Ecommerce Edge: Mastery Of Online Marketplaces
Alisa Nicholson
This audiobook is narrated by a digital voice.
Whether you are a novice or already have some experience, this book equips you with the knowledge and skills needed to navigate various online marketplaces successfully. The author's expertise shines through as they provide in-depth insights into the strategies and techniques essential for sustainable growth and maximum profitability. From understanding the fundamentals of online marketplaces to optimizing product listings, managing inventory, and leveraging analytics, this book covers it all. With practical examples and real-world case studies, readers will gain a deeper understanding of the ecommerce landscape and learn how to apply proven techniques to boost sales and stay ahead of the competition.
Duration - 5h 30m.
Author - Alisa Nicholson.
Narrator - Digital Voice Anya G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Steven E Doty ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Whether you are a novice or already have some experience, this book equips you with the knowledge and skills needed to navigate various online marketplaces successfully. The author's expertise shines through as they provide in-depth insights into the strategies and techniques essential for sustainable growth and maximum profitability. From understanding the fundamentals of online marketplaces to optimizing product listings, managing inventory, and leveraging analytics, this book covers it all. With practical examples and real-world case studies, readers will gain a deeper understanding of the ecommerce landscape and learn how to apply proven techniques to boost sales and stay ahead of the competition. Duration - 5h 30m. Author - Alisa Nicholson. Narrator - Digital Voice Anya G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Steven E Doty ©.
Language:
English
Chapter 1: Introduction 5
Duración:00:00:01
- Definition of e-commerce 6
Duración:00:04:44
- Importance of online selling platforms 11
Duración:00:05:09
Chapter 2: The Evolution of E-commerce 17
Duración:00:05:13
- Historical background of e-commerce 23
Duración:00:04:54
- Overcoming initial challenges 29
Duración:00:04:08
- Growth and development of online selling platforms 34
Duración:00:04:50
Chapter 3: Understanding Online Selling Platforms 40
Duración:00:05:21
- different online selling platforms 47
Duración:00:04:14
- Popular platforms for individuals and businesses 52
Duración:00:03:21
Chapter 4: Setting Up an Online Store 56
Duración:00:04:33
- Preparing for selling online 62
Duración:00:04:27
- Selecting the right online selling platform 67
Duración:00:06:00
- Step-by-step guide for setting up an online store 74
Duración:00:04:11
Chapter 5: Creating an Effective Product Listing 80
Duración:00:04:15
- Strategies for product listing optimization 85
Duración:00:04:54
- Writing compelling product descriptions 91
Duración:00:04:30
- Presenting high-quality product images 96
Duración:00:04:10
Chapter 6: Managing Inventory and Fulfillment 101
Duración:00:04:42
- Inventory management techniques 107
Duración:00:04:57
- Choosing the appropriate fulfillment method 112
Duración:00:04:27
- Streamlining order processing and shipping 117
Duración:00:04:25
Chapter 7: Best Practices for Customer Service 122
Duración:00:06:18
- Importance of exceptional customer service 129
Duración:00:04:15
- Strategies for effectively handling customer inquiries 134
Duración:00:04:05
- Building a strong relationship with buyers 139
Duración:00:03:52
Chapter 8: Marketing and Promoting Your Online Store 144
Duración:00:04:56
- Creating a marketing plan 150
Duración:00:03:41
- Leveraging social media platforms 154
Duración:00:04:42
- Utilizing digital marketing techniques 159
Duración:00:04:50
Chapter 9: Analyzing Sales and Performance 164
Duración:00:04:26
- Tracking and analyzing sales data 169
Duración:00:04:37
- Measuring key performance indicators 174
Duración:00:03:41
- Making data-driven decisions for improvement 178
Duración:00:03:34
Chapter 10: Optimizing for Search Engines 182
Duración:00:04:44
- Understanding search engine optimization (SEO) 188
Duración:00:03:46
- Techniques to improve website visibility 192
Duración:00:04:34
- Utilizing keywords and metadata effectively 197
Duración:00:04:20
Chapter 11: Expanding Your Reach through Multichannel Selling 202
Duración:00:05:28
- Exploring additional online selling platforms 209
Duración:00:04:51
- Benefits and challenges of multichannel selling 214
Duración:00:05:12
- Strategies for successful expansion 220
Duración:00:04:49
Chapter 12: Dealing with Customer Feedback and Reviews 226
Duración:00:06:03
- Managing customer feedback and reviews 234
Duración:00:04:16
- Techniques for handling negative feedback 239
Duración:00:04:40
- Leveraging positive reviews 245
Duración:00:05:06
Chapter 13: Cybersecurity and Fraud Prevention 251
Duración:00:04:33
- Importance of protecting online stores from cyber threats 256
Duración:00:04:19
- Implementing security measures 261
Duración:00:03:59
- Strategies for preventing fraud 266
Duración:00:04:30
Chapter 14: International E-commerce 271
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- Exploring global markets for selling online 276
Duración:00:04:01
- Addressing international shipping challenges 281
Duración:00:04:32
- Expanding your business on an international scale 286
Duración:00:05:26
Chapter 15: Mobile Commerce (m-Commerce) 292
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- mobile commerce 298
Duración:00:05:12
- Optimizing online stores for mobile devices 304
Duración:00:04:32
- Utilizing mobile marketing strategies 309
Duración:00:03:32
Chapter 16: Legal and Regulatory Considerations 313
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- Understanding legal obligations for online sellers 318
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- Compliance with consumer protection laws 323
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- Intellectual property rights and infringement 328
Duración:00:06:02
Chapter 17: The Future of E-commerce 334
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- Emerging trends in online selling 340
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- Predictions for the future of e-commerce 347
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- Opportunities and challenges ahead 353
Duración:00:04:11
Chapter 18: Case Studies: Successful E-commerce Stories 357
Duración:00:05:21
- Examples of businesses thriving in the e-commerce industry 363
Duración:00:04:52
- Lessons learned from their experiences 369
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- Applying their strategies to achieve success 374
Duración:00:04:03
Chapter 19: Conclusion 378
Duración:00:00:01
- Final thoughts on mastering online selling platforms 379
Duración:00:03:23
- Encouragement to start or enhance e-commerce journey 383
Duración:00:04:35