
Premium
Opening Credits
12/31/2024
INTRODUCTION: The Power of One Idea
12/31/2024
CHAPTER ONE: Why Ideas Spread — And Most Don’t
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CHAPTER TWO: The Positioning Problem Most Entrepreneurs Miss
12/31/2024
CHAPTER THREE: How To Identify The Core Idea Buried In Your Work
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CHAPTER FOUR: Simplicity That Sells — The Power of a Singular Focus
12/31/2024
CHAPTER FIVE: The Intersection of Personal Truth and Market Need
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CHAPTER SIX: From Obscurity To Obsession — Becoming The Go-To Name
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CHAPTER SEVEN: Naming Your Idea So It Owns Mental Real Estate
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CHAPTER EIGHT: Turning Your Idea Into A Movement
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CHAPTER NINE: The Psychology Behind Why People Share Ideas
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CHAPTER TEN: Positioning In A Noisy Market — Standing Out Without Shouting
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CHAPTER ELEVEN: Content That Reinforces, Not Dilutes, Your Position
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CHAPTER TWELVE: Productizing Your One Idea For Leverage
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CHAPTER THIRTEEN: Defending Your Position in a Competitive Market
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CHAPTER FOURTEEN: Scaling Your Position For Lasting Impact
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CHAPTER FIFTEEN: Maintaining Authority in an Ever-Changing Market
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CHAPTER SIXTEEN: Leveraging Your Authority To Expand Your Influence
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CHAPTER SEVENTEEN: Building a Legacy Beyond Your Position
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CHAPTER EIGHTEEN: The Quiet Power of Consistency: Sustaining Your Position Long-Term
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CHAPTER NINETEEN: Becoming the Category: When Your Idea Defines the Market Itself
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CHAPTER TWENTY: Final Positioning—Living the Idea, Leading the Movement, Leaving the Mark
12/31/2024
Closing Credits
12/31/2024