Market Adaptation: Scaling Your Influence Overseas
Lea Rivers
This audiobook is narrated by a digital voice.
In this book, discover the ultimate guide to expanding your influence globally. Whether you are a business owner, entrepreneur, or aspiring influencer, this book equips you with the knowledge needed to successfully adapt your brand and unlock new opportunities in international territories. Through carefully curated techniques and case studies, gain a deep understanding of market analysis, customer behavior, and cultural considerations, enabling you to tailor your approach and resonate with diverse audiences worldwide.
Duration - 5h 28m.
Author - Lea Rivers.
Narrator - Digital Voice Marcus G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 John Platusic ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. In this book, discover the ultimate guide to expanding your influence globally. Whether you are a business owner, entrepreneur, or aspiring influencer, this book equips you with the knowledge needed to successfully adapt your brand and unlock new opportunities in international territories. Through carefully curated techniques and case studies, gain a deep understanding of market analysis, customer behavior, and cultural considerations, enabling you to tailor your approach and resonate with diverse audiences worldwide. Duration - 5h 28m. Author - Lea Rivers. Narrator - Digital Voice Marcus G. Published Date - Monday, 20 January 2025. Copyright - © 2025 John Platusic ©.
Language:
English
Chapter 1: Introduction - The Importance of Global Expansion in Marketing 7
Duración:00:03:53
1.1 Definition and significance of international marketing 11
Duración:00:03:59
1.3 Addressing the challenges and opportunities of expanding globally 15
Duración:00:05:14
Chapter 2: Understanding the Global Market 20
Duración:00:04:46
2.1 Global market analysis and trends 24
Duración:00:06:06
2.2 Cultural, economic, and legal factors affecting international marketing 29
Duración:00:03:29
2.3 Identifying potential target markets and customer segments 33
Duración:00:03:30
Chapter 3: Developing an International Marketing Strategy 37
Duración:00:04:33
3.1 Establishing marketing objectives and goals 41
Duración:00:03:37
3.2 Conducting market research and analysis 45
Duración:00:03:43
3.3 Identifying competitive advantages and points of differentiation 49
Duración:00:04:05
Chapter 4: Product Adaptation and Innovation 53
Duración:00:04:36
4.1 Customizing products for international markets 57
Duración:00:04:42
4.2 Assessing product fit and viability in various global contexts 61
Duración:00:03:43
4.3 Innovating product offerings to meet diverse market needs 65
Duración:00:04:00
Chapter 5: Price and Competitive Strategies 69
Duración:00:03:55
5.1 Determining international pricing strategies 73
Duración:00:04:07
5.2 Analyzing pricing structures in different markets 77
Duración:00:04:10
5.3 Implementing competitive strategies to overcome market challenges 81
Duración:00:04:04
Chapter 6: Distribution and Channel Management 85
Duración:00:05:43
6.1 Selection of appropriate distribution channels for global expansion 91
Duración:00:05:03
6.2 Formulating channel management strategies 96
Duración:00:04:10
6.3 Evaluating logistics and supply chain management requirements 100
Duración:00:04:15
Chapter 7: International Marketing Communications 104
Duración:00:05:13
7.1 Developing effective communication strategies in varied cultural contexts 109
Duración:00:05:03
7.2 Leveraging digital and traditional marketing channels for global reach 114
Duración:00:03:58
7.3 Crafting integrated marketing communications plans 118
Duración:00:04:08
Chapter 8: Global Branding and Positioning 122
Duración:00:05:02
8.1 Creating a strong global brand identity 127
Duración:00:04:57
8.2 Enhancing brand perception and awareness globally 132
Duración:00:03:53
8.3 Positioning strategies for successful market entry and expansion 136
Duración:00:05:16
Chapter 9: Cross-cultural Consumer Behavior 141
Duración:00:05:37
9.1 Understanding the drivers of consumer behavior in different cultures 146
Duración:00:03:54
9.2 Leverage cultural insights to tailor marketing campaigns 150
Duración:00:04:09
9.3 Cross-cultural segmentation and targeting strategies 154
Duración:00:04:56
Chapter 10: Market Entry Modes and International Trade 158
Duración:00:05:18
10.1 Analyzing market entry approaches such as exporting, licensing, franchising, and direct investment 164
Duración:00:04:15
10.2 Exploring considerations for international trading contracts 169
Duración:00:05:29
10.3 Overcoming trade barriers and legal obstacles 174
Duración:00:04:51
Chapter 11: International Sales and Negotiations 178
Duración:00:03:05
11.1 Building successful international sales teams 181
Duración:00:04:19
11.2 Essential negotiation techniques for global business deals 185
Duración:00:05:57
11.3 Managing cross-cultural sales interactions and relationship-building 191
Duración:00:04:25
Chapter 12: Digital Marketing in International Markets 195
Duración:00:04:33
12.1 Harnessing digital platforms for global marketing success 199
Duración:00:03:51
12.2 Developing localized digital marketing campaigns 203
Duración:00:03:50
12.3 Analyzing data and measuring digital marketing effectiveness globally 207
Duración:00:04:04
Chapter 13: Risk Management and Ethical Considerations 211
Duración:00:05:08
13.1 Identifying and mitigating risks in international marketing ventures 216
Duración:00:04:21
13.2 Establishing ethical standards for global business practices 220
Duración:00:04:17
13.3 Adapting to local customs, regulations, and ethical standards 224
Duración:00:03:41
Chapter 14: Global Strategic Alliances and Joint Ventures 228
Duración:00:05:22
14.1 Collaborating with international partners for market expansion 233
Duración:00:03:42
14.2 Evaluating strategic alliance opportunities 237
Duración:00:03:24
14.3 Successfully managing and leveraging joint ventures 240
Duración:00:04:45
Chapter 15: Global Marketing Performance Evaluation 245
Duración:00:03:52
15.1 Metrics and tools for evaluating marketing performance 249
Duración:00:04:53
15.2 Analyzing globalization's impact on an organization's bottom line 254
Duración:00:03:54
15.3 Continuous improvement and adjustment for global success 258
Duración:00:04:11
Chapter 16: Localization Strategies for International Markets 262
Duración:00:04:55
16.1 Cultural adaptation and customization of marketing efforts 267
Duración:00:04:27
16.2 Balancing global consistency with local relevance 271
Duración:00:04:08
16.3 Addressing language, cultural, and operational constraints 275
Duración:00:04:34
Chapter 17: Emerging Markets and Future Trends 279
Duración:00:05:23
17.1 Navigating opportunities and challenges in emerging markets 284
Duración:00:04:25
17.2 Adapting marketing tactics to evolving global trends 288
Duración:00:04:30
17.3 Preparing for the future of international marketing 292
Duración:00:04:39
Chapter 18: Case Studies in Successful Global Marketing 296
Duración:00:04:53
18.1 Examination of global marketing success stories 301
Duración:00:05:12
18.2 Analysis of strategies that led to successful international expansion 306
Duración:00:04:48
18.3 Lessons learned and actionable insights from global marketing case studies 311
Duración:00:06:11
Chapter 19: Conclusion: Crafting a Win-win Global Marketing Strategy 317
Duración:00:00:06
19.2 Encouragement for readers to apply knowledge in their own international marketing efforts 318
Duración:00:04:27
19.3 Final thoughts on achieving global marketing success. 322
Duración:00:04:57