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twogether Marketing Podcast

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This isn’t a podcast to learn the “top ten ways to use Facebook to promote your small business.” This is a podcast featuring some of the best minds in B2B marketing, talking about the things that matter now. With a wide range of guests, we will explore everything from martech and new media to content marketing, ABM and the creative process itself, always with a focus on technology. And we'd love to add your voice to the mix. Get in touch now if you'd like to take part or just want to comment on what you hear. https://www.wearetwogether.com

This isn’t a podcast to learn the “top ten ways to use Facebook to promote your small business.” This is a podcast featuring some of the best minds in B2B marketing, talking about the things that matter now. With a wide range of guests, we will explore everything from martech and new media to content marketing, ABM and the creative process itself, always with a focus on technology. And we'd love to add your voice to the mix. Get in touch now if you'd like to take part or just want to comment on what you hear. https://www.wearetwogether.com
More Information

Location:

United States

Description:

This isn’t a podcast to learn the “top ten ways to use Facebook to promote your small business.” This is a podcast featuring some of the best minds in B2B marketing, talking about the things that matter now. With a wide range of guests, we will explore everything from martech and new media to content marketing, ABM and the creative process itself, always with a focus on technology. And we'd love to add your voice to the mix. Get in touch now if you'd like to take part or just want to comment on what you hear. https://www.wearetwogether.com

Language:

English


Episodes

Ep.12 What Is a Brand In 2019?

5/5/2019
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What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio producer Harry Radcliffe probes our Head of Copy and Content Stuart Constable and Senior Account Director Mike Singleton for answers. After this podcast you will have plenty to think about until out return on the 3rd of June.

Duration:00:28:08

Ep.11 What Happened To Digital Marketing?

4/28/2019
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We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS. In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels? And if that's true, how do you make them work for you? This is essential listening if you care about your audience, analytics and John Lewis adverts

Duration:00:32:04

Ep.10 The Importance Of Channel Engagement

4/21/2019
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Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why are we throwing them around? In this seven-minute podcast, Uzma Ullah, our Senior account manager at Partnermarketing.com, unpacks channel engagement. (which by the way is certainly NOT a dark art).

Duration:00:07:27

Ep.9 Data in 5

4/14/2019
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Data is scary, data is boring. We know. That's why we dragged our head of Martech John Breedon into the studio to teach us how to implement data into your business, in just 5 steps, and wrap it up in just 5 minutes.

Duration:00:05:24

Ep.8 Putting more RPM in your ABM

4/7/2019
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What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based Marketing (ABM)? Client Services Director Minaz Tejani discusses his latest ABM industry findings with Account Manager and ABM Lead Sara Foxley.

Duration:00:15:30

Ep.7 The Stock Image Exchange

4/1/2019
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In this episode we ask the question "Is a campaign without images better than a campaign with bad stock photos?" The result was a thoughtful and insightful conversation between our Senior Art Director Rintje Barnes and Head of Copy & Content Stuart Constable, provoking some fresh thinking about creative strategy and how stock photography can still enable impactful and unique campaigns.

Duration:00:20:07

Ep.6 Marketing to Millennials

3/24/2019
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Get your emojis at the ready. This podcast is a conversation with between our audio producer Harry Radcliffe, our CTO Jon Busby, and our Marketing manager Alex Webber about how to market to millennials.

Duration:00:19:40

Ep.3 Supercharge your ABM

3/3/2019
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Minaz Tejani and Sara Foxley discuss their top 5 ways to supercharge your ABM strategy.

Duration:00:15:12

Ep.2 Simplifying your martech approach

2/25/2019
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In this podcast we continue the discussion about martech, this time focusing on the small and practical steps that you can take to either begin, or get the most out of your martech approach

Duration:00:26:04

Ep.1 The world of martech

2/18/2019
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In this podcast, our head of Martech John Breedon talks to our head of Copy and Content Stuart Constable. Together, they explore the complex world of marketing technology.

Duration:00:27:57