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Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.
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Location:

Malaysia

Description:

Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.

Language:

English


Episodes

The Future of Influencer Marketing | Podcast S01E07

9/18/2019
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40% of marketers in 2018 were actively increasing their marketing budget for influencers. So what can we expect in the future of influencer marketing, like any marketing strategy, is subject to changes in trends, audiences, and technologies? In this episode join #WeAreWavemakers host Nadzirah and Rachel, on their episode wrap up for Season 1 as they reflect on key takeaways that they've gathered and tips on how to adapt to the changes in the influencer game for 2019. The post The Future of...

Duration:00:29:09

Picking the right influencer, Instagrammer vs Youtuber | Podcast S01E06

8/26/2019
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Whose a better influencer for your business? Instagrammer or Youtuber? On this episode, #WeAreWavemakers hosts Nadzirah and Rachel will invite "agency expert" from Pandan Social, Daniel Woodroof and Brandon Lee who will tell us the difference between the two and to use each one to your advantage for your business. So, are you unsure which influencer is best for your business? Listen in to this episode to get the gist of which is best for your influencer campaign. The post Picking the right...

Duration:00:40:59

How to cultivate long term collaboration with influencers? | Podcast S01E05

8/14/2019
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Managing an influencer can be tricky business, but it requires relationship building and that can be a challenge for most business starting out. Join wavemakers co-founders Nadzirah and Rachel interview influencer management agencies, Sarah Lian - Suppagood on how to cultivate a good and long term relationship with influencers today. Learn how to set expectations for yourself and the influencer you are working with, build trust from the start, make your offer stand out from all the other...

Duration:00:37:58

How to cultivate long term collaboration with influencers? | Podcast S01E05

8/14/2019
More
Managing an influencer can be tricky business, but it requires relationship building and that can be challenge for most business starting out. Join wavemakers co-founders Nadzirah and Rachel interview influencer management agencies, Sarah Lian - Suppagood on how to cultivate a good and long term relationship with influencers today. Learn how to set expectations for yourself and the influencer you are working with, build trust from the start, make your offer stand out from all the other...

Duration:00:37:58

How to track your ROI when working with influencer? | Podcast S01E04

7/30/2019
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This will be an important episode for brands who are working or will work with influencers because we'll get to dive into how you can track ROI during your campaigns. In addition, Wavemakers co-founders Nadzirah and Rachel will interview Su Wei from Wing Tai Clothing Malaysia and Tiffany from ClassPass Singapore on how they measured KPI's and tracked their returns during the campaign. This episode will answer your question of "Is your Influencer Marketing campaign successful or not?". The...

Duration:00:36:14

How to deal with influencer frauds? | Podcast S01E03

7/14/2019
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It is difficult to determine who's a good or bad influencer! Everyone wants to have the right influencer for their business, not frauds. On this episode, we will have "Mia Ponidjan" from Prasana by Arjani Resort Bali- Indonesia and "Danielle Francis" from Bloom Moda to join Nazirah and Rachel to share their experiences how they connected with influencers and those who claim to be. So if you are currently working with an influencer you might have doubts about, listen in to this episode to get...

Duration:00:31:05

How to compensate your influencers? | Podcast S01E02

7/1/2019
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Developing a contract with an influencer can be challenging for a business. On this episode, Wavemakers co-founders Nadzirah and Rachel invite special guest influencer Hanie Hidayah, to share her insights on what is a good vs bad influencer contract. If you're planning on working with an influencer or need to understand how to best negotiate with them, then in this podcast you'll get to hear the process on how to develop a contract, things to include such as key performance metrics and what...

Duration:00:29:38

Impact of Influencer Marketing, Vibe or Tribe? | Podcast S01E01

6/14/2019
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On our first episode we'll talk about how influencer marketing has evolved in the last year; how and why can brands benefit from influencers. We have a special guest Gerda Mi from Makara Wear, who will talk to us on their experience in using influencers for their brand. We'll also share some strategies and tips on how to use influencers for your business. The post Impact of Influencer Marketing, Vibe or Tribe? | Podcast S01E01 appeared first on Wavemakers.

Duration:00:26:13