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Opening Credits
1/24/2025
Disclaimer
1/24/2025
About the author
1/24/2025
What's changed (2013 2025) in attorney marketing
1/24/2025
Introduction i still didn’t write this book
1/24/2025
Chapter 01 forget professionalism – having an open mind
1/24/2025
Chapter 02 you may harbor assumptions you don’t even know you have
1/24/2025
Chapter 03 facing your ai fears
1/24/2025
Chapter 04 practical uses for ai in your firm
1/24/2025
Chapter 05 ai and bankruptcy law
1/24/2025
Chapter 06 the value of ai databases
1/24/2025
Chapter 07 how not to use ai
1/24/2025
Chapter 08 using ai brilliantly as a young lawyer
1/24/2025
Chapter 09 ai and client intake
1/24/2025
Chapter 10 ai & the future of your firm
1/24/2025
Chapter 11 countless reasons to treat potential, current, & past clients like gold
1/24/2025
Chapter 12 getting enough reviews why third party reviews are now vital to your success
1/24/2025
Chapter 13 why proper tracking of your marketing means success vs failure
1/24/2025
Chapter 14 what does it mean to be profitable what is roi and why is it a true measure of results
1/24/2025
Chapter 15 saving office space while promoting growth
1/24/2025
Chapter 16 do you use a marketing or advertising sales funnel
1/24/2025
Chapter 17 hollywood uses scripts and so must you and all staff
1/24/2025
Chapter 18 how answering your phones the wrong way will (not may) cost you thousands in lost revenue
1/24/2025
Chapter 19 get the credibility, authority & celebrity you need to dominate your competitors
1/24/2025
Chapter 20 a brief history of the speak a book™ process
1/24/2025
Chapter 21 avoiding a hostage situation with your vendors
1/24/2025
Chapter 22 why your website can be so much more than you ever thought possible
1/24/2025
Chapter 23 why ranking at the top of google rarely earns you more clients
1/24/2025
Chapter 24 giant swiss cheese or huge spider web –how visitors actually interact with your website
1/24/2025
Chapter 25 how to attract, educate, show credibility & authority to compel potentials to call your office
1/24/2025
Chapter 26 the two main drivers of seo success
1/24/2025
Chapter 27 social media worth it for law firms or over hyped waste of money
1/24/2025
Chapter 28 live chat squeezing out 10% more leads
1/24/2025
Chapter 29 snail mail (aka direct mail or jailer mailer) – yes, it can get you more retained clients
1/24/2025
Chapter 30 direct mail doubts – dispelling misconceptions
1/24/2025
Chapter 31 if referrals are the best clients, why aren't you focused on getting more of them
1/24/2025
Chapter 32 when or how to advertise on google adwords without losing your shirt
1/24/2025
Chapter 33 how to run google adwords the right way & figure out if it’s profitable or not
1/24/2025
Chapter 34 google local service ads vs google pay per click
1/24/2025
Chapter 35 maintaining profitable retainer fees without cutting your own throat
1/24/2025
Chapter 36 a great way to combat, i have no money, you're too expensive, or i can't afford it
1/24/2025
Chapter 37 what to do next
1/24/2025
Ending Credits
1/24/2025