Unpacking the Digital Shelf

Business & Economics Podcasts

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Episodes

The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association

A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML

How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare

Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist

Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan

You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph

Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave

Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify

Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby

Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games

Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic

The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360

Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute

Closing the Actionability Gap with AI, with Sunny Jiang, CEO and President at EyeBuyDirect Inc. and Sonal Gandhi, Chief Content Officer at The Lead

Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines

Getting to the Nano Layers of Product Experience Transformation, with Paige Chilson, Director of Site Merchandising at Jordan’s

The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB

Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)

Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation