prehype-logo

prehype

Business & Economics Podcasts

A podcast where we speak to people who have done something unique and entrepreneurial. Anything from product development to social engineering to how to launch new ventures while staying sort of sane. This podcast is often a 'walk-and-talk' conversation between entrepreneurs in the Prehype family – people building something out of nothing. Prehype co-creates new ventures with VCs and corporations. The Prehype Podcast is hosted by Henrik Werdelin, the founder of BarkBox and Prehype.

Location:

United States

Description:

A podcast where we speak to people who have done something unique and entrepreneurial. Anything from product development to social engineering to how to launch new ventures while staying sort of sane. This podcast is often a 'walk-and-talk' conversation between entrepreneurs in the Prehype family – people building something out of nothing. Prehype co-creates new ventures with VCs and corporations. The Prehype Podcast is hosted by Henrik Werdelin, the founder of BarkBox and Prehype.

Twitter:

@prehype

Language:

English

Contact:

6464849373


Episodes
Ask host to enable sharing for playback control

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

2/20/2024
Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Duration:01:08:54

Ask host to enable sharing for playback control

Using AI in your Company - introducing a new podcast

12/19/2023
As a happy holiday gift - you can now check out Greg's AI for Business Mini-MBA with a nice 20% off. Use code BEYONDAI.

Duration:00:47:42

Ask host to enable sharing for playback control

Getting Started in Entrepreneurship with ForThem Founder Kylo Freeman

11/16/2022
On this week’s episode, we talk with Kylo Freeman, the Founder of ForThem (https://www.forthem.com/), a wellness company serving the LGBTQIA+ community. We discuss everything from Kylo’s background, her struggles with entrepreneurship, how she ended up getting started, and how she is able to execute. Kylo’s company, For Them, is a pioneering venture for queer, trans, and non-binary people - one that Freeman hopes will move the needle for LGBTQIA+ people and create a space that helps them...

Duration:00:43:40

Ask host to enable sharing for playback control

Starting Businesses and Entrepreneurial Resourcefulness with Founding Prehype Partner and BARK Co-Founder - Henrik Werdelin

11/9/2022
Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an investor, founder, and advisor. His experience ranges from being an Entrepreneur in Residence at Index Ventures to working with, advising or investing in start-ups like HotPotato (now Facebook), GoTryItOn (now Rent the Runway), ReadMill (now DropBox) and Sunrise (now Microsoft). Before being an entrepreneur/angel, Werdelin was Vice President of Product Development and Strategy for MTV Networks International spearheading the development of many of MTV's award-winning products. He is a frequent speaker at top-tier business schools and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. He is Danish but lives in the US with his family, where he was named among the Top 100 most Creative by the industry magazine Fast Company and Silicon Alley Insider’s '100 People in Tech’.

Duration:00:28:35

Ask host to enable sharing for playback control

Relationship Capital - The durable advantage of defining your business by who you serve (not what you do)

11/22/2021
Guests: Mario Gabriele (https://twitter.com/mariogabriele) Ben Bajarin (https://twitter.com/BenBajarin) Produced by Nicholas Thorne - https://twitter.com/thorneny Henrik Werdelin - https://twitter.com/werdelin Prehype also posts on Twitter https://twitter.com/prehype. Please tweet at us for questions or comments.

Duration:00:38:23

Ask host to enable sharing for playback control

Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.

11/22/2020
Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company - this podcast series aims to capture what they did and what they learned. In this episode, we sit down with Romain Rousseau who is one of the co-founders of COOP by Ryder. COOP is the attempt at creating an “Airbnb for trucks” - as in creating a marketplace for underutilized truck capacity. Romain is also the Group Director of Digital Innovation at Ryder, a Miami Heat (and Lakers) fan and based in Miami, Florida, although originally from France. We discuss the origins of COOP by Ryder, what initially enabled Romain to start - and what were key factors for him and the team to test and scale the new business. Romain will share his thoughts in how he built the team from within, how they chose to validate their idea and how they approached the supply & demand dynamics of their marketplace. Produced by: Philip Petersen / twitter.com/pippipsi prehype:prehype.com & twitter.com/prehype

Duration:00:41:00

Ask host to enable sharing for playback control

Why new IA platform GPT3 is worth paying attention to for entrepreneurs and non techs. A blog post summery and discussion.

8/12/2020
Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com Manuel Araoz: twitter.com/maraoz and maraoz.com/ Nicholas Thorne: twitter.com/thorneny and medium.com/@thorneny Damion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.com M.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing since bitcoin Click here to BUY Henrik’s book The Acorn Method

Duration:00:16:53

Ask host to enable sharing for playback control

New format: Audio summeries of must read blog posts. First, how to be good at everything from Super Organizers

7/27/2020
While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format. For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019. Henrik: twitter.com/werdelin and hellohenrik.com| Prehype: prehype.com Dan Shipper: twitter.com/danshipper and danshipper.com Super Organizers: https://superorganizers.substack.com/ 8 +1 System: https://medium.com/@werdelin/the-quest-to-be-good-at-everything-898524cfc3f3 Click here to BUY Henrik’s book The Acorn Method

Duration:00:04:15

Ask host to enable sharing for playback control

How companies can grow in uncertain times - a new book about entrepreneurship inside organizations

4/27/2020
As cities shut down and people engage in social distancing, we are taking a new approach to his podcast. In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method. Enjoy a sample of the first few pages of the audio book and begin to explore his concept of building businesses within your existing business. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to learn how to build a forest—not just a bigger tree. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com The Acorn Method: https://hellohenrik.com/book and https://twitter.com/TheAcornMethod Click here to BUY the BOOK

Duration:00:11:04

Ask host to enable sharing for playback control

Best of 2019 - highlights from incredible entrepreneurs building scalable solutions in industries ranging from Space, over AI, Fashion and Food delivery

1/3/2020
In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year. Ian Hogarth - IA - 00:27 Julie Thibault - Fashion/Chanel - 03:04 Dan Harris - Meditation - 05:15 Noah Fram-schwartz - Amazon - 09:15 Bradley Horowitz - Google Incubations - 13:01 Noah Glass - Olo - 17:14 Gabe Whaley - Internet Trolling - 21:12 Stacie Grissom - Content/Barkbox - 25:49 Produced and hosted by: Henrik Werdelin - https://twitter.com/werdelin and https://hellohenrik.com/ Prehype: https://prehype.com/ Editor: Thomas Smedegaard - http://www.smedegaard.me

Duration:00:29:07

Ask host to enable sharing for playback control

How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom

10/30/2019
Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Duration:00:28:32

Ask host to enable sharing for playback control

How to Reinvent Retail with Community and Experiences

9/27/2019
Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today. Julie Thibault is an entrepreneur and the Global Fragrance and Beauty Innovation Lead at CHANEL. https://www.linkedin.com/in/julie-thibault-9956241/ Produced and hosted by: Henrik Werdelin - https://twitter.com/werdelin and https://hellohenrik.com/ Prehype: https://prehype.com/ Editor: Thomas Smedegaard - http://www.smedegaard.me Ice cream store https://www.milkandcreambar.com/

Duration:00:28:17

Ask host to enable sharing for playback control

Making decapitated swan floats and other Fame Producing Products. A walk with Mr. MSCHF, the white hat troll behind many of the internet famous memes

8/6/2019
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape. Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more about swans with no heads and how to make products sell in an ever wilder internet world. You can read more from him here @Gabriel_Whaley and here https://mschf.xyz/ Produced by: Henrik Werdelin Henrik: @werdelin and hellohenrik.com Prehype: prehype.com

Duration:00:30:37

Ask host to enable sharing for playback control

How to build entrepreneurial persistence

6/21/2019
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Henrik chats with Noah Glass about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game! This Noah Glass is not the co founder of Twitter. This is Noah H Glass, founder and CEO of Olo. For the past decade Noah has quietly build one of the most impressive New York startups called Olo. Its now the interface between restaurants and the on-demand world of food e-commerce. Join the chat about what tricks to use when building a company for the long haul. https://twitter.com/nhglass https://twitter.com/olo Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Duration:00:35:00

Ask host to enable sharing for playback control

Why and how to build corporate incubators

5/12/2019
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation. Bradley Horowitz is is an American entrepreneur and internet executive. He is a vice president at Google. He is one of the few who have been a succesful founder and also worked on well known corporate incubation programs at Google and before that at Yahoo. You can read more from him here https://twitter.com/elatable and see his impressive bio here: https://www.linkedin.com/in/bradleyhorowitz/ Please share if you like it. Produced by: Henrik Werdelin Henrik: http://twitter.com/werdelin and https://hellohenrik.com Prehype: http://prehype.com

Duration:00:41:01

Ask host to enable sharing for playback control

The importance of designing products for the channel they are sold in - and how you can 'out-amazon' Amazon

4/10/2019
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose. Noah Fram-Schwartz is an entrepreneur who loves building things, is obsessed with 3-D printing, and has a knack for “out amazon-ing Amazon.” Noah is the founder of Glimpse. You can read more from him on https://twitter.com/nframschwartz and: https://noahfs.com/ His company is Glimpse; Discover Exploding Trends Before They Take Off: https://meetglimpse.com/ Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com Editor: Thomas Smedegaard - http://www.smedegaard.me

Duration:00:26:32

Ask host to enable sharing for playback control

Mindfulness as a technology for entrepreneurs - a walk in Central Park with Dan Harris

2/21/2019
Dan Harris is the Co-Anchor of @Nightline and weekend @GMA and author/co-founder/host of @10percent Happier (book + app + podcast). You can read more from him here http://twitter.com/danbharris and here https://www.10percenthappier.com/ Please share if you like it. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Duration:00:28:45

Ask host to enable sharing for playback control

Artificial Intelligence, world politics and the entrepreneur's role in it all - a talk with Ian Hogarth

1/30/2019
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology. Ian Hogarth is one of the leading experts in the field of AI and its impact on politics and society. He is also an entrepreneur who co-founded Songkick, the successful concert service that sued TicketMaster (and won) for anti-trust and anti-competitive behavior. Currently, Ian is an angel investor with a focus on startups that use applied machine learning. He is Visiting Professor at ULC in The Institute of Innovation and Public Purpose (IIPP). Join the walk and our conversation about his widely distributed paper ‘AI Nationalism’ and the state of AI and entrepreneurship. You can also read more from Ian on https://twitter.com/soundboy and on his blog https://www.ianhogarth.com/ Produced and hosted by: Henrik Werdelin Henrik: http://twitter.com/werdelin and http://hellohenrik.com Prehype: prehype.com Editor: Thomas Smedegaard - http://www.smedegaard.me

Duration:00:27:44

Ask host to enable sharing for playback control

Mental models and entrepreneurship - a talk with Noah Brier

12/28/2018
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs. Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation, and marketing. You can read more of Noah's thinking on Twitter (twitter.com/heyitsnoah) and on his blog (www.noahbrier.com/).

Duration:00:33:51

Ask host to enable sharing for playback control

Entrepreneures and the New Space Age - a talk with Max Haot

11/23/2018
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York, in this case in the pouring rain. In this episode, Max Haot and Henrik Werdelin discuss the changing landscape of space exploration- and how the entrepreneurs have the potential to leapfrog NASA in the New Space Age. Max Haot is an entrepreneur who believes contribution to space exploration is of the utmost importance for the future of humanity. Enter Haot’s own rocket venture Launcher Space, where he serves as the CEO. Launcher is developing rockets purpose-built for delivering small satellites into orbit. Max's twitter: https://twitter.com/maxhaot Launcher Instagram: https://www.instagram.com/launcherspace/ Produced by: Henrik Werdelin Henrik: http://twitter.com/werdelin and http://hellohenrik.com Prehype: prehype.com

Duration:00:25:40