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Unofficial Partner

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Unofficial Partner is where professionals talk about how the sports business works and how it doesn’t, with people who live inside the bubble and some from outside who can help make it better

Unofficial Partner is where professionals talk about how the sports business works and how it doesn’t, with people who live inside the bubble and some from outside who can help make it better
More Information

Location:

United Kingdom

Description:

Unofficial Partner is where professionals talk about how the sports business works and how it doesn’t, with people who live inside the bubble and some from outside who can help make it better

Twitter:

@paulpingles

Language:

English

Contact:

0797 1188487


Episodes

E7: Sport’s Missing Billions

5/22/2019
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Sport’s missing billions Global brand spend on sports sponsorship will grow four per cent this year to £35 billion (US$46 billion), according to recent findings from Two Circles. But the report made the controversial claim that sports properties are missing out on an extra £14 billion due to unsold inventory, unreported engagement and outdated rights packaging. We ask the report’s author Phil Stephan where he got his numbers from and what he thinks rights holders can do to plug the gap....

Duration:00:40:51

E6: What Rory Sutherland thinks about when he thinks about sport

5/16/2019
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Rory is Vice Chairman at advertising agency Ogilvy in the UK and author of a new book: Alchemy, The surprising Power of Ideas which don't make Sense. He has variously been President of the IPA, Chair of Judges at Cannes, and his TED Global talks have been downloaded seven million times. He writes regular columns for The Spectator and is married to a vicar. Our interview took place in a cupboard at the Rosewood Hotel in London. Unofficial Partner is a sports business publishing consultancy....

Duration:00:46:08

E5: The Business of Cricket: From Packer to The Hundred

5/9/2019
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This week’s guests are sports biz guru Tim Crow and Derek Pringle, the former England test cricketer turned journalist and author. We explore the links between the original breakaway ‘cricket circus’ of World Series Cricket in the late 1970s and later innovations including the emergence of Twenty20 in the noughties, the IPL and the ill fated Stanford debacle through to the ECB’s new brainchild, The Hundred which launches in 2020. We also discussed Derek's new book, Pushing The...

Duration:00:42:55

E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign

5/9/2019
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Groundbreaking sports editor Alison Kervin talks about The Mail on Sunday’s award winning concussion campaign, from the early resistance of sports governing bodies to the role of the media and sponsors in pushing important issues to the top of the news agenda. www.unofficialpartner.com

Duration:00:32:53

E3: Brand Tiger Special

4/25/2019
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The Three Ages of Brand Tiger Richard Gillis is joined by the sports marketing world’s Tim Crow and token millennial @eoinfconnolly, editor at large of SportsPro. They start out with a plan to discuss three moments that shaped the Tiger Woods story, asking questions such as why didn’t Accenture know? Did Tiger really cause a boom in golf media rights? And, how did Tim Crow get a car park space at the Ryder Cup? Nike's first Tiger TV ad is also discussed. www.unofficialpartner.com

Duration:00:51:38

E2: James Brown - Four Four Two

4/23/2019
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As founder and editor of Loaded magazine in the 1990s, James Brown (@jamesjamesbrown) was the architect of Lad culture, the influence of which pervades the football media landscape today. A lifelong Leeds Utd fan, he’s now back in the world of magazine publishing at the helm of FourFourTwo. We talk about his plans for world domination, whether The Damned United was any good, what makes a great magazine and wonder if the current generation of football fans are missing...

Duration:00:45:17

E1: Paul Hawksbee - TALKSPORT

4/10/2019
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There's a bit in the podcast with Paul Hawksbee when he talks about how much previous knowledge you have to assume in the reader for a joke to work. This is a point that many people get wrong and it ruins everything. Hawksbee's mantra came from his days in magazines, when he created 90 Minutes, back in the days before Italia '90. There were jokes and cultural references in the mag that talked directly to the small group of people who read them and go them. Once you water these down, go...

Duration:00:34:04