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Marketing For eCommerce with Bryan Bowman

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Go Beyond Selling Products by Creating an Irresistible Offer, Ep 11

80% of eCommerce marketers sell based on price alone - they don’t create an irresistible offer! Focusing on a price-based approach to marketing isn’t sustainable. And if you only focus on price, then your product isn’t particularly valuable and you become just like everyone else. You can break out of this mold by focusing on creating an irresistible offer for your products. I explain why you need to create special offers and how you can make your sales conversion rates skyrocket on this...


Ramp Up Your Sales by Building a Better Digital Audience, Ep 10

Most digital sellers aren't taking advantage of their digital audience. A digital audience allows your eCommerce business to thrive and crush your competition. That’s because most eCommerce sellers stop focusing on their digital audience after their social media platforms have a considerable amount of followers. On this episode of Marketing For eCommerce, I explain why having a strong digital audience beats mass desire selling, as well as how you can use your digital audience to capture...


Increase Your Average Order Value with These 3 Successful Strategies! Ep 9

One main goal for every eCommerce seller should be to increase your buyer’s average order value. Everyone knows there are three basic ways to make more money from your business. You have to get more customers, get those customers to buy, and then get them to buy even more. On this episode of Marketing For eCommerce, we’re going to focus on getting those customers to spend more and increase their average order value by following 3 main strategies. These insights will change the way you sell...


Get Started in eCommerce By Dropshipping Products - Here’s How! Ep 8

eCommerce ventures require capital investments - plain and simple. But dropshipping products is a great way to get started in eCommerce with minimal capital and without being tied down by inventory. Learning the eCommerce process through dropshipping products will allow you to start your own brand or company more successfully and it can be done on a shoestring budget. On this episode of Marketing For eCommerce, I explain why dropshipping is not a long-term business solution, the different...


Here’s How to Succeed Through Posting Ads on Facebook, Ep 7

Posting ads on Facebook is often seen as the holy grail for digital marketers and eCommerce professionals. Sadly, the vast majority of eCommerce marketers aren’t playing the Facebook marketing game the right way, simply because they don’t know the rules! On this episode of Marketing For eCommerce, I explain the #1 mistake everyone’s making in posting ads on Facebook and how YOU can start viewing Facebook ads as an investment into the future success of your business. Don’t miss this...


3 Reasons Why You Need to be Using a Marketing Chatbot in Your eCommerce Business, Ep 6

Here’s an insider eCommerce tip that will blow your competition out of the water: start using a marketing chatbot in Facebook Messenger. This technology is starting to explode and I want YOU to be one of the first eCommerce businesses that adopt this new way of communicating with your audience. Don’t be fooled, marketing chatbots such as ManyChat aren’t just a shiny new toy, they’re going to revolutionize the way we distribute content and sell products to consumers. The vast majority of...


These 3 eCommerce Strategies Will Set Your Business Apart From the Competition, Ep 5

I recently presented at a Masterminds event for entrepreneurs and wanted YOU to be able to hear the advice I shared on the best 3 eCommerce strategies to implement in your business. 90% of eCommerce sellers aren’t focusing on these strategies. If you start today with integrating even just one of these strategies, you’ll be able to watch your sales, revenue, and growth skyrocket. Don’t miss this episode of Marketing for eCommerce! Why a $50K Masterminds event is worth the investment and...


The 3rd Deadly eCommerce Marketing Sin: Not Knowing Your Marketing Math, Ep #3

This episode of Marketing for eCommerce holds my most critical piece of advice for eCommerce professionals: know your marketing math. If you don’t know key metrics such as gross margins, operating margins, and sales conversion rates you’re not setting yourself up for maximum success. Pay close attention to this episode because I share 4 key metrics that will help you monitor costs, scale your business, increase profitability, and blow your competition out of the water. Listen now! Metric...


Create A Powerful Brand Culture With These 3 Simple Steps, Ep #4

When I say the words “brand culture,” do you know what I'm talking about? Brand culture has to do with how your brand is perceived by customers and how you as a brand engages with them to facilitate good feelings about your brand. It sounds complicated but it's really not. It's the same thing we experience in any human relationship - and the relationship between consumers in the brands they support are just larger versions of that same thing. In this brief episode, I'm going to tell you a...


The 2nd Deadly eCommerce Marketing Sin: Using a Price Point, not Propositions, Ep #2

The second biggest cardinal sin I see eCommerce professionals make is this: focusing on a price point instead of unique selling propositions. If your only goal is to have the lowest-priced product, you’ll quickly spiral into a price war. I’ve seen it happen to countless brands and I want to help you avoid this trap. By creating a unique selling proposition (USP) for your eCommerce product you can offer your customers an increased sense of value, satisfaction, and confidence in your...


The 1st Deadly eCommerce Marketing Sin: No Product Marketing System, Ep #1

If you want a massive advantage over your competitors in the eCommerce space, the most important thing you can do is to develop an intentional product marketing system. It's the most overlooked yet most important aspect of any product sales company. In fact, I go so far as to say that you don't really have a business if you don't have a marketing system. This is the oversight that I consider to be the first deadly e-commerce marketing sin - and I cover it on this episode. Take the time to...