Introduction to Business (OpenStax Audio Textbook)
Lawrence J. Gitman
This audiobook is narrated by a digital voice.
The OpenStax Introduction to Business audio textbook is produced by Audileo, an official OpenStax Technology Partner. The audiobook recording has been created from the December 2024 web version of Introduction to Business by OpenStax.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as a PDF for free at openstax.org. Minor editorial changes were made to ensure a better listening experience. This is an open educational resource (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Duration - 3h 38m.
Author - Lawrence J. Gitman.
Narrator - Digital Voice Maxwell G.
Published Date - Thursday, 09 January 2025.
Copyright - © 2024 Rice University ©.
Location:
United States
Networks:
Lawrence J. Gitman
Digital Voice Maxwell G
OpenStax Audiobooks
Audio Textbooks
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. The OpenStax Introduction to Business audio textbook is produced by Audileo, an official OpenStax Technology Partner. The audiobook recording has been created from the December 2024 web version of Introduction to Business by OpenStax. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as a PDF for free at openstax.org. Minor editorial changes were made to ensure a better listening experience. This is an open educational resource (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. Duration - 3h 38m. Author - Lawrence J. Gitman. Narrator - Digital Voice Maxwell G. Published Date - Thursday, 09 January 2025. Copyright - © 2024 Rice University ©.
Language:
English
Opening Credits
Duración:00:00:42
Preface
Duración:00:01:15
Chapter 1. Understanding Economic Systems and Business
Duración:00:07:55
1.1. The Nature of Business
Duración:00:16:19
1.2. Understanding the Business Environment
Duración:00:14:37
1.3. How Business and Economics Work
Duración:00:14:26
1.4. Macroeconomics: The Big Picture
Duración:00:16:20
1.5. Achieving Macroeconomic Goals
Duración:00:10:13
1.6. Microeconomics: Zeroing in on Businesses and Consumers
Duración:00:11:53
1.7. Competing in a Free Market
Duración:00:06:26
1.8. Trends in the Business Environment and Competition
Duración:00:12:47
Key Terms
Duración:00:09:34
Summary of Learning Outcomes
Duración:00:10:07
Chapter 2. Making Ethical Decisions and Managing a Socially Responsible Business
Duración:00:04:56
2.1. Understanding Business Ethics
Duración:00:12:50
2.2. How Organizations Influence Ethical Conduct
Duración:00:12:16
2.3. Managing a Socially Responsible Business
Duración:00:09:21
2.4. Responsibilities to Stakeholders
Duración:00:12:14
2.5. Trends in Ethics and Corporate Social Responsibility
Duración:00:05:59
Chapter 3. Competing in the Global Marketplace
Duración:00:05:50
3.1. Global Trade in the United States
Duración:00:13:36
3.2. Why Nations Trade
Duración:00:06:59
3.3. Barriers to Trade
Duración:00:06:34
Key Terms
Duración:00:02:17
3.4. Fostering Global Trade
Duración:00:08:06
Summary of Learning Outcomes
Duración:00:03:58
3.5. International Economic Communities
Duración:00:11:53
3.6. Participating in the Global Marketplace
Duración:00:18:00
3.7. Threats and Opportunities in the Global Marketplace
Duración:00:07:57
3.8. The Impact of Multinational Corporations
Duración:00:09:03
3.9. Trends in Global Competition
Duración:00:10:11
Chapter 4. Forms of Business Ownership
Duración:00:06:33
4.1. Going It Alone: Sole Proprietorships
Duración:00:08:59
4.2. Partnerships: Sharing the Load
Duración:00:10:16
4.3. Corporations: Limiting Your Liability
Duración:00:16:55
4.4. Specialized Forms of Business Organization
Duración:00:06:28
4.5. Franchising: A Popular Trend
Duración:00:17:15
4.6. Mergers and Acquisitions
Duración:00:10:43
4.7. Trends in Business Ownership
Duración:00:10:17
Chapter 5. Entrepreneurship: Starting and Managing Your Own Business
Duración:00:06:14
5.1. Entrepreneurship Today
Duración:00:17:43
5.2. Characteristics of Successful Entrepreneurs
Duración:00:09:31
5.3. Small Business: Driving America's Growth
Duración:00:07:55
5.4. Ready, Set, Start Your Own Business
Duración:00:20:35
5.5. Managing a Small Business
Duración:00:10:52
5.6. Small Business, Large Impact
Duración:00:05:50
5.7. The Small Business Administration
Duración:00:04:41
5.8. Trends in Entrepreneurship and Small-Business Ownership
Duración:00:09:30
Chapter 6. Management and Leadership in Today's Organizations
Duración:00:05:33
6.1. The Role of Management
Duración:00:04:07
6.2. Planning
Duración:00:15:23
6.3. Organizing
Duración:00:03:25
6.4. Leading, Guiding, and Motivating Others
Duración:00:16:00
6.5. Controlling
Duración:00:02:56
6.6. Managerial Roles
Duración:00:05:15
6.7. Managerial Skills
Duración:00:02:48
6.8. Trends in Management and Leadership
Duración:00:07:49
Chapter 7. Designing Organizational Structures
Duración:00:06:08
7.1. Building Organizational Structures
Duración:00:13:55
7.2. Contemporary Structures
Duración:00:05:43
7.3. Using Teams to Enhance Motivation and Performance
Duración:00:13:29
7.4. Authority—Establishing Organizational Relationships
Duración:00:06:15
7.5. Degree of Centralization
Duración:00:04:13
7.6. Organizational Design Considerations
Duración:00:10:08
7.7. The Informal Organization
Duración:00:04:04
7.8. Trends in Organizational Structure
Duración:00:11:46
Chapter 8. Managing Human Resources and Labor Relations
Duración:00:07:34
8.1. Achieving High Performance through Human Resources Management
Duración:00:05:28
8.2. Employee Recruitment
Duración:00:06:20
8.3. Employee Selection
Duración:00:09:15
8.4. Employee Training and Development
Duración:00:09:29
8.5. Performance Planning and Evaluation
Duración:00:03:07
8.6. Employee Compensation and Benefits
Duración:00:10:34
8.7. The Labor Relations Process
Duración:00:14:17
8.8. Managing Grievances and Conflicts
Duración:00:03:51
8.9. Legal Environment of Human Resources and Labor Relations
Duración:00:08:55
8.10. Trends in Human Resource Management and Labor Relations
Duración:00:08:40
Chapter 9. Motivating Employees
Duración:00:05:30
9.1. Early Theories of Motivation
Duración:00:05:27
9.2. The Hawthorne Studies
Duración:00:02:52
9.3. Maslow's Hierarchy of Needs
Duración:00:06:17
9.4. McGregor's Theories X and Y
Duración:00:06:04
9.5. Herzberg's Motivator-Hygiene Theory
Duración:00:03:15
9.6. Contemporary Views on Motivation
Duración:00:11:56
9.7. From Motivation Theory to Application
Duración:00:16:41
9.8. Trends in Employee Motivation
Duración:00:19:58
Chapter 10. Achieving World-Class Operations Management
Duración:00:07:37
10.1. Production and Operations Management—An Overview
Duración:00:05:05
10.2. The Production Process: How Do We Make It?
Duración:00:07:06
10.3. Location, Location, Location: Where Do We Make It?
Duración:00:09:48
10.4. Pulling It Together: Resource Planning
Duración:00:18:25
10.5. Production and Operations Control
Duración:00:07:32
10.6. Looking for a Better Way: Improving Production and Operations
Duración:00:09:13
10.7. Transforming the Factory Floor with Technology
Duración:00:10:27
10.8. Trends in Production and Operations Management
Duración:00:09:50
Chapter 11. Creating Products and Pricing Strategies to Meet Customers' Needs
Duración:00:04:22
11.1. The Marketing Concept
Duración:00:09:31
11.2. Creating a Marketing Strategy
Duración:00:13:39
11.3. Developing a Marketing Mix
Duración:00:11:04
11.4. Buyer Behavior
Duración:00:12:45
11.5. Market Segmentation
Duración:00:12:53
11.6. What Is a Product?
Duración:00:10:01
11.7. Creating Products That Deliver Value
Duración:00:09:48
11.8. The Product Life Cycle
Duración:00:04:41
11.9. Pricing Strategies and Future Trends
Duración:00:12:27
11.10. Trends in Developing Products and Pricing
Duración:00:07:18
Chapter 12. Distributing and Promoting Products and Services
Duración:00:05:27
12.1. The Nature and Functions of Distribution (Place)
Duración:00:09:59
12.2. Wholesaling
Duración:00:02:58
12.3. The Competitive World of Retailing
Duración:00:08:29
12.4. Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
Duración:00:04:06
12.5. Promotion Strategy
Duración:00:12:25
12.6. The Huge Impact of Advertising
Duración:00:06:47
12.7. The Importance of Personal Selling
Duración:00:08:50
12.8. Sales Promotion
Duración:00:10:13
12.9. Public Relations Helps Build Goodwill
Duración:00:02:23
12.10. Trends in Social Media
Duración:00:06:41
12.11. Trends in E-Commerce
Duración:00:03:56
Chapter 13. Using Technology to Manage Information
Duración:00:03:09
13.1. Transforming Businesses through Information
Duración:00:12:12
13.2. Linking Up: Computer Networks
Duración:00:20:54
13.3. Management Information Systems
Duración:00:10:37
13.4. Technology Management and Planning
Duración:00:07:40
13.5. Protecting Computers and Information
Duración:00:16:44
13.6. Trends in Information Technology
Duración:00:13:41
Chapter 14. Using Financial Information and Accounting
Duración:00:04:57
14.1. Accounting: More than Numbers
Duración:00:12:55
14.2. The Accounting Profession
Duración:00:13:18
14.3. Basic Accounting Procedures
Duración:00:08:57
14.4. The Balance Sheet
Duración:00:07:04
14.5. The Income Statement
Duración:00:06:29
14.6. The Statement of Cash Flows
Duración:00:02:03
14.7. Analyzing Financial Statements
Duración:00:11:33
14.8. Trends in Accounting
Duración:00:08:29
Chapter 15. Understanding Money and Financial Institutions
Duración:00:05:56
15.1. Show Me the Money
Duración:00:08:18
15.2. The Federal Reserve System
Duración:00:13:10
15.3. U.S. Financial Institutions
Duración:00:16:14
15.4. Insuring Bank Deposits
Duración:00:05:41
15.5. International Banking
Duración:00:03:51
15.6. Trends in Financial Institutions
Duración:00:06:40
Chapter 16. Understanding Financial Management and Securities Markets
Duración:00:05:59
16.1. The Role of Finance and the Financial Manager
Duración:00:07:38
16.2. How Organizations Use Funds
Duración:00:11:47
16.3. Obtaining Short-Term Financing
Duración:00:05:02
16.4. Raising Long-Term Financing
Duración:00:04:48
16.5. Equity Financing
Duración:00:08:36
16.6. Securities Markets
Duración:00:18:28
16.7. Buying and Selling at Securities Exchanges
Duración:00:20:16
16.8. Trends in Financial Management and Securities Markets
Duración:00:04:29
Chapter 17. Your Career in Business
Duración:00:02:30
17.1. Learn the Basics of Business
Duración:00:01:21
17.2. Developing Interpersonal Skills Is Key to Your Success
Duración:00:10:24
17.3. Make Your Future Happen: Learn to Plan
Duración:00:08:29
17.4. Going to College Is an Opportunity of a Lifetime—Never Drop Out
Duración:00:14:32
17.5. Get Your Career Off on the Right Track
Duración:00:29:36
17.6. Self-Test Scoring Guidelines
Duración:00:00:51
Appendix A. Understanding the Legal and Tax Environment
Duración:00:39:33
Closing Credits
Duración:00:00:11