What Works | Small Business Podcast with Tara Gentile-logo

What Works | Small Business Podcast with Tara Gentile

Business & Economics Podcasts >

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.
More Information

Location:

United States

Description:

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

Language:

English


Episodes

EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

7/23/2019
More
This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke's latest venture in a line of successful businesses and a traditional career in taking people to faraway places. You'll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You'll also hear how an accidental career in...

Duration:00:59:00

EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott

7/16/2019
More
Today, I'm joined by Amy Scott. Amy is the founder of both Nomad Editorial and Nomadtopia, a hub for inspiration and resources for location independence. Amy opted out of her office job and traditional lifestyle back in 2004 and never looked back. She now keeps a home base in Buenos Aires while she travels the world with her Argentine husband. Her podcast, Nomadtopia Radio, features interviews with people living their version of Nomadtopia. Amy and I talk about the steps she took to create...

Duration:00:42:52

EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

7/9/2019
More
Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness. Kate and I talk about how she made the move to full-time travel and how it impacted the way she approaches her life and work. We also discuss the logistics of working from the road, how she finds team members, the systems they use to manage projects, and how the way their team is built helps them stand out. The post EP 220: Managing A Team From The Road...

Duration:00:44:01

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon

7/2/2019
More
Kelly Higdon is a business and lifestyle coach who prioritizes her time off so much... ...that's she's worked up to taking a full 3 months off from her business every year. Unfortunately, Kelly's inspiration wasn't a well-timed shower idea or download from the universe—it was a trip to the hospital. You see, Kelly wasn't always so good about making space in her business for her life. At one point, she was working full-time as private practice therapist, growing a business on the side, and...

Duration:00:30:22

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

6/27/2019
More
As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s right, I’m on vacation—but that doesn’t mean the business comes to a standstill. We’ve worked […] The post Ep 218: How I Build Flexibility Into My Business With Tara McMullin appeared first on What Works.

Duration:00:11:27

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam

6/25/2019
More
The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herself How she’s connecting with the right people using a Facebook group, author […] The post Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam appeared first on What Works.

Duration:00:30:38

Ep 216: There’s No “Right” Way To Grow Your Audience

6/20/2019
More
So what's working for you when it comes to building your audience and connecting with the right people? Could you stick with it for the next 10 years? Can you deliver consistently, week in and week out? Are you leaning towards mastery and making sure everything you do represents your business in exactly the way you want it to? The post Ep 216: There’s No “Right” Way To Grow Your Audience appeared first on What Works.

Duration:00:30:06

EP 215: Growing An Audience Together With Community Builder Eli Trier

6/18/2019
More
Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process. I was so impressed with Eli's approach and how it tied into our values and philosophy at What Works... that I hired her to help us with our first community project—coming out in August. Eli and I talk about why it's important to her to deep-dive on important questions and involve a diverse...

Duration:00:42:21

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

6/11/2019
More
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch...

Duration:00:41:50

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

6/6/2019
More
I asked Kim what's working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our "what's working" series, Kim shares her own experience working with clients and how SEO has helped them build much bigger audiences. The post EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington appeared first on What Works.

Duration:00:43:34

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

6/4/2019
More
Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she's the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters. But I didn't ask Andrea on the show to talk about crushing it on social media. Instead, Andrea and I talk about...

Duration:00:41:00

EP 211: Building An Audience With Tara McMullin

5/30/2019
More
When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there. The post EP 211: Building An Audience With Tara McMullin appeared first on What Works.

Duration:00:17:10

EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup

5/28/2019
More
As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. The post EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate...

Duration:00:45:10

EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers

5/23/2019
More
As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way, regardless of the evidence. The post EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers appeared first on What Works.

Duration:00:42:30

EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill

5/21/2019
More
In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, and the numbers-driven marketing she does to support the model. The post EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill appeared first on What Works.

Duration:00:47:12

EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench

5/16/2019
More
My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances. There is absolutely no shame in not having your bookkeeping and financial reporting figured out right now. But today the day you need to start moving in the right direction if you want to experience more clarity and growth for your business. Today, we're continuing our "what's working" series. This series features...

Duration:00:28:50

EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill

5/14/2019
More
Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she's reprioritized her businesses. We also discuss how she's becoming aware of her identity as a busy person—and the challenges that creates. The post EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill appeared first on What Works.

Duration:00:38:11

EP 205: What’s Working In Traffic & Analytics With Rita Barry

5/9/2019
More
The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic The mistakes small business owners make that prevent them from taking advantage of the information they have The first step Rita takes with every new client Why Rita maps the customer journey and how […] The post EP 205: What’s Working In Traffic & Analytics With Rita Barry appeared first on What Works.

Duration:00:41:52

EP 204: Creating Value After Going Viral With Jennifer Johansson

5/7/2019
More
My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art. In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only...

Duration:00:34:46

EP 203: Running Your Business By The Numbers With Tara McMullin

5/2/2019
More
When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And, that is partially true. But […] The post EP 203: Running Your Business By The Numbers With Tara McMullin appeared first on What Works.

Duration:00:07:53