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Unofficial Partner Podcast

Business & Economics Podcasts

The Sports Business Podcasting Company

The Sports Business Podcasting Company


United Kingdom


The Sports Business Podcasting Company






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E133: Nic Coward

Nic Coward currently chairs UK Athletics and England Golf and several other organisations both in and beyond sport. He began his career working as a lawyer for The FA and has since held leadership roles at many of the UK’s biggest sports rights holders including the Premier League, British Horseracing Authority and he advises an array of international rights holders across motorsport, football and a host of others. So it’s fair to say he’s thought long and hard about how sport works and when...


E132: The Bundle #9

Today’s podcast is episode 9 of The Bundle, our regular series of conversations about sports media and the streaming market with co-host Yannick Ramcke. We start in France by picking apart the ongoing saga in the country’s top football league following Mediapro’s premature exit from its huge domestic rights agreement, which leaves a trail of uncertainty among clubs, players and fans, with Canal Plus seemingly the only entity ready to pick up the pieces and at a fraction of the price promised...


E131: What Just Happened - That Leeds tweet

Today we unpick the recent incident involving England footballer turned media pundit Karen Carney and Leeds United, the newly promoted Premier League club. The story starts out as just another Premier League matchday, with football pundits lined up to give their opinions ahead of the game between Leeds United and West Bromwich Albion which was being aired on Amazon Prime. One of those match analysts was Karen Carney, an England international with 144 caps to her name. She offered view the...


E130: The Buy Side #4 - Vitality

Today’s podcast is episode 4 of The Buy Side, our regular series of conversations with brand marketers about sport and sponsorship. Our guest is Nick Read, Managing Director of the Vitality programme, the health and lifestyle insurance company which has become a very visible presence around sport, receiving plaudits for its approach to sponsorship of a variety of women’s sport properties, Parkrun and more latterly Premier League football clubs. We talk about the health insurance category and...


E129: How Adtech Ruined the Internet

Dr. Augustine Fou is a world renowned expert in digital advertising fraud who consults to major advertisers and publishing groups. He was formerly Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. So today’s conversation is about what has gone wrong with digital marketing and how the rise of adtech has undermined the potential of the internet as a marketing channel. This will...


E128: The FT and sport - Murad Ahmed

The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as Leisure, Hotels and Gambling. That’s changed and under the leadership of Murad Ahmed, the paper is treating sport as a standalone asset class, with a dedicated transatlantic team and a set of sport specific products from newsletters to events, in addition to greater coverage in the paper and...


E127: Money Talks #5 - Marcus John

This is episode 5 of Money Talks, our series on sport’s relationship with finance, venture capital and private equity. Our guest is Marcus John, CEO of Sports Capital Advisors based in Singapore, who was an early stage investor in Formula E and Extreme E and advises private equity funds and family offices on sports investment strategy and execution. Marcus was previously at IMG, during the Teddy Forstmann buyout in 2004 and so we talk about the impact of that moment both on IMG but on the...


E126: The Buy Side #3 - Visa

This is episode three of The Buy Side, our series of conversations with senior brand marketers about sport and sponsorship. Today’s conversation is about life at the top end of the global sports market with Stephen Day, Vice President Sponsorship, Visa Europe. The Visa brand has become part and parcel of the big event experience for millions of people around the world. The company’s partnership strategy includes long term deals with the biggest events rights holders in the business, from the...


E125: Manoj Badale on the lessons of the IPL

The IPL is one of only two professional sports leagues in the world where all of its franchise teams are profitable. Twelve years since launch, the IPL is valued at $6.3billion, accounts for over 30% of global cricket revenues and over 60% of India’s sport economy. These numbers are why every rights owner and governing body seeks to learn lessons from both Twenty20 cricket and the IPL. But what are those lessons? How much of it is about sporting format, or is it specific to India, its...


E124: Luis Vicente

Luis Vicente began his sports career as a lawyer working for toy car company, where his job was to haggle over the price of IP with well known Formula One teams. Then he became a football agent, with a player roster that included Luis Figo, Ronaldo and Andriy Shevchenko. Since the mid 2000s however, Vicente main role has been to foster a culture of innovation within some of the most famous sport’s organisations in the world, from Real Madrid and Manchester City to Fifa and now, as Group CEO...


E123: Two Circles buys TRM

There’s been a major sports agency acquisition this week as Two Circles bought the rights sales house TRM Partners for what the Wall Street Journal estimate to be in the region of $45million, a number that is roughly equivalent to the price paid for Two Circles last year, by George Pyne’s sport and entertainment holding company Bruin Sports Capital. So, this podcast is going to unpick what this means, with first Gareth Balch, founder of Two Circles and then with Leo Thompson and Harry...


E122: The Bundle #8

This is Episode 8 of The Bundle with regular co-host Yannick Ramcke, where we go deep in to the world of sports media rights and distribution, asking the questions that everyone in the sports business wants answers to. This week we cover the following stories: * Overthinking Amazon’s Italy UCL play * F1’s YouTube experiment * Premier League PPV RIP * Money v Morals. Sport’s Saudi dilemma * Infront’s warning over private equity in Serie A If you enjoy the podcast, make sure you sign up to the...


E121: Marcus Luer

We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based Kuala Lumpur, Malaysia. Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations. Beyond that however, it’s a story about the ups and...


E120: Arsenal Fan TV

Robbie Lyle created Arsenal Fan TV (now AFTV) in 2012 as a platform for fans to have their say. And they did, in enormous numbers, making it one of the biggest fan networks in world football, and its mix of controversy and raw post-match reaction is much copied across both unofficial and official club channels. We talked about the reaction of mainstream media to this new upstart genre, the commercial future of fan based media channels and what the pandemic has revealed about the distance...


E119: PBSL Launch

Today we’re talking about leadership with the founding members of a new initiative, The Professional Body of Sports Leadership (PBSL) which has just launched as a network for current, and aspiring, senior executives, high performance specialists and non-executive directors in the sports industry. It aims to drive the development of a new standard in sports industry leadership and governance, safeguard mental health and wellbeing and actively promote inclusion and diversity in all its forms....


E118: The business of European football with Phil Carling

Today we’re talking about the business of European football with one of the most experienced and respected people working in the industry today. Phil Carling started his career as Arsenal’s first ever head of marketing before moving to head up the commercial department of the FA. Since 2004, Carling has been head of football for the sports marketing agency Octagon, managing their clients relationship with clubs, leagues and governing bodies around Europe and beyond. So Phil was my first...


E117: Project Big Picture

Today we pick over the remains of Project Big Picture, the controversial report in to the future of English professional football, that was instigated by the owners of two of the Premier League’s biggest clubs, Liverpool and Manchester United. Our guests are Dan Johnson, former Director of Communications for the Premier League and Joel Seymour Hyde, the UK managing director of the sports marketing agency Octagon. If you enjoy the Unofficial Partner podcasts, you should sign up for the...


E116: NFL in the UK

Today we’re talking about the NFL and specifically its relationship to the international market. To do this we have Neil Reynolds, who has created a niche as the face and voice of the NFL in the UK, fronting Sky Sports tv coverage and the Inside the Huddle podcast, all alongside his own show The Neil Reynolds Podcast. So we talk about that hardy perennial topic of the sports business, the long discussed London franchise, and the nature of fandom outside the core US market. If you enjoy...


E115: The Buy Side #2 - Peter Markey - TSB

This is the second in our series called The Buy Side, conversations about the reality of sport and sponsorship with CMOs and other senior brand side marketing decision makers. Today’s guest is Peter Markey, CMO of TSB Bank. Peter is responsible for all of TSB’s marketing and digital sales activity including brand, analytics, research, effectiveness, strategy, social media and marketing communications managing a team of over 100 across multiple sites. He was formally Marketing Director of...


E114: Money Talks #4 - WTF’s a SPAC?

Special Purpose Acquisition Companies, or SPACs was a term I didn’t know a couple of months ago, and now I see them everywhere, particularly in relation to sport. So, this podcast goes in to what they are, why they’re very popular and what are the implications of this new investment vehicle for the sports business. To do this, I’ve asked Michael Broughton for help. Michael was co-founder of Sports Investment Partners, Europe’s first Investment Vehicle focused specifically on the sports...