The X Podcast

I go through 6 ways you can begin to collaborate with others that are similar industries or niche orbits to help generate new leads for your business. Done in an authentic way, collaborations can become mutually beneficial for all businesses involved, plus you are directly supporting your community and clients with additional resources and mentors they can add to their tool-belt. Drop me a note on Instagram https://www.instagram.com/itsbrendarigney/ to let me know what you are taking away from this episode. ******************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Midlife Magic: ⁠https://www.brendarigney.com/quiz⁠ Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Kim Kent is your “go-to” Money Mindset and Financial Coach and the creator of the Wealthy As F*ck money coaching program. From overcoming decades of huge financial blocks and frustration herself, she now guides her clients to creating the same financial freedom she has through her proven mindset, manifestation and money management processes and strategies. You can find Kim on Instagram: https://www.instagram.com/kimkent__/ Kim is giving you a $1000 discount. You just need to reference this podcast episode then they apply https://kimkent.mykajabi.com/wealthyasfuck ******************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Midlife Magic: ⁠https://www.brendarigney.com/quiz⁠ Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Setting clear boundaries helps entrepreneurs avoid getting swamped, keeps their sanity intact, and stops their business from turning into a 24/7 nightmare. In this episode, we'll explore... Setting clear boundaries with yourself, others, even technology, by using the Boundary Shield of Influence Auditing your relationships and how to put strategies in place to set intentions with those relationships effectively Committing to setting boundaries at the start of any new relationship, including your clients and your mother-in-law Setting clear boundaries doesn’t make you a bad person. In fact, you are taking care of your health and that of your business. ** Download my FREE Setting Clear Boundaries Workbook to follow along and complete the exercises https://www.brendarigney.com/boundaries **************************************************** TAKE MY ENTREPRENEURIAL QUIZ: ⁠https://www.brendarigney.com/quiz⁠ Uncover your entrepreneurial archetype and build a business that replaces your corporate paycheque, discover way more freedom in your week, and bring in $10K a month into your business. Discover Your One of a Kind Midlife Entrepreneurial Magic: ⁠https://www.brendarigney.com/quiz⁠ Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Dr. Lisa Brown joins me this week on The X Podcast. Dr. Brown is a Perimenopause Coach and Pharmacist with over two decades of personal and professional experience. As an entrepreneur and mother of four, she provides holistic perimenopause solutions that are realistic and manageable for even the busiest women. You can connect with Dr. Brown on Instagram at https://www.instagram.com/drlisabrown_erx/ And make sure to check out this free resource Dr. Brown has shared with all of us: Perimenopause Sleep Blueprint: https://mailchi.mp/empower-rx/perimenopause-sleep-guide ******************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Midlife Magic: https://www.brendarigney.com/quiz Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

How do you intentionally shape your personal brand? How do you stand out from the crowd in a world that seems to have new brands showing up every day? Being 100% authentic in your personal brand makes it stronger. However, being too personal in your business brand can sometimes weaken it. Check out the three elements I think are critical to expressing your personal brand in your business. Let me know what you think by: 1. Liking and rating this podcast episode 2. DM me on Instagram @itsbrendarigney 3. Share this podcast with your community on Instagram and tag me @itsbrendarigney ******************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Midlife Magic: https://www.brendarigney.com/quiz Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Luvyna Mantle and I jumped on LIVE today to talk about adding more automations to your business to help you grow and get more time back in your day. Luvyna is a CRM whiz, and can build out sales funnels for you so that your business is still running smoothly over holidays and family vacations so you don't need to be working 24/7 in your business. Luvyna shares some of the must haves you need to get you to your first $100K, and then what you need to get you on the path to multiple 6Fs. You can find Luvyna here @mantleandco Check out Luvyna’s freebie: https://membership.mantleandco.com/map-automations ********************************************************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Entrepreneurship Magic: ⁠https://www.brendarigney.com/quiz⁠ Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

MY INSTAGRAM DASHBOARD IS OFF THE CHARTS RIGHT NOW... It's partly because I am away in Italy and everyone is catching up with my stories, but I also like to think it's because of my new IG content strategy I am using. I share at least 5-6 actions I am taking with my Instagram reels, carousels and stories that has added 100 new followers, reach and engagement % into the 200's, and a lot more likes, comments, shares and saves. ********************************************************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world. Discover Your One of a Kind Entrepreneurship Magic: https://www.brendarigney.com/quiz Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the only quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Should you work with multiple coaches in your business? The short answer is YES. In this episode, I will share why I think you should work with multiple coaches in your business, and 3 things to look for in your next business coach. This could be the missing link to take your business to the next level and I invite you to go there with me. Listen up and take some notes. ******************** Uncover your entrepreneurial style and start building a business that sets you free from the corporate world Discover Your One of a Kind Midlife Magic: https://www.brendarigney.com/quiz Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life What sets you apart in your entrepreneurial journey during midlife? Learn how to maximize your potential and build a business that reflects your true self and all that you’ve learned up to this point. This is the *only* quiz you’ll find that reveals your unique mid-life entrepreneurial archetype. Learn how to leverage your experience and expertise for a successful business that more than replaces your past salary — on your terms this time! Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

I want you to have a strong offer. I want you to generate 80% of your revenue with 20% of your effort with a signature offer that your clients keep signing your praises about. How do you do this? You create a biz ecosystem that has three components: 1. A signature offer that you continue to uplevel. 2. Strategic freebies that help to engage, nurture and convert your audience. 3. Sales funnels to help you upsell and downsell to your community of potential clients. Listen and decide where you need help in building your signature offers, strategic freebies and sales funnels so you have a biz ecosystem that converts your community into clients. **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠⁠: https://www.brendarigney.com/aligned-af-community ************************************************************ FOLLOW BRENDA RIGNEY: ⁠⁠ https://www.instagram.com/itsbrendarigney/⁠

Where are you closing sales? I'm sharing my steps on creating a sales process, and specifically what's worked and not worked for me on generating leads. Some may apply to you, and others you can drop. But the idea is to begin talking about selling more...and to get uber confident at selling. Nothing icky, and you are fully in choice about what you want to adopt or adapt. **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠⁠: https://www.brendarigney.com/aligned-af-community ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

Meg Gluckman supports parents navigating divorce and co-parenting to create lives where they & their kids can thrive. She's worn many entrepreneurial hats over the years from postpartum doula to Almond Hummus manufacturer, so she has a special love for creative, adventurous business owners. Her podcast is aptly named: Welcome to the Other SideShe lives on an island North of Seattle, WA, where she runs her coaching practice, co-parents her two kiddos, and loves swimming in the cold water of Puget Sound. You can follow Meg on Instagram: https://www.instagram.com/meggluckman And check out Meg's 5 Questions to help Your Prepare for Any Divorce or Co-Parenting Meeting: https://meggluckmancoaching.myflodesk.com/rlxamfsnnj **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

Welcome to my next guest on The X Podcast - Natalie Wong is an Image and Mindset Consultant who sparks lasting change. With many years of experience as an educator, she possesses a great ability to connect with individuals quickly and on a deep level. Natalie empowers people to improve their looks, communication, and mindset, creating deep and enduring transformations. With skills in image consulting, RTT hypnotherapy and NLP, she cultivates self-confidence and positivity. Under Natalie's guidance, clients don't just change temporarily; they evolve into magnetic, confident individuals ready to conquer new challenges. You can find Natalie on Instagram: https://www.instagram.com/nataliewongtransformation/ **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

As a seasoned SEO strategist for female health and wellness service providers, Laura Jawad helps you call in more clients with the power of your website. Laura built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Combine that with her PhD and extensive qualifications in personal training and women's health, Laura is the go-to if you want to fill your client roster without relying on social media. When Laura isn't creating SEO magic, you can find her working out in her basement gym, crocheting cute fluffy things or reading books to her kiddos. Don't forget to check out Laura's freebie she has shared with us: SEO Kickstart Kit www.laurajawadmarketing.com/seo-kickstart-kit/ You can find her on her website at laurajawadmarketing.com or on instagram @laurajawadfitness. **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

I'm excited to share The X Podcast episode with Nadia Edwards Nadia is a sought after GenX Dating Coach, podcast host, and expert in helping single women over 40 find a life partner. After meeting her life partner within 30 days, Nadia brings a caring, no-nonsense approach to dating and she takes women who are ready to date again and puts them on the path to finding their cherished partner. As a coach, she helps her clients to navigate healing, uncover their personal values, embrace their needs, be honest about their wants and put a dating strategy into action. Many of the women she serves are successful, high-achieving, financially secure and fiercely independent. And they question why it’s so hard to find a good man and compatible partner. But Nadia helps them to work through their self-doubt and find the romantic connection they’ve been looking for. You can find Nadia on Instagram https://www.instagram.com/genxdatingcoach/ **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

I caught up with Jenn Watts for a safe, accessible conversation about weight loss for midlife women with adhd and going through perimenopause. We broke down the stereotypes and spoke genuinely to what approaches women can take that feels great for them. Jenn is a CPA turned Certified Life Coach and Nutrition Coach who focuses on helping women with ADHD to achieve sustainable weight loss. As a late-diagnosed woman with ADHD who also struggled with her weight for most of her life, she is passionate about helping people to see the connection between ADHD and how we care for ourselves in terms of our health. She lives on Vancouver Island with her husband and 3 kids. You can connect with Jen on Instagram https://www.instagram.com/jenniferwatts.ca/ **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

When to use ads in your marketing plan to grow your business is one of the top 5 questions I get asked by my dream biz clients every week. In this episode, I asked Mark Huvenaars, from Railtown Media, and my ads guy, to delve into bringing digital ads within your marketing plan to maximize growth for your business. Join us as Mark and I use my own business as a LIVE case study to explore the nuances of timing in advertising and uncover the best practices for leveraging ads effectively. You can reach out to Mark directly at Railtown Media: https://railtownmedia.com/ **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠⁠ ************************************************************ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

We talk A LOT about growing your email list in the online world. And for good reason. It is definitely VERY important. But then there’s the list building fine print that we all tend to forget about… You can spend all day long growing your email list, if you do not put the same amount of energy into nurturing it – it will not convert for you. So in this episode, I want to share 4 ways I nurture my list… This is the kinda stuff I help you build for you inside of the Build and Grow Your Email List course. Get it here! Follow me for more biz tips on Instagram

Kim Kiel is a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. With 17+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps Gen X entrepreneurs and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she's not nerding out on sales psychology in her home of Edmonton, Alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favourite whisky. To find out more about Kim and copywriting, tune into her podcast, ill communication, on your fave player or at www.kimkiel.com/podcast. Learn more about Kim here: Instagram: https://www.instagram.com/kim_kiel_copy/ Website: http://www.kimkiel.com Download Kim's freebie here: www.kimkiel.com/voiceworkbook **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

Kim Kiel is a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. With 17+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps Gen X entrepreneurs and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she's not nerding out on sales psychology in her home of Edmonton, Alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favourite whisky. To find out more about Kim and copywriting, tune into her podcast, ill communication, on your fave player or at www.kimkiel.com/podcast. Learn more about Kim here: Instagram: https://www.instagram.com/kim_kiel_copy/ Website: http://www.kimkiel.com Download Kim's freebie here: www.kimkiel.com/voiceworkbook **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/

Stephanie Redivo is the first Equity, Diversity, and Inclusion (EDI) Director at TransLink and has over 20 years experience in software education, change management, and equity, diversity, and inclusion (EDI). She has been at TransLink since July of 2020 and has developed a 3-year framework, implemented EDI objectives into yearly performance reviews, created Employee Resource Groups, ran their first Inclusion Survey, and implemented ongoing EDI training for managers. Before joining TransLink, Stephanie was the Senior Director of Inclusive Culture at SAP. She is obsessed with baking the perfect cookie and reads everything regarding Equity, Diversity, and Inclusion. You can learn more about Stephanie here: Instagram: https://www.instagram.com/steph_redivo/ Website: http://www.stephanieredivo.com Download Steph's freebie here: https://drive.google.com/file/d/1nWxbimUmXQdDyi28bCRiha9myoTLUBGy/view **************************************** JOIN THE ALIGNED AF COMMUNITY MEMBERSHIP Get Aligned AF and build your business with a community created precisely for you Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention. (Sorry, bro marketers, start your own club.) *Free for 14 days. Just $60/year thereafter. Cancel anytime. ⁠TRY ALIGNED AF FREE FOR 14 DAYS⁠ FOLLOW BRENDA RIGNEY: https://www.instagram.com/itsbrendarigney/