Revenue Architecture
Jacco van der Kooij
The Textbook behind the Foundational Principles of Recurring Revenue
Welcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth.
Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams.
Inside these pages, discover over 250 diagrams, tables, and blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality.
Duration - 14h 11m.
Author - Jacco van der Kooij.
Narrator - Jerry McDaniel.
Published Date - Wednesday, 10 January 2024.
Copyright - © 2023 Winning by Design LLC ©.
Location:
United States
Description:
The Textbook behind the Foundational Principles of Recurring Revenue Welcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams. Inside these pages, discover over 250 diagrams, tables, and blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality. Duration - 14h 11m. Author - Jacco van der Kooij. Narrator - Jerry McDaniel. Published Date - Wednesday, 10 January 2024. Copyright - © 2023 Winning by Design LLC ©.
Language:
English
Opening Credits
Duration:00:00:10
Book Summary & Downloadable PDF Information
Duration:00:01:12
Preface
Duration:00:02:55
Prologue
Duration:00:04:46
Chapter 01. Introduction
Duration:00:59:21
Part 1. Fundamentals
Duration:00:03:41
Chapter 02. First Principles
Duration:00:36:05
Chapter 03. Models and Data
Duration:00:29:34
Chapter 04. Systems and Processes
Duration:00:48:34
Part 1 Summary
Duration:00:04:30
Part 2. Design
Duration:00:03:11
Chapter 05. The Revenue Model
Duration:00:48:53
Chapter 06. The Data Model
Duration:00:56:45
Chapter 07. The Mathematical Model
Duration:00:57:49
Part 2 Summary
Duration:00:01:58
Part 3. Build
Duration:00:01:41
Chapter 08. The Operating Model
Duration:01:51:17
Chapter 09. The Growth Model (Part 1)
Duration:01:49:33
Chapter 09. The Growth Model (Part 2)
Duration:00:31:47
Chapter 10. The Go To Market Model (Part 1)
Duration:01:33:20
Chapter 10. The Go To Market Model (Part 2)
Duration:00:39:47
Part 3 Summary
Duration:00:02:19
Part 4. Deploy
Duration:00:02:20
Chapter 11. Simply Deploy
Duration:00:44:30
Part 4 Summary
Duration:00:01:55
Epilogue
Duration:00:02:17
Annex B
Duration:00:06:46
Annex C
Duration:00:05:28
Annex D
Duration:00:04:16
Annex E
Duration:00:07:16
Annex F
Duration:00:08:24
Annex G
Duration:00:14:26
Annex H
Duration:00:04:10
Ending Credits
Duration:00:00:23