Watch Time

Shooting photos and videos on a nice sunny day may seem ideal, but you may be surprised that an overcast day works even better. In this episode, we’ll discuss best practices for capturing content outdoors.

Let’s face it; writing isn’t easy. However, it’s something all of us have to do in our daily life from emails to sales proposals to marketing materials. We’ve all seen how poor writing can negatively reflect on a brand, so it’s important to make a good impression. While mastering writing can take years of practice, here are three quick tips that can make your writing sound more professional today!

Jessica Adanich of creative agency DesignPod Studio is back for a second episode! This time, she discusses marketing tips for tactical and public safety brands. If this is your market segment, you don’t want to miss this.

In this episode, we interview Jessica Adanich of creative agency DesignPod Studio. She provides some great advice on branding and why it’s important for businesses of any size.

If you’re a company that offers products and services to the public safety sector, it’s important to identify the different pain points and needs of each persona rather than looping military, law enforcement and other professionals all together. The more targeted you get, the more successful you will be. With our backgrounds and work in public safety, we share three personas you’ll want to consider in your marketing in this episode.

When you're planning for a video, it's easy to just focus on the immediate topic or need. But it's important to consider what else you may be able to capture or create from your shoot in terms of mini clips and more to really maximize your time and money. Listen to this episode to learn more about how you can expand your use of your video shoot and footage.

Working with influencers is a popular marketing tactic, providing an opportunity to share your product or service with additional audiences. However, knowing how to find and work with influencers can be confusing. If your brand is considering introducing influencer marketing, you don't want to miss this episode with Matthew Thornicroft, Communications Manager at Pierre's Ice Cream. He shares best practices and examples from his experience that can help inspire your company's marketing strategy too.

If you’re a nonprofit, it can be hard to know where you should be spending your limited time and marketing dollars. To add some clarity, we spoke with Belle Mercurio, Marketing & Communications Manager at Engage! Cleveland. Engage! Cleveland is a community engagement organization focused on young professionals, emerging talent and business/community leaders who are passionate about making Cleveland a top destination for the next generation. Belle shares some insight that other nonprofits can use on how to think about their marketing strategy and resources.

Amy Mucha, Owner and Chief Pop Artist at Daisy Pops, is back chatting with our own Bill Baraona. In this episode, they discuss entrepreneurship, from starting a business to keeping it growing, as well as their experience going through the Goldman Sachs 10,000 Small Businesses program and why you should consider it too.

Business owners know how important it is to retain and attract new customers, but with so many digital and traditional marketing options, how do you make sure you're choosing the right tactic to ensure your message stands out and reaches your target audience? In this episode we speak with Amy Mucha, Owner and Chief Pop Artist at Daisy Pops to learn how this math teacher turned cake pop entrepreneur has been able to grow her followers and business with marketing.

We continue our conversation with Jim Cermak, host of Trade Show University podcast, about how to make conferences more effective for your company.

Jim Cermak, host of Trade Show University podcast is back with more secrets to make conferences more effective for your company. Listen to this episode for his Roadmap to Trade Show Success.

It’s 2024 and it’s no secret that there’s more video content out there than ever before. With so much saturation, how do you cut through the noise and give your videos the chance to stand out? Listen to this episode in which we describe 4 characteristics to keep in mind when you’re mapping out your video strategy.

We’ve talked about them before (and we’re sure we will again) but buyer personas are critical for refining your messaging and sales. Still, we know that many marketing teams get pushback when they try to narrow their target audience down from “everyone.” Here are some tips on how you can explain why developing buyer personas can actually make your sales strategy more effective.

If you're wondering if you should hire a professional videographer or create your own content, you're not alone. Actually, the answer isn't so black and white. Listen to this episode to learn how a healthy video strategy uses a mix of both.

In this episode, Flex Media’s Bill Baraona continues the conversation with website design expert Adam Corrao of Glass Pixel Creative (from episode 65 on Website Basics) to discuss common website misconceptions and how to overcome them.

In the digital age, your website is like your storefront. It’s typically the first place people go to learn about what you do and how you do it, as well as to assess your credibility. In this episode, Flex Media’s Bill Baraona sits down with website design expert Adam Corrao of Glass Pixel Creative to discuss the basics of getting your website off the ground. Whether you’re a small business or a marketer at a larger company, you won’t want to miss these tips.

You've got your product/service messaging down on paper, but what about when it comes to how your representatives and set will look when it comes time to record? In this episode, Megan Hurley of Style Counsel discusses how wardrobe, hair/makeup and set dressing can make a difference in the look and feel of your videos.

In this third and final part of our series on user-generated content, Flex Media's Bill Baraona and Josh Lawhorn wrap up with some advice for video production and post-production.

In the second of our three-part series, Flex Media's Bill Baraona and Josh Lawhorn discuss user-generated content. Like most things, producing regular content is easier when you take time to plan. Listen to catch some practical pre-production tips.