Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University discusses how SLU has moved away from the spray-and-pray model when it comes to prospective student list buys and found a much more creative and data-driven targeting approach.
Jennifer Fellinger, Vice President of Public Affairs and Marketing at Hope College, talks about all the reasons institutions should take blogging seriously and about how to move from blogging at a small scale to managing a network of blogs.
Mark McConahay, Associate Vice Provost and Registrar at Indiana University – Bloomington and Vice President for Information Technology at AACRAO (The American Association of Collegiate Registrars and Admissions Officers) discusses why colleges and universities should be paying really close attention to the GDPR regulation coming out of the European Union, even outside of international recruitment activities.
Dr. Angela Bell, Associate Vice Chancellor of Research and Policy Analysis at The University System of Georgia discusses how their Zillow-like research tool allows them to better geographically target untapped and underserved students.
Dr. David Troutman, Associate Vice Chancellor for Institutional Research and Decision Support at The University of Texas System, discusses how SeekUT, their free online college and career planning tool is designed to better assist students in degree program selection by helping them understand the complete financial story behind their decision.
Andy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.
Tyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.
Bruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.
Joseph Provenza, Vice President for Technology Services and Chief Information Officer at Flagler College, discusses some incredibly interesting and even counter-intuitive findings from digging into their first-year retention data.
Our guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.
Jon Salvani, Director of Advancement and Team Lead for Chicago Regional Advancement Team at the University of Illinois at Urbana-Champaign, discusses how to game plan for a 10-figure capital campaign using key market approaches, creative fundraising opportunities, advancement ambassadors, and more.
Kyle Judah, Director of Entrepreneurship at University of Colorado Boulder (College of Engineering & Applied Science) discusses the recruitment, corporate, and fundraising benefits of launching entrepreneurship and accelerator programming at your institution.
Kris Hardy, Director of Web and Digital Marketing at Messiah College, discusses how to avoid the “launch and leave it alone” plan for your website, and move to a process of continuous optimization that ensures your website gets better and better between new launches, too.
Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda.
Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a...
Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution.
Find a breakdown of this episode here.
Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.