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Unthinkable

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Location:

United States

Twitter:

@jayacunzo

Language:

English

Contact:

2038043527


Episodes

Kicking and Screaming into the Future [5.2]

1/21/2019
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Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode, hear why even the most enjoyable of videos KP has created -- and the best work from the best creators on the planet -- suffers from one issue that we must face as well. Watch Kid President's Pep Talk video here:...

Duration:00:12:27

The Worst Advice & The Quest [5.1]

1/7/2019
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I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned: TRAVEL LOG: http://bit.ly/jay2019log My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major...

Duration:00:11:56

Why LESSONLY Prioritizes Psychological Safety Above All Else ["Exceptions" Ep.7]

12/26/2018
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In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide everything they do, and they articulate some very atypical but refreshing principles. Underpinning every principle and every action spawned from those principles is one core concept: Psychological Safety. Hear why it's so dangerous to overlook this idea, and the very real ways it's changed Lessonly's team for the better. Plus, why is the company's VP...

Duration:00:38:44

Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

12/17/2018
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In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each. Special thanks to Brian...

Duration:00:40:01

How FIRST ROUND CAPITAL Changed VC Brands Forever ["Exceptions" Ep.5]

12/7/2018
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In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world's most well-known VC firms in tech, First Round Capital. In the episode, we talk to Looker cofounder and CTO Lloyd Tabb about his experiences working with FRC, and then hear from Bill Trenchard, one of the partners at the firm. MORE GOOD STUFF: My book, Break the...

Duration:00:38:26

Gravy

11/21/2018
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In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can't possibly stomach, and overcome challenges most of us have never faced. It's Unthinkable ;) (For more weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

Duration:00:32:13

In on the Secret

11/20/2018
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In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret. Why do we let judgment of our ideas affect our willingness to share them? How do we overcome that? Can we reach a place where we stop shoving others away when they criticize us, claiming they don't "get it"? (For weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

Duration:00:22:38

The Picnic Experiment

11/19/2018
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Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the psychological phenomenon that explains this type of decision-making ... and what we need to do to break from it. This concept was pulled from my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Buy now on Amazon in print, ebook, or audiobook formats:...

Duration:00:15:18

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

10/30/2018
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In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants. MORE GOOD STUFF: My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats:...

Duration:00:43:58

Short Story: The Choice That Makes or Breaks Great Work (Part 2)

10/26/2018
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This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices Last time, I shared a psychological concept I uncovered while researching for my book, Break the Wheel. Today, the solution to that mental barrier blocking better decision-making at work. GET THE BOOK ON AMAZON OR AUDIBLE: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your...

Duration:00:13:14

Short Story: The Choice That Makes or Breaks Great Work (Part 1)

10/17/2018
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This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices I first uncovered this psychological concept in the research for my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Thanks for...

Duration:00:11:22

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

10/8/2018
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In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: bit.ly/damnpractices You can also say hi on Twitter @jayacunzo or Instagram @jacunzo My new book, Break the Wheel,...

Duration:00:33:55

Book Launch Day! Special AMA & Behind-the-Scenes Episode

10/1/2018
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Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7 ABOUT THE BOOK: Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we...

Duration:00:56:02

Short Story: What We Really Mean by "Visionary"

9/24/2018
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Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to purchase your print, Kindle, or audiobook version of Break the Wheel: Question Best Practices, Hone Your Intuition, Do Your Best Work. Today, the problem with dubbing an innovator or creator a "visionary," and how we, too, can act just like them. (Spoiler alert: The very idea...

Duration:00:16:10

Why Is WISTIA So Creative? ["Exceptions" Ep.2]

8/30/2018
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Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book! Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies. Subscribe to my weekly...

Duration:00:49:29

Short Story: The Schreader [Plus, Signed Books for You]

8/27/2018
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Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when the book launches worldwide. Also ... a story (obviously).

Duration:00:16:35

What Makes GUSTO Exceptional? ["Exceptions" Ep.1]

8/5/2018
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Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional...

Duration:00:38:43

Intuition [Re-aired]

7/18/2018
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While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: "Intuition." Insight into how the world seems to define intuition and why it's so darn broken. Then, we do something unthinkable: We try to define it together, not in some fluffy sense, but in a practical, real-world way, so we can proactively hone and use this skill. In this episode, we hear from one of the most legendary photographers on the...

Duration:00:31:31

Voices [Re-aired]

6/28/2018
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As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of Lisa Schneider and her warm, witty, and wonderful team working for ... the dictionary. What they did seemed unthinkable, until you hear their side of the story. Hope you enjoy! In the meantime, be sure to subscribe to my weekly newsletter, sharing one new story every Monday for being better than best practices. That's at...

Duration:00:25:18

"Try to Be Awesome" - A Tribute to Anthony Bourdain

6/11/2018
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Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. His window into the human experience was food. Mine is careers. In this episode, a tribute, pulled from my newsletter "Damn the Best Practices." Subscribe to that weekly email at bit.ly/damnpractices. Thank you, Anthony Bourdain, for sharing your...

Duration:00:12:09