Go-To-Market Uncovered
Paul Sullivan
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams
In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.
Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: acked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Duration - 8h 2m.
Author - Paul Sullivan.
Narrator - Brian Conover.
Published Date - Thursday, 09 January 2025.
Location:
United States
Description:
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: acked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness. Duration - 8h 2m. Author - Paul Sullivan. Narrator - Brian Conover. Published Date - Thursday, 09 January 2025.
Language:
English
Opening Credits
Duración:00:00:33
Dedication
Duración:00:00:42
Preface
Duración:00:05:40
Introduction
Duración:00:08:58
Part I: Introduction to Go-to-Market Strategy
Duración:00:00:15
1 The Importance of a Robust Go-to-Market Strategy
Duración:00:22:51
2 The Eight Pillars of GTM Strategy
Duración:00:31:27
Part II: Overview of the ARISE Methodology
Duración:00:00:17
3 What the ARISE Go-To-Market Methodology® Is
Duración:00:10:15
Part III: Assess
Duración:00:00:16
4 Evaluating Your Current GTM Strategy
Duración:00:44:12
Part IV: Research
Duración:00:00:20
5 Market Research Techniques
Duración:00:19:05
6 Competitive Landscape Analysis
Duración:00:20:12
7 Customer Insights Gathering
Duración:00:12:14
Part V: Ideate
Duración:00:00:12
8 Brainstorming Innovative GTM Approaches
Duración:00:16:18
9 Exploring Channel Strategies
Duración:00:24:55
Part VI: Strategise
Duración:00:00:20
10 Developing a Clear Value Proposition
Duración:00:07:55
11 Creating Messaging Frameworks
Duración:00:04:20
12 Positioning Strategies in Competitive Markets
Duración:00:09:16
13 Aligning Sales and Marketing Goals
Duración:00:17:33
14 Pricing and Revenue Models
Duración:00:19:44
Part VII: Execute
Duración:00:00:23
15 Creating a Comprehensive GTM Plan
Duración:00:15:08
16 Resource Allocation and Budgeting
Duración:00:10:39
17 Setting KPIs and Success Metrics
Duración:00:44:43
18 Building an Effective Sales Process
Duración:00:21:51
19 Developing Customer Onboarding Strategies
Duración:00:22:15
20 Reducing Churn and Increasing Customer Retention
Duración:00:18:12
Part VIII: Case Studies and Practical Insights
Duración:00:00:19
21 Real-World Applications of ARISE
Duración:00:29:13
22 Common Challenges and How to Overcome Them
Duración:00:35:32
Conclusion The Future of Go-to-Market Strategy
Duración:00:05:57
Ending Credits
Duración:00:00:51