The Seller's Edge

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd. Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about: 01:26 - The Impact of Branding 02:20 - Educating Consumers about FBA Sellers 04:25 - The Foundation of a Brand 05:27 - Ideal Ways of Knowing Your Customers 06:43 - Balancing Aesthetics with Information 07:36 - Why Having an ‘About Us’ Page is so Important 08:28 - The Risks of Exclusion 09:07 - How Companies Endanger Profits 11:36 - Always Be Authentic 13:06 - Copy vs. Visual Design 15:33 - The Power of Before/After Images 17:03 - How to Use Colors in Branding & Logos 20:17 - Why Brands Fail to Compete 22:13 - The Potential for Growth in E-Commerce Key Takeaways: Know Your Customer And What They Want Establish A Dtc Brand And Sell On Amz Concentrate On Providing Information & Value Be Inclusive Don’t Underestimate Images Be Original To Stand Out. Learn How To Drive Change

Join host Jonathan D’Ambrosio on The Seller’s Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian. Key Takeaways: If you're looking to elevate your ecommerce game, be sure to connect with Jillian and her team at Emarketplace Management. Visit their website at eMarketplaceManagement.com for a free account audit or connect with Jillian Losik directly on LinkedIn. Jillian's LinkedIn: linkedin.com/in/jillian-losik EMM website: https://emarketplacemanagement.com/ Don't miss this opportunity to gain valuable insights and strategies that can help take your online business to new heights. Tune in to The Seller’s Edge with Jonathan D’Ambrosio and stay ahead in the world of ecommerce.

In this episode of The Seller's Edge Podcast, host Jonathan D'Ambrosio explores the inspiring journey of Tina Rajani and Kim Pabla, founders of Tiny Sprouts Foods. Tina and Kim, two passionate mothers and entrepreneurs, share their story of leaving stable corporate jobs to pursue their dream of providing healthier food options for children. From leveraging influencers to scale their brand, navigating the challenges of Amazon, and participating in Whole Foods' LEAP program, Tina and Kim discuss the key strategies and decisions that have led to their success. Join us for a deep dive into the world of children's nutrition and entrepreneurship, and gain valuable insights and inspiration for your own business journey.

In this episode, we sit down with Jana Krekic, Founder and CEO of YLT Translations, to explore global growth strategies for businesses. Jana shares valuable insights into the importance of localization, the challenges of translation, and the impact of AI on language processing. Discover why translating fully into the local language is crucial for maximizing reach, and learn the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key, and explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy. Join us as we delve into the world of international business and uncover the keys to success in global markets. Key Takeaways: Learn why translating fully into the local language is crucial for maximizing reach. Discover the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key. Explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy.

Join host Jonathan D'Ambrosio as he delves into the world of e-commerce strategies with guest Casey Harvey on The Seller's Edge podcast. Explore the future of customer reviews, leveraging platforms beyond Amazon, winning ad strategies, and the truth about gaming the system. Discover key takeaways on leveraging sponsored ads, optimizing for incremental sales, maintaining a steady advertising presence, and the importance of branded keywords. Tune in for valuable insights and the secret to gaming the Amazon algorithm on Spotify, Audible Podcasts, Apple Podcasts, and YouTube.

Welcome to Episode 7 of The Seller’s Edge podcast, where we delve into the fascinating world of ecommerce and entrepreneurship. In this episode, we have the privilege of sitting down with Deed Ziegler, the visionary behind RecPak, a compact meal designed to fuel epic outdoor adventures. Join us as Deed takes us on a journey from the battlefield to the boardroom, sharing the inspiring story of how his experiences leading a sniper platoon in the military ignited his passion for developing nutrient-rich meals for challenging environments. Throughout the conversation, Deed provides invaluable insights into the entrepreneurial journey, touching upon key themes such as resilience, innovation, and purpose-driven entrepreneurship. Here are some highlights from our discussion: Navigating Unfamiliar Territory: Deed opens up about the initial challenges he faced when venturing into the world of food science and nutrition. Despite his background in the military, he humbly acknowledges the learning curve and the importance of seeking guidance from experts in specialized fields. The Power of Customer Feedback: Deed emphasizes the pivotal role of customer feedback in shaping RecPak's evolution. He shares how positive responses from customers fueled his confidence and provided valuable insights for product refinement and business growth. Beyond Financial Success: Reflecting on his entrepreneurial journey, Deed shares his perspective on the evolving definition of success. He highlights the importance of aligning business objectives with broader social missions and values, emphasizing the transformative potential of purpose-driven entrepreneurship. Embracing Unexpected Opportunities: Deed candidly discusses the unexpected twists and turns of entrepreneurship, revealing how his journey with RecPak has led to personal growth and newfound passions. Tune in now and discover the secrets behind RecPak's success!

Explore the complex world of marketing in Episode 6 of The Seller's Edge podcast, where host Jonathan D'Ambrosio engages in a captivating conversation with seasoned digital marketing leader Noam Rifkind. Titled "Scaling Up Marketing Strategies and Taking Risks," this episode unravels valuable insights into the ever-evolving landscape of marketing. Guest Spotlight: Noam Rifkind: Noam Rifkind's transition from archaeology to corporate digital marketing lends a unique perspective to the conversation. His background in archaeology has equipped him with valuable skills in navigating uncertainties in marketing. As a seasoned digital marketing leader, Rifkind brings expertise in content and SEO, emphasizing the importance of adapting to market shifts and striking a balance between data-driven insights and taking creative risks. Noam's insights resonate not only in practical marketing strategies but also in broader principles of adaptability and strategic decision-making, offering valuable guidance for businesses navigating the complexities of the digital age. Key Takeaways: Customer LTV in DTC Marketing: Pivotal role in direct-to-consumer (DTC) strategies. Scaling Challenges: Maintaining internal discipline and adapting to broader audiences. Take Risks: Embrace uniqueness for memorable, standout campaigns. Gather Data: Test, test, and test. White Space: Use competitor research to identify untapped market opportunities. Find a Balance: Navigate data-driven decisions with calculated, well-thought-out risks.

Host Jonathan D'Ambrosio and special guest Emma Schermer Tamir, founder of Marketing by Emma, talk about e-commerce and brand optimization. Find out the secrets to making your brand thrive in e-commerce! From Amazon's transformative push for brand empowerment to the critical role of branding in SEO, discover how focusing on a niche not only opens doors to new opportunities but also cultivates unwavering loyalty. 💡 Key Takeaways: Insights on branding, strategic positioning, and the evolving online marketplace dynamics. Emma's expertise empowers businesses to stand out, win loyal customers, and build unbeatable brands. 🎧 Listen Now: Spotify Apple Podcasts Audible YouTube Optimize Your Brand: Website: https://marketingbyemma.com/ YouTube: https://www.youtube.com/channel/UC_A0CYW-gTE4qR3nWQnkaIg Free Listing Analysis: https://marketingbyemma.com/pages/free-amazon-listing-optimization-analysis

In this insightful episode, our expert guest, Alex, a seasoned professional in Amazon advertising, takes us on a journey through the intricacies of PPC campaigns, retail media, and the elusive 'golden rules' in the ever-evolving e-commerce realm. 🔍 Competitor Analysis and Planning: Dive into the importance of strategic planning and competitor analysis. Learn how understanding your keyword universe and assessing the competitive landscape can shape effective marketing strategies. 🚀 Product Launch Strategy: Uncover the key elements of a successful product launch strategy. Alex shares insights on planning sales, estimating search query volume, and optimizing marketing spend for optimal results. 🔄 Amazon Advertising Changes: Explore the dynamic landscape of Amazon's advertising changes. Understand how new functionalities, while beneficial in the long run, may pose short-term challenges for advertisers managing their spend. 💡 Challenges with New Features: Delve into the challenges of adapting to new advertising features on Amazon. Uncover how these features, though promising, can initially contribute to inefficient spend for advertisers. 🎯 Product Attribution Targeting: Gain valuable insights into product attribution targeting campaigns. Alex details their automatic nature and enhanced flexibility, offering advertisers the ability to dynamically target competitors and specific categories. 💰 Adapting to Increasing CPCs: Shift your perspective on increasing CPCs. Instead of viewing it negatively, learn how to see competition as an opportunity, pushing advertisers to innovate and strategize for more efficient outcomes. Tune in for a wealth of actionable insights that will empower advertisers navigating the Amazon advertising landscape. Whether you're a seasoned professional or new to the game, this episode is packed with valuable strategies to enhance your e-commerce success. Don't miss out on the latest trends and expert advice – hit play now! 🎙️✨

Join host Jonathan in a riveting episode of "The Seller's Edge" as he explores the realm of global expansion on Amazon with guest expert Ryan Cramer. Uncover the secrets to success in international markets, from leveraging seasonal variations to navigating compliance challenges. Cramer shares invaluable insights on the power of localization, Amazon's global support, and emerging trends that promise to shape the future of cross-continental selling. Whether you're a seasoned seller or just venturing into the world of e-commerce, this episode is your guide to unlocking the vast potential of global marketplaces. Tune in for a deep dive into strategies, tips, and trends that can propel your business to new heights across continents. Key Takeaways: Think Beyond Borders:Seasonal Strategies:Localize Your Approach:Compliance is KeyAmazon's Global Support

Join us in this insightful episode as Gabriel Ginorio, e-commerce expert and former employee #4 at Thrasio, discusses the intricacies of pricing in the dynamic world of e-commerce. Gabriel is currently shaping the future of pricing with Catalan, a groundbreaking pricing optimization tool. From the challenges of pricing on Amazon to the nuanced art of finding the optimal price, we explore the tightrope walk of balancing production costs, market dynamics, competitor pricing, and more. Discover how machine learning and AI are revolutionizing pricing strategies, predicting trends, and adapting to unforeseen market changes. Whether you're a Shopify or Amazon seller, this episode provides valuable insights into the future of selling with next-gen pricing tools. Don't miss the opportunity to learn from Gabriel's wealth of experience and gain a glimpse into the exciting advancements in the e-commerce pricing landscape. Key Takeaways: Tune in for a deep dive into the complexities of pricing in e-commerce and explore the transformative potential of next-gen pricing tools. To learn more visit catalan.io or reach out to Gabe via linked in or email: Gabriel@Catalan.ai

In this episode, we dive deep into the world of customer experiences with a renowned CX expert. Discover the secrets behind crafting memorable experiences that leave a lasting impression on your customers. Episode Highlights: -Unveiling the art of the customer feedback loop. -Understanding the dynamics of customer feedback: the good, the bad, and the invaluable. -Strategies for building a five-star reputation in the competitive e-commerce landscape. Featured Guest: Michelle Martinez Join us for an insightful conversation with Michelle Martinez, a seasoned Customer Experience professional. Learn from her wealth of knowledge as we explore what motivates customers to leave positive reviews and how businesses can navigate customer expectations. About Seller's Edge Podcast: The Seller's Edge Podcast is your go-to source for expert insights on e-commerce, business, and technology. Join us as we bring you interviews with industry leaders, actionable tips, and discussions that will empower you to take your e-commerce game to the next level. Connect with Us: Viral Launch Website: www.viral-launch.com Follow us on Facebook, Instagram, Twitter, LinkedIn, and TikTok for updates and behind-the-scenes content. 👍 If you enjoyed this episode, don't forget to like, share, and subscribe for more insightful content!

Welcome to The Seller's Edge Podcast, your passport to mastering the dynamic world of e-commerce! Hosted by Jonathan D'Ambrosio, a passionate e-commerce enthusiast, this podcast is your go-to destination for insider insights, success stories, and actionable strategies that will give you the ultimate edge as a seller. In each episode, we tap into the minds of industry experts, successful entrepreneurs, and thought leaders who've navigated the challenges of e-commerce and emerged at the top. Discover the latest trends, proven strategies, and innovative techniques to elevate your Amazon game and boost your sales.

We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's main page: https://sifted.com/ Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true Sifted on Twitter: https://twitter.com/siftedli

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads. To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED: https://joinbranded.com/

Almost all Amazon sellers have heard of the Zab Twins, Arek and Brian, with their coaching and selling skills. Hannah was able to sit with them and talk shop on how sellers can make the most of 2022 and what strategies sellers should focus on to make the most of keywords and PPC. To meet with the Twins: hello@thezabtwins.com Connect with them on LinkedIn: https://www.linkedin.com/in/brianzabierek/

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: www.sponsoredprofit.com/ Download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/