefining success in a way that includes family, freedom, and real life. It’s an honest conversation about what it looks like to grow something meaningful without making your business your entire identity. If you’ve ever wondered how motherhood changes you as a founder, or what it really looks like to build with intention, this one will land. In this episode you will hear: 00:03 — Meet Erin Bury 01:12 — Erin’s career path and the story behind Willful 03:52 — Why Laura became an early Willful customer 04:39 — The personal experience that sparked the business 06:33 — Why wills matter so much for parents of young children 08:04 — Starting a business before kids and what shifted after motherhood 09:52 — How becoming a mom sharpened Erin’s focus 11:02 — The logistics of building a business while raising young kids 12:41 — How moving to Prince Edward County changed Erin’s perspective 14:00 — Planning ahead for mat leave as a founder 16:28 — The flexibility entrepreneurship can offer mothers 17:30 — Why saying no became essential 20:07 — Boundaries, self-worth, and not needing to be available to everyone 22:52 — How to say no without making it a hard no 26:42 — Can women in early-stage business still create space? 29:46 — Why founders should double down on their strengths 31:37 — Erin’s advice on focus, delegation, and working in your zone of genius 35:17 — Taking six weeks in Colombia while running a remote company 36:57 — The example founders set for their teams 38:24 — What Erin would tell herself as a newer mom and entrepreneur 40:00 — Laura’s reflection on how motherhood changes in each season 41:37 — Where to learn more about Willful Special offer for TMMB listeners: Erin has generously shared promo code TMMB, which gives you 15% off any Willful plan when you sign up at https://www.willful.co/ Erin's Links: Website: https://www.willful.co/ Instagram: https://www.instagram.com/erinbury/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura breaks down why your business can feel heavy, inconsistent, and harder than it should — even when you’re doing everything “right.” She introduces the three core pieces required for ease in business — inner work, outer work, and infrastructure — and explains why focusing on just one is often what keeps women stuck. If you’ve been wondering why things aren’t clicking yet, this episode will help you see what’s really missing — and where to focus next. In this episode you will hear: 00:01 — When Did Your Business Last Feel Easy? 01:30 — Why It Feels So Hard (Even When You’re Doing Everything Right) 03:00 — The Lie That You’re the Problem 04:30 — The 3 Core Pieces: Inner Work, Outer Work, Infrastructure 06:30 — Why Misalignment Keeps You Stuck 08:00 — Laura’s Personal Experience with Burnout in Business 09:30 — What Actually Creates Ease (and Why It’s Fixable) 10:15 — Invitation to the Ease to Income Summit Register for the Ease to Income Summit: https://www.thismothermeansbusiness.com/easetoincome Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

This episode is a little different — and such an important one. Laura is joined by Rhowena Adolfo Patel, founder of Mama Care Coach, for a conversation that weaves together business, motherhood, postpartum realities, and what it looks like to rebuild after closing a business. While this episode includes a candid conversation about the fourth trimester and the gaps in maternal care, it’s also deeply relevant for any woman in business navigating identity shifts, reinvention, and trust after a hard season. Rhowena shares the story behind her first business, Healing Mama Co, why she had to close it, and how that experience eventually led her to create Mama Care Coach. They also talk about the lack of practical postpartum education available to new moms, why so many women go into birth unprepared for recovery, and how Rhowena is now helping fill that gap through education that is honest, tactical, and deeply needed. In this episode you will hear: 00:00 — Meet Rhowena Adolfo Patel and why this conversation matters 02:13 — From financial planner to world travel to unexpected business idea 03:42 — The postpartum products no one tells you about 06:42 — Launching Healing Mama Co 08:12 — Closing the business and the emotional aftermath 09:19 — The 4 a.m. idea that became Mama Care Coach 10:35 — Building a business from your own lived experience 14:28 — What no one tells you about postpartum recovery 15:30 — Why shame still exists around these conversations 17:18 — Teaching people what questions they should be asking 20:38 — The missing postpartum “care guide” in maternal health 25:37 — What the fourth trimester actually means 27:30 — Why Healing Mama Co had to close 30:51 — The hidden challenges of a product-based business 33:02 — Trust, resilience, and rebuilding after a hard season 38:17 — What could have broken her — and didn’t 42:06 — Why this business had to be built differently 44:21 — Inside the Mama Care course and free prenatal intro class Rhowena's Links: Instagram: https://www.instagram.com/mamacarecoach/ Website: https://www.mamacarecoach.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

This episode is an honest, grounding conversation about what it really takes to be a successful mom entrepreneur — beyond the highlight reels and traditional business advice. Laura unpacks the pressure so many women feel to chase a version of success that was never designed for their actual lives. She walks through the invisible weight of building a business while raising kids, the trap of measuring yourself against the wrong standards, and why feeling behind might have nothing to do with your effort — and everything to do with the framework you’re using. Inside this episode, you’ll hear a powerful reframe on success, sustainability, and what “real work” actually looks like when it’s woven into the margins of your day. If you’ve ever wondered why it still feels hard even when you’re doing everything “right,” this one will land. In this episode you will hear: 00:08 — What does success actually look like for you? 01:35 — The business playbook most moms were handed wasn’t built for their lives 03:10 — The guilt split, comparison spiral, and the “does this count?” loop 05:00 — You’re not failing — the framework might be failing you 06:05 — Success as a mom entrepreneur is nonlinear 08:10 — Define success for your current season, not your aspirational one 09:35 — Sustainability matters more than hustle 11:20 — Protecting your energy is part of the strategy 12:30 — You’re working more than you think 13:40 — Rewrite your definition of a successful week 14:35 — Build around your real life, not someone else’s version of success Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura Sinclair sits down with Tara Milburn, founder and CEO of Ethical Swag, a certified B Corp helping brands connect with people through meaningful, sustainable merchandise. What starts as a conversation about promotional products quickly becomes something much bigger: a powerful discussion about values-led leadership, motherhood, entrepreneurship, and building businesses that prioritize people, planet, and profit. Tara shares the winding path that led her from the sports and entertainment world to government work and eventually to founding Ethical Swag. She opens up about setting boundaries as a new mom long before flexible work was common, the influence of her parents on her values, and why she sees Ethical Swag as more than a company — it is a vehicle for demonstrating that profitable business can be built differently. In this episode you will hear: 00:00 Meeting Tara Milburn and the Mission Behind Ethical Swag 01:15 How Tara’s Career Path Took Shape 03:33 Starting Out with the Vancouver Canucks 06:20 Why Big Thinkers Change What We Believe Is Possible 07:14 Becoming a Mom and Redefining Work on Her Terms 10:28 Standing Up for Herself in Corporate Spaces 11:55 The Vancouver 2010 Olympic Bid Story 14:15 Moving to Cape Breton and Shifting Priorities 16:21 The Early Origins of Ethical Swag 18:41 Discovering the Real Customer for the Business 23:32 Staying Values-Led When Money Is on the Line 24:09 The Influence of Tara’s Parents on Her Leadership 28:37 What Ethical Swag Is Really Doing Differently 32:43 The Big Vision for Ethical Swag 32:57 Why Tara Believes in the Stakeholder Model 36:57 Where to Find Tara and Her Work Tara's Links: Instagram: https://www.instagram.com/ethicalswag/ Website: https://ethicalswag.com/ LinkedIN: https://www.linkedin.com/company/ethical-swag/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode of This Mother Means Business, Laura Sinclair explores a challenge many entrepreneurs quietly face: losing their own voice after consuming too much business advice. Inspired by a conversation with a prospective client who felt disconnected from her business after following too many “proven” formulas, Laura unpacks the difference between learning from mentors and unintentionally trying to become them. She shares why borrowing strategy can be powerful, but borrowing identity can leave you feeling out of alignment in your own business. If you’ve ever felt like your content, offers, or marketing started to sound like someone else — even if it was working — this episode will help you reconnect with what actually fits your life, voice, and values. In this episode you will hear: 00:07 When Too Much Advice Disconnects You From Your Business 01:02 The Relief of Hiring a Coach 01:40 When Your Business Stops Sounding Like You 02:26 Coaching Frameworks Are a Lens, Not a Mold 03:15 The Difference Between Strategy and Identity 04:49 Why Some Business Models Don’t Fit Your Life 05:56 Trusting Your Instincts in Business 06:30 Coaching Should Be a Conversation 07:12 Adapting Frameworks to Build Your Own Business 08:00 A Reflection for Your Business Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

This week on This Mother Means Business, Laura sits down with Dr. Amanda Tobe, an industrial-organizational psychologist and founder of Amanda Tobe & Associates, for a thoughtful conversation about the human side of entrepreneurship. Together, they explore public speaking anxiety, fear of judgment, career pivots, motherhood, mental health, and what it looks like to keep building a business while navigating life’s hardest seasons. Amanda also shares her personal journey of redesigning her career in her early 30s, building a practice rooted in career-focused psychological support, and moving through a recent breast cancer diagnosis with intention, openness, and support. In this episode you will hear: 00:00 – Why mental health belongs in conversations about business 00:33 – Meet Dr. Amanda Tobe and what an industrial-organizational psychologist does 01:49 – The three main areas Amanda supports in her practice 03:38 – Career pivots, public speaking anxiety, and entrepreneurial fears 06:00 – Laura opens up about her own public speaking anxiety 07:23 – The four fears underneath public speaking anxiety 10:11 – Where to start when navigating fear and anxiety around visibility 13:03 – Amanda’s career pivot and creating a passion-led business 16:24 – How Amanda knew it was time to go all in 19:36 – Balancing motherhood and entrepreneurship with intentional boundaries 21:42 – How Amanda applies her own tools to the fears that come with business 24:13 – Why no entrepreneur is immune to fear and self-doubt 25:41 – Amanda shares her breast cancer diagnosis and how she is navigating it 27:36 – Supporting yourself through a life ambush while running a business 30:19 – Community, openness, and asking for help 32:21 – Where to connect with Dr. Amanda Tobe Amanda's Links: Instagram: https://www.instagram.com/dr.amandatobe/ Website: https://www.amandatobe.com/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura reflects on a powerful question that came up during a conversation with the Moms in Tech community: How do you know if you’re just going through something hard in your business—or if you’re actually on the wrong path? For many entrepreneurial moms, building a business can feel deeply aligned with family life, but it also comes with moments of doubt, exhaustion, and pressure. Laura shares a framework to help you distinguish between a temporary rough patch and a deeper misalignment in your work. Through practical reflection questions and honest insights from her own 11 years in entrepreneurship, she offers guidance for navigating these crossroads with clarity rather than reacting from emotional overwhelm. In this episode you will hear: 00:08 — The question that sparked this episode 02:30 — Why hard seasons in business can feel confusing 03:22 — Signs you might just be in a rough patch 04:54 — External challenges vs. deeper misalignment 05:45 — Signs you may be on the wrong path 07:14 — Why being on the wrong path doesn’t mean failure 07:54 — The 90-day look-back test 08:20 — The “fantasy test” for business clarity 08:42 — The stripped-down question: would you still do this work if money didn’t matter? 09:01 — Why clarity matters more than staying stuck in uncertainty 10:03 — The question to ask yourself this week 11:02 — Final thoughts on navigating the nonlinear journey of entrepreneurship Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with hypnotherapist and coach Christina Woods for a fascinating conversation about the subconscious mind, limiting beliefs, and why so many ambitious women feel stuck even when they’re doing “all the right things.” Together, they unpack what hypnotherapy actually is (and what it’s not), how subconscious patterns shape behaviour, and why inner work is often the missing link between strategy and sustainable success. This episode is part education, part mindset shift, and part permission slip to explore deeper tools for growth. In this episode you will hear: 00:00 — Meet Christina Woods + Why Hypnotherapy Matters 01:04 — Leaving a 30-Year Corporate Career for a New Path 04:40 — What Hypnotherapy Actually Is (and Isn’t) 06:45 — Conscious vs. Subconscious Mind Explained 07:19 — Are You “Under” During Hypnosis? 07:46 — Choosing the Right Tool for Each Client 09:40 — Why Entrepreneurship Requires Inner Work 10:38 — Limiting Beliefs vs. Strategy Problems 12:08 — Behaviour Change vs. Subconscious Rewiring 14:48 — How Childhood Moments Shape Adult Patterns 17:58 — Common Blocks in High-Achieving Women 20:09 — The Hidden Resentment Many Women Carry 21:00 — Losing Yourself in the “Performer” Identity 21:13 — What Success with Hypnotherapy Feels Like 23:35 — Why Personal Growth Work Never Ends 24:31 — Christina’s Own Journey Through Inner Work 26:11 — When to Seek Support + What Can Change 26:57 — How Hypnotherapy Impacts All Areas of Life 27:21 — Where to Connect with Christina Christina's Links: Instagram: https://www.instagram.com/christina.lwoods/ Website: https://christinalwoods.com/ Christina's Reset Room: https://christinalwoods.mykajabi.com/theresetroom Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura shares six honest, practical, and sometimes “spicy” truths every mom entrepreneur needs to hear about building a business while raising a family. Drawing from recent conversations with women inside her community, she breaks down the realities of pacing, seasons, expectations, support, and mindset — offering both encouragement and tough love for moms navigating ambition alongside motherhood. This episode is a grounding reminder that success is possible, but it may look different than you expected — and that difference is not a flaw, it’s strategy. In this episode you will hear: 00:00 — Introduction + Why This Conversation Matters 02:26 — Your Business May Grow at a Different Pace 04:50 — Understanding Seasons of Motherhood and Business 06:28 — Tough Love: Treat Your Business Like a Business 11:14 — Filter Your Sources of Advice 12:09 — Ask for Help (More Than You Think) 13:02 — Find Your People and Community 14:14 — Recap: Six Things Every Mom Entrepreneur Needs to Know 15:25 — Events, Scholarships, and Closing Thoughts Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

Some conversations leave you thinking differently about how business is “supposed” to look, and this is one of them. In this episode, Laura is joined by marketing consultant and entrepreneur Kelsey Reidl for a grounded, honest conversation about building a business that supports your life instead of competing with it. We talk about seasons of motherhood, sustainable growth, and what actually moves the needle when it comes to marketing — especially when your time and energy are limited. In this episode you will hear: 00:00 — Meet Kelsey Reidl + shared mission in business 01:38 — From nutritionist to marketer: an unexpected path 04:50 — Following nudges and embracing “happy accidents” 07:10 — Business before and after motherhood 09:16 — Condensing a workweek without losing revenue 12:03 — Working all-in during work hours vs. being present at home 13:37 — Treating your business like a business 17:29 — How her marketing runs with limited time 20:17 — Why SEO and long-term visibility matter 23:40 — A mom-friendly marketing plan 24:08 — The 3 M’s of marketing framework 27:25 — The power of in-person events and community 29:12 — Where to connect with Kelsey Kelsey's Links: Website: https://www.kelseyreidl.com/ Instagram: https://www.instagram.com/kelseyreidl/ Instagram: https://www.instagram.com/waveforwomen/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura breaks down a major shift happening in online business and why strategies that worked in 2020–2021 aren’t producing the same results today. She explains why more content, better mindset, or chasing algorithms won’t fix slow sales if your business foundations aren’t solid, and walks through the core systems every business needs to create consistent growth, stability, and long-term success. In this episode you will hear: 00:00 — Why business feels harder now than it used to 02:27 — You can’t outgrow weak foundations 04:50 — Why content alone doesn’t create sales 07:13 — Mindset vs systems in business growth 09:40 — The missing nurture phase most businesses skip 12:06 — The four foundations every business needs 13:30 — Why foundations matter more than tactics Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura sits down with Natalie Perkins, founder of PAUZ Health, for an honest and much-needed conversation about perimenopause, women’s health, and what happens when your body starts changing while you’re still building big things. They unpack what perimenopause actually looks like (hint: it’s not just hot flashes), why so many women are dismissed or misdiagnosed, and how supporting your health is not optional if you want to sustain energy, focus, and leadership as a mom and entrepreneur. This episode is part education, part validation, and part permission slip to stop “pushing through.” In this episode you will hear: 00:00 – Welcome + introducing Natalie Perkins and PAUZ Health 01:00 – Laura’s “2 a.m. insomnia” moment and realizing it might be perimenopause 02:00 – Why women’s health conversations belong in business and entrepreneurship spaces 04:30 – The turning point: learning about hormone therapy and getting proper support 07:20 – What PAUZ Health offers: virtual menopause care, hormone health, and lifestyle support 08:45 – Upcoming sleep programs and why sleep is foundational 11:00 – Building a healthcare company from scratch: entrepreneurship without perfection 15:00 – What is perimenopause, really? 16:30 – Early signs: period changes as the first red flag 18:00 – The hormone rollercoaster explained 19:45 – Common (and surprising) symptoms: 23:30 – Why “just living with it” isn’t the answer 26:30 – The quiet risks: bone loss, heart health, brain health 28:30 – Why awareness is the first step to prevention 30:00 – High-achieving women, burnout, and the myth of “doing it all” 33:00 – How to learn more about PAUZ Health and get started 35:00 – Where to find resources, education, and community Natalie's Links: Website: https://pauz.health/about-pauz-health Instagram: https://www.instagram.com/pauzhealth/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this special solo episode, Laura shares a behind-the-scenes case study of a private client she’s worked with for nearly four years—someone who went from earning $39,000 in an entire year to celebrating a $52,500 cash month in January 2026. This isn’t a viral-moment success story or a one-off launch spike. It’s a realistic breakdown of how strong foundations, intentional systems, smarter pricing, delegation, and collaboration led to a business on track for a $500,000+ year—all while working full-time and becoming a new mom. If you’ve ever thought, “That kind of growth isn’t possible for me,” this episode is for you. In this episode you will hear: 00:00 – Why this episode is different + celebrating a $52,500 cash month 01:15 – What this episode is (a realistic case study, not a one-off win) 02:24 – Key nuance: selling to students who don’t have much money 03:41 – The real problem: no systems, no intention, everything manual 04:48 – Facebook group → email list → funnel (Kajabi) 05:33 – Using segmentation to send the right offers to the right people 06:50 – Delegation (VA, website expert, tutors) 07:10 – Reminder: this growth happened over four years, not overnight 09:33 – Major shift: moving out of 1:1 tutoring into a tutoring agency model 10:56 – Year 1 results: $39K → ~$139K through systems alone 12:28 – Two ways to grow: more customers or more value per customer 14:23 – The biggest growth lever: selling to institutions, not individuals 15:20 – The “gatekeeper” strategy: who already has trust with your audience? 18:10 – Results of collaboration: bulk sales, stability, and scale 22:44 – Laura’s growth framework recap 25:05 – Ambition Mastermind opening soon + how to work with Laura Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In today’s episode of This Mother Means Business, Laura is joined by Dr. Amy Athey — a psychologist and leader in sports performance psychology who has worked with elite performers in sport, military, and business. If you’ve ever thought, “This doesn’t apply to me, I’m not an athlete,” think again. Dr. Amy introduces the concept of the “corporate athlete” — and reminds us that if you’re pursuing motherhood, entrepreneurship, a career, or any kind of growth, you’re already in the game. The question isn’t whether you’re a high performer… it’s how you support yourself to sustain performance over time. This episode is a powerful conversation about nervous system regulation, resilience, mindset, and what it really takes to show up in your moments that matter — without burning out. In this episode you will hear: (00:00) Meet Dr. Amy Athey + the idea of “corporate athletes” (03:34) Elite performers still struggle with self-doubt — and why that matters (05:57) Sustainable performance over time (not one perfect moment) (07:38) The five foundations of high performance (09:14) Nervous system regulation vs. willpower (13:11) What to do when things go wrong (and they will) (14:59) Two tangible tools: breathwork + “what’s important now?” (17:23) The “inner coach” exercise (and why some of us need a new one) (20:11) If your inner dialogue is harsh: how to start shifting it (23:25) Why no one succeeds alone: coaches, support, and your village (25:02) Change: when the discomfort of staying the same becomes too big (28:40) Dr. Amy’s upcoming book + where to follow her Amy's Links: Instagram: https://www.instagram.com/dramyathey/ Website: https://www.atheyperformance.com/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

In this episode, Laura introduces the concept of Minimum Viable Marketing — a sustainable approach to marketing for mom entrepreneurs who are building businesses in real life, not ideal conditions. This conversation is about simplifying your marketing, reducing overwhelm, and focusing on the smallest set of actions that still move your business forward — especially in low-capacity seasons. In this episode you will hear: (00:00) Why Laura is returning to marketing conversations (01:15) Why daily posting and multi-platform strategies cause burnout (02:24) What “minimum viable marketing” means in low-capacity seasons (03:45) Choosing ONE primary visibility channel (04:47) Why your message needs to stay consistent (even if you’re bored of it) (06:05) Why relationships drive more clients than content (07:09) The four components of minimum viable marketing (08:30) Why repurposing content matters more than creating new content (09:31) How the free 30-day marketing plan app works Lovable App: https://tmmbmarketing.lovable.app/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok