What Works | Small Business Podcast with Tara Gentile-logo

What Works | Small Business Podcast with Tara Gentile

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What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.
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Location:

United States

Description:

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

Language:

English


Episodes

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi

9/18/2018
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The jewelry trade isn’t always known for its sustainability -- especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source diamonds and gemstones from vendors with honest supply chains. The post EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi appeared first on CoCommercial.

Duration:00:40:30

EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao

9/11/2018
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Srini Rao writes at least 1,000 words a day and yet the majority of them you’ll never read. Why does he write so much, knowing that most of it won’t see the light of day through a blog post, an email, or a book chapter? Srini argues that within that daily practice comes some of your best work… and the essential opportunity to master your craft. The post EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao appeared first on...

Duration:00:48:49

EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler

9/4/2018
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Ever thought of starting a business with your spouse? It takes strong boundaries, vision, and understanding to do it right: something that Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, have refined over the last 10+ years of working together. The post EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler appeared first on CoCommercial.

Duration:00:48:36

EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon

8/28/2018
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Sometimes, the way you’ve worked for years doesn’t work anymore. Life changes and responsibilities shift. That was the case for Alison Pidgeon. As the former director of two outpatient clinics, Alison started feeling the itch to go out on her own. She was burned out, and with two small children at home, Alison yearned for more flexibility. The post EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon appeared first on CoCommercial.

Duration:00:32:47

EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner

8/21/2018
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As a startup cofounder and high achiever, Michelle Warner eventually hit a wall. She completely wore out her adrenals from working countless hours every day. But, instead of pushing through it and carrying on, Michelle’s body forced her to stop. That’s when she decided to get curious: how could she live and work in a way that aligned with her natural strengths instead of constantly pushing against them? The post EP 146: Wellness Hacking For Time Management Success With Business Strategist...

Duration:00:30:13

EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Arêt Basewear Co-Founder Bridget Kilgallon

8/14/2018
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On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction. The post EP 145: Developing, Manufacturing, & Marketing An Innovative Product...

Duration:00:43:22

EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie

8/7/2018
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As a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. That’s why she founded Color Outside, a meetup-turned-travel company for women of color who are ready to create unapologetic, joy-filled lives through outdoor adventure. The post EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie appeared first on CoCommercial.

Duration:00:37:32

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young

7/31/2018
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Today’s guest, Beryl Young, returns to the podcast -- and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, with plans to expand to all 50 states in the U.S. in the future. The post EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young appeared first on CoCommercial.

Duration:00:35:05

EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons

7/17/2018
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Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her guests through curated topics about money and life over a three-course meal. The post EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons appeared first on CoCommercial.

Duration:00:39:06

EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff

7/10/2018
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This week’s guest is Jess Ostroff, founder and Director of Calm at Don’t Panic Management, a people-first virtual assistant agency founded in 2011. In addition to running the Don’t Panic team, she’s also a speaker and author of Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business. The post EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff appeared first on CoCommercial.

Duration:00:52:06

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin

7/3/2018
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When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, but I also planned to be a successful academic with a published work or two under my belt by the time I got married. Instead, I was a grad school drop out working as a retail manager earning less than $30,000 per year. The post SPECIAL: Changing Your Name After 10 Years of Building...

Duration:00:05:12

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters

6/26/2018
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Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process for hiring and keeping employees happy. She also shares her tactics for firing underperforming employees in a fair and diplomatic way. The post EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters appeared first on CoCommercial.

Duration:00:45:01

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak

6/19/2018
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Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fitness industry a more approachable and positive place to be. The post EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak appeared first on CoCommercial.

Duration:00:36:50

EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray

6/12/2018
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Have you ever felt that you could never work for someone else, other than yourself? Sarah Bray, entrepreneur, author, and digital strategist, felt the same. That is: until she saw how she could give more life to her ideas by working on a team. The post EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray appeared first on CoCommercial.

Duration:00:40:54

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller

6/5/2018
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On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, how she used closed doors as an opportunity to create her own path, and why she’s now offering courses for other songwriters. The post EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller appeared...

Duration:00:44:54

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa

5/29/2018
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After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, a sustainable clothing line for kids that approaches fashion in a slower, more intentional pace and weaves in social equity projects into the foundation of the business model. The post EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa appeared...

Duration:00:26:28

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck

5/22/2018
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Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in launching Startup Pregnant, plus her vision for the podcast and her body of work. The post EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck appeared first on CoCommercial.

Duration:00:41:12

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust

5/15/2018
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Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business. The post EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust appeared first on CoCommercial.

Duration:00:43:32

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni

5/8/2018
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Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business, Michael runs his restaurant-on-wheels a bit differently than most. The post EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni appeared first on CoCommercial.

Duration:00:42:37

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin

5/3/2018
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Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works. The post EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin appeared first on CoCommercial.

Duration:00:48:49