
Location:
United States
Description:
This audiobook is narrated by a digital voice. Through the lens of service design thinking, the author explores how businesses can not only survive but thrive in a rapidly changing marketplace. This thought-provoking book delves into the concept of reshaping success, emphasizing the importance of adapting and evolving to meet the demands of the modern business world. With a focus on small businesses, the author establishes the significance of identifying and understanding the specific challenges these enterprises face. Drawing on real-life case studies and practical examples, the author explores how service design thinking can be utilized to empower small businesses. Readers will gain a comprehensive understanding of the principles of this powerful methodology, and how it can be expertly applied to drive success within any small business context. By embracing service design thinking, small businesses will learn how to effectively engage their customers, differentiate themselves from competitors, and build long-lasting relationships. The book also highlights the importance of fostering a customer-centric approach, as well as utilizing empathetic and innovative strategies to enhance the overall customer experience. Packed with practical advice, actionable steps, and a wealth of valuable knowledge, this book is a must-read for those looking to revolutionize their business approach and create lasting success in an ever-evolving landscape. Duration - 3h 25m. Author - Amos Klein. Narrator - Digital Voice Mason G. Published Date - Sunday, 19 January 2025. Copyright - © 2025 Tim Urban ©.
Language:
English
Chapter 1: Introduction 5
Duración:00:00:01
- Service Design Thinking 6
Duración:00:01:56
- Importance of Service Design for Small Businesses 10
Duración:00:02:32
Chapter 2: Understanding Service Design 14
Duración:00:02:53
- Definition and Principles of Service Design 19
Duración:00:02:38
- Service Design Process 24
Duración:00:02:45
Chapter 3: Preparing for Service Design 29
Duración:00:03:31
- Identifying Business Goals and Objectives 35
Duración:00:03:06
- Analyzing Target Market and Customer Segments 40
Duración:00:03:12
- Assessing Existing Services and Customer Experiences 46
Duración:00:02:43
Chapter 4: Empathy and User-Centric Approach 51
Duración:00:02:15
- Importance of Empathy in Service Design 55
Duración:00:03:09
- Conducting User Research and Market Analysis 60
Duración:00:02:09
- Building User Personas and Empathy Maps 64
Duración:00:01:45
Chapter 5: Mapping Customer Journeys 67
Duración:00:02:41
- Detailed Analysis of Customer Touchpoints 72
Duración:00:02:49
- Journey Mapping Techniques 77
Duración:00:02:33
- Identifying Pain Points and Opportunities for Improvement 81
Duración:00:02:38
Chapter 6: Ideation and Concept Development 86
Duración:00:02:26
- Facilitating Ideation Sessions 90
Duración:00:03:10
- Generating Ideas for Service Improvements 95
Duración:00:03:56
- Developing Concepts and Prototypes 101
Duración:00:03:07
Chapter 7: Service Blueprinting 106
Duración:00:03:54
- Introduction to Service Blueprinting 114
Duración:00:02:12
- Creating and Visualizing Service Blueprints 118
Duración:00:03:19
- Integrating Frontstage and Backstage Operations 124
Duración:00:03:07
Chapter 8: Designing Service Prototypes 129
Duración:00:02:29
- Importance of Prototyping in Service Design 133
Duración:00:02:37
- Types of Prototypes for Small Businesses 137
Duración:00:03:27
- Testing and Iterating Prototypes 143
Duración:00:02:34
Chapter 9: Implementing Service Designs 147
Duración:00:03:46
- Strategies for Implementation of Service Designs 153
Duración:00:02:48
- Collaborating with Stakeholders and Employees 158
Duración:00:03:19
- Managing Change and Overcoming Resistance 164
Duración:00:03:03
Chapter 10: Measuring and Evaluating Service Design 169
Duración:00:02:36
- Defining Key Performance Indicators (KPIs) 173
Duración:00:02:09
- Implementing Monitoring and Evaluation Systems 177
Duración:00:04:19
- Continuous Improvement and Iteration 184
Duración:00:03:18
Chapter 11: Service Recovery and Customer Feedback 189
Duración:00:02:58
- Handling Customer Complaints and Service Failures 194
Duración:00:02:57
- Strategies for Service Recovery 199
Duración:00:03:11
- Utilizing Customer Feedback for Service Improvement 204
Duración:00:03:35
Chapter 12: Service Design Tools and Techniques 210
Duración:00:02:07
- Service Design Tools 214
Duración:00:02:25
- Choosing the Right Tools for Small Businesses 219
Duración:00:03:26
- Practical Tips and Best Practices 225
Duración:00:03:49
Chapter 13: Case Studies: Service Design Success Stories 231
Duración:00:02:03
- Examining Real-Life Examples of Small Businesses 235
Duración:00:02:15
- Analyzing Their Service Design Journey 239
Duración:00:03:19
Chapter 14: Service Design in the Digital Age 244
Duración:00:03:27
- Embracing Digitalization for Service Design 249
Duración:00:03:03
- Leveraging Technology and Online Platforms 254
Duración:00:03:10
- Designing Multichannel Service Experiences 259
Duración:00:02:56
Chapter 15: Integrating Service Design in Business Strategy 264
Duración:00:03:27
- Incorporating Service Design Thinking into Overall Strategy 270
Duración:00:02:23
- Aligning Service Design with Business Goals 274
Duración:00:02:23
- Creating a Culture of Innovation and Customer-Centricity 278
Duración:00:04:01
Chapter 16: Collaborating with Designers and Experts 284
Duración:00:02:36
- Working with Service Design Agencies or Consultants 289
Duración:00:03:24
- Building an In-House Service Design Team 295
Duración:00:03:31
- Harnessing External Expertise for Optimal Results 301
Duración:00:03:06
Chapter 17: Exploring Future Trends and Challenges 306
Duración:00:03:10
- Emerging Trends in Service Design Thinking 311
Duración:00:03:50
- The Impact of Evolving Technologies 317
Duración:00:03:10
- Overcoming Challenges Hindering Service Design Adoption 322
Duración:00:03:57
Chapter 18: Case Studies: Common Service Design Mistakes to Avoid 328
Duración:00:03:22
- Understanding the Pitfalls of Service Design 334
Duración:00:03:43
- Analyzing Failed Implementations 340
Duración:00:02:14
- Lessons Learned and Recommendations 344
Duración:00:02:33
Chapter 19: Conclusion 348
Duración:00:00:03
Service Design Framework for Small Businesses 349
Duración:00:02:36