Make me not me
Ingemar Fredriksson
Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.
Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.
Author - Ingemar Fredriksson.
Narrator - Richard Kemp.
Published Date - Wednesday, 11 January 2023.
Location:
United States
Description:
Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need. Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention. Author - Ingemar Fredriksson. Narrator - Richard Kemp. Published Date - Wednesday, 11 January 2023.
Language:
English
Chapter 1
Duration:00:00:13
Chapter 2
Duration:00:06:55
Chapter 3
Duration:00:04:04
Chapter 4
Duration:00:11:24
Chapter 5
Duration:00:10:50
Chapter 6
Duration:00:05:56
Chapter 7
Duration:00:07:12
Chapter 8
Duration:00:13:55
Chapter 9
Duration:00:01:37
Chapter 10
Duration:00:03:04
Chapter 11
Duration:00:05:03
Chapter 12
Duration:00:03:33
Chapter 13
Duration:00:04:27
Chapter 14
Duration:00:03:23
Chapter 15
Duration:00:10:34
Chapter 16
Duration:00:08:19
Chapter 17
Duration:00:05:47
Chapter 18
Duration:00:05:40
Chapter 19
Duration:00:04:15
Chapter 20
Duration:00:19:01
Chapter 21
Duration:00:01:33
Chapter 22
Duration:00:09:12
Chapter 23
Duration:00:08:15
Chapter 24
Duration:00:03:00
Chapter 25
Duration:00:15:32
Chapter 26
Duration:00:04:54
Chapter 27
Duration:00:01:43
Chapter 28
Duration:00:01:09
Chapter 29
Duration:00:16:49
Chapter 30
Duration:00:12:49
Chapter 31
Duration:00:18:02
Chapter 32
Duration:00:39:28
Chapter 33
Duration:00:03:11
Chapter 34
Duration:00:31:32
Chapter 35
Duration:01:03:40
Chapter 36
Duration:00:28:35
Chapter 37
Duration:01:12:27
Chapter 38
Duration:00:33:35
Chapter 39
Duration:00:08:10
Chapter 40
Duration:00:00:10