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#WEAREWAVEMAKERS PODCAST

Business & Economics Podcasts

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

Location:

Malaysia

Description:

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

Language:

English


Episodes

The Future of Content Marketing | Podcast S02E07

3/5/2020
In the blink of an eye, we now find ourselves in the year 2020. In this episode, we discuss content marketing trends and begin to look ahead in time to imagine - what’s in store for the future of content marketing? More businesses are allocating bigger budgets for this aspect of their marketing aspects to achieve their business goals because it’s a proven strategy that brought value in brand development and community building. With an oversupply of content to consume, we begin to wonder -...

Duration:00:31:08

Creating with The Creative: How to Find “The One” | Podcast S02E06

2/5/2020
So you have an idea for your content, but you need help from a creative person to realize your idea. Sounds easy enough to manage, right? Not exactly! You see, to achieve the best possible outcome from a piece of creativity, your messaging has to be clear, and your goals have to be defined. It starts with inserting essential information into a creative brief and comes with a process of knowing what the creative can contribute to your vision, mission, and values. So in this episode, we'll be...

Duration:00:35:26

How to Use Data to Drive Content Strategy? | Podcast S02E05

1/21/2020
Data is gold. And when it comes to creating a content strategy, you're better off building a foundation that allows you to compile data and assess what content works and what doesn't. While this may seem like common practice by a marketer, most businesses we meet are still struggling to understand what tools and data they should be looking at to take their content marketing strategy to the next level. In this episode, we will be speaking to content marketing guru, Andy Crestodina, from Orbit...

Duration:00:29:03

Push or Pull? Content Marketing – Awareness and Action? | Podcast S02E04

1/14/2020
The biggest question when it comes to marketing strategy is - push or pull? On this episode, we look into the meaning and relevance of this approach. It has gotten more complex these days with the evolution of digital channels, affecting the way we consume content. Do you create content to drive awareness or action? The truth is - the customer has the power and right to make their own decisions. So it is important to look at what drives the message and its impact on audiences, which is...

Duration:00:35:43

Social Listening, Missing the Point? | Podcast S02E03

1/9/2020
The best kinds of relationships are ones where you listen to each other. On this episode, we look into how social listening is able to quantify data and analyze the different topics that matter for your brand development. This is an approach that enables you to dissect trends and have a better perspective of real-time audience sentiments. If you're not listening at all times, then you're probably disconnected and missing the point. The cost of not responding accordingly is something brands...

Duration:00:33:19

Using Cognitive Dissonance to Compete with Bigger Brands | Podcast S02E02

12/16/2019
Ever felt guilty for purchasing an expensive pair of shoes only to be able to justify it later that at least you're buying something that's "good quality" that will last longer? Or perhaps you've once convinced yourself that it's okay to have that last brownie because you're headed to the gym tomorrow? We've all done it and probably don't regret thinking that way either because that's our brain using Cognitive Dissonance to drive our decisions towards an action or belief. And believe it or...

Duration:00:32:12

Customer Journey: Rethinking the funnel | Podcast S02E01

12/9/2019
It's almost 2020, and your sales funnel needs to evolve. As marketing channels upgrade their features and algorithms and customers become more intelligent with their buying journey, the question remains - does the hard marketing funnel we know of still work? In this episode, we chat with serial entrepreneur and conversion expert Nils Kattau on how brands can learn to walk on the same path as their customers and figure out a way to craft a better and optimized funnel. The post Customer...

Duration:00:38:11

The Future of Influencer Marketing | Podcast S01E07

9/18/2019
40% of marketers in 2018 were actively increasing their marketing budget for influencers. So what can we expect in the future of influencer marketing, like any marketing strategy, is subject to changes in trends, audiences, and technologies? In this episode join #WeAreWavemakers host Nadzirah and Rachel, on their episode wrap up for Season 1 as they reflect on key takeaways that they've gathered and tips on how to adapt to the changes in the influencer game for 2019. The post The Future of...

Duration:00:29:09

Picking the right influencer, Instagrammer vs Youtuber | Podcast S01E06

8/26/2019
Whose a better influencer for your business? Instagrammer or Youtuber? On this episode, #WeAreWavemakers hosts Nadzirah and Rachel will invite "agency expert" from Pandan Social, Daniel Woodroof and Brandon Lee who will tell us the difference between the two and to use each one to your advantage for your business. So, are you unsure which influencer is best for your business? Listen in to this episode to get the gist of which is best for your influencer campaign. The post Picking the right...

Duration:00:40:59

How to cultivate long term collaboration with influencers? | Podcast S01E05

8/14/2019
Managing an influencer can be tricky business, but it requires relationship building and that can be a challenge for most business starting out. Join wavemakers co-founders Nadzirah and Rachel interview influencer management agencies, Sarah Lian - Suppagood on how to cultivate a good and long term relationship with influencers today. Learn how to set expectations for yourself and the influencer you are working with, build trust from the start, make your offer stand out from all the other...

Duration:00:37:58

How to cultivate long term collaboration with influencers? | Podcast S01E05

8/14/2019
Managing an influencer can be tricky business, but it requires relationship building and that can be challenge for most business starting out. Join wavemakers co-founders Nadzirah and Rachel interview influencer management agencies, Sarah Lian - Suppagood on how to cultivate a good and long term relationship with influencers today. Learn how to set expectations for yourself and the influencer you are working with, build trust from the start, make your offer stand out from all the other...

Duration:00:37:58

How to track your ROI when working with influencer? | Podcast S01E04

7/30/2019
This will be an important episode for brands who are working or will work with influencers because we'll get to dive into how you can track ROI during your campaigns. In addition, Wavemakers co-founders Nadzirah and Rachel will interview Su Wei from Wing Tai Clothing Malaysia and Tiffany from ClassPass Singapore on how they measured KPI's and tracked their returns during the campaign. This episode will answer your question of "Is your Influencer Marketing campaign successful or not?". The...

Duration:00:36:14

How to deal with influencer frauds? | Podcast S01E03

7/14/2019
It is difficult to determine who's a good or bad influencer! Everyone wants to have the right influencer for their business, not frauds. On this episode, we will have "Mia Ponidjan" from Prasana by Arjani Resort Bali- Indonesia and "Danielle Francis" from Bloom Moda to join Nazirah and Rachel to share their experiences how they connected with influencers and those who claim to be. So if you are currently working with an influencer you might have doubts about, listen in to this episode to...

Duration:00:31:05

How to compensate your influencers? | Podcast S01E02

7/1/2019
Developing a contract with an influencer can be challenging for a business. On this episode, Wavemakers co-founders Nadzirah and Rachel invite special guest influencer Hanie Hidayah, to share her insights on what is a good vs bad influencer contract. If you're planning on working with an influencer or need to understand how to best negotiate with them, then in this podcast you'll get to hear the process on how to develop a contract, things to include such as key performance metrics and...

Duration:00:29:38

Impact of Influencer Marketing, Vibe or Tribe? | Podcast S01E01

6/14/2019
On our first episode we'll talk about how influencer marketing has evolved in the last year; how and why can brands benefit from influencers. We have a special guest Gerda Mi from Makara Wear, who will talk to us on their experience in using influencers for their brand. We'll also share some strategies and tips on how to use influencers for your business. The post Impact of Influencer Marketing, Vibe or Tribe? | Podcast S01E01 appeared first on Wavemakers.

Duration:00:26:13