Prove it or Lose it - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama
Rommil Santiago
This audiobook is narrated by a digital voice.
A new book about how to survive the politics of launching an experimentation Program
Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills...
Location:
United States
Networks:
Rommil Santiago
Digital Voice Maxwell G
Experiment Nation Publishing
English Audiobooks
INAudio Audiobooks
Description:
This audiobook is narrated by a digital voice. A new book about how to survive the politics of launching an experimentation Program Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you’ll learn: - The GROW framework for communicating value effectively - Strategies to win over stakeholders - How to build a brand for your program that lasts Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. About the Author With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He’s successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments. What readers are saying about Prove it or Lose it “In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, ‘Screw this, here is my experience, resources, and go ahead and be successful.’” — Juliana Jackson, Associate Director, Data & Digital Experience @ Monks "Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations." — Ton Wesseling, Founder of the Experimentation Culture Awards Duration - 3h 17m. Author - Rommil Santiago. Narrator - Digital Voice Maxwell G. Published Date - Saturday, 04 January 2025. Copyright - © 2025 Rommil Santiago ©.
Language:
English
Credits
Duration:00:00:22
Dedication
Duration:00:00:05
Forewords by Better Writers
Duration:00:00:03
Foreword by Ton Wesseling
Duration:00:03:51
Foreword by Khalil Guliwala
Duration:00:01:29
Foreword by Gintarė Forshaw
Duration:00:00:56
Foreword by Shannon Mulligan
Duration:00:01:44
This book is for experimentation program leaders
Duration:00:02:40
Chapter 0: GROW to survive
Duration:00:00:03
The prerequisite book introduction
Duration:00:01:37
Your co-workers don’t believe in experimentation
Duration:00:02:53
You must constantly show value - that matters
Duration:00:01:24
The GROW framework
Duration:00:00:52
Chapter 1: Goals that resonate
Duration:00:00:03
The experimentation culture trifecta
Duration:00:00:50
Me, me, me
Duration:00:01:32
Put their skin in your game
Duration:00:01:52
The $100M Testing Culture Shift
Duration:00:04:12
Identify who doesn’t matter, and focus on those who do
Duration:00:03:30
Persuade constructively
Duration:00:02:16
Practice dark arts sparingly
Duration:00:02:56
What management says vs Why the program exists
Duration:00:02:06
Seek context if things go sideways
Duration:00:03:27
Kickoff: Building leadership’s confidence
Duration:00:04:38
Establishing ways of working
Duration:00:01:18
Spreading a culture of experimentation across the organization
Duration:00:01:03
Watch out for gaming
Duration:00:03:13
Present digestible roadmaps
Duration:00:01:34
Have a plan B for when you miss targets
Duration:00:03:34
Be the SWAT team
Duration:00:03:21
Advice from CRO experts
Duration:00:00:04
Using goal trees
Duration:00:00:42
The power of loss averted
Duration:00:00:49
Getting buy-in
Duration:00:00:47
Being an impactful experimentation program manager
Duration:00:01:00
Chapter 1 summary
Duration:00:00:49
Chapter 2: Reputation matters
Duration:00:00:04
The importance of a positive brand
Duration:00:15:11
Personal branding, feedback and,change management
Duration:00:01:53
Don’t forget tech
Duration:00:01:04
Building your reputation
Duration:00:00:35
Chapter 2 summary
Duration:00:00:52
Chapter 3: Optimize for progress
Duration:00:00:04
When the honeymoon is over
Duration:00:03:15
Highlight your program’s constant progress
Duration:00:12:12
Promote the mindset of progress over perfection
Duration:00:00:45
Glamorize grit
Duration:00:01:09
Promote purposeful next steps
Duration:00:02:01
Only act on things that matter
Duration:00:05:19
Figure out what’s not worth your time quickly
Duration:00:01:37
Dealing with HiPPOs and HiPPOcrites
Duration:00:08:31
Consistent communication is critical
Duration:00:01:15
Juicy discoveries take time
Duration:00:00:31
Things to consider when asking for engineering resources
Duration:00:01:19
Reframing “losing”
Duration:00:00:55
Chapter 3 summary
Duration:00:00:34
Chapter 4: Welcome feedback
Duration:00:00:03
Feedback is the lifeblood of improvement
Duration:00:01:45
Acting on feedback through Champions
Duration:00:02:45
Dashboards
Duration:00:00:37
The dashboard challenge
Duration:00:11:46
Feedback you should ignore
Duration:00:05:49
Earning recognition with dashboards
Duration:00:00:40
Feedback isn’t criticism
Duration:00:00:21
Chapter 4 summary
Duration:00:01:08
Chapter 5: Other snags, gotchas, and tips (Oh my)
Duration:00:00:04
Navigating other political snags and gotchas
Duration:00:01:54
Avoiding inter-stakeholder conflict
Duration:00:03:22
Tests can have unexpected blast radiuses
Duration:00:01:58
Pushing back on Legal
Duration:00:01:11
Training
Duration:00:01:28
Rethink workshops
Duration:00:01:57
Show training progress
Duration:00:00:39
Building a testing platform – rarely worth It
Duration:00:02:11
Picking an A/B testing platform
Duration:00:01:18
Get the budget owner's buy-in
Duration:00:03:27
Rubrics help people feel heard
Duration:00:04:01
Tackling the mid-year program launch challenge
Duration:00:03:03
Deciphering job postings
Duration:00:03:14
The DID prioritization framework
Duration:00:00:42
Finer points about prioritization
Duration:00:01:34
Enabling Strategy with Experimentation
Duration:00:01:43
Navigating Engineering-led and Marketing-led companies
Duration:00:00:53
Communicating effectively for buy-in and collaboration
Duration:00:03:26
Chapter 5 summary
Duration:00:00:36
Chapter 6: TL;DR
Duration:00:02:59
Chapter 7: Thank you
Duration:00:01:57
Chapter 8: Useful resources
Duration:00:04:18
About the author
Duration:00:01:33