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Working Girl Talk

Business & Economics Podcasts

Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!

Location:

United States

Description:

Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!

Language:

English


Episodes
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Why I Ditched CapCut For Instagram Edits

5/13/2025
On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits. Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities. 💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Duration:00:11:33

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A1 vs. AI, Locked Posts on Instagram & A New TikTok Challenger

4/15/2025
MARKETING NEWS CAMPAIGNS OF THE WEEK CELEBRITY x BRAND COLLAB ROUNDUP: WORK BREAK 💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Duration:00:11:10

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A Poppsi Is Born and Matte vs. Matt

3/18/2025
Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies. NEWS ForbesMedia PostJonah ManzanoSocial Media Today CAMPAIGN OF THE WEEK The Blush Lives of Sensitive GirlsRachel Karten WORK BREAK:

Duration:00:13:14

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A Separate Reels App?! & The Return of Duo

3/4/2025
In today's episode: Oscars hub E!AdWeek The informationYouTubeGoogleMarketing BrewCNBCUSA Today WORK BREAK:

Duration:00:11:51

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Netflix Bites, Hailey Bieber x FILA & Buzzfeed's SNARF Strategy

2/25/2025
Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: ANATechCrunchSign-up PageVarietyE!See the landing page! WORK BREAK: FOLLOW Working Girl Talk on Instagram

Duration:00:12:44

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Oscar Predictions with Michelle Miller, actress & podcaster

2/18/2025
It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: and more! ⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle. 🍿 Follow Working Girl Talk on Instagram and TikTok.

Duration:00:40:14

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Super Bowl Ad Awards: Chazmo, Poppi, Favorite Celebrity Cameos & More!

2/11/2025
From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!

Duration:00:52:34

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GRAMMYs, Super Bowl Barbies & voted Best Podcast!

2/4/2025
Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today: The GRAMMY Awards Super Bowl...Spoilers? Campaign of the Week: WORK BREAK:

Duration:00:09:48

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New Instagram Features & Super Bowl Teasers & TikTok Bans, Oh My!

1/28/2025
Marketing News: @mosseriLia HabermanUSA TodayNPRCNBCForbes Campaign of the Week: NYX Cosmetics WORK BREAK Oscar noms Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!

Duration:00:21:36

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Fun First: The Secret Sauce to Creativity

1/8/2025
Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results. MARKETING NEWS GMAEMarketerEMarketerStyleCaster WORK BREAK:

Duration:00:16:33

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Best Marketing Campaigns of the Year & 2025 Predictions with Jordan Crump of The Space Social

12/31/2024
From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in! In this episode: WORK BREAK: Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy! FOLLOW @thespacesocial on instagram FOLLOW @workinggirltalk and @abbyzufelt

Duration:01:04:41

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A Nonsense Christmas Recap & A Goodbye To The Eras Tour

12/12/2024
It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today. Specifically, this episode is full of nonsense.☺️ My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season. In this episode: ⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter ⭐️ Pantone releases the 2025 color of the year ⭐️ The Eras Tour is officially over. It was rare and we were there.🥹 ⭐️ Will Netflix's NFL Christmas live games actually work? ⭐️ A Hallmark Christmas village in Kansas City?! FOLLOW Working Girl Talk on Instagram. I hope you have a great work week, and an even better work break!

Duration:00:39:22

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Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"

12/5/2024
Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in! Today's topics & links: Business InsiderWalmart's instagram,Kevin Kelly’s 1000 true fans essay Plus, words of encouragement for our social media managers out there! Work Break: Follow Working Girl Talk on Instagram

Duration:00:16:08

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A WICKED Marketing Formula

11/27/2024
Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2! Today, we're discussing: On today's WORK BREAK: Episode Sources/Links: FastCompanyHollywood ReporterYahoo! EntertainmentThe New York TimesMetaAXIOS

Duration:00:26:27

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Brands Get WEIRD: Dunkin Donuts & Nutter Butter

10/31/2024
Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?! On Work Break: Love Is Blind and The Substance FOLLOW Working Girl Talk

Duration:00:15:34

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Is Advertising Week Worth It? Recap & Takeaways From NYC

10/22/2024
Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending? ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too. Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️ FOLLOW Working Girl Talk FOLLOW Abby Zufelt

Duration:00:31:55

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WORK BREAK: A Deadpool vs. Wolverine recap for the girlies

8/2/2024
Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine! In this recap: BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time. ⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual. FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify. FOLLOW Working Girl Talk on Instagram.

Duration:01:11:36

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WORK BREAK: Living in a Love Island USA world

7/26/2024
On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer! You'll hear:

Duration:00:55:38

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WORK BREAK: Edward vs. Jacob or Damon vs. Stefan

7/19/2024
Work Break is back with social media girlie, Kat Decker! On this Work Break: ⭐️ Gypsy Rose's new show ⭐️ Edward vs. Jacob: A Thesis ⭐️ Vampire Diaries rewatch ⭐️ Fly Me To The Moon and Channing Tatum's greatest hits ⭐️ Kat's book recs for thriller/mystery fans ⭐️ Justin Baldoni's surprise role is sure suite... FOLLOW Kat on Instagram FOLLOW Working Girl Talk on Instagram

Duration:00:51:16

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WORK BREAK: Shrek 5 & Gladiator 2, today's movie marketing & "The Bikeriders" recap

7/12/2024
Work Break is back with fellow podcaster and movie girlie, Kelcy Valletta! On this Work Break: Check out Kelcy's podcast, Unreazon FOLLOW Kelcy on Instagram FOLLOW Abby and Working Girl Talk

Duration:00:59:23