Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational shifts in leadership aspirations and the hurdles women face in seeking speaking opportunities. Emphasizing the need for systemic change and allyship, the speakers share personal stories and stress the importance of language in shaping gender roles. They conclude with empowering advice for women to trust their inner voice and challenge stereotypes, urging listeners to spread the word and continue the dialogue for a more inclusive professional landscape. Nycole and Melissa help us unpack: Key Links: Guests: Nycole Walsh - https://www.linkedin.com/in/nycole-walsh/ Melissa Moody - https://www.linkedin.com/in/melissammoody/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Balancing the Boardroom - https://www.wednesdaywomen.org/post/balancing-the-boardroom-2024

In this episode of "Women in B2B Marketing," host Jane Serra chats with B2B rockstar Sydney Sloan, CMO of Drata, about the power of personal branding and networking for career advancement. Sydney also shares her B2B marketing journey, emphasizing the need to understand the market and be passionate about solving customer problems. She advises listeners on building networks, engaging with industry influencers, and the steps to transition into advisory and board roles. Sydney walks us through: regularly assessing Key Links: Guest: Sydney Sloan - https://www.linkedin.com/in/sydsloan/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Women in Revenue - https://womeninrevenue.org/ Breaking the Tech Ceiling - https://www.breakingthetechceiling.com/

**Introducing WIB2BM Roundtables** A new monthly episode - published the second Friday of every month. Don't worry, the usual weekly episodes will still publish every Wednesday. We're adding additional formats to engage more women and see what you enjoy best! Like (or don't like) the new roundtable format? Feel free to share feedback directly with Jane: jane@womeninb2bmarketing.com or via LinkedIn: https://www.linkedin.com/in/janeserra/ In this episode: In this inaugural WIB2BM Roundtable episode, Jane Serra sits down Dina Otero, Karrie Sanderson, and Julie Polito to tackle a controversial remark from a CMO Coffee Talk. The conversation explores the nuances of gender profiling, the unique hurdles women face in a predominantly male sector, and effective tactics for confronting such biases. Our panelists share candid experiences, highlighting the significance of data, storytelling, and self-advocacy in overcoming stereotypes. They also stress the crucial role of allyship and leadership in fostering diversity and inclusion within the industry. This episode is a must-listen for marketing professionals seeking to champion equality and support their female colleagues' ascent to leadership positions - in and outside of marketing. Roundtable Speakers: Dina OteroJulie PolitoKarrie Sanderson Host of WIB2BM: Jane Serra CMO Coffee Talk: https://6sense.com/cmo-coffee-talk/

In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a centralized hub for product marketers to access and share content. Katie and Jane discuss: Key Links: Guest: Katie Berg - https://www.linkedin.com/in/katiepberg/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ The Compete Network - https://thecompetenetwork.com/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Jamie Tharp, UPS's Digital Access Program Director, about the nuances of B2B partnerships. With a rich background in strategic account management, Jamie shares her journey and the evolution of partnerships across various industries. They explore the importance of aligning partnerships with sales, marketing, and product teams, and Jamie highlights essential tools and metrics for success. Jamie talks us through: Key Links: Guest: Jamie Tharp - https://www.linkedin.com/in/jtharp/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strategic considerations behind the merger of Virgin Pulse and HealthComp, and the creation of Personify Health's new brand identity. Erica also touches on career growth, advocating for curiosity and the embrace of learning opportunities. Erica walks us through: Key Links: Guest: Erica Morgenstern - https://www.linkedin.com/in/ericamorgenstern/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra and Alice Ko take us through Alice's fascinating transition from accounting to marketing and her evolution into a coaching expert. Alice shares how the CliftonStrengths assessment profoundly shaped her career path and her approach to team dynamics. They explore the timing and impact of such assessments for job seekers, leaders, and sales teams, emphasizing the importance of understanding individual strengths for effective coaching and team growth. Alice and Jane talk through: Key Links: Guest: Alice Ko - https://www.linkedin.com/in/aliceko/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Reframed Coaching - https://www.reframedcoaching.com/ [Book] The Squiggly Career - https://www.amazon.com/Squiggly-Career-Embrace-Opportunity-Through/dp/0241385849

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement. Jody walks us through: Key Links: Guest: Jody Spencer - https://www.linkedin.com/in/jodyspencer/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marketing, and the impact of events in driving growth. She also touches on the difficulty of measuring event ROI and the "go giver" approach. The episode is a deep dive into Olga's professional growth, her expansion efforts in the US market, and her resilience in the face of personal and global challenges, offering inspiration and practical insights to marketing professionals. Olga and Jane discuss: Key Links: Guest: Olga Noha - https://www.linkedin.com/in/olganoha/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ The Go-Giver - https://thegogiver.com/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming self-doubt, the intricacies of launching and scaling newsletters, and the power of repurposing content, like turning webinar Q&As into fresh articles. Masooma walks us through: Key Links: Guest: Masooma Memon - https://www.linkedin.com/in/masooma-memon/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Masooma's newsletter: https://masooma.substack.com Tools: - VEED: https://www.veed.io - ButterDocs: http://butterdocs.com

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers. Linda and Jane talk about: Key Links: Guest: Linda Melone - https://www.linkedin.com/in/linda-melone/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Linda's Site - https://thecopyworx.com/ Linda's Podcast - https://thecopyworx.com/podcast/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the importance of aligning with sales teams. They explore ecosystem-led growth, the value of partnerships, and competitive intelligence. Alice also touches on executive alignment, the impact of motherhood on her career, and the importance of networking. Alice walks us through: Key Links: Guest: Alice Walker - https://www.linkedin.com/in/aliceawalker/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Meryoli, Head of Social Media & Senior Community Manager at Apollo. They explore Meryoli's transition from journalism to social media management, emphasizing the importance of both self-teaching and formal education. They also delve into Apollo's recent LinkedIn "job update" takeover campaign and what made it so successful. Meryoli and Jane discuss: Key Links: Guest: Meryoli Arias - https://www.linkedin.com/in/meryoliarias/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Mariana Cogan, CMO of Americas at Hexagon Manufacturing Intelligence. Mariana recounts her unique career path, starting at the Mexican embassy and as a TV presenter in Japan, before entering the marketing field. She discusses her customer-centric marketing philosophy, operational efficiency, and becoming known as a transformational leader. Mariana also shares her practice of running weekly empowerment sessions to foster team collaboration and accountability. Mariana talks us through: Key Links: Guest: Mariana Cogan - https://www.linkedin.com/in/marianacogan/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Hispanic Executive Article: Mariana Prado Cogan Takes a Bold Approach - https://hispanicexecutive.com/mariana-prado-cogan-ptc/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Anne Murlowski, VP, Digital and Performance Marketing at Terminus, about her journey in B2B marketing and the integration of AI in content creation. They discuss the importance of understanding customer behavior, the role of content in generating demand, and maintaining a unique brand voice amidst AI advancements. Anne shares insights on the power of relationships in business, the challenges of lead attribution, and the significance of aligning sales and marketing efforts. They touch on the influence of "booktok" on the publishing industry and its marketing parallels with B2B strategies, emphasizing the value of community and supportive networks among women in the field. Anne and Jane discuss: Key Links: Guest: Anne Murlowski - https://www.linkedin.com/in/annemurlowski/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ SaaSy Podcast - https://podcasts.apple.com/cy/podcast/saasy/id1714521302

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Lauren Clements, Head of Marketing at Pypestream, about her journey in B2B marketing. They discuss the importance of mentorship, the various roles Lauren has explored within marketing, and the value of human connection in marketing strategies. They also dive into the changes in modern marketing... that may make the CMO role irrelevant. Lauren walks us through: Key Links: Guest: Lauren Clements - https://www.linkedin.com/in/laurenmclements/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Pypestream - https://www.pypestream.com/

In this episode of Women in B2B Marketing, host Jane Serra interviews Katie Hollar, VP of Marketing at Clutch. They delve into the nuances of B2B marketing from a B2B Services perspective, with Katie sharing insights from her journey and the importance of having a strong point of view (POV) to stand out in the industry. They discuss the challenges of economic uncertainty and the strategies for navigating it. Katie and Jane talk through: Key Links: Guest: Katie Hollar - https://www.linkedin.com/in/katiehollar/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Clutch - https://clutch.co/

In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant Nataly Kelly. Nataly shares her extensive experience in B2B marketing, including her time as VP of Marketing at HubSpot. The conversation focuses on international and global B2B marketing, with Nataly emphasizing the importance of thorough research, customer engagement, and strategic alignment before expanding into new markets. Nataly walks us through: Key Links: Guest: Nataly Kelly - https://www.linkedin.com/in/natalykelly/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Born to Be Global - https://borntobeglobal.com/ [Nataly's Book] Take Your Company Global - https://www.amazon.com/Take-Your-Company-Global-International/dp/1523004436 Nataly's Newsletter: Making Global Work - https://www.linkedin.com/newsletters/7139295345749970944/

In this episode of Women in B2B Marketing, host Jane Serra interviews Christina Lord, Head of Product Marketing at SafetyCulture. Christina shares her career journey from customer success at Shopify in Canada to product marketing in Australia. She discusses the crucial role of product marketing in successful companies, emphasizing the importance of customer understanding, internal communication, and cross-functional collaboration. Christina and Jane discuss: Key Links: Guest: Christina Lord - https://www.linkedin.com/in/christinatlord/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/

In this episode of Women in B2B Marketing, host Jane Serra speaks with Marketing and Strategy Consultant Rashel Hariri. They discuss Rashel's journey into marketing, her experiences working in corporate jobs, and her transition into entrepreneurship. Rashel shares her dislike for the term "hustle", her process of discovering her next project using the Japanese concept of ikigai, and the importance of finding joy in one's career. She also talks about her podcast "She's Interesting", the lack of representation of women in business, and the taboo around discussing money. Rashel talks us through: Key Links: Guest: Rashel Hariri - https://www.linkedin.com/in/rashelhariri/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ She's Interesting Podcast - https://podcasts.apple.com/ca/podcast/shes-interesting-with-rashel-hariri/id1709503027