Employee Advocacy: 101 Cheat Codes
Bradley Keenan
101 Employee Advocacy Cheat Codes provides exactly what it says on the tin: 101 expert tips for launching, managing, and scaling an employee advocacy program.
Discover the secrets to maximizing the effectiveness of employee advocacy from day 1, no technology required.
This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees.
Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates.
It’s time to empower employees to become thought leaders, benefiting their careers while enabling you to reach business goals.
From identifying and nurturing brand champions to crafting compelling content and measuring success, Bradley Keenan covers it all.
With experience launching hundreds of employee advocacy programs, Bradley's actionable insights and real-world examples will empower you to create a thriving advocacy culture within your organization.
Duration - 2h 32m.
Author - Bradley Keenan.
Narrator - Bradley Keenan.
Published Date - Wednesday, 25 January 2023.
Copyright - © 2023 Bradley Keenan ©.
Location:
United States
Description:
101 Employee Advocacy Cheat Codes provides exactly what it says on the tin: 101 expert tips for launching, managing, and scaling an employee advocacy program. Discover the secrets to maximizing the effectiveness of employee advocacy from day 1, no technology required. This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees. Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates. It’s time to empower employees to become thought leaders, benefiting their careers while enabling you to reach business goals. From identifying and nurturing brand champions to crafting compelling content and measuring success, Bradley Keenan covers it all. With experience launching hundreds of employee advocacy programs, Bradley's actionable insights and real-world examples will empower you to create a thriving advocacy culture within your organization. Duration - 2h 32m. Author - Bradley Keenan. Narrator - Bradley Keenan. Published Date - Wednesday, 25 January 2023. Copyright - © 2023 Bradley Keenan ©.
Language:
English
Opening Credits
Duration:00:00:14
Introduction
Duration:00:02:49
1. Choose the Most Motivated Person to Run Your Program.
Duration:00:02:07
2. Get the Fundamentals in Place Before Technology: Culture + Content.
Duration:00:01:57
3. Give Your Advocacy Program Its Own Identity.
Duration:00:01:38
4. Communicate the Shift to Social.
Duration:00:01:13
5. Social Media Is Work, So Allow Use During Work Hours.
Duration:00:01:10
6. Create an Advocacy-Ready Social Media Policy.
Duration:00:01:36
7. Send Program Invites From the Most Senior Person Possible.
Duration:00:01:16
8. “Is This Thing On?!”: Send Program Invite Reminders.
Duration:00:01:09
9. Failing to Plan Is Planning to Fail… Create a Game Plan!
Duration:00:01:44
10. Get Set to Spread the Word: Create a Comms Plan.
Duration:00:01:16
11. Create Personas for Your Potential Advocates to Begin to Understand Them.
Duration:00:02:59
12. Now Establish Your ‘Ideal Advocate Profiles’.
Duration:00:01:32
13. Provide a ‘Get Started With Social’ Kit.
Duration:00:01:55
14. People Are Busy! Make Sharing Content Easy.
Duration:00:01:34
15. A Strong Personal Brand Is Priceless. Make Sure Employees Know That!
Duration:00:01:32
16. Discover the Content That Resonates Most With Employees.
Duration:00:01:13
17. Lead by Example: Employee Advocacy Starts With You.
Duration:00:00:52
18. Don’t Waste Your Time Trying to Convert Non-believers at First.
Duration:00:01:42
19. Make Advocacy Part of Employee Onboarding From Day One!
Duration:00:01:30
20. Encourage Participation, but Don’t Force It.
Duration:00:01:08
21. Everyone Influences Someone. Don’t Be Too Picky.
Duration:00:00:59
22. Recruit, Onboard, and Recruit Some More!
Duration:00:01:43
23. No One Really Knows Who Their Most Powerful Advocates Will Be.
Duration:00:01:07
24. Hear Me Out: Advocacy Isn’t Just for Employees.
Duration:00:01:39
25. Go Old School: Promote Your Advocacy Program in Person.
Duration:00:02:11
26. Company Culture Is Everything. Employees That Feel Valued Will Naturally Become Advocates.
Duration:00:01:02
27. Leave No Advocate Behind: Some Will Need More Guidance Than Others.
Duration:00:01:33
28. Record Your Training Sessions.
Duration:00:02:09
29. Time Is Money: Demonstrate How Advocacy Helps Salespeople Hit Sales Quotas.
Duration:00:01:52
30. Spread the Word! Let Advocates Invite Their Colleagues.
Duration:00:01:20
31. More People = More Results. Think Big.
Duration:00:01:51
32. LinkedIn Feed Full of Your Company Content? Don’t Worry, You’re Not Overdoing It.
Duration:00:01:31
33. Rome Wasn’t Built in a Day: The Key to Community Building Is Consistency!
Duration:00:01:37
34. Good Things Come to Those Who Wait, So Be Patient.
Duration:00:01:10
35. Don’t Worry About the Initial Dropoff. It Happens to Everybody!
Duration:00:01:50
36. Cap It: Limit Your Employees’ Daily Shares.
Duration:00:01:30
37. Push Reality via Digital: Promote In-Person Events.
Duration:00:01:31
38. Everyone Has an Opinion, So Don’t Fear Bad Reactions.
Duration:00:01:13
39. Know When Your Audience Is Active and Post When It Counts!
Duration:00:01:41
40. Promote Job Ads Without Spending a Dime.
Duration:00:01:14
41. Trust Your People! They Know What They’re Doing.
Duration:00:01:05
42. Internal Comms and Employee Advocacy Are Not the Same.
Duration:00:02:21
43. Sharing Is Caring! Re-sharing Is… Not.
Duration:00:00:49
44. Integrate… but Only When It Adds Value.
Duration:00:01:37
45. Advocacy Works in Regulated Industries. You Just Need to Adjust Your Strategy.
Duration:00:01:28
46. Get a Boost From Within: Encourage Engagement on Company Posts.
Duration:00:01:15
47. Avoid Future Headaches: Don’t Overcomplicate Content Segmentation.
Duration:00:01:53
48. Schedule Content Ahead of Time. Your Future Self Will Thank You.
Duration:00:00:59
49. Categorize & Define Your Content Sources Clearly.
Duration:00:02:17
50. Keep It Real!: Don’t Write Posts Like a Company Spokesperson.
Duration:00:01:12
51. It’s Not All About You: Keep Your Content Varied.
Duration:00:01:46
52. Don’t Be Scared of Emojis.
Duration:00:01:32
53. One Size Doesn’t Fit All: Be Conscious of How Social Channels Vary.
Duration:00:00:58
54. Promote Authenticity by Encouraging Strong POVs..
Duration:00:01:07
55. Mix It Up!: Write Multiple Post Captions With Varying Tones.
Duration:00:01:16
56. Focus on Professional Social Media Channels. It’s More Likely to Be Accepted by Employees, and Reach the Right Audience.
Duration:00:01:41
57. Use AI to Speed Up Content Creation, but Don’t Depend on It.
Duration:00:01:54
58. Comments Are Engagement Gold. Respond to Them!
Duration:00:01:05
59. Use ‘Evergreen Content’… Then Use It Again.
Duration:00:01:49
60. Break the Chains: Let Employees Create Content.
Duration:00:01:15
61. Work in Harmony: Align Content With Marketing Campaigns.
Duration:00:01:11
62. Showcase Expertise by Sharing Third-Party Content.
Duration:00:01:23
63. Perfection Is the Enemy of Social Media. Consistency Is Key.
Duration:00:01:44
64. Never Scrape the Barrel: Regularly Update Your Media Library.
Duration:00:01:24
65. Provide Hyper-Relevant Content for Each Employee: Set Up ‘Micro-Programs’ by Department or Geography.
Duration:00:01:39
66. Need a Quick Engagement Boost? Share Company Insights.
Duration:00:00:49
67. “Got Any Ideas?”: Encourage Advocates to Suggest Content.
Duration:00:01:20
68. “No Hablo Ingles!”: Make Advocacy Language-Friendly.
Duration:00:01:48
69. Gamification and Prizes Are Great! Just Don’t Rely on Them.
Duration:00:01:43
70. Put a Face to Your Brand With Video Content.
Duration:00:01:17
71. Want an Engagement Boost? Tag Others!
Duration:00:00:49
72. #Overdoing It: Don’t Overuse Hashtags.
Duration:00:01:58
73. You Know Who Loves Clickbait? Nobody. Avoid!
Duration:00:01:09
74. Empower Your Thought Leaders (the MVPs!).
Duration:00:01:54
75. Senior Leadership Participation = Winning.
Duration:00:01:44
76. If Your CEO Isn’t Involved, Make It Happen!
Duration:00:01:21
77. Boost Senior Leadership Posts: Their Content Is Strategically Important.
Duration:00:01:17
78. Eyes on the Prize: Regularly Communicate the Program’s North Star.
Duration:00:00:50
79. Gone but Not Forgotten: Re-engage Dormant Advocates.
Duration:00:01:44
80. Competition Generates Activity: Create Competitive Leaderboards.
Duration:00:01:13
81. Treat Your Advocates Like Clients: Your Goal Is to Help Them Become Thought Leaders.
Duration:00:01:15
82. It’s a Two-way Street: Don’t ‘Use’ Your Advocates.
Duration:00:01:31
83. “You’re Killing It!”: Acknowledge Advocate Success.
Duration:00:00:53
84. Send Kudos to Random Advocates.
Duration:00:01:18
85. Shout It From the Rooftops!: Celebrate the Wins.
Duration:00:01:02
86. Unlock the Power of Positive Habits.
Duration:00:01:08
87. Validate!: Recognize and Engage With Employees on Social Media.
Duration:00:01:21
88. Want to Generate Buzz About Your Program? Share Success Stories, Not Statistics.
Duration:00:00:53
89. Create a Support Network for Your Advocates.
Duration:00:01:44
90. Blow Your Own Mind: Track Total Followers/Connections.
Duration:00:01:23
91. Focus on the Big Picture: Monitor the Macro Results.
Duration:00:00:52
92. Keep a Closer Eye on the Numbers With UTM Tracking.
Duration:00:02:08
93. Track Metrics, but Don’t Forget About Dark Social!
Duration:00:01:32
94. Monitor Advocacy Performance vs. Your Company’s Socials.
Duration:00:01:42
95. Love ROI? Track Earned Media Value.
Duration:00:01:51
96. Keep Building Your Business Case… and Be Ready to Back It.
Duration:00:02:00
97. Keep the Pros Close!: Network With Other Stakeholders.
Duration:00:01:55
98. The Path to Promotion: Use This as a Career Launchpad.
Duration:00:01:21
99. You’re Not Alone!: Network With Program Leaders From Other Companies.
Duration:00:00:58
100. Got Resources? Read Them… and Then Read Them Again.
Duration:00:01:25
101. Learn From the Best!: Case Studies Are Your Friends.
Duration:00:01:09
Conclusion
Duration:00:01:00
Ending Credits
Duration:00:00:13