Behind the Business

Autonomy: what makes business worthwhile with Brittany In this episode, I speak to Brittany, owner of a boutique branding studio who candidly shares her experiences of running a business while navigating the demands of motherhood. She opens up about the moments she wonders if she should just get a job at Starbucks but reminds us that it's just a case of choosing which inconvenience you'd prefer to have, and so she continues to choose running a business. We reflect on the humbling nature of entrepreneurship, the never-ending challenges, and the belief that money isn't enough of a motivator to keep you going on the hard days. We also chat about social media with its constantly changing rules, and the struggle to keep up with the game none of us know how to play. Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Brittany (guest) - https://www.instagram.com/happylandcreative/

Content: making creation easier In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscape of social media. Additionally, we address the sentiment of not wanting a long-term presence on social media and share insights on setting boundaries. Branding: embracing your weird In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!! Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Amber (guest) - https://www.instagram.com/amberfiglow/

Change: from ice hockey to business owner In this episode, we delve into Shaun's ice hockey past and how it influences his current business, instilling discipline, teamwork, and resilience. We discuss the challenge of putting so much into a business that other areas of life are neglected and share strategies to maintain a healthy balance. Shaun reflects on the mistakes he's learned from along the way and how he has implemented those lessons to improve his business practices. Additionally, we explore the concept of being your own worst client and the importance of self-awareness in personal and professional growth. Branding: embracing your weird In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!! Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Shaun (guest) - https://www.linkedin.com/in/thebehaviourchangecoach

Boundaries: when to say no In this episode, we explore the delicate balance between signing clients and knowing when to say no to protect yourself and your business. We also discuss how having a baby can profoundly change your approach to business, impacting priorities, time management, and overall work-life balance. Branding: embracing your weird In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!! Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Katrina (guest) - www.instagram.com/cariadcreative

Messaging: niche = freedom In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business. Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Abbie (guest) - https://www.instagram.com/thisisabbieradford/

Branding: embracing your weird In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!! Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Megan (guest) - https://instagram.com/megangersch

Marketing: book deal, passive income & brand deals In this episode, we delve into Alice's journey of securing her book deal, her opinions on passive marketing, challenging the notion of its existence and offering valuable marketing tips and what it's really like to navigate a dream brand deal, a book launch, and a house move simultaneously, highlighting the realities and challenges of managing multiple significant milestones in. Listen to our previous episode together from 2021: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147923310 Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Alice (guest) - https://instagram.com/alice_benham Buy The Digital Marketing Handbook - https://www.alicebenham.co.uk/book

Alignment: what you want vs what your clients want with Rebecca In this episode, I sit down with my long-term client Rebecca to reflect on her journey over the past year since we last recorded an episode. We discuss the emotional and strategic challenges of closing down one of her most popular offers and the tough decisions around doing what feels right vs doing what your clients want. We explore the balance between following fun and excitement versus being strategic in business and we share our love for long-term client relationships. Listen to the previous episode (April 2023) with Rebecca: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147923261 Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Rebecca (guest) - https://www.instagram.com/rebeccalcracknell

Pivoting: the messy middle In this episode, we explore what success looks like in the online space and how to achieve it. We dive into the messy bit between starting and scaling, offering insights on navigating this challenging phase. We also discuss the craving for authentic reality content and why it's in high demand. Finally, we provide tips and advice for those feeling like they want to pivot, including where to start and how to make the shift successfully. Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Andrea (guest) - https://www.instagram.com/soulfulbizcoachandrea/

Messaging: being authentic without losing expertise with Abby In this episode, we discuss the power of doing things your way to attract dream clients, focusing on what feels right and aligns with who you are, beyond just financial success. We delve into how sharing both the good and the bad can create a sense of safety and connection with your clients and where to draw the line with being too honest and vulnerable. Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Abby (guest) - https://www.instagram.com/Abby.McKendry

Success: behind the secret weapon BTS with Crystal In this episode, we chat about Crystal's incredible journey from ghost writing at just 14, to being the secret weapon behind New York Times bestsellers. We touch on what it's like to not be the face of the success, and the reality of having her achievements remaining a secret, and we also explore what true success looks like without the usual external validation and why prioritising loyalty over sheer customer numbers is the ultimate game-changer in business. Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Crystal (guest) - https://www.instagram.com/wordmagiccopywriting

Money: but make it fun with Jessica In this episode, we dive into the complex relationship between fun and money, sharing the journey of closing down a 6-month mastermind and the grief that comes with realising an offer no longer serves its purpose. We explore Jessica's 9 months of self-sabotage in 2023 after hitting 20k months in 2022, unpacking her money mindset issues and beliefs about wealth. We also confront the reality of the dreaded 10k tax bill, the consequences of ignoring it, and the challenge of managing it through a 24-month payment plan! Connect with us The Ultimate CEO - https://www.instagram.com/theultimateceo Jemma (host) - https://www.instagram.com/jemmabroadstock Jessica (guest) - www.instagram.com/thejessicapye

I speak to SO many business owners who are feeling more and more unfulfilled and uninspired as their business grows. There are some key reasons that I believe this happens that psychologists have done lots of research on and so in this episode I talk through the most common reasons that your life satisfaction might decline as your business success increases!

This episode breaks down exactly what my qualifications are right now, what I'm currently working on and why on earth I'm doing a second maters!

I'm in a period of shaking things up and unlearning a tonne of previous business lessons. In this episode, I talk about three marketing-related things I'm focusing on going into this new year that probably don't 'make sense' and go against a lot of advice you might hear. PS. Sorry about the washing machine in the background, it clearly had things to say.

Just an honest ramble about where I've been, why I've been quiet online, what I've been thinking about, changes I'm making in the business and everything in between!

In this episode, I share my personal opinion on the sharing of money wins online. I talk about why I stopped doing it myself, why seeing other people's numbers actually helped me get where I am today, and the number one question I would ask anyone who doesn't like the sharing of numbers by people in the online space. Links Access the FREE Happy Hour course: https://www.theultimateceo.co/offers/j9hU2zBR/checkout Follow The Ultimate CEO on Instagram: https://instagram.com/theultimateceo Follow Jemma on Instagram: https://instagram.com/jemmabroadstock PS. If you enjoyed this episode please do subscribe, rate and review, it really does make a difference!

In this episode, I chat through what I believe is the key to managing so many client relationships at the same time, something so many service providers struggle with (often without realising!) Links Access the FREE Happy Hour course: https://www.theultimateceo.co/offers/j9hU2zBR/checkout Follow The Ultimate CEO on Instagram: https://instagram.com/theultimateceo Follow Jemma on Instagram: https://instagram.com/jemmabroadstock PS. If you enjoyed this episode please do subscribe, rate and review, it really does make a difference!

In this episode, I reveal why I'm NOT trying to be seen as an authority in the online space, despite everyone and their aunt telling you that it's the key to your success. It might be a controversial one, but it's something I really believe in! Links Access the FREE Happy Hour course: https://www.theultimateceo.co/offers/j9hU2zBR/checkout Follow The Ultimate CEO on Instagram: https://instagram.com/theultimateceo Follow Jemma on Instagram: https://instagram.com/jemmabroadstock PS. If you enjoyed this episode please do subscribe, rate and review, it really does make a difference!

In this episode I catch up with Elle from The Ecommerce Assistant who is an ecommerce educator and expert who offers courses, trainings and 1:1 support. What we chat about: Links Access the FREE Happy Hour course: https://www.theultimateceo.co/offers/j9hU2zBR/checkout Follow The Ultimate CEO on Instagram: https://instagram.com/theultimateceo Follow Jemma on Instagram: https://instagram.com/jemmabroadstock Elle's Links Follow Elle on Instagram: https://www.instagram.com/theecommerceassistant Check out Elle's website: https://www.theecommerceassistant.com/ Elle's Klaviyo online course: https://www.theecommerceassistant.com/products/kickstart-your-klaviyo-online-course PS. If you enjoyed this episode please do subscribe, rate and review, it really does make a difference!