YOU DON'T KNOW WHAT YOU DON'T KNOW

This special episode is with 7-year-old entrepreneur, Auggie Keenum. Augustus (Auggie) Lee Keenum is a 7-year-old son of Keaton and Kali Keenum. He has always had a desire to create and been interested in “fine” works such as beading and sewing. After being exposed to Trout fishing and all of the amazing insects (also a passion of Auggie) he was introduced to Fly Tying by his grandfather (PopPop). His parents saw this joy and invested in tools and materials for fly tying which quickly turned into hours every weekend fly tying, a welcome replacement from roughhousing and TV watching. In the Summer of 2022 Auggie was approached with the opportunity for “Makers Market”. This was a great event put on by the Lake St. Louis Farmer’s Market every year, for homeschooling kids to get a taste of what it is like for a start-up business. Auggie worked for weeks in preparation and realized this was a fun way to earn income. He showcased his organic sales skills on market day and surpassed his goal that was set during the business planning. Between baseball, basketball, and motor bikes, Auggie is still found regularly at the kitchen table making “bugs” that he hopes to catch the next “BIG FISH” on or sell for someone else to get that enjoyment. This was Auggie’s realized takeaway during this business launch, “I have fun making the flies and bugs, and the people who buy them have fun fishing. I hope they catch a lot of fish with my flies, or maybe one big fish. Or maybe they don’t catch anything but have a great memory. That’s all that matters.” You can shop Auggie's flies on his Facebook page at: https://www.facebook.com/profile.php?id=100088538287383 ============================================================== If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/ Thank you for watching this video! Please subscribe, comment and share with those that need to hear it. Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Julie Hamilton, Owner of Coaching PI. Julie Hamilton has over 20 years of Human Resource Management experience and has been a Certified Fibromyalgia Coach for over 7 years. She was diagnosed with fibromyalgia in 2009. As a Human Resources Director, she knew the resources to use such as Family Medical Leave Act and workplace accommodations to help her with the tasks she was struggling with. She didn’t need to worry about her job when she needed to take time off for flare days or medical appointments. She went from missing two to four days per month to missing two days or less a year. Then after relocating to Ohio, her chronic illness made it impossible for her to work. That is when she studied to become a Certified Fibromyalgia Coach and learned to manage her fibromyalgia. She has gone from being in bed 90% of her life to walking three miles a day and even participated in her first 10k. She now helps professionals who have fibromyalgia maintain their career and regain their active social life. Her goal is to help companies create an inclusive environment for the chronically ill and assist them in implementing policies to benefit both the employee and the company. She understands what it takes to make it work and can educate the company and the employee on how this collaboration can work. Her company is Coaching PI. For the past 7 years she's been helping clients 1:1 but through that coaching she learned that companies do not know how to work with their chronically ill employees. The following is basically what she likes to talk about when she's discussing this with companies. You know how important it is to have quality employees and how crucial retention is to your organization. But are you wondering how to make your chronically ill employee more productive? This scenario may have happened before your eyes – that star employee used to be very productive but recently was diagnosed with a medical issue. Maybe they have turned into that mediocre employee – or worse, a bad employee. If you want to learn how you can turn that employee back into a more productive employee, this discussion is for you. You can contact Julie at: Email - jhamilton@coachingpi.com Website - coachingpi.com Phone - 402-520-0255 Link to book - https://amzn.to/46nSQfb

This episode is with special guest Charis Santillie, Life Balance & Transition Coach, and host of the Charis Your Life® podcast. Charis Santillie is a Life Balance & Transition Coach and host of the Charis Your Life® podcast. She is also a speaker, Certified Fearless Living® Coach, Certified Fearless Trainer, and Positive Intelligence® Trainer and has been an entrepreneur for over twenty years. She now helps entrepreneurs go from Busy to Balanced™...and Beyond. Specifically, she supports entrepreneurs at two different stages of their lives: 1. In the busy mid-life stage, when they are ready to ditch life's guilt and anxiety and finally find more peace of mind (In other words, they're realizing that their external accomplishments haven't brought lasting inner satisfaction.) 2. In the exit transition stage, when they need to design their life after business so that they don't lose their way after exit day. (This involves guiding them through the emotional journey that is often overlooked in exit planning.) You can contact Charis at: Email: hello@charisyourlife.com Phone: 844-444-1975 Website: https://charisyourlife.com Charis Your Life® Podcast: https://podfollow.com/charisyourlife Free Video Training 'How to Live Life on Your Own Terms & Timeline (Ditch Life's Guilt & Anxiety — Finally Find More Peace of Mind)' https://charisyourlife.com/video =========================================================== If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/ Thank you for watching this video! Please subscribe, comment and share with those that need to hear it. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Hemal Desai, CEO of Anuva LLC. Hemal Desai is the Founder & CEO of Anuva LLC. Hemal is an enthusiastic, dynamic and fun loving leader with more than 25 years of experience in IT industry. Hemal has extensive experience working with Fortune 500 companies setting up delivery teams for Enterprise CRM applications before founding Anuva in 2006. As the visionary leader and driving force behind Anuva, Hemal has harnessed the power of Digital Marketing to revolutionize the way businesses connect, engage, and thrive in the modern marketplace. With a relentless passion for digital marketing and a profound understanding of consumer behavior, Hemal has steered Anuva to the forefront of the industry, guiding Small & Medium Businesses towards unprecedented growth and success. Hemal has a BS in Electronics from The M S University of Baroda, India. An avid marathoner, you can find him running when he finds time out of Anuva. You can contact Hemal at: Email: hemal@anuvatech.com Phone: 916-273-9549 Website: https://anuvallc.com =============================================================== If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/ Thank you for watching this video! Please subscribe, comment and share with those that need to hear it. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Chris Seeger, Co-Owner of Chesterfield Service. Chris is a second-generation co-owner and steward of Chesterfield Service, overseeing a team of over seventy skilled professionals who provide comprehensive mechanical services for homes and businesses. In 1976, Chris's father, Charlie, founded Chesterfield Service with nothing more than a van and a vision. Upon graduating from West County Trade School in 1985, Chris joined the company as its fourth employee. He has since embraced a continuous learning journey, gaining knowledge through hands-on experience, and eagerly working towards earning his doctorate in Hard Knocks. Chris instills his team with a powerful mission: to deliver Exceptional Service that reflects their devotion to God and commitment to serving people. Since acquiring the business in 2009, the company has experienced remarkable growth, consistently achieving annual growth rates of over twenty percent. Their exceptional performance has earned them numerous accolades, including the prestigious 2023 Top Workplaces award, the BBB Torch award, and the national Best of the Best recognition. With an impressive collection of nearly 13,000 genuine client reviews, it is evident that their mission is resonating with their satisfied customers. Recognizing the importance of lifelong learning and nurturing future talent, Chris actively engages in the development of the next generation. He and his team are actively involved in guiding and supporting educational initiatives at Ranken Technical College, American Trade School North, and South County Vocational Tech. To get in touch with Chris or his dedicated team, you can reach them at 636-532-5841 or visit their website at Chesterfieldservice.com. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Joseph Luckett is the Founder and CEO of an inclusive networking movement called Zero to 100. Zero to 100 is a networking movement centered on relationship-building through education. Focused on fostering a sense of belonging and gratitude, and is rooted in developing genuine and authentic connections in business and in life. Joseph has been recognized by the business community both locally and abroad through numerous publications and awards, such as; Marquis Who’s Who in America, Arianna Huffington’s Magazine “Thrive Global”, St. Louis American (top African-American newspaper in the country}, and the front page of the St. Louis Post Dispatch, just to name a few. He made history in 2021, becoming the first African American since the inception of the City of St. Charles, Missouri to receive the Key to the City for his accomplishments and contributions to the well-being and success of the business community. He currently serves as a mentor in the Men of Color Student Success Program for St. Charles Community College. The first arm of his company is why we are here this evening to learn more about the how the release of his first book ” Zero to 100: The Gold Standard of Global Networking” became a #1 International Best-Seller. You can purchase Joseph's book here: www.zeroto100.io/store If you've read Joseph's book and would like to leave a review, please visit: https://zeroto100.io/product/zero-to-100-the-gold-standard-of-global-networking-hardback/#tab-reviews ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Tabetha Sheaver is a CEO, certified EOS Implementer®, project management professional (PMI), and an award-winning business success partner. She helps CEOs regain control of their companies with organizational change management strategies. Helping entrepreneurial leadership teams to be open, honest, and healthy. Tabetha’s experience and insight have made her an in-demand public speaker and presenter nationwide. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest, Nancy Erickson, Founder of The Book Professor. Here is Nancy's bio: Our proprietary process was developed by our founder, Nancy Erickson, when— as the owner of Stonebrook Publishing—she recognized the people who had the most transformative stories weren’t necessarily good writers. Stonebrook had received many manuscripts where the message could save lives, change lives, and transform society, but they were so poorly written that they couldn’t be published. So, Nancy spent a year developing a step-by-step process that would turn people who weren’t writers into published authors. That’s when The Book Professor® and its offerings became available to aspiring authors around the globe. Nancy holds MFA in Writing, is an international book coach, author, editor, international speaker, and she’s taught writing at various colleges and universities around the St. Louis, Missouri area. You can contact Nancy at: Website: www.TheBookProfessor.com Facebook: https://www.facebook.com/TheBookProfessor LinkedIn: https://www.linkedin.com/company/the-book-professor/ ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Jerry Eulentrop’s diverse franchising experience spans 30 years. He joined Sport Clips as director of franchise development in July 2012. Prior to joining Sport Clips, he served as area development manager for MBE/The UPS Store for 14 years. Eulentrop’s franchise career started in 1992 as franchise sales manager for ERA Franchise Systems, where he had development responsibilities throughout the Midwest. He developed a system to target the conversion of large independent real estate agencies. He holds a Bachelor of Science in Business Administration with a minor in philosophy from the University of Missouri, St. Louis. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Our next You Don't Know What You Don't Know podcast episode is with special guest Mark Brimer, Founder of Office Supply Solutions where Mark discusses what made him decide to start his office supply business, what makes his business stand out, and how he has overcome challenges with finding the right employees. Office Supply Solutions saves businesses time and money on the office items they already purchase. They have 30,000 items in stock for next day free freight delivery on all orders over $50. Their selection includes both name brand and compatible items. Their goal is to cater to their customer's printer cartridge, office supply and paper needs by doing all the research for their customers so they can continue with their job. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. My Backstory I used to believe that marketing and sales was a numbers game. Knock on enough doors and make enough cold calls and prospects and sales would come. All that got me was sore knuckles and a raw throat. I discovered a better way: When you create and deliver story-powered content that reflects prospects' journeys, they tune in, turn on, and are more likely to hire you. I harnessed the power of Story Power to grow MarketVolt, the email marketing software company I founded in 2001. And in 2019, after I sold MarketVolt, I founded Story Power Marketing to bring that power to coaches, consultants, and other experts -- so they can transform content from boring to brilliant, turn marketing from frustrating to fulfilling, and convert results from pitiful to profitable. I teach simple, easy-to-scale systems to generate client-attracting, story-powered content -- without writer's block. Go to StoryPowerMarketing.com/Denny and enter coupon code Denny to receive 50% off the Profit Pack that Tom mentions in this episode. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Elizabeth Ledoux is the founder and CEO of The Transition Strategists, an international consulting firm that creates business succession plans for family and private businesses. One hundred percent of the owners who have used her company’s proprietary Transition Roadmap Developer™ to choose and mentor capable successors have positioned their companies for ongoing success and moved forward to live happy and meaningful lives. With a career spanning over 30 years, Elizabeth has helped hundreds of business owners navigate the complex dynamics that come with business shifts. She works with individuals and families who share her belief that a business transition is only successful if it protects and supports an owner’s most important relationships. Elizabeth is an entrepreneur who has founded several businesses, a thought leader and sought-after speaker, addressing the topics of business succession planning, challenges and opportunities in private and family business transition, business and individual growth, and the business succession journey. The Harvard Business School has recognized Elizabeth for her work linking the growth and development of the entrepreneur to company success. She is the host of the podcast Business Transition Roadmap and co-author of three books, including the award-winning It’s A Journey, The MUST-HAVE Roadmap to Successful Succession Planning, (Sky to Sea Publishing, 2021). ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Terry Lammers grew up watching his parents run their own company in the fuel & lubricants industry, and eventually came on as a full-time employee in the early 90’s and took over as President of the company. In just 18 years, TriCounty Petroleum had purchased 11 different companies, growing Terry’s family business from $750,000 annual sales to over $40 million when the company was sold in 2010. Today, as Co-Founder and Managing Member of Innovative Business Advisors, Terry taps into his financial expertise and hands-on business experience to advise and guide business owners who are interested in learning the value of their business, the process of acquiring new businesses, or knowing when and how to sell their business. Terry received his designation as a Certified Valuation Analyst (CVA), which is an accreditation through the National Association of Certified Valuation Analysts (NACVA). He also holds a Real Estate Brokers License with the state of Illinois. In Terry's book, "You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business," he provides an in-depth examination of the process of buying, growing, and eventually selling a business. No matter what stage of business ownership you’re in, Terry will help you understand how to navigate the twists and turns of the business cycle and steer your enterprise toward success. To purchase Terry's book or to download the ebook, click here. For Terry's speaking event schedule and links to podcasts and articles, click here. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Backed by an impressive resume of achievements in the marketing field, Mitch Meyers brings a fresh perspective to the cannabis and hemp industry. After spending several years in the accounting and audit field, Mitch realized that marketing and product development was her true calling. She was hired to introduce Bud Light for Anheuser-Busch, which is now one of the the largest selling beers in the world. AB subsequently put her in charge of leading their new products group for 6 years. She was named AdWeek’s Advertising Woman of the Year in 1996. After leaving there, she and her partners formed a marketing and brand development agency, The Zipatoni Company, that worked with many Fortune 100 companies delivering strategic insights and business development programs. She and her partners built the agency to 350 employees, offices in 5 states and $42 MM in revenue annually. They were acquired by IPG, the Interpublic Group in 2003. Since that time she has entered the cannabis industry receiving a dispensary license in the highly competitive Illinois medical market in 2014. The following year, she received a cultivation, production and dispensing license in Missouri for CBD to treat Epilepsy. In 2019 she and her partners received 10 licenses in Missouri in the medical cannabis market. She continues to consult with companies around the country on cannabis business. Mitch’s seasoned marketing expertise, coupled with her passion for the plant, products and the ultimate patients, makes her one of the leading faces of the cannabis industry. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Greg Atchison is the Principal Chair for C12 of Greater St. Louis, an executive roundtable forum exclusively for Christian business owners and their leadership teams. He provides area business leaders with the resources, tools, business guidance, peer accessibility, and accountability to St. Louis companies building great businesses for a greater purpose. Greg came to C12 with a breadth of experiences that includes co-leading a $50M P&L, leading a R&D team charged with developing next generation training technologies, and overseeing more than 350+ technicians supporting a wide variety of military aircraft. His most recent efforts have been in the area of leadership development and executive coaching, where he was involved with the development of Boeing’s emerging leaders, senior managers, and executives from around the globe. Greg has a Ph.D. in Organization and Management with a specialization in leadership and served as an adjunct professor with Embry-Riddle Aeronautical University for more than 8 years. In addition, he holds a Professional Certified Coach credential from the International Coach Federation. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Dawn is Partner and Principal Owner of Livian St. Louis, formally known as The Krause Basler Network, powered by Keller Williams Realty. Dawn and her business partner, Tom Basler, bring a combined 50 years of real estate experience to their community of agents and clients with the philosophy, “Success through others; no one succeeds alone.” Livian St. Louis has consistently ranked amongst the top 3 teams out of approximately 12,000 agents in St. Louis since their formation in 2015. Dawn’s drive and passion have led her to own three real estate offices located in Chesterfield, Missouri; Lake of the Ozarks, Missouri; and O’Fallon, Illinois as well as a principal owner of Pinnacle Title Agency she launched early 2019. In addition to ownership in these market centers and the title company, Dawn serves as the Operating Principle of the O’Fallon, IL market center and the General Manager of the Chesterfield, MO market center. In April of 2022, Dawn became an (LTL) Livian Territory Leader of the 6 state Midwest Territory where she works to expand the Livian footprint by attracting top talent to the platform. Dawn’s passion for helping others discover their business needs and the options they have to help them get to the next level led to her promotion to Vice President of Growth for Livian in June of 2022. Dawn also serves as the Luxury Regional Ambassador for the Keller Williams Greater Heartland Region. Her role as ambassador keeps her closely connected to the shifting luxury market at a national level, allowing her to support the region’s agents and teams in building their businesses in the luxury space. Dawn is the wife of Mike Krause, the Fire Chief of Metrowest Fire Protection District, and they recently celebrated their 26th wedding anniversary. She is also the proud mother of three children – Emma who is 22 years old, as well as Gus and Tucker, her identical twin boys, who are 20 years old. Giving back to the community is a gigantic passion of Dawn’s. She focuses much of that passion on being a voice for inclusion of those with special abilities through Best Buddies. The impact of this international organization made its mark on her family after her twins were both diagnosed with Autism at the age of 3. ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her archnemesis. She tends to geek out on systems and loves to help businesses run more effectively and efficiently from implementing them. Starting out in 2010 as a virtual assistant and freelance graphic designer, Tiffany witnessed several businesses undermining their success with poor graphic design. She soon recognized that small business owners needed help delving deeper than just their visual identity; they needed someone who could help them identify and cultivate their purpose. With that mission in mind, she has assembled a team of branding, marketing, and other creative experts to offer clients a menu of tailored support. Discover the secrets to creating great customer experiences. It’s how small businesses make a big impression. Call Tiffany to learn the secrets to converting big impressions into impressive revenues. COMPANY OVERVIEW Lone Orange helps overwhelmed solopreneurs scale their business beyond themselves with fewer headaches and more profit. We specialize in help them create strong alignment between their identity and operations so they can expand their reach and grow their team! join the Solo Collaborative Community - a dynamic, free Facebook group for soloprenuers growing their business and changing the world. https://bit.ly/SoloCollaborative ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Lizzie is a self-taught baker with an Associates and Bachelor’s degree in Business Management. She learned to bake at the age of 12. Her Aunt Marilyn owned The Pie Pantry in Belleville, IL from the 70 s to the late 80’s. Lizzie Bob’s is a combination of her and her husband’s names. Lizzie Bob’s is a woman owned, family run business. The business started in 2013 with selling a loaf of banana bread at a farmers market stand. Lizzie is known for her pies, cookies, jumbo cinnamon rolls, pecan sticky buns, scones, and custom cakes. Bob is the bread baker, making lots of varieties of homemade yeast breads. Lizzie started making homemade ICE CREAM in 2018, and it is available in store by the container, as well as on the MOBILE BAKERY TRAILER for events. Every Wednesday is test kitchen day at the bakery. Lizzie and Bob are always creating new and exciting products and services for their customers. Our NEW GLUTEN FREE MENU ITEMS are now available in store, made fresh to order, and available on our Mobile Bakery Trailer for events! Our daughter Isabella, recently diagnosed with celiac disease, LOVES all of our NEW GLUTEN FREE products. She is the official taste tester. While we are NOT a dedicated Allergy Free Bakery, we do make every effort to keep a safe work area when making Gluten Free products. Checkout our FB and Instagram for daily offerings at the bakery. Since 2020, Lizzie Bobs Bakery has been offering FROZEN MEALS to go from their in store freezer. A homemade meal is readily available every Tuesday-Saturday. Just defrost, heat, and serve. They are perfect for busy professionals, families, couples, and available in single serve or service for 4. Essentials like Local Raw Honey and Local BBQ Seasoning and Sauce are available on our Small Business Shelf. We will be adding more Local Business items when we Re Open in our NEW location this July! Fresh Take and Bake PIZZA can be Pre Ordered 48 hours in advance for pickup in store before 3 PM. Make any night pizza night with Bob’s Fresh pizza or his frozen pizza dough so you can have your own pizza party at home. You can purchase directly ONLINE through our E Commerce site, lizziebobsbakery.com under the SHOP NOW tab with 48 hour notice for pickup in store (when opened in July 2022) or on the Mobile Bakery Trailer. Lizzie Bobs Bakery MOBILE BAKERY FOOD TRAILER, is available for events, markets, birthday parties, neighborhood parties, corporate events, and business luncheons! Contact us at 618-589-3770 to reserve. A non refundable $50 reservation fee is required when booking your date. Lizzie Bobs Bakery is MOVING to a BIGGER AND BETTER LOCATION in the heart of Fairview Heights to serve the best customers. We cannot wait to open the doors to our new location at 5500 North Illinois Street Suite C on HWY 159. You will still be able to place orders for your favorite items and we will schedule a time to meet up with you. We are also bringing a lot of your favorite items to our Mobile Bakery Events, so shop Farmers Markets in Maryville, Collinsville, and New Baden! Follow along for Updates on FB and Instagram. Lizzie Bob’s Sweets From Scratch appreciates the opportunity to be of service to you for all your Sweets, Catering, Meals, and Party needs. Make All of Life’s Special Occasions Sweeter. Contact US today! 618-589-3770 Order Online at lizziebobsbakery.com

Thad James started SAMMY J Balloon Creations in 1998 with a pump, a bag of balloons and a desire make kids smile. His passion for creative balloon sculptures developed into building a successful balloon decoration business. Thad works with event planners on corporate events and fundraisers to create unique, memorable celebrations. Thad continues to improve his décor learning new techniques, keeping up with the latest trends and studying the best ways to market to potential clients. On the business side, Thad is a member of the Fenton Area Chamber of Commerce, Experts for Entrepreneurs (e4e), Balloon Coach Community, and is on the Board of Directors for It’s Your Birthday. BUSINESS OVERVIEW SAMMY J Balloon Creations is the premiere balloon sculpture and decoration business. Headquartered in St Louis, the company works with corporate and private event planners to create unique, memorable events. Through collaboration, discussions and continuing education, SAMMY J Balloon Creations has grown to one of the most creative decoration companies in the area. They work with event planners and function producers to design amazing décor for imaginative occasions. You can contact Thad here: Phone: 636-305-9888 Website: sammyjballoons.com Facebook: https://www.facebook.com/SammyJBalloons/ LinkedIn: https://www.linkedin.com/in/sammyjballoons/ YouTube: https://www.youtube.com/user/sammyjballoons/videos ========================================================== If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/ ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → Twitter: https://twitter.com/ABNLLC → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Derlene Hirtz, NLP Master Coach, Trainer and Speaker and Owner of You Empowered Services, LLC and Team Referral Network and Author of Journey of Intention. Derlene Hirtz is an Elite NLP Trainer and Master Success Coach helping business owners, entrepreneurs, and sales teams gain motivation, increase productivity, build strong relationships within their team, and increase the bottom line for unstoppable success. Her Success Bootcamps help individuals to attain the success they dream, desire, and deserve and the 5 Pillars to Unstoppable Success is created to work with small businesses and their teams to create lasting change in the relationship/work environment. You can contact Derlene at: You Empowered Services, LLC Phone: 636-459-0877 Website: www.youempoweredservices.com Facebook: https://www.facebook.com/the.YES.finder LinkedIn: https://www.linkedin.com/in/derlene/ To register for upcoming Success Bootcamp visit youempoweredservices.com/bootcamp ========================================================== If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/ Thank you for watching this video! Please subscribe, comment and share with those that need to hear it. ========================================================== Subscribe and listen to the You Don’t Know What You Don’t Know Podcast™ HERE: YouTube: @innovativeba Amazon Music: https://amzn.to/3YIQJ1T Apple Podcasts: https://apple.co/3viHesA Buzzsprout: http://bit.ly/3WGwL65 Deezer: http://bit.ly/3vc7yVp Google Podcasts: http://bit.ly/3BXADHY iHeart Radio: https://ihr.fm/3VtRqcM Listen Notes: http://bit.ly/3BTjaR1 Pandora: http://bit.ly/3joCsar PlayerFM: http://bit.ly/3GhKET6 PocketCasts: http://bit.ly/3HZwqaK Podcast Addict: http://bit.ly/3VqkdPc Podcast Index: http://bit.ly/3v9UTCx Podchaser: http://bit.ly/3Vm3xZf Spotify: https://spoti.fi/3BXMENo TuneIn+Alexa: http://bit.ly/3BV0hgE ========================================================== Learn more about what we do at Innovative Business Advisors: → Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/ → Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/ → Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/ → Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/ =========================================================== Connect with Innovative Business Advisors on Social Media: → Facebook: https://www.facebook.com/innovativeba → LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/ ============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.