
WTF is with Nikhil Kamath
Business & Economics Podcasts
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social...
Location:
United States
Description:
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Language:
English
Episodes
Nikhil Kamath ft. H.E Omar Sultan Al Olama | The Case for Youth in Politics | Special Ep
1/11/2026
I sat down with His Excellency Omar Sultan Al Olama, the UAE’s youngest minister and the world’s first AI Minister, to unpack how modern governments think about the future and the role younger leaders play in shaping it. A last-minute conversation in Dubai that opened up a thoughtful discussion on youth in politics, leadership, and how AI is beginning to influence the way nations are governed. Big thanks to @IndiaGlobalForum for creating the space for conversations like this, and Manoj Ladwa, a dear friend and a rare connector between India and the rest of the world. People like him, through IGF are helping frame the ideas that will define this decade, and bring them to life
00:00 – Introduction
01:24 – Why AI Changes the Power Balance Between Countries
05:05 – Jobs, Intelligence, & What AI Takes Away From Humans
13:20 – Why This Conversation Happened at IGF
15:42 – Making of a Minister
22:18 – Why does anything matter?
24:42 – Machiavelli
30:23 – Fear or love? How are Leaders Remembered?
33:26 – UAE's Legacy & It's Perpetual Importance
38:04 – How UAE goes about it's diasporic Governance
48:13 – Taxes, Value Exchange, and What Citizens Expect
55:09 – Education, Work, and the Path to Government
1:12:19 – The Phone Call That Made Him AI Minister at 27
1:14:22 – Corruption, Incentives, and Power Structures
1:24:46 – AI & Governance
1:27:55 – Global Neutrality, Building Bridges & Restraint
1:37:49 – Blockchain, Discourse, and Closing Reflections
#NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' Podcast
https://x.com/nikhilkamathcio/https://www.instagram.com/nikhilkamathcio/https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_apphttps://www.facebook.com/nikhilkamathcio/
#omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAE
https://x.com/OmarSAlolamahttps://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae
Watch 'WTF is' Podcast on Spotify https://tinyurl.com/4nsm4ezn
Watch 'People by WTF' Podcast on Spotify https://tinyurl.com/yme92c59
Watch 'WTF Online' on Spotify https://tinyurl.com/4tjua4th
#WTFiswithnikhilkamath #PeopleByWTF #WTFOnline
Duración:01:42:55
The Case for Youth in Politics | HE Omar Sultan Al Olama (One of the World's Youngest Ministers)
1/8/2026
Came for a conversation, Left with a shift in perspective. A solid case to prove that age isn’t the barrier we think it is. A big thank you to @IndiaGlobalForum for hosting this dialogue. And to Manoj Ladwa, for being the bridge that makes conversations like this happen.
#NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' Podcast
https://x.com/nikhilkamathcio/https://www.instagram.com/nikhilkamathcio/https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_apphttps://www.facebook.com/nikhilkamathcio/
#omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAE
https://x.com/OmarSAlolama](https://x.com/OmarSAlolama)https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae](https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae)
https://tinyurl.com/4nsm4eznhttps://tinyurl.com/yme92c59https://tinyurl.com/4tjua4th
#WTFiswithnikhilkamath #PeopleByWTF #WTFOnline
Duración:00:01:26
Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25
11/5/2025
Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.
Timestamps:
00:00 - Intro
02:39 - Bhakti’s journey & love story
05:14 - Diipa’s road to Inde Wild
10:34 - Persona’s role in brand building
15:07 - How Shantanu started
20:48 - Valuations & industry secrets
27:30 - Decoding the salon industry
34:58 - How Inde Wild made Champi cool again
38:01 - Market size & shifting narratives
45:14 - Marketing quality & building a community
52:41 - Why fragrance is exploding
1:00:42 - Community’s role in branding
1:08:04 - Cracking the BPC industry
1:22:26 - Omnichannel: A must-have?
1:27:15 - Tariffs, growth & social selling
1:31:00 - Can Indian brands go global?
1:34:51 - Cracking influencer marketing
1:42:15 - Sampling, distribution & minis
1:48:07 - Sustainability: Do founders still care?
1:52:54 - What’s the next wave?
2:04:39 - How the world perceives India
2:09:48 - Tech’s role in customising
2:16:10 - Nikhil’s & Diipa’s tattoos
2:18:14 - Why founders need grit
2:19:47 - Bhakti & Tira’s origin story
2:34:10 - Inside Tira: From concept to customer
2:38:34 - Do celebrity brands work?
2:44:51 - Why Diipa started Inde Wild
2:48:25 - Mass, premium, prestige: Which segment is winning?
3:05:45 - Quick commerce & Tier 2 markets
3:11:11 - Ayurveda: Still a novelty?
3:14:43 - The making of Bombay Shaving Company
3:21:39 - From idea to product: Manufacturing & patents
3:30:14 - Advice to aspiring skincare founders
#NikhilKamath - Investor & Entrepreneur
Twitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)
Bhakti Modi - CEO, Tira
Instagram: https://www.instagram.com/bhaktim679/...
LinkedIn: / bhakti-modi-98a32293
Diipa Khosla - Founder, Inde Wild
Instagram: https://www.instagram.com/diipakhosla...
LinkedIn: https://in.linkedin.com/in/diipa-khos....
Website: https://india.indewild.com/?utm_campa...
Shantanu Deshpande - Founder, Bombay Shaving Company
Instagram: https://www.instagram.com/shantanudes...
LinkedIn: / shantanudeshpandebsc
Duración:03:36:40
Inside India's Booming Skincare Industry | Ep. 25 Teaser
11/4/2025
Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) joined forces to answer one question:
What should 25-year-old Dilip build next?
Bhakti Modi
CEO, Tira
Instagram: https://www.instagram.com/bhaktim679/...
LinkedIn: / bhakti-modi-98a32293
Diipa Khosla
Founder, Inde Wild
Instagram: https://www.instagram.com/diipakhosla...
LinkedIn : https://in.linkedin.com/in/diipa-khos....
Shantanu Deshpande
Founder, Bombay Shaving Company
Instagram : https://www.instagram.com/shantanudes...
LinkedIn : / shantanudeshpandebsc
Duración:00:01:55
Inside Silicon Valley's VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24
9/1/2025
In this unfiltered conversation, we discuss bad bets, overhyped markets, and where VCs should actually put their money. I sat down with Deedy Das (Principal, Menlo Ventures), Nikunj Kothari (Partner, FPV Ventures), and Niko Bonatsos (Early-Stage Venture Capitalist) to get their hot takes on industries.
Timestamps:
00:00 - Intro
00:58 - Deedy’s journey & the Anthropic story
05:10 - Nikunj’s background
11:32 - Niko’s story
13:31 - Sectors to avoid as an investor
23:17 - Today’s hottest sectors
27:31 - Emerging AI trends
38:37 - Declining birth rates + AI’s role
48:19 - Abundance & capitalism
53:19 - Raising kids in an Instagram world
55:39 - No tech: the next big business?
1:00:55 - The future of dating apps
1:06:52 - Key predictions for the next frontier
1:10:14 - Will urbanisation continue?
1:13:51 - Longevity & wellness industry
1:16:01 - Which sector will boom by 2035?
1:25:59 - Rethinking senior living
1:32:52 - Content vs. product: what builds a brand?
1:43:50 - Individual vs. legacy brands
1:47:30 - EVs & mobility: the road ahead
1:58:03 - Opportunities in beauty & luxury
2:02:17 - Where live events are headed
2:06:14 - Climate tech & its impact
2:11:49 - Data centers: the best bet?
2:15:13 - Vices as an industry
2:24:18 - Wrapping it all together
2:29:02 - Legal AI: opportunities & challenges
2:32:29 - India in the global AI race
#NikhilKamath - Investor & Entrepreneur
Twitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)
LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g)https://www.linkedin.com/in/nikhilkamathcio/
Instagram: https://www.instagram.com/nikhilkamathcio/
Facebook: https://www.facebook.com/nikhilkamathcio/
#DeedyDas - Principal, Menlo Ventures
Twitter: https://x.com/deedydas
LinkedIN: https://www.linkedin.com/in/debarghyadas/
#NikunjKothari - Partner, FPV Ventures
Twitter: https://x.com/nikunj
LinkedIN: https://www.linkedin.com/in/nikunjk/
#NikoBonatsos - Early-Stage Venture Capitalist
Twitter: https://x.com/bonatsos
LinkedIN: https://www.linkedin.com/in/bonatsos/
Duración:02:52:16
Cracking Silicon Valley's VC Code | WTF is Venture Capital? - 2025 Edition | Ep. 24 Teaser
8/28/2025
What industries will die out in the next decade? I sat down with three venture capitalists from Silicon Valley to decode.
#NikhilKamath - Investor & Entrepreneur
Twitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)
LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g) https://www.linkedin.com/in/nikhilkamathcio/
Instagram: https://www.instagram.com/nikhilkamathcio/
Facebook: https://www.facebook.com/nikhilkamathcio/
#DeedyDas - Principal, Menlo Ventures
Twitter: https://x.com/deedydas
LinkedIN: https://www.linkedin.com/in/debarghyadas/
#NikunjKothari - Partner, FPV Ventures
Twitter: https://x.com/nikunj
LinkedIN: https://www.linkedin.com/in/nikunjk/
#NikoBonatsos - Early-Stage Venture Capitalist
Twitter: https://x.com/bonatsos
LinkedIN: https://www.linkedin.com/in/bonatsos/
Duración:00:01:48
Nikhil Kamath ft. Police Comm'r & Traffic Police Comm'r of Bengaluru | WTF is Policing? | Special Ep
5/12/2025
As someone from Bangalore, I’ve been a bit bothered by how much flak we get, especially about traffic. So I set out to see if the criticism is fair, and what’s actually being done about it.In this episode, I spend the day with two of Bengaluru’s top police officers — B. Dayananda, IPS (Commissioner of Police) and M.N. Anucheth, IPS (Joint Commissioner of Police, Traffic) — to understand what’s really happening in the city.We get to know how the police are using AI and other technology to manage traffic more effectively, and what’s the future of urban transport. But this episode isn’t just about traffic. We delve into the reality of being a police officer, how they’re portrayed in movies, and the push-pull between politics and policing. We also discuss the rise in cybercrime and how you can protect yourself online.If you’ve ever complained about traffic, considered joining the force, or just want a closer look at how the system works, this episode is for you.Timestamps:00:00 - Intro & visit to the Office of the Commissioner of Police2:31 - Tracking calls at the Integrated Command & Control Centre5:57 - What police medals & uniforms represent07:07 - Police hierarchy & recruitment exams12:36 - Why is Bengaluru criticised & what’s the future of transport?15:40 - Are traffic fines a deterrent or government revenue?17:41 - How does Bengaluru use AI & data to improve traffic flow?23:13 - How cameras catch traffic violations26:41 - Combating bribery29:35 - Exploring the traffic police museum31:26 - The push-pull between politicians & police33:00 - B. Dayananda’s journey to policing35:28 - Should VIPs be above traffic rules?38:47 - Challenges & rewards of becoming a policeman43:45 - How MN Anucheth decided to enter the force45:41 - The sacrifices of policing & balancing family48:32 - How policemen cope with retirement51:23 - Kannadiga representation in government53:48 - Can policemen transition to politics?55:39 - Skills & talents of a good policeman57:19 - So low budgets force police to accept bribes?58:31 - Is there a solution to Bengaluru’s traffic problem?1:02:22 - What needs to change in India?1:06:57 - Nikhil's focus on building an Indian-first brand ecosystem1:07:56 - How accurately do movies depict police realities?1:10:40 - B. Dayananda’s love for bike rides: redefining the policeman’s image1:14:05 - Bangalore police’s growing social media presence1:15:00 - Advice for youth considering a career in policing1:17:16 - The rise of cybercrimes1:21:35 - Final thoughts: A message to aspiring policemen#NikhilKamath - Investor & EntrepreneurTwitter: https://x.com/nikhilkamathcioLinkedIN: / nikhilkamathcio Instagram: / nikhilkamathcio Facebook: / nikhilkamathcio Bengaluru City PoliceTwitter: https://x.com/BlrCityPolice Facebook: / blrcitypolice Instagram: / blrcitypolice YouTube: / @bengalurucitypolice3253 LinkedIN: / blrcitypolice Bengaluru Traffic PoliceTwitter: https://x.com/blrcitytraffic Facebook: / bangaloretrafficpolice Instagram: / bengalurutrafficpolice YouTube: / @bengalurutrafficpolice LinkedIN: / bengalurutrafficpolice #wtfiswithnikhilkamath
Duración:01:28:23
Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri
4/26/2025
This episode is a playbook for any curious 20-something in India dreaming of building the next big consumer electronics brand. Whether it’s smartphones, earbuds, AI-powered glasses or health wearables, we dig into what it really takes to break into, and survive, this highly competitive space.
I sat down with three brilliant minds in the game who’ve actually done it: Carl Pei (Co-Founder, Nothing), Rahul Sharma (Co-Founder, Micromax), and Amit Khatri (Co-Founder, Noise). We tried to decode the what, how, and WTF of this industry—from regulations and the fairness of trade tariffs, to startup realities and what disruption might look like next.
You might just spot the next big idea as they share some untapped opportunities waiting to be built in this sector.
Resource Document: https://iridescent-party-a15.notion.site/Consumer-Electronics-Resource-Document-1e1aef3ec3e980f29b86dd9bae34410d
Timestamps:
00:00 - Intro
01:12 - How Apple sparked Carl’s love for tech
05:05 - The reason for Y Combinator’s success
07:28 - Carl’s ‘lazy genius’ approach towards his career
15:05 - How Nothing differentiated itself
16:36 - US tariff’s impact on China, India & the industry (Note: Since this episode was recorded before recent changes to global trade & tariff policies, some views may not reflect current regulations.)
22:10 - Carl’s philosophical views on life
24:23 - Rahul’s journey & the roots of his entrepreneurial spirit
29:30 - Micromax’s early days: From payphones to GSM innovation
38:23 - How traveling to villages led to Micromax’s success
50:47 - Competing with China & Micomax’s manufacturing pivot
1:00:00 - Apple’s vertical integration strategy: Lessons for companies & governments
1:05:00 - Learnings from Rahul’s risk-taking & resilience
1:09:00 - Amit’s journey from education to building Noise
1:23:34 - Roadmap for 20-somethings entering the electronics industry
01:41:47 - Identifying gaps in the commodity market
1:48:02 - Disruption in smartphones through design and AI opportunities
1:57:40 - Today’s youth vs. yesterday’s corporations
2:01:13 - Building India’s supply chain & unlocking its market opportunity
2:07:21 - An electronics launchpad for young entrepreneurs
2:16:45 - India’s semiconductor push & restarting efforts
2:22:26 - Future of TV: One UI for all streaming apps?
2:25:41 - Can India build a global ecosystem in electronics?
2:35:58 - Health wearables & EdTech opportunities
2:42:44 - Advice for 20-somethings who want to break into this industry
#NikhilKamath - Investor & Entrepreneur
Twitter: https://x.com/nikhilkamathcio
LinkedIN: https://www.linkedin.com/in/nikhilkamathcio/
Instagram: https://www.instagram.com/nikhilkamathcio/
Facebook: https://www.facebook.com/nikhilkamathcio/
#CarlPei - CEO & Co-Founder, Nothing
Twitter: https://x.com/getpeid
LinkedIN: https://www.linkedin.com/in/getpeid/
Instagram: https://www.instagram.com/getpeid/
Facebook: https://www.facebook.com/getpeid/
#RahulSharma - Co-Founder, Micromax
Twitter: https://x.com/rahulsharma
LinkedIN: https://www.linkedin.com/in/rahul-sharma-83038634a/
#AmitKhatri - Co-Founder, Noise
Twitter: https://x.com/iamamitkhatri
LinkedIN: https://www.linkedin.com/in/iamamitkhatri/
Instagram: https://www.instagram.com/itsamitkhatri/
Duración:02:46:40
Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant
3/2/2025
India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath
Duración:03:25:44
Nikhil Explores What’s Brewing in the Craft Beverage Industry with Rahul, Matt, Aneesh & Adithya | Ep #22 Trailer
3/2/2025
India’s craft beverage industry is on the rise, with brands redefining the way the country drinks. Specialty coffee, kombucha, and premium mixers are no longer just niche products—they’re part of a larger shift toward quality and innovation. As global trends in artisanal drinks take hold, Indian consumers are becoming more curious and willing to experiment. But building a brand in this space comes with unique challenges. In this episode, Nikhil Kamath sits down with Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant) to explore the challenges and opportunities in India’s evolving beverage space.From sourcing the best beans to disrupting the beverage industry, they break down the art of brand-building, competition in this industry, and what lies next for craft beverages in India. #NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/
Duración:00:01:53
Ep #21 | WTF is Longevity? | Nikhil ft. Nithin Kamath, Bryan Johnson, Prashanth, Jitendra, & Seema
2/2/2025
In this conversation, we seem to be headed towards more questions than answers.. but perhaps questions that need to be asked. Most importantly... Where is Health headed?
In this episode of WTF is Podcast, we have Nithin, Prashanth, Jitendra, Seema and Bryan uncover many such questions/concerns, trying to determine what is next in this space of Heath & Longevity.
As AI progresses, I wonder if tomorrow, an algorithm is built to tell us how to live our life the best... would we accept that integration? How far are we willing to go to live longer or perhaps "forever"?
#NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/
#NithinKamath - Founder, CEO Zerodha, RainmatterInstagram - https://www.instagram.com/nithinkamath/Facebook - https://www.facebook.com/nithin.kamath/Twitter - https://x.com/Nithin0dhaLinkedin - https://www.linkedin.com/in/nithin-kamath
#BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/
#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthpLinkedin - https://www.linkedin.com/in/prakashprashanth
#JitendraChouksey - Founder, FITTR
Instagram - https://www.instagram.com/fittrwithjc/Facebook - https://www.facebook.com/jitendra.chouksey.7/
Linkedin - https://www.linkedin.com/in/jitendrachouksey/
Special Appearance - #SeemaKamath, Director at Zerodha
00:00 - Introduction 00:56 - Air Quality & Blue Zones 5:39 - Bryan’s Lifestyle 09:20 - Roundtable Introductions 12:14 - Future of Medical Innovations 16:25 - Understanding Bio Transformations, Enzymatic Reactions 19:03 - Bryan’s Early Days 27:20 - Bryan’s journey into understanding Longevity 32:18 - Understanding Health Supplements 43:10 - Thought experiment 1: the algorithm 46:13 - Thought experiment 2: the 25th century 54:30 - Thought experiment 3: enabling an intelligence 1:03:00 - WTF is ‘Don’t Die’? 1:20:28 - Testing & Supplementation 1:26:50 - Business Opps in Testing & Supplementation 1:35:17 - 10 years from now, what’s Bryan's goal? 1:38:37 - Food Break! 1:39:35 - Air Quality Index (AQI) - Massive Opportunities 1:46:05 - Lifestyle Management Opps | Fittr 1:50:00 - Consumer Diagnostics Opps | BioPeak 1:59:16 - Building India Focused Datasets 2:13:33 - Influencers in the Longevity space 2:20:53 - Cancer Recurrence Detection 2:34:12 - Health Gadgets 2:39:40 - Longevity Supplements Opps & Growth Hormones 3:06:55 - Regenerative Medicine 3:10:30 - Where’s the next big opportunity? 3:15:13 - Bonus Round: Women’s Reproductive Health 3:21:28 - If men live forever and women can't give birth beyond 35 - Where's the future? #WTFiswithnikhilkamath #PeopleByWTF
Duración:03:29:49
WTF is Longevity? | Nikhil explores w/ Nithin, Seema, Bryan, Jitendra & Prashanth | Ep #21 Trailer
1/30/2025
How far are we all willing to go for Good Health & Longevity? Is technology & AGI closer to figuring it all out? Can an algorithm tell us how to live our best life? Stay Tuned!
#NikhilKamath Co-founder of Zerodha and Gruhas
Host of 'WTF is' & 'People By WTF' Podcast
Twitter: https://x.com/nikhilkamathcio/
Instagram: https://www.instagram.com/nikhilkamathcio/
LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Facebook: https://www.facebook.com/nikhilkamathcio/
#NithinKamath - Founder, CEO Zerodha, Rainmatter
Instagram - https://www.instagram.com/nithinkamath/
Facebook - https://www.facebook.com/nithin.kamath/
Twitter - https://x.com/Nithin0dha
Linkedin - https://www.linkedin.com/in/nithin-kamath
#BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India
Twitter - https://x.com/prashanthp
Linkedin - https://www.linkedin.com/in/prakashprashanth#JitendraChouksey - Founder, FITTR
Instagram - https://www.instagram.com/fittrwithjc/
Facebook - https://www.facebook.com/jitendra.chouksey.7/
Linkedin - https://www.linkedin.com/in/jitendrachouksey/
Special Appearance - #SeemaKamath, Director at Zerodha
#wtfiswithnikhilkamath #PeoplebyWTF
Duración:00:02:12
Ep. #20 | WTF are Indian Real Estate Giants Up To? Nikhil ft. Irfan, Nirupa, & Karan
10/12/2024
There seems to be a preconceived bias about the real estate ecosystem in India. With this episode, we aim to dive into the nuances that explain the complexities of the business.
And who better to explain it than Irfan Razack from Prestige Group, Nirupa Shankar from Brigade Group, and Karan Virwani from WeWork & Embassy. We deep dive into family businesses, passion versus wealth, new-age real estate, and much more.
For those who know me, I’m not the biggest fan of real estate (as an asset class), but I may also not know enough. This episode will give you insight into what really happens in the world’s biggest asset class.
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
Twitter: https://x.com/nikhilkamathcio/
Instagram: https://www.instagram.com/nikhilkamathcio/
LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Facebook: https://www.facebook.com/nikhilkamathcio/
#IrfanRazack Chairman & MD of Prestige Group
Instagram: https://www.instagram.com/irfanfalcon/?hl=en
LinkedIn: https://www.linkedin.com/in/irfan-razack-844a78114/?
#NirupaShankar Executive Director at Brigade Group
Instagram: https://www.instagram.com/nirupa.shankar/?hl=en
LinkedIn: https://www.linkedin.com/in/nirupa-shankar-1309371/?
#KaranVirwani CEO of WeWork India
Twitter: https://x.com/karan_virwani10
Instagram: https://www.instagram.com/karanvirwani/?hl=en
LinkedIn: https://www.linkedin.com/in/karanvirwani/?
Timestamps -
00:00:00 Intro
00:01:02 Irfan Razack's Intro
00:03:38 Why did Irfan start a real estate company
00:06:15 What defines the Value of Land : FSI, Laws and more
00:09:35 What is Joint Development
00:11:10 Guidance for Growth in Real Estate
00:17:09 Managing a Family Business
00:22:58 What's the Minority Rule
00:25:01 Is passion overrated ?
00:34:25 Building Wework
00:38:31 What's happening in Indian Real Estate
00:47:39 Is Real Estate Pricey now?
00:53:26 How to get into Real Estate Now
00:57:57 Careers in Real Estate
00:58:38 Step by Step guide to start a Career in Real Estate
01:04:31 How to get the highest return on real estate
01:07:40 LiteStore and their unique concept
01:09:01 Affordable or Luxury Housing
01:12:12 Renting,Buying,Flipping Houses
01:16:31 Land Prices Then vs Now
01:21:51 What is a REIT ?
01:25:12 Benefits if REITs
01:27:39 India's 4 Listed REITs
01:31:19 What's Strata
01:33:12 Commercial Real Estate Experience
01:35:54 Selling an Experience
01:40:20 World Trade Center | The Office Experience
01:43:26 Real Estate is a Regional Game | Cluster Cities
01:46:30 What is Redevelopment?
01:50:49 Two Real Estate rules that can be changed in Karnataka
01:53:02 Innovation in Real Estate
01:58:49 Real Estate Perspectives | Working with Adam Neuman
02:03:58 Nirupa and her Sister
02:05:04 Gender roles in Real Estate | Balancing Personal Life
02:07:29 Nirupa and Sports
02:10:52 Nirupa's Dreams and Ambitions
02:14:04 Essentials of a Mall: Financials, Creativity & more
02:22:54 What made Brigade Group build a Mall
02:24:30 Food Break
02:24:59 Nirupa Shankar's Intro
02:32:04 Karan Virwani's Intro
02:37:06 Karan: We Work & Embassy in India
02:44:03 How to start a Co Working Space
02:48:09 What's the ROI on Commercial Properties
02:49:44 How Important is Building Relationships in Real Estate?
02:52:05 Is Building Relationships with Politicians Important?
02:52:34 Will Real Estate Be a Monopoly in the Future?
02:54:59 Future of the Commercial Real Estate Culture
02:59:48 Pre Fabricated Real Estate | Black Money in Real Estate
03:02:28 Opportunity in Senior Living
03:04:07 Jobs Opportunities in Real Estate
03:07:23 AI in Real Estate
03:10:16 Services that Real Estate Companies Outsource
03:11:19 Outro
03:11:37 What Kind of Marketing helps in Selling Real Estate
03:13:46 What are GCC's
#nikhilkamath #WTFiswithNikhilKamath
Duración:03:16:29
WTF are Indian real estate giants up to? | Nikhil decodes the property moguls' playbook | Ep #20 Trailer
10/10/2024
Diving deep with India's real estate titans who collectively shape over 100 million sq. ft. of prime property.
I probe Irfan, Nirupa, and Karan on navigating a $200 billion industry through economic shifts and tech disruptions.
From innovative funding strategies to sustainability challenges, uncover the blueprints behind their empires in this candid discussion.
Duración:00:02:02
Ep. #19 | WTF is “Making it” in an Offbeat Career? Nikhil Kamath Ft. Kriti Sanon, Badshah & KL Rahul
8/23/2024
Psychology believes that you start telling yourself you’re passionate at something when you realise you’re better at that something - same logic for talent? How important is it to be talented but also be “relevant” in the industries that seem cool to be in? In this episode of ‘WTF is’ Podcast, we have Kriti Sanon, KL Rahul, & Badshah - who chose career paths which are quite offbeat. Is it sheer talent..? Is it discipline to achieve excellence despite the element of talent? or is it merely good luck? - being at the right place at the right time? #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://x.com/nikhilkamathcio/ Instagram: / nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkam... Facebook: / nikhilkamathcio #KritiSanon Acclaimed actress, model, entrepreneur, and producer Instagram: / kritisanon Twitter: https://x.com/kritisanon Facebook: / officialks10 #KLRahul Star cricketer, brand ambassador, and entrepreneur Instagram: / klrahul Twitter: https://x.com/klrahul YouTube: / @klyoutube Facebook: / klrahul #Badshah Rapper, singer-songwriter, music producer, and entrepreneur Instagram: / badboyshah Twitter: https://x.com/Its_Badshah Facebook: / officialbadshah Timestamps - 00:00 Introduction 05:25 Kriti’s introduction 08:55 Kriti on perfectionism and validation 14:28 Kriti’s attachment style 17:58 Kriti on being an outsider 27:45 Kriti in 10 years from today 49:20 X factor 57:05 KL Rahul introduction 59:31 Playing multiple sports = Better Athlete? 01:01:25 KL’s love of cricket as a kid 01:03:18 How imp is talent to become a better cricketer? 01:10:15 Importance of data analysis 01:13:22 KL’s early memories with cricket 01:33:47 How does one become a Cricketer? 01:39:48 Badshah’s Introduction 01:50:13 Entrepreneurs & The Next Big Thing 02:01:23 Badshah’s success story 02:14:35 Plan B? 02:29:51 Boys Chat: Dating, Business & Life 02:40:12 How long does it take to build a successful biz in india
Duración:02:41:31
WTF is “Making it” in an Offbeat Career? | Nikhil interrogates Kriti Sanon, Badshah & KL Rahul | Ep #19 Trailer
8/18/2024
Psychology believes that you start telling yourself you’re passionate about something when you realize you’re better at that 'something'.
This could be one of those episodes.
Stay tuned to find out!
Duración:00:02:03
Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities
7/4/2024
India has had a long, colourful, and mixed history with Liquor over the centuries, with ancient fermented drinks and traditional liquors like feni and toddy. India today, holds the third-largest market for alcoholic beverages globally, which is remarkable given the challenging business environment of red tape-ism, varying excise duties across states and much more.
In episode #18 of “WTF is” Podcast, we have Founders of different sectors in the Liquor Industry of India. Abhishek Khaitan, MD of Radico Khaitan, One of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India; Minakshi Singh, Co-founder of SideCar, India’s only entry in the top 100 of the World’s Best Bars; Shuchir Suri, Co founder of Gin Explorer’s Club, India’s biggest gin festival with a footfall of over 100,000 people per edition; and Suraj Shenai, Founder of Goa Brewing Co, crafting ‘non-conformist, modern’ beers that challenge the traditional dominance of German and Belgian flavours.
If Euphemism for patriotism is outrightly sold to people, across the world in different pockets, can the same brand-building tactics work for Indian Products too?
For additional insight into this industry, here’s a link to explore some of the resources provided by the guests of this episode
https://nksqr.notion.site/Additional-Resources-0e194bb2bb4d407bb5dfd63051a84416?pvs=4
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
Host #wtfiswithnikhilkamath #wtfispodcast
Twitter: https://www.twitter.com/nikhilkamathcio
LinkedIn: https://www.linkedin.com/in/nikhilkamathcio
Instagram:https://www.instagram.com/nikhilkamathcio
Facebook: https://www.facebook.com/nikhilkamathcio
#AbhishekKhaitan MD of Radico Khaitan
Twitter - https://x.com/radicokhaitan
LinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/
Instagram - https://www.instagram.com/abhishek40/
Facebook - https://www.facebook.com/abhishek.khaitan.12
#MinakshiSingh Founder of SideCar, Cocktails & Dreams
Instagram - https://www.instagram.com/min.drinks
#ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club
LinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/
Instagram - https://www.instagram.com/shuchirsuri
Facebook - https://www.facebook.com/shuchir
#SurajShenai Founder of Goa Brewing Company
Twitter - https://x.com/goabrewingco
LinkedIN - https://www.linkedin.com/in/surajshenai
Instagram - https://www.instagram.com/surajshenai/
Disclaimer:
Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.
Duración:03:12:52
WTF, Alcohol is a $70B Business In India? Nikhil explores Gaps & Opportunities | Ep. 18 Trailer
7/4/2024
India holds the third-largest market for alcoholic beverages globally. Despite it being such a big market, it is said to be one of the tougher industries to enter and sustain, given the complexities.
There is also this misconception that making a lot of money in the liquor industry is easy, but what seems to be less apparent is the red tape-ism.. varying excise duties, distribution challenges across states, and more… which is true in some form while entering any industry.
In this episode, we have Abhishek, Minakshi, Shuchir & Suraj, who will attempt to take us through the A to Z of building businesses in the Liquor Industry in a tangible manner; From building an International Brand, owning a Bar, to creating an influence through passion and finally, a unique identity in a competitive market.
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
Twitter: https://www.twitter.com/nikhilkamathcio
LinkedIn: https://www.linkedin.com/in/nikhilkamathcio
Instagram:https://www.instagram.com/nikhilkamathcio
Facebook: https://www.facebook.com/nikhilkamathcio
#AbhishekKhaitan Managing Director of Radico Khaitan
Twitter - https://x.com/radicokhaitan
LinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/
Instagram - https://www.instagram.com/abhishek40/
Facebook - https://www.facebook.com/abhishek.khaitan.12
#MinakshiSingh Founder of SideCar, Cocktails & Dreams
Instagram - https://www.instagram.com/min.drinks
#ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club
LinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/
Instagram - https://www.instagram.com/shuchirsuri
Facebook - https://www.facebook.com/shuchir
#SurajShenai Founder of Goa Brewing Company
Twitter - https://x.com/goabrewingco
LinkedIN - https://www.linkedin.com/in/surajshenai
Instagram - https://www.instagram.com/surajshenai/
Disclaimer:
Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.
Duración:00:01:57
Ep# 17 I WTF is Gaming in India? | Career, Investment, Entrepreneurship
4/21/2024
Data suggest that young folks under the age of 30 are spending a lot more time on social media and gaming and less time on TV and physical sports. In this episode, we have the CEO of Nazara Technologies,Krafton India and Lila Games, leaders in the Indian gaming space. We also have Animesh Agarwal (8bit Thug), a protagonist of the Indian gaming Industry,turning gaming into a full time career in india
Given that gaming for young kids today is what cricket was for Indians back in the day, we explore how one can prepare to become a part of the gaming industry: By either becoming a gamer, understanding specific skills needed and channels of monetisation or by developing and publishing games, knowing how hiring in the gaming industry works and so on.In both of these cases, what remains common is specific skills and knowledge
Given that the industry is still in its nascent stages in India, we compare and contrast the climate of the gaming industry across geographies, break down what physiological aspects and latent human desires which makes certain games tick. It could be chasing emotions, status or making progress along with the opportunities that we are primed to capitalise based on the current landscape of the gaming industry.
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
Twitter: https://x.com/nikhilkamathcio/
LinkedIn: https://www.linkedin.com/in/nikhilkamathcio
Instagram: https://www.instagram.com/nikhilkamathcio/
Facebook: https://www.facebook.com/nikhilkamathcio
#AnimeshAgarwal l - CEO of 8bit Creatives
Twitter: https://x.com/8bit_thug/
LinkedIn: https://www.linkedin.com/in/8bitthug
Instagram:https://www.instagram.com/8bit_thug/
#SeanHyunilSohn - CEO of Krafton India
Twitter: https://twitter.com/hisohn?lang=en
LinkedIn: https://www.linkedin.com/in/sean-hyunil-sohn-1670216
#JosephKim - CEO of Lila Games
Twitter : https://twitter.com/jokim1?lang=en/
LinkedIn: https://www.linkedin.com/in/jokim/
Instagram: https://www.instagram.com/jokim1/
#NitishMittersain - CEO of Nazara Technology
Twitter: https://twitter.com/mittersain/
LinkedIn: https://www.linkedin.com/in/mittersain/
Instagram: https://www.instagram.com/nitishmittersain/
Duración:02:42:10
WTF Ep# 16 | What character 'flaws' make the best entrepreneurs? Nikhil ft. Ritesh, Ghazal, and Manish
3/6/2024
Virtues required to build a business today seem to have become a cliché. What often gets lost in the cracks are the subtle nuances that actually make or break a business. The importance of risk-taking and the power of a contrarian mindset in running a successful venture requires far more than mere intellect. Founders of OYO, Mama Earth, and Rare Rabbit open up about what makes them tick, from the impact of their upbringing on their ambition to the drive towards financial independence. Their experiences remind us that the real ‘secret’ to building a successful business is learning from every challenge and opportunity one encounters We break down traits that seem to persist in high-performing individuals, not all of which come from a happy space. Financial insecurity and childhood traumas shape much of how we act and operate as adults. Watch this episode to learn about how when it is channeled the right way, it can prove to be the building blocks of the traits needed to build a successful business. #Nikhilkamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkam... Instagram: https://www.instagram.com/nikhilkamat... Facebook: https://www.facebook.com/nikhilkamathcio
#RiteshAgarwal - CEO of OYO Rooms Twitter: https://twitter.com/riteshagar LinkedIn: https://www.linkedin.com/in/riteshaga... Instagram: https://www.instagram.com/riteshagar/... Facebook: https://www.facebook.com/riteshagarwall/
#GhazalAlagh - Co-Founder of Mamaearth Twitter: https://twitter.com/GhazalAlagh LinkedIn: https://www.linkedin.com/in/ghazal-alagh Instagram: https://www.instagram.com/ghazalalagh...
#ManishPoddar - Founder & CEO of Rare Rabbit
Duración:04:14:43