Building Connections: Effective Strategies for Lasting Sales Triumph
Deon Davila
This audiobook is narrated by a digital voice.
This insightful book delves into the art of forging meaningful connections with clients, providing key strategies that lead to lasting and impactful relationships. Discover how to build trust, engage customers on a deeper level, and tailor your approach to effectively meet their needs. With expert advice and practical techniques, this indispensable resource equips you with the tools necessary to achieve outstanding sales results and establish yourself as a true industry leader.
Duration - 7h 27m.
Author - Deon Davila.
Narrator - Digital Voice Mary G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Autumn Gibbons ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. This insightful book delves into the art of forging meaningful connections with clients, providing key strategies that lead to lasting and impactful relationships. Discover how to build trust, engage customers on a deeper level, and tailor your approach to effectively meet their needs. With expert advice and practical techniques, this indispensable resource equips you with the tools necessary to achieve outstanding sales results and establish yourself as a true industry leader. Duration - 7h 27m. Author - Deon Davila. Narrator - Digital Voice Mary G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Autumn Gibbons ©.
Language:
English
- Defining customer relationship management (CRM) 8
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- Evolution and history of CRM 13
Duración:00:04:05
- Importance of CRM in sales success 17
Duración:00:04:38
Chapter 2: Understanding Customer Relationship Management 21
Duración:00:05:56
- The concept of CRM 27
Duración:00:03:55
- Key principles and components 31
Duración:00:03:47
- Benefits of CRM in enhancing sales 35
Duración:00:04:04
- Challenges faced in implementing CRM strategies 39
Duración:00:04:27
Chapter 3: Identifying Target Customers 43
Duración:00:06:26
- Importance of identifying target customers 49
Duración:00:03:45
- Techniques for segmenting target customers 53
Duración:00:03:38
- Key factors to consider while identifying 57
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target customers 61
Duración:00:00:23
- Case studies illustrating effective targeting 62
Duración:00:05:04
Chapter 4: Building Customer Databases 67
Duración:00:05:22
- Importance of customer databases in CRM 73
Duración:00:04:52
- Types of customer information to collect 78
Duración:00:04:18
- Strategies for building and maintaining a customer database 82
Duración:00:05:29
- Maximizing the use of customer data 87
Duración:00:04:18
Chapter 5: Customer Analytics and Data Mining 91
Duración:00:05:08
- The role of analytics in CRM 96
Duración:00:04:02
- Understanding customer data mining 100
Duración:00:04:18
- Leveraging customer analytics for effective sales strategies 104
Duración:00:04:52
- Implementing data-driven decision making 109
Duración:00:03:55
Chapter 6: Enhancing Customer Experience 113
Duración:00:05:03
- Importance of customer experience in CRM 118
Duración:00:04:04
- Developing a customer-centric approach 122
Duración:00:04:02
- Techniques for improving customer satisfaction and loyalty 126
Duración:00:03:49
- Case studies showcasing remarkable customer experiences 130
Duración:00:03:38
Chapter 7: Implementing Customer Loyalty Programs 134
Duración:00:05:43
- The significance of customer loyalty 140
Duración:00:04:27
- Different types of loyalty programs 144
Duración:00:04:28
- Creating and managing effective loyalty programs 149
Duración:00:05:14
- Measuring the success of loyalty initiatives 154
Duración:00:04:51
Chapter 8: Integrating Sales Channels 159
Duración:00:06:21
- Introduction to multichannel sales 166
Duración:00:04:09
- Effective integration and coordination of sales channels 170
Duración:00:04:16
- Leveraging technology for channel integration 174
Duración:00:04:07
- Case studies illustrating successful channel integration projects 178
Duración:00:04:52
Chapter 9: Sales Force Automation and CRM Tools 183
Duración:00:05:06
- Understanding sales force automation 188
Duración:00:04:19
- Exploring CRM tools and software 192
Duración:00:04:20
- Implementing and optimizing sales force automation systems 196
Duración:00:04:59
- Overcoming challenges in adopting CRM technology 201
Duración:00:05:06
Chapter 10: Sales Forecasting and Demand Planning 206
Duración:00:03:55
- Importance of accurate sales forecasting 210
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- Techniques for effective demand planning 215
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- Leveraging CRM data for sales forecasting 219
Duración:00:03:42
- Best practices in sales forecasting and demand planning 223
Duración:00:05:02
Chapter 11: Managing the Customer Lifecycle 228
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- Understanding the customer lifecycle 235
Duración:00:04:21
- Mapping the customer journey 239
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- Strategies for acquiring and retaining customers 243
Duración:00:04:58
- Developing effective customer lifecycle management frameworks 248
Duración:00:04:17
Chapter 12: Customer Relationship Management in B2B Sales 252
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- Unique considerations in B2B CRM 255
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- Strategies for nurturing long-term relationships in B2B sales 260
Duración:00:05:14
- Key differences between B2C and B2B CRM 265
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- Case studies showcasing successful B2B CRM implementations 269
Duración:00:04:18
Chapter 13: Solving Customer Problems with CRM 274
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- Utilizing CRM for effective problem-solving 279
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- Techniques for addressing customer issues 283
Duración:00:04:11
- Implementing a customer-centric approach to problem-solving 287
Duración:00:04:12
- Case studies illustrating successful problem-solving techniques 291
Duración:00:04:36
Chapter 14: Personalization and Customization in CRM 296
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- The importance of personalization in CRM 300
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- Strategies for personalized communication 305
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-Customization techniques to meet individual customer needs 309
Duración:00:04:51
- Metrics for measuring personalization effectiveness 314
Duración:00:05:15
Chapter 15: Customer Advocacy and Referral Programs 319
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- The role of customer advocacy in CRM 323
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- Creating effective customer referral programs 327
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- Identifying and nurturing brand advocates 332
Duración:00:04:06
- Measuring the impact of advocacy and referrals 336
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Chapter 16: Social Media and CRM 341
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- Understanding the impact of social media on CRM 346
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- Platforms and tools for social media CRM 351
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- Leveraging social media for customer engagement 356
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- Monitoring and managing customer feedback on social platforms 360
Duración:00:03:50
Chapter 17: Aligning CRM with Business Objectives 364
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- Integrating CRM with overall business strategy 370
Duración:00:03:58
- Developing CRM goals and metrics 374
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- Aligning CRM initiatives with sales and revenue objectives 379
Duración:00:04:59
- Best practices for successful CRM alignment 384
Duración:00:05:33
Chapter 18: Managing CRM Implementation 389
Duración:00:03:57
- Getting started with CRM implementation 393
Duración:00:06:39
- CRM implementation best practices 399
Duración:00:06:38
- Managing change during the CRM implementation process 405
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- Evaluating and optimizing CRM performance 409
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Chapter 19: Measuring and Evaluating CRM Success 414
Duración:00:05:15
- Importance of measuring CRM success 419
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- Key performance indicators (KPIs) for evaluating CRM initiatives 424
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- Techniques for analyzing CRM data and measuring ROI 428
Duración:00:04:34
- Continuously improving CRM performance 432
Duración:00:04:15
Chapter 20: Conclusion 435
Duración:00:00:01
- Recap of key CRM strategies discussed 436
Duración:00:04:33
- Final thoughts on long-term sales success through CRM 440
Duración:00:04:02
- Encouragement for readers to implement CRM effectively 444
Duración:00:05:40