Fusion by Denise Lee Yohn
American Classics
This audiobook is narrated by a digital voice.
"Fusion" by Denise Lee Yohn explores the integration of brand and culture to boost business. Yohn argues for intertwining brand strength with a vibrant culture to drive success, offering a step-by-step framework for achieving this fusion. Through case studies of companies like Zappos and Patagonia, the book illustrates the power of this integration in creating a competitive edge.
Duration - 26m.
Author - American Classics.
Narrator - Digital Voice Dorothy E.
Published Date - Wednesday, 22 January 2025.
Copyright - © 2025 American Brand House Inc. ©.
Location:
United States
Networks:
American Classics
Digital Voice Dorothy E
American Brand House Inc.
English Audiobooks
INAudio Audiobooks
Description:
This audiobook is narrated by a digital voice. "Fusion" by Denise Lee Yohn explores the integration of brand and culture to boost business. Yohn argues for intertwining brand strength with a vibrant culture to drive success, offering a step-by-step framework for achieving this fusion. Through case studies of companies like Zappos and Patagonia, the book illustrates the power of this integration in creating a competitive edge. Duration - 26m. Author - American Classics. Narrator - Digital Voice Dorothy E. Published Date - Wednesday, 22 January 2025. Copyright - © 2025 American Brand House Inc. ©.
Language:
English
Opening Credits
Duración:00:00:11
1 Harnessing Brand-Culture Fusion for Lasting Transformation
Duración:00:02:46
2 Pinpoint Your Organizational Purpose and Core Values
Duración:00:01:51
3 Assessing Brand-Culture Integration and Alignment
Duración:00:03:10
4 Leadership as Catalysts for Transformative Change
Duración:00:02:04
5 Integrating Policies, Procedures, and Purpose to Reinforce Culture
Duración:00:02:33
6 Uniting Internal Values with External Brand Identity
Duración:00:02:31
7 Leveraging Core Values to Redefine and Differentiate Your Brand
Duración:00:03:11
8 Designing Culture-Changing Employee Experiences
Duración:00:02:49
9 Creating a Holistic Employee Experience: Insights from Airbnb
Duración:00:02:36
10 Driving Cultural Change Through Employee Brand Engagement
Duración:00:02:27
Ending Credits
Duración:00:00:24