Customer Magnet: Strategies For Attracting And Keeping Profitable Clientele
Stella Rose Murphy
This audiobook is narrated by a digital voice.
This concise yet comprehensive guide provides practical insights and steps to help you bypass conventional approaches and instead thrive in today's highly competitive market. Learn how to craft compelling marketing campaigns, build strong client relationships, and develop strategies that both attract and retain profitable clients. By implementing these proven methods, you will reach new heights of customer satisfaction and loyalty, ensuring a continuous flow of business growth and success. Whether you are a small startup or an established organization, this book will equip you with the tools and mindset necessary to become a customer magnet in your industry.
Duration - 4h 45m.
Author - Stella Rose Murphy.
Narrator - Digital Voice Archie G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Leonard Greenway ©.
Location:
United States
Networks:
Stella Rose Murphy
Digital Voice Archie G
Leonard Greenway
English Audiobooks
INAudio Audiobooks
Description:
This audiobook is narrated by a digital voice. This concise yet comprehensive guide provides practical insights and steps to help you bypass conventional approaches and instead thrive in today's highly competitive market. Learn how to craft compelling marketing campaigns, build strong client relationships, and develop strategies that both attract and retain profitable clients. By implementing these proven methods, you will reach new heights of customer satisfaction and loyalty, ensuring a continuous flow of business growth and success. Whether you are a small startup or an established organization, this book will equip you with the tools and mindset necessary to become a customer magnet in your industry. Duration - 4h 45m. Author - Stella Rose Murphy. Narrator - Digital Voice Archie G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Leonard Greenway ©.
Language:
English
Chapter 1: Introduction 7
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- Importance of service marketing 8
Duración:00:03:06
- Significance of customer attraction and retention 11
Duración:00:03:17
Chapter 2: Understanding the Service Marketing Landscape 14
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- Differentiation between goods and services 19
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- Characteristics of services and related implications 22
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- Service industries and their unique challenges 28
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- The service marketing mix approach 31
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Chapter 3: Developing a Service Marketing Strategy 35
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- Setting clear marketing objectives 38
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- Conducting a situation analysis 41
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- Segmenting and targeting the market 44
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- Positioning the service in the market 47
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Chapter 4: Creating Value for Service Customers 50
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- Understanding customer needs and expectations 53
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- Designing and delivering customer-focused experiences 56
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- Personalization and customization in service marketing 60
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- Utilizing technology to enhance value delivery 63
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Chapter 5: Building a Service Culture 66
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- Importance of service culture for customer retention 70
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- Defining and embedding service-oriented values 73
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- Empowering employees to provide excellent service 79
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- Communicating and reinforcing the service culture 82
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Chapter 6: Managing Service Quality 85
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- Dimensions and frameworks for evaluating service quality 88
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- Monitoring and measuring service quality 91
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- Quality control and continuous improvement 94
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- Handling service failures and complaints effectively 97
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Chapter 7: Customer Relationship Management (CRM) in Services 100
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- Understanding the customer relationship lifecycle 105
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- Implementing CRM strategies and systems 108
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- Enhancing customer loyalty and retention 112
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- Strategies for dealing with difficult and dissatisfied customers 116
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Chapter 8: Pricing, Positioning, and Promoting Services 119
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- Pricing strategies for services 122
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- Positioning the service in the market 126
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- Creating effective marketing communications campaigns 129
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- Leveraging social media and digital marketing in services 132
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Chapter 9: Distributing and Delivering Services 135
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- Choosing the appropriate distribution channels 138
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- Managing service delivery processes 141
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- Innovations in service delivery systems 144
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- Logistics and supply chain management in services 147
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Chapter 10: Managing People for Service Success 150
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- Recruitment and selection of service employees 154
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- Training and development for service excellence 157
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- Motivating and empowering service personnel 160
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- Managing employee performance and feedback 163
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Chapter 11: Managing Service Innovation and New Service Development 166
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- Importance of innovation in service organizations 171
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- Approaches to service innovation 174
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- Stages of the new service development process 178
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- Overcoming challenges in implementing new services 181
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Chapter 12: Measuring and Improving Customer Satisfaction 184
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- Customer satisfaction measurement tools and techniques 187
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- Understanding customer expectations and perceptions 190
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- Implementing customer feedback and satisfaction surveys 193
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- Using customer satisfaction data for service improvement 197
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Chapter 13: Managing Service Recovery 200
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- Importance of service recovery in maintaining customer loyalty 203
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- Strategies for effective service recovery 206
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- Empowering employees to resolve service failures 209
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- Implementing a customer-centric service recovery culture 212
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Chapter 14: Enhancing Customer Loyalty and Retention 215
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- Understanding the economics of customer retention 218
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- Developing effective loyalty programs and strategies 221
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- Building emotional connections with customers 225
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- Measuring and managing customer loyalty 229
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Chapter 15: Managing the Customer Experience 232
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- Understanding the concept of the customer journey 238
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- Designing and managing touchpoints across the customer journey 242
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- Mapping and improving the customer experience 245
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- Leveraging technology for a seamless customer experience 249
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Chapter 16: Ethical and Social Responsibility in Service Marketing 252
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- Important ethical dimensions in service marketing 255
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- Consumer protection and regulatory aspects 258
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- Sustainable and responsible business practices 261
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- Corporate social responsibility initiatives in service organizations 265
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Chapter 17: International Service Marketing 268
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- Challenges and opportunities in international service marketing 272
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- Adapting services to different cultural contexts 276
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- Global service delivery and standardization vs. localization 279
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- Internationalization strategies for service organizations 282
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Chapter 18: Service Marketing in the Digital Age 285
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- Impact of technological advancements on service marketing 288
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- Utilizing data analytics for personalized service marketing 291
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- Harnessing artificial intelligence and automation in services 294
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- Developing digital-first service marketing strategies 298
Duración:00:03:05
Chapter 19: Conclusion 301
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- Key takeaways for attracting and retaining customers in service marketing 302
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- Future trends and challenges in service marketing 305
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