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What Works | Small Business Podcast with Tara Gentile

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What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.
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Location:

United States

Description:

What Works is a show about what’s actually working to run, manage, and grow small businesses in the digital age. We deep dive with business owners from the coaching, wellness, ecommerce, business to business, writing, legal, technology, and creative industries and find out exactly what they’re doing to thrive—not merely survive. Whether you’re interested in operations, marketing techniques, hiring strategies, sales systems, or business models, we’ve got you covered. This isn’t a how-to podcast, it’s not an expert podcast, and it’s certainly not a feel-good entrepreneurial stories podcast. This is a podcast about what’s actually working for small business owners today. What Works was formerly Profit. Power. Pursuit.

Language:

English


Episodes

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

10/15/2019
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Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop. Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution. The post EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith appeared first on What Works.

Duration:00:37:09

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick

10/8/2019
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Alethea is the founder of Co-Creating Inclusion, a diversity, equity, and inclusion consulting firm with a mission to shift culture and drive equity through workshop facilitation, leadership development, and business integration. But Alethea has also been the founder of a host of other ventures! To continue our focus on resilience and entrepreneurship, I wanted to talk with Alethea about the long and winding journey she's taken to get to where she is now. Because where she is now is...

Duration:00:43:08

EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey

10/3/2019
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Today, I invited my dear friend Charlie Gilkey back on the show to talk about the subject of his new book, Start Finishing: How To Go From Idea To Done. It's perfect for this month we're spending on resilience. You see, Start Finishing, sounds like a book on productivity—and it is. But it's the kind of productivity book that only a philosopher could write. And this is the kind of interview on productivity, decision-making, planning, and doing your best work that only a philosopher could...

Duration:00:50:21

EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell

10/1/2019
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Today, you're going to hear from me. A few months back, I got an email from Malia Russell, the founder & host of Big Dreams. Bold Moves., which helps expat families deal with the challenges—and opportunities!—of living and working abroad. Malia wanted to know if I'd do an episode on what works for What Works. So I invited her to interview me and pick my brain about how things have evolved at What Works, why we've landed on running things the way we do, the mistakes I've made along the way,...

Duration:01:06:59

EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta

9/26/2019
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My guest is Debra Giunta, the founder of Design Dance, a community dance education company that's reaching over 1500 K-12 students with arts education and social-emotional learning every year. I talk with Debra about her vision for Design Dance and how it led her to making important choices about when she started hiring help. We also talk about how Design Dance has expanded from its original school partner into 50 different sites, how she hires teachers to manage all those programs, and the...

Duration:00:40:52

EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich

9/24/2019
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My guest is Natalie Gingrich, the founder of The Ops Authority. After spending 15 years in corporate at a Fortune 150 company, she dove into entrepreneurship leveraging her project management and HR experience to assist high-level influencers in the online and small business worlds. What she discovered along the way was that there was a ton of super capable women whose skill sets were not leveraged and whose natural tendency toward leadership wasn’t acknowledged. In this conversation,...

Duration:00:40:52

EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz

9/19/2019
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My guest today had a business that resembles so many: one that required her constant input, expertise, and care just to stay afloat. While she felt like it was already a success in many ways, Katey Schultz realized that her business wasn't really meeting her needs. She wanted more of a challenge. She wanted more time. She wanted more money. So Katey started to look at how to scale her offer, a monthly mentorship for writers. This conversation is the story of her journey to do that. We...

Duration:00:45:38

EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox

9/17/2019
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Carol is the founder of Speaking Your Brand, a speech coaching agency that helps women entrepreneurs and executives craft their signature talks. I wanted to ask Carol how she worked out the recipe to her own special sauce so she could start training the first speech coach she brought on board. Carol and I talk about the time and energy she put into working with clients 1:1, paying attention to exactly how she worked her magic. We also chat about how she knew it was time to hire, what have...

Duration:00:42:05

EP 235: What’s Working To Scale With Software With Scale Spark Founder Susan Boles

9/12/2019
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Susan Boles is the founder of ScaleSpark, a consulting firm that helps companies break through growth ceilings by fixing back-end processes and creating systems designed to scale. One way she does that is by addressing operational capacity problems through software. She helps business owners and their teams get more done by better utilizing the software they have—or the software they should be using. In this conversation, I ask Susan what's working for her clients—how she helps them...

Duration:00:47:50

EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin

9/10/2019
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Today, my guest is Marie Poulin—our first 3 time guest here on the pod! Marie is not someone to miss the important questions. Her and her husband Ben are building Oki Doki with the life and work they want to lead top of mind. That choice has brought them face to face with some scrutiny from people with a scale-or-die mindset. Marie recently wrote a lengthy article about her choice not to scale—or, not to scale in any conventional way—so, of course, I wanted to bring her on the show while...

Duration:00:36:27

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

9/5/2019
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Building a subscription-based product is one key way small businesses can scale up. But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable. I know this from personal experience. So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners. Callie and I...

Duration:00:37:03

EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin

9/3/2019
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Is it too early to start thinking about scaling your business? Absolutely not! Tara & Sean McMullin have started a brand new business and are starting with scale in mind from the get-go. Here's how they're doing it. The post EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin appeared first on What Works.

Duration:00:51:34

EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein

8/29/2019
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Today, for our final Candid Confidence Project conversation, my guest is Victoria Klein. Victoria is an author, entrepreneur, and a certified online business manager. I’ve been digital acquaintances with Victoria for many years—like since selling advertising was the best way to make money with your blog. Victoria is a master at questioning assumptions and making unconscious choices conscious. That’s what our conversation is all about. Victoria and I talk about risks she’s taken and the...

Duration:00:41:49

EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon

8/27/2019
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Jodi Brandon has more than 20 years' experience in book publishing. Today, her passion is working as a book coach and editor for creative entrepreneurs and small business owners who want to serve their business with a book. Jodi took 2 full years away from her business full-time to care for her mother. We talk about how she made the decision, the challenge of trying to keep up, how she felt when she started back in her business, and how she's adjusted both her work and her mindset. The...

Duration:00:40:09

EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark

8/22/2019
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Victoria R. Clark is the founder and managing attorney of Clark Law in Washington, DC. Victoria and I talk about why she decided to start her own law practice in the first place, how she became more confident talking about herself, and how she took a new approach to what she can control on a daily basis. We also chat about how aspects of the business have evolved as she's gotten more confident in what she's doing. The post EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark...

Duration:00:34:56

EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder

8/20/2019
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My guest today is facing challenges like these head-on. Her name is Dr. Katie Linder and she's the creator of the Radical Self-Trust Podcast Channel. Katie developed the Radical Self-Trust framework as a way of helping herself and her clients source a new level of trust and confidence in themselves so they can overcome any obstacle. Katie and I talk about the self-doubt she struggled with initially while launching her business, how she balances the public persona of confidence with...

Duration:00:39:42

EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman

8/15/2019
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Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering. The post EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman appeared first on What Works.

Duration:00:35:32

EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea

8/13/2019
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Hillary Rea has always found confidence in showing up on stage and sharing stories. But when she realized that a project she'd been working on for 8 years hadn't grown the way she hoped, her confidence took a hit. We talk about how Hillary found her love for storytelling, how being visible makes her feel more confident, and how she's finding a new sense of confidence after a setback. The post EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea appeared first on What...

Duration:00:42:12

EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh

8/8/2019
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A couple of years ago, Michael Karsh and Elizabeth Madariaga started Edios Media to help thought leaders & educators create high-quality video education. I spoke with Michael & Elizabeth in Episode 101 and I wanted to bring Michael back on the show to take a look at how his and Elizabeth's mindset and confidence level has evolved as they've worked with giant clients like Google, Facebook, Salesforce, and The Sundance Institute. Michael and I talk about the first big deal they signed, how...

Duration:00:41:00

EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon

8/6/2019
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Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner. We talk about the year she spent living and working in France, how she's redefined satisfaction for herself, and how she balances setting goals with finding peace in what already is. We also talk about the very real implications these changes have had on her business and professional success. The post EP 224: Building...

Duration:00:58:13