YouTube Marketing Podcast
Business & Economics Podcasts
Listen to the YouTube Marketing Podcast, where YouTube strategist, consultant and coach Dane Golden speaks with top voices in the industry.
In past episodes, he has interviewed top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization. Guests have included Derral Eves, Matt Gielen, Ann Handley, Trena Little, Jeremy Vest, Sean Cannell, Rob Balasabas, Liron Segev, Mark Robertson, Jessica Stansberry, Brendan Gahan, Tom Martin, David Walsh, Desiree Martinez, Ileane Smith, George B. Thomas, Judi Fox, String Nguyen, Anthony Ambriz, Jake Larsen, Tom Breeze, Gwen Miller, Shelly Saves The Day, Renee Teeley, and other leaders in the field of video marketing.
Location:
United States
Description:
Listen to the YouTube Marketing Podcast, where YouTube strategist, consultant and coach Dane Golden speaks with top voices in the industry. In past episodes, he has interviewed top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization. Guests have included Derral Eves, Matt Gielen, Ann Handley, Trena Little, Jeremy Vest, Sean Cannell, Rob Balasabas, Liron Segev, Mark Robertson, Jessica Stansberry, Brendan Gahan, Tom Martin, David Walsh, Desiree Martinez, Ileane Smith, George B. Thomas, Judi Fox, String Nguyen, Anthony Ambriz, Jake Larsen, Tom Breeze, Gwen Miller, Shelly Saves The Day, Renee Teeley, and other leaders in the field of video marketing.
Twitter:
@danegolden
Language:
English
Website:
http://videomarketingvalue.com/
Episodes
YouTube Ads for Startups vs. The Creator Approach | YouTube Ads Podcast | VidAction | Dane Golden
6/23/2025
If you're a startup on YouTube, you probably want to act a little differently than a regular YouTube creator.
Because the YouTube funnel for startups is fundamentally different from how it is for creators, isn’t it? You have different goals and a completely different approach to earning money, don’t you?
And while we’re talking about startups and creators here, this info is helpful for almost anyone growing a business on YouTube. So to understand the YouTube funnel for startups, we’re going to talk about these key factors. One, defining your YouTube goals. Two, choosing your strategy. Three problems tracking your sales or conversions. And four, how are people actually finding you?
But let's dive deeper to get a fuller answer...
✅ SUBSCRIBE TO PODCAST
🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter
📝 SHOW NOTES AND EPISODE PAGE
Duración:00:21:35
Should you do YouTube Ads on a separate channel?
5/20/2025
So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that?
Believe it or not, some advertisers run their YouTube ads on a separate channel from their regular YouTube channel, their regular organic videos, meaning they're not paid ads.
But let's dive deeper to get a fuller answer...
✅ SUBSCRIBE TO PODCAST
🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter
📝 SHOW NOTES AND EPISODE PAGE
Duración:00:08:55
What if Google had video ads?
5/17/2025
So you’re thinking of running video ads to promote your startup, service, or product.
But which platform would you use?
What if there was something that Google did where you could use Google’s knowledge to run a video ad?
✅ SUBSCRIBE TO PODCAST
🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter
📝 SHOW NOTES AND EPISODE PAGE
Duración:00:06:02
How to Choose YouTube Topics | YouTube Ads Podcast | VidAction | Dane Golden
5/12/2025
If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and YouTube ads?" What are the exact video titles, etc., that you should have on your channel to make it do well?
Here's our research process and steps:
1. What people ask.
2. What words you use.
3. What the numbers say.
4. What words customers use.
5. What's your target bullseye?
6. Test and improve.
✅ SUBSCRIBE TO PODCAST
🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter
📝 SHOW NOTES AND EPISODE PAGE
Duración:00:18:21
Who should NOT run YouTube Ads? 🤷♂️
5/8/2025
🤷♂️ Who should NOT run YouTube Ads?
✅ SUBSCRIBE TO PODCAST
🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter
📝 SHOW NOTES AND EPISODE PAGE
Duración:00:04:23
The New Engage Video Strategy Book by Ben Amos
2/6/2025
It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.
SUBSCRIBE TODAY!
SPECIAL GUEST:
Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book on Amazon.
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
Duración:00:37:26
How to Fix Your YouTube Marketing Funnel - with Jamar Diggs
8/6/2024
“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”
– Jamar Diggs
SUBSCRIBE TODAY!
SPECIAL GUEST:
– Jamar Diggs, YouTube Consultant
JamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “Low Lift Club” | Tell Jamar you heard about him on the VidAction podcast with Dane Golden!
HOST: The VidAction Podcast is hosted by:
– Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
EPISODE WEBSITE
Duración:00:46:20
The Funded YouTuber from GigaStar with Desiree Martinez
7/29/2024
"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing,"
- Desiree Martinez
SUBSCRIBE TODAY!
SPECIAL GUEST:
- Desiree Martinez | The Funded YouTuber Podcast | The Cast Agency
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
LEARN MORE
Duración:00:46:19
Your YouTube Audience Just Got MUCH BIGGER (with Brett Snelgrove)
9/8/2023
If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.
So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the new YouTube feature that enables you to put in audio tracks (or dubbing, if you like) so your viewers can hear videos in their native languages. This is going to be a big trend, don't miss it.
SUBSCRIBE TODAY!
SPECIAL GUEST:
- Brett Snelgrove - LinkedIn
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
LEARN MORE
Duración:00:35:06
How to Grow Your Membership Community | Rob Balasabas of Uscreen
8/24/2023
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership). There are three main parts to a great membership, including:
1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought leader team, typically through live streams
3) Your private, gated, online community.
SUBSCRIBE TODAY!
SPECIAL GUEST: Rob Balasabas of Uscreen.tv
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
LEARN MORE
Duración:00:45:09
Top 5 Tips To Crush It On YouTube For Business - With Cyan Cooper of 100c
8/5/2023
If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.
SUBSCRIBE TODAY!
SPECIAL GUEST: Cyan "Cy" Cooper - 100c
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - Shelly.video
LEARN MORE
Duración:00:27:33
If YouTube died today... How would it affect your business?
7/28/2023
What if YouTube died today? Would it hurt your business? How would it change your video marketing?
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LEARN MORE
Duración:00:27:33
YouTube Marketing Mistakes To Avoid
7/19/2023
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - Dane
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LEARN MORE
Duración:00:35:22
How To Dominate On YouTube With Awesome Thumbnails
7/14/2023
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LINKS:
CustomThumbnails
LEARN MORE
Duración:00:26:16
How To Get Started With YouTube Marketing
7/10/2023
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LINKS:
- Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
- Logitech Brio 4K webcam - https://amzn.to/44jMwnR
- Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
- Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
- Canva Magic Write https://www.canva.com/magic-write/
LEARN MORE
Duración:00:44:39
How Your Customers Are Watching YouTube
6/19/2023
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LEARN MORE
Duración:00:27:20
How to Repurpose YouTube Videos with ContentMinis.com
5/26/2023
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LEARN MORE
Duración:00:37:00
The YouTube Community Tab for Marketers
5/15/2023
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LEARN MORE
Duración:00:21:38
How To Do YouTube For Your Business With Zero Budget
5/2/2023
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
LEARN MORE
Duración:00:27:21
YouTube Production and Publishing Checklists
4/25/2023
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.
SUBSCRIBE TODAY!
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - Shelly.video
LEARN MORE
Duración:00:45:47